ITS Training Institute

What ITS Training Institute does

ITS Training Institute is a private, for-profit vocational training provider founded in 2000 by Yvonne Hobbs and headquartered in Sandy Springs, Georgia, with a second office in Woodbridge, Virginia. The company delivers instructor-led courses across 52+ topics spanning 8 categories, including Microsoft Office and productivity software, accounting and bookkeeping, graphic design, and — most recently — artificial intelligence tools such as Microsoft Copilot and ChatGPT. ITS is also an authorized testing center for Microsoft, Intuit, Meta, and Google certifications, allowing it to administer vendor-recognized exams alongside its training services.

The business operates on a course-based revenue model, charging a standard $75/hour for individual instruction with tiered package offerings at 24, 48, 96, and 192 hours. Named program bundles range from $1,620 to $14,400 across categories such as the Microsoft Office 365 Executive Assistance Program and the Accounting and Bookkeeping Program. Go-to-market is community-led and event-driven, delivered through live virtual sessions, in-person classes, and self-serve booking via Acuity Scheduling on the company website, targeting job seekers, small business owners, seniors, homeschool families, and administrative professionals.

ITS remains a small, bootstrapped operation of 1–10 employees with no outside funding and no disclosed revenue. Its strategic posture centers on leveraging long-tenured instructor credentials, multi-vendor certification authority, and the addition of new course categories — most notably AI — to maintain relevance in a fragmented local training market rather than to scale aggressively.

Name

ITS Training Institute

Legal name

ITS Training Institute

Website

https://itstraininginstitute.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

ITS Training Institute is a bootstrapped, instructor-led vocational training provider founded in 2000, offering 52+ courses across 8 categories and serving job seekers, small businesses, seniors, homeschool families, and administrative professionals across Georgia and Virginia.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

akta.pro secondary industries

IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace) (EDABAFAN), Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)

Keywords

• Computer training services
• Professional certification prep
• Bookkeeping courses
• Microsoft Office training
• Digital marketing training

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Enrollment Fees: Revenue generated from course enrollments at $75/hour standard rate, with tiered packages of 24, 48, 96, and 192 hours. Additional fees for certification exam preparations and program packages.
2. Program Packages: Bundled program offerings such as Microsoft Office 365 Executive Assistance Program ($1,620-$12,960), Accounting and Bookkeeping Program ($1,800-$14,400), and other comprehensive training packages with multiple courses
3. Certification Exam Fees: Revenue from administering certification exams as an authorized testing center for Microsoft, Intuit, Meta, and other professional credentialing bodies

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ITS Training Institute delivers instructor-led and self-paced professional training courses in Microsoft Office, QuickBooks/Accounting, Digital Marketing, Google Workspace, AI tools, and soft skills, delivered virtually and in-person. The company also runs certification prep bootcamps and bundled programs (e.g., Executive Assistance, Accounting & Bookkeeping) and operates as an authorized testing center for Microsoft, Intuit, Meta, and other professional certification bodies.

Product overview

ITS Training Institute is an online education and training services provider offering a comprehensive portfolio of self-paced and instructor-led courses across multiple categories. The platform provides Microsoft Office Training, QuickBooks & Accounting, Digital Marketing (including Canva and WordPress), Google Workspace Classes, Artificial Intelligence fundamentals, Soft Skills & Job Preparation, and Certification Prep Bootcamps. The company operates structured programs and packages including the Microsoft Office 365 Executive Assistance Program, Accounting and Bookkeeping Program, and specialized offerings for homeschool families and seniors. Training is delivered through virtual and in-person formats with duration options ranging from 2 to 192 hours, priced at $75 per hour or as fixed packages. Students can earn industry-recognized certifications upon course completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Office Training Comprehensive training courses covering Microsoft Office applications including Word, Excel, PowerPoint, Outlook, OneNote, Teams, and SharePoint for professional productivity.
• QuickBooks & Accounting
• Digital Marketing
• Google Classes
• Artificial Intelligence
• Soft Skills & Job Preparation
• Certification Prep Bootcamps
• Microsoft Office 365 – Executive Assistance Program
• Accounting and Bookkeeping Program
• Digital Marketing with Canva and WordPress
• QuickBooks Certified User Certification Prep Bootcamp
• Intuit Certified Bookkeeper Program
• Homeschooling Program
• Seniors Program

