YITH
YITH is a Spain-domiciled, bootstrapped software company that develops and sells a 100+ plugin ecosystem for WooCommerce and WordPress, monetized through annual subscriptions and distributed via yithemes.com, WordPress.org, and the Bluehost partnership.
- Company typePrivate
- Founded2009
- HeadquartersSanta Cruz De Tenerife, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What YITH does
YITH (legal entity: Your Inspiration Solutions) is a Spain-domiciled, bootstrapped software company that develops and sells premium WooCommerce plugins and WordPress themes. Founded in 2009, the company initially built WooCommerce themes on the ThemeForest marketplace — accumulating approximately $4M in cumulative theme sales as a top-author — before pivoting in 2016 to a plugin-first identity under the YITH WooCommerce Plugins brand. Today it operates a catalog of more than 100 plugins across categories including administration, promotions and marketing, product page, design and navigation, payments, shipping, customer management, social, and specialized platforms (auctions, marketplaces, bookings, subscriptions). Free versions of most plugins are distributed through the WordPress.org plugin directory as a top-of-funnel acquisition channel.
The company's core technical asset is a proprietary development framework that guarantees 100% compatibility among its plugins and enables combined features unavailable from multi-author stacks. Plugins support the Elementor and Gutenberg page builders, ship automatic updates from the WordPress dashboard, and integrate with major payment gateways (Stripe, PayPal, Braintree, Authorize.Net), localization (WPML), and cloud infrastructure (Bluehost, where the free Wonder block theme is bundled in eCommerce plans). A REST API is documented for YITH WooCommerce Subscription. The company holds the YITH® trademark in both the EU and US, operates three headquarters in Italy, Spain, and Argentina, and serves a 2.25M+ user base with a distributed team of 50+ employees across six countries.
YITH monetizes through annual recurring subscriptions: individual plugin licenses that auto-renew yearly, and the YITH Club all-access subscription that grants unlimited downloads across the full catalog. A 30% affiliate program (with top affiliates earning $25,000+/year), a freemium distribution layer via WordPress.org, content marketing through its blog and WordCamp sponsorship, and channel partnerships (notably Bluehost) form the go-to-market stack. Customers are primarily SMB WooCommerce merchants and WordPress/WooCommerce development agencies, with a horizontal segmentation approach and a self-serve, product-led growth motion. No external funding has been raised.
YITH firmographics
Firmographics- Name
- YITH
- Legal name
- Your Inspiration Solutions
- Website
- https://yithemes.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YITH is a Spain-domiciled, bootstrapped software company that develops and sells a 100+ plugin ecosystem for WooCommerce and WordPress, monetized through annual subscriptions and distributed via yithemes.com, WordPress.org, and the Bluehost partnership.
- Ownership category
- akta.pro rank
YITH industry classification
Industry- Product category
- E-commerce Software / WooCommerce Extensions
- NAICS
- Software Publishers (5132)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- SEO/SEM & Performance Marketing Tools (BPAMALAM)
Keywords
Where YITH is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz De Tenerife
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
YITH business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Premium Plugin Licenses: Annual license subscriptions for individual premium plugins. Licenses renew automatically every year unless disabled. Valid license required for updates, support, and downloads.
- YITH Club Subscription: Annual subscription providing access to all premium plugins and themes. Allows unlimited downloads across all products.
- Affiliate Program: 30% commission on sales through affiliate referral links. Top affiliates earn over $25,000 annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Plugin Licenses |
| Subscription | Annual | YITH Club (All-Access Subscription) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
YITH product offering
Product offeringCore offering
YITH develops and sells a portfolio of more than 100 premium WooCommerce plugins and the Wonder WordPress theme, covering administration, marketing, product page, design, payment, shipping, customer management, and specialized platform use cases. Every plugin is built on a proprietary framework that delivers 100% compatibility among YITH plugins and with major page builders, sold via annual license subscriptions or through an all-access YITH Club membership.
Product overview
YITH is a plugin ecosystem for WooCommerce/WordPress featuring a core framework that ensures full compatibility among all plugins. The portfolio includes over 100 plugins organized into categories: Administration (registration, ordering, notifications, order management, price management), Promotions & Marketing (catalog mode, cross-selling, newsletters, gifts, abandoned cart recovery), Product Page (additional info, variations, sizes, videos, visual products), Design & Navigation (blocks, page customization, search, filters, sliders, galleries), Payment (card/wallet, prepayment, recurring), Shipping & Logistics (delivery tracking, preparation, shipping costs), Customers (reviews, FAQ, support chat), Social Network (social login), and Specialized Platforms (auctions, marketplace, booking/rental, subscriptions). Key products include WooCommerce Wishlist, Gift Cards, AJAX Product Filter, Ajax Search, Subscription, Product Bundles, Affiliates, Points and Rewards, Auctions, Booking/Appointments, and Request a Quote. YITH also offers Wonder, a free block-based WordPress/WooCommerce theme with Full Site Editing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- YITH WooCommerce Plugins: Premium WooCommerce plugins and extensions for WordPress e-commerce websites
Products and services
- YITH WooCommerce Ajax Search Search module for WooCommerce stores that helps customers quickly find products, with synonym management, product boost options to highlight specific results, and a 100% mobile-friendly layout.
- YITH WooCommerce Wishlist Wishlist functionality that lets customers save favorite products to share with friends and family, with targeted email campaigns to encourage purchases.
