ITS Training Institute
ITS Training Institute is a bootstrapped, instructor-led vocational training provider founded in 2000, offering 52+ courses across 8 categories and serving job seekers, small businesses, seniors, homeschool families, and administrative professionals across Georgia and Virginia.
- Company typePrivate
- Founded2000
- HeadquartersAlexandria, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ITS Training Institute does
ITS Training Institute is a private, for-profit vocational training provider founded in 2000 by Yvonne Hobbs and headquartered in Sandy Springs, Georgia, with a second office in Woodbridge, Virginia. The company delivers instructor-led courses across 52+ topics spanning 8 categories, including Microsoft Office and productivity software, accounting and bookkeeping, graphic design, and — most recently — artificial intelligence tools such as Microsoft Copilot and ChatGPT. ITS is also an authorized testing center for Microsoft, Intuit, Meta, and Google certifications, allowing it to administer vendor-recognized exams alongside its training services.
The business operates on a course-based revenue model, charging a standard $75/hour for individual instruction with tiered package offerings at 24, 48, 96, and 192 hours. Named program bundles range from $1,620 to $14,400 across categories such as the Microsoft Office 365 Executive Assistance Program and the Accounting and Bookkeeping Program. Go-to-market is community-led and event-driven, delivered through live virtual sessions, in-person classes, and self-serve booking via Acuity Scheduling on the company website, targeting job seekers, small business owners, seniors, homeschool families, and administrative professionals.
ITS remains a small, bootstrapped operation of 1–10 employees with no outside funding and no disclosed revenue. Its strategic posture centers on leveraging long-tenured instructor credentials, multi-vendor certification authority, and the addition of new course categories — most notably AI — to maintain relevance in a fragmented local training market rather than to scale aggressively.
ITS Training Institute firmographics
Firmographics- Name
- ITS Training Institute
- Legal name
- ITS Training Institute
- Website
- https://itstraininginstitute.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ITS Training Institute is a bootstrapped, instructor-led vocational training provider founded in 2000, offering 52+ courses across 8 categories and serving job seekers, small businesses, seniors, homeschool families, and administrative professionals across Georgia and Virginia.
- Ownership category
- akta.pro rank
ITS Training Institute industry classification
Industry- Product category
- Professional Training Services
- NAICS
- Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)
- akta.pro secondary industries
- IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace) (EDABAFAN), Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)
Keywords
Where ITS Training Institute is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ITS Training Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Course Enrollment Fees: Revenue generated from course enrollments at $75/hour standard rate, with tiered packages of 24, 48, 96, and 192 hours. Additional fees for certification exam preparations and program packages.
- Program Packages: Bundled program offerings such as Microsoft Office 365 Executive Assistance Program ($1,620-$12,960), Accounting and Bookkeeping Program ($1,800-$14,400), and other comprehensive training packages with multiple courses
- Certification Exam Fees: Revenue from administering certification exams as an authorized testing center for Microsoft, Intuit, Meta, and other professional credentialing bodies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hourly rate courses - $75 per hour |
| One time/ perpetual license | Multi-year contract | Microsoft Office 365 Executive Assistance Program - $1,620 to $12,960 |
| One time/ perpetual license | Multi-year contract | Accounting and Bookkeeping Program - $1,800 to $14,400 |
| Unit Pricing | Pay-as-you-go | Individual courses - $100-$150 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ITS Training Institute product offering
Product offeringCore offering
ITS Training Institute delivers instructor-led and self-paced professional training courses in Microsoft Office, QuickBooks/Accounting, Digital Marketing, Google Workspace, AI tools, and soft skills, delivered virtually and in-person. The company also runs certification prep bootcamps and bundled programs (e.g., Executive Assistance, Accounting & Bookkeeping) and operates as an authorized testing center for Microsoft, Intuit, Meta, and other professional certification bodies.
Product overview
ITS Training Institute is an online education and training services provider offering a comprehensive portfolio of self-paced and instructor-led courses across multiple categories. The platform provides Microsoft Office Training, QuickBooks & Accounting, Digital Marketing (including Canva and WordPress), Google Workspace Classes, Artificial Intelligence fundamentals, Soft Skills & Job Preparation, and Certification Prep Bootcamps. The company operates structured programs and packages including the Microsoft Office 365 Executive Assistance Program, Accounting and Bookkeeping Program, and specialized offerings for homeschool families and seniors. Training is delivered through virtual and in-person formats with duration options ranging from 2 to 192 hours, priced at $75 per hour or as fixed packages. Students can earn industry-recognized certifications upon course completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Microsoft Office Training Comprehensive training courses covering Microsoft Office applications including Word, Excel, PowerPoint, Outlook, OneNote, Teams, and SharePoint for professional productivity.
- QuickBooks & Accounting
- Digital Marketing
- Google Classes
- Artificial Intelligence
- Soft Skills & Job Preparation
- Certification Prep Bootcamps
- Microsoft Office 365 – Executive Assistance Program
- Accounting and Bookkeeping Program
- Digital Marketing with Canva and WordPress
- QuickBooks Certified User Certification Prep Bootcamp
- Intuit Certified Bookkeeper Program
- Homeschooling Program
- Seniors Program
Quantifiable outcome
- 79 verified customer reviews with Excellent rating
- +1 more outcomes
Companies that use ITS Training Institute
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
ITS Training Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ITS Training Institute partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MicrosoftcoreAuthorized testing center for Microsoft certifications including Microsoft Certified Fundamentals, Microsoft Office Specialist (MOS) certifications, and Microsoft Technology Associate (MTA) certifications. Yvonne Hobbs is a Microsoft Certified Trainer.