Quantifiable outcome

• 79 verified customer reviews with Excellent rating
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreStrategic or Co-development PartnerAuthorized testing center for Microsoft certifications including Microsoft Certified Fundamentals, Microsoft Office Specialist (MOS) certifications, and Microsoft Technology Associate (MTA) certifications. Yvonne Hobbs is a Microsoft Certified Trainer.
• IntuitcoreStrategic or Co-development PartnerAuthorized testing center for Intuit certifications including Intuit Certified Bookkeeper, Intuit QuickBooks Certified User, and Intuit Personal Finance Certification. Yvonne Hobbs is a Certified QuickBooks ProAdvisor.
• MetacoreStrategic or Co-development PartnerAuthorized testing center for Meta Certified Digital Marketing Associate Certification, training students for digital marketing across Meta platforms (Facebook, Instagram, Messenger).
• GooglecoreStrategic or Co-development PartnerOffers Google Classes covering Google Workspace tools including Gmail, Drive, Docs, Sheets, Slides, Calendar, Meet, Chat, and Google Workplace fundamentals.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Udemy: Udemy is a global online learning marketplace with extensive libraries covering Microsoft Office, QuickBooks, digital marketing, and AI fundamentals at low per-course prices. It represents the long-tail, affordable alternative that pressures ITS Training Institute's per-hour pricing.
• Coursera: Coursera is a leading MOOC platform offering professional certificates, including IT and computer skills tracks (Google Career Certificates, Microsoft credentials). It serves individual learners and enterprise customers seeking affordable, scalable alternatives to instructor-led IT training.
• Pluralsight: Pluralsight is a major online technology learning platform covering cloud, security, software development, and IT operations, primarily sold to enterprise teams. It competes for the same corporate upskilling dollars as ITS Training Institute's certification programs but at enterprise scale.
• New Horizons Computer Learning Centers: New Horizons is a global IT training franchise offering courses in Microsoft, Cisco, CompTIA, and business skills across hundreds of centers worldwide. It is a scaled, established incumbent in the same authorized-vendor training category where ITS Training Institute operates.
• Skillsoft: Skillsoft is a large enterprise learning platform providing IT certification prep, leadership, and compliance courses via subscription, serving Fortune 500 corporate L&D departments. It is a scaled incumbent alternative for organizations that might otherwise commission ITS Training Institute-style corporate packages.
• LinkedIn Learning: LinkedIn Learning offers subscription-based video courses in Microsoft Office, Excel, QuickBooks, digital marketing, and AI for professionals, included with LinkedIn Premium. It is a dominant low-cost alternative for the same self-paced professional skills training ITS Training Institute provides.

Direct peers

• ONLC Training Centers: ONLC is a multi-location IT training provider specializing in vendor-authorized courses for Microsoft, Cisco, AWS, and other technologies. Like ITS Training Institute, ONLC operates authorized training/testing centers and serves both individuals and corporate clients with instructor-led courses.
• Certstaffix Training: Certstaffix delivers vendor-authorized IT and business skills training (Microsoft Office, project management, IT certification prep) in classroom, live online, and self-paced formats. Its business model and target customer (working professionals seeking certifications) closely mirrors ITS Training Institute.
• Noble Desktop: Noble Desktop provides in-person and live online instructor-led training in Microsoft Office, Adobe, web development, and design with certificate programs. It directly overlaps with ITS Training Institute's Microsoft Office training and certification prep offerings.

Others

• Pearson VUE / Certiport: Pearson VUE (including Certiport) administers the very certification exams that ITS Training Institute prepares students for (Microsoft Office Specialist, Intuit/QuickBooks certifications). It is the underlying ecosystem enabler/partner rather than a direct course competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yvonnefhobbs
• Facebookfacebook.com/ITEC21
• LinkedInlinkedin.com/in/hobbsyvonne
• Instagraminstagram.com/professorhobbs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITS Training Institute