- YITH WooCommerce Gift Cards Enables online stores to sell gift cards to increase sales and attract new customers.
- YITH WooCommerce AJAX Product Filter AJAX-based product filtering allowing customers to filter products by price, size, colors, and custom values for easy product discovery.
- YITH WooCommerce Customize My Account Page Advanced customization of the WooCommerce My Account page to improve customer experience and provide personalized account management.
- YITH WooCommerce Subscription Enables selling subscription products, services, or boxes with weekly, monthly, and yearly payment options for generating recurring revenue. Exposes a JavaScript REST API for programmatic subscription management and third-party integrations.
- YITH WooCommerce Product Bundles Creates special offers by combining products in bundles with discounts and special pricing.
- YITH WooCommerce Affiliates Sets up affiliate/referral programs to generate traffic, attract customers, and increase sales through commission-based marketing.
- YITH WooCommerce Points and Rewards
Quantifiable outcome
- 99% average customer satisfaction
- +2 more outcomes
Companies that use YITH
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles3 records
YITH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
YITH partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BluehostcoreWonder theme (YITH's free block-based WordPress & WooCommerce theme) is included in Bluehost's All-Inclusive eCommerce plans, making it accessible to Bluehost's WordPress/WooCommerce hosting customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
YITH competitors and assessment
Company assessmentBroad incumbents
- Elementor: Leading WordPress website builder with deep WooCommerce integrations; comparable as a broader WordPress ecosystem player that YITH explicitly supports as an integration partner (Elementor compatibility).
- Automattic (WooCommerce parent): Owner of WooCommerce and WordPress.com; the underlying platform that YITH builds on. Comparable as the broad incumbent whose roadmap and policies directly shape YITH's opportunity set.
Direct peers
- Awesome Motive (WPForms, MonsterInsights, OptinMonster): Bootstrapped WordPress product company behind leading plugins such as WPForms, MonsterInsights, and OptinMonster, directly comparable to YITH in plugin portfolio breadth, SMB/mid-market targeting, and bootstrapped growth model.
- ThemeIsle: WordPress theme and plugin company (Neve, Otter Blocks, Feedzy) with a similar SMB-targeted product-led growth model and overlapping plugin categories to YITH.
- WPManageNinja: WordPress SaaS/plugin company behind WP Fluent Forms, Ninja Tables, and Paymenter, comparable to YITH in building a multi-plugin ecosystem targeting SMB and agency users.
- IconicWP (Iconic): Boutique WooCommerce plugin developer with premium products like WooCommerce Quickview, WooCommerce Delivery Slots, and WooCommerce Product Configurator, directly comparable as a premium-only WooCommerce plugin peer.
- Brainstorm Force (Astra, Starter Templates, SureForms): WordPress product studio behind the Astra theme and a portfolio of plugins and SaaS tools, comparable to YITH as a multi-product WordPress ecosystem company serving SMBs and agencies.
- WebToffee: WooCommerce-focused plugin developer offering overlapping products (subscriptions, gift cards, PDF invoices, EU VAT), directly competing with YITH in the WooCommerce extensions category.
- Elegant Themes (Divi): Long-established bootstrapped WordPress product company behind the Divi theme and a suite of plugins, comparable to YITH in operating model, longevity, and SMB-centric positioning.
Emerging players
- LearnDash: WordPress LMS plugin now part of Stellar WP, demonstrating the strategic exit path for premium WordPress plugin companies; thematically relevant to YITH's longer-term product and M&A trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
YITH social profiles
Digital presenceYITH compliance and trust
Trust signalCompliance3 records
YITH financial estimates
Financial estimateRevenue estimate
Valuation estimate
YITH leadership team
Management profileNumber of profiles
Profiles1 record
YITH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YITH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YITH
What does YITH do?
YITH develops and sells a portfolio of more than 100 premium WooCommerce plugins and the Wonder WordPress theme, covering administration, marketing, product page, design, payment, shipping, customer management, and specialized platform use cases. Every plugin is built on a proprietary framework that delivers 100% compatibility among YITH plugins and with major page builders, sold via annual license subscriptions or through an all-access YITH Club membership.
Is YITH a public or private company?
YITH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YITH founded?
YITH was founded in 2009. It employs 11 to 50 people.
Where is YITH based?
YITH is headquartered in Santa Cruz De Tenerife, Spain, in the Europe region.
How does YITH make money?
Three revenue lines are on record. Premium Plugin Licenses are the primary driver. The others are YITH Club Subscription and affiliate Program.
Who are YITH's main competitors?
Broad incumbents on record are Elementor and Automattic (WooCommerce parent). Direct peers are Awesome Motive (WPForms, MonsterInsights, OptinMonster), ThemeIsle, WPManageNinja, IconicWP (Iconic), Brainstorm Force (Astra, Starter Templates, SureForms), WebToffee and Elegant Themes (Divi). LearnDash is listed as an emerging player.
Does YITH have an API?
Yes. YITH offers a REST API for WooCommerce Subscription, enabling developers to programmatically manage subscriptions, access subscription data, and integrate with third-party services. Developer documentation is at docs.yithemes.com/yith-woocommerce-subscription-rest-api.
What industry is YITH in?
YITH's product category is E-commerce Software / WooCommerce Extensions. Its primary akta.pro industry code is BPAMALAM, SEO/SEM & Performance Marketing Tools. Its NAICS code is 5132 and its SIC code is 5734.