- IntuitcoreAuthorized testing center for Intuit certifications including Intuit Certified Bookkeeper, Intuit QuickBooks Certified User, and Intuit Personal Finance Certification. Yvonne Hobbs is a Certified QuickBooks ProAdvisor.
- MetacoreAuthorized testing center for Meta Certified Digital Marketing Associate Certification, training students for digital marketing across Meta platforms (Facebook, Instagram, Messenger).
- GooglecoreOffers Google Classes covering Google Workspace tools including Gmail, Drive, Docs, Sheets, Slides, Calendar, Meet, Chat, and Google Workplace fundamentals.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
ITS Training Institute competitors and assessment
Company assessmentBroad incumbents
- Udemy: Udemy is a global online learning marketplace with extensive libraries covering Microsoft Office, QuickBooks, digital marketing, and AI fundamentals at low per-course prices. It represents the long-tail, affordable alternative that pressures ITS Training Institute's per-hour pricing.
- Coursera: Coursera is a leading MOOC platform offering professional certificates, including IT and computer skills tracks (Google Career Certificates, Microsoft credentials). It serves individual learners and enterprise customers seeking affordable, scalable alternatives to instructor-led IT training.
- Pluralsight: Pluralsight is a major online technology learning platform covering cloud, security, software development, and IT operations, primarily sold to enterprise teams. It competes for the same corporate upskilling dollars as ITS Training Institute's certification programs but at enterprise scale.
- New Horizons Computer Learning Centers: New Horizons is a global IT training franchise offering courses in Microsoft, Cisco, CompTIA, and business skills across hundreds of centers worldwide. It is a scaled, established incumbent in the same authorized-vendor training category where ITS Training Institute operates.
- Skillsoft: Skillsoft is a large enterprise learning platform providing IT certification prep, leadership, and compliance courses via subscription, serving Fortune 500 corporate L&D departments. It is a scaled incumbent alternative for organizations that might otherwise commission ITS Training Institute-style corporate packages.
- LinkedIn Learning: LinkedIn Learning offers subscription-based video courses in Microsoft Office, Excel, QuickBooks, digital marketing, and AI for professionals, included with LinkedIn Premium. It is a dominant low-cost alternative for the same self-paced professional skills training ITS Training Institute provides.
Direct peers
- ONLC Training Centers: ONLC is a multi-location IT training provider specializing in vendor-authorized courses for Microsoft, Cisco, AWS, and other technologies. Like ITS Training Institute, ONLC operates authorized training/testing centers and serves both individuals and corporate clients with instructor-led courses.
- Certstaffix Training: Certstaffix delivers vendor-authorized IT and business skills training (Microsoft Office, project management, IT certification prep) in classroom, live online, and self-paced formats. Its business model and target customer (working professionals seeking certifications) closely mirrors ITS Training Institute.
- Noble Desktop: Noble Desktop provides in-person and live online instructor-led training in Microsoft Office, Adobe, web development, and design with certificate programs. It directly overlaps with ITS Training Institute's Microsoft Office training and certification prep offerings.
Others
- Pearson VUE / Certiport: Pearson VUE (including Certiport) administers the very certification exams that ITS Training Institute prepares students for (Microsoft Office Specialist, Intuit/QuickBooks certifications). It is the underlying ecosystem enabler/partner rather than a direct course competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ITS Training Institute social profiles
Digital presenceITS Training Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITS Training Institute leadership team
Management profileNumber of profiles
Profiles5 records
ITS Training Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITS Training Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITS Training Institute
What does ITS Training Institute do?
ITS Training Institute delivers instructor-led and self-paced professional training courses in Microsoft Office, QuickBooks/Accounting, Digital Marketing, Google Workspace, AI tools, and soft skills, delivered virtually and in-person. The company also runs certification prep bootcamps and bundled programs (e.g., Executive Assistance, Accounting & Bookkeeping) and operates as an authorized testing center for Microsoft, Intuit, Meta, and other professional certification bodies.
Is ITS Training Institute a public or private company?
ITS Training Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ITS Training Institute founded?
ITS Training Institute was founded in 2000. It employs 1 to 10 people.
Where is ITS Training Institute based?
ITS Training Institute is headquartered in Alexandria, United States, in the North America region.
How does ITS Training Institute make money?
Three revenue lines are on record. Course Enrollment Fees are the primary driver. The others are program Packages and certification Exam Fees.
Who are ITS Training Institute's main competitors?
Broad incumbents on record are Udemy, Coursera, Pluralsight, New Horizons Computer Learning Centers, Skillsoft and LinkedIn Learning. Direct peers are ONLC Training Centers, Certstaffix Training and Noble Desktop. Pearson VUE / Certiport is listed as an others.
Does ITS Training Institute have an API?
No public API is recorded for ITS Training Institute.
What industry is ITS Training Institute in?
ITS Training Institute's product category is Professional Training Services. Its primary akta.pro industry code is BPAEANAA, Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.), with a secondary code of EDABAFAN, IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace). Its NAICS code is 611420 and its SIC code is 8200.