McDonald Eye Associates

What McDonald Eye Associates does

McDonald Eye Associates is a privately held, multi-physician ophthalmology and optometry practice serving Northwest Arkansas from two clinic locations in Fayetteville (headquarters) and Rogers. Founded in 1974, the practice offers the full continuum of eye care services, including comprehensive vision exams, optical retail (prescription glasses and contact lenses), and treatment for chronic conditions such as glaucoma, macular degeneration, diabetic retinopathy, dry eye, eye floaters, and pediatric eye conditions. Its surgical practice centers on all-laser bladeless LASIK, cataract surgery with premium intraocular lens implants (Crystalens, Tecnis Multifocal, Panoptix, Trulign Toric), Clear Lens Exchange, and the EVO Implantable Collamer Lens (ICL), supported by advanced diagnostic and treatment devices including the Ellex laser for laser floater treatment and the iProX IPL device for inflammatory and evaporative dry eye.

The practice is staffed by six providers — two MD ophthalmologists (Chad Betts, M.D., R.Ph. and Eddie Mengarelli, M.D.) and four ODs (Alan Grover, Paul Nguyen, Tiffanie Roller, Cateon Burnside) — supported by 11-50 total employees, and claims over 30,000 vision correction procedures performed across its history. Revenue is generated through a mix of cash-pay elective procedures (LASIK priced at $1,500-$3,500 per eye, CLE, EVO ICL, IPL dry eye therapy, YAG capsulotomy), insurance- and Medicare-reimbursed medical and surgical services (standard cataract surgery, glaucoma management, medical eye exams), and retail optical sales (designer frames and online contact lens reorders). Patient acquisition runs through a hybrid channel stack: healthcare provider referrals, direct-to-consumer content marketing (blog, Facebook, Instagram, YouTube), ESPN Razorback radio sponsorship, a Community Heroes 10% LASIK discount program for military, teachers, first responders, and medical personnel, and online booking via the PromptlyTech practice management platform. The practice operates with no disclosed parent company, no private equity backing, and no institutional investment referenced in available materials.

Name

McDonald Eye Associates

Legal name

McDonald Eye Associates

Website

https://mcdonaldeye.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ophthalmology Services

NAICS

Offices of Physicians (62111), Optical Goods Retailers (45613)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO)

Keywords

• Ophthalmology services
• LASIK vision correction
• Cataract surgery
• Optometry services
• Refractive surgery

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Surgical Procedures: Revenue from LASIK, cataract surgery, Clear Lens Exchange, EVO ICL implantation, YAG laser procedures, and other surgical interventions. LASIK is typically $1,500-$3,500 per eye. Cataract surgery is often covered by insurance/Medicare.
2. Eye Exams and Consultations: Revenue from comprehensive eye exams, medical eye exams, diabetic exams, dry eye consultations, and other diagnostic visits. Includes both routine and specialized examinations.
3. Optical Products (Contacts and Glasses): Revenue from sale of contact lenses and glasses through in-store optical shops and online ordering portals. Online contact lens ordering available through Dr. Contact Lens portal. Glasses available through FramesData online stores for both Fayetteville and Rogers locations.
4. Insurance and Medicare Billing: Revenue from billing insurance companies and Medicare for covered procedures, particularly standard cataract surgery. Patient may have deductibles, co-pays, and co-insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

McDonald Eye Associates is a multi-provider ophthalmic and optometric practice that delivers surgical vision correction procedures (LASIK, cataract surgery with premium IOLs, Clear Lens Exchange, EVO ICL), comprehensive vision exams, medical treatment for eye diseases (glaucoma, macular degeneration, diabetic retinopathy, dry eye, floaters, amblyopia), and pediatric eye care. The practice operates two physical clinic locations in Northwest Arkansas (Fayetteville and Rogers) and complements in-person services with online appointment booking, online contact lens ordering, and an online glasses retail channel.

Product overview

McDonald Eye Associates is a premier ophthalmic practice in Northwest Arkansas offering a comprehensive portfolio of eye care services. The core surgical offerings include LASIK laser vision correction, cataract surgery with premium lens implants, Clear Lens Exchange (CLE), and EVO Implantable Collamer Lens (ICL). These surgical procedures are complemented by diagnostic services including vision exams, diabetic exams, and medical eye exams. The practice operates a full-service optical department providing prescription glasses and contact lenses through integrated online ordering platforms. Treatment services address a wide range of eye conditions including glaucoma, macular degeneration, diabetic retinopathy, dry eye syndrome (with IPL therapy), eye floaters, amblyopia, and pediatric eye care. The practice serves patients across two locations in Fayetteville and Rogers, Arkansas.

Differentiator

Problem solved

Functional benefit

Products and services

• LASIK

Quantifiable outcome

• 99.4% of patients would have LASIK again
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ESPN 99.5 FM (Chuck and Bo Show)minorGTM or Marketing PartnerProud sponsor of ESPN 'Chuck and Bo Show' on ESPN 99.5 FM in Fayetteville, 95.3 in River Valley, and 104.3 in Harrison and Mountain Home. Airs Monday-Friday 6am-9am. Community engagement through Razorback sports fan base.
• American Academy of Ophthalmology (AAO)minorOthersPractice is affiliated with AAO. Providers are members of this professional organization for ophthalmologists.
• American Society of Cataract and Refractive Surgeons (ASCRS)minorOthersPractice is affiliated with ASCRS. Providers are members of this professional organization for cataract and refractive surgeons.
• American Academy of Optometry (AAOPT)minorOthersPractice is affiliated with AAOPT. ODs are members of this professional organization for optometrists.
• EyeWikiminorOthersPractice is affiliated with EyeWiki, an ophthalmic knowledge resource.
• Dr. Contact LenscoreTechnology or IntegrationOnline contact lens ordering platform that allows patients to order contacts directly. Each patient receives a personalized link to place orders anytime.
• EVO ICL (STAAR Surgical)coreOEM/ Whitelabel/ Licensing PartnerProvider of EVO Implantable Collamer Lens. Over 2 million EVO ICL lenses implanted worldwide. Practice offers EVO ICL as an alternative to LASIK for suitable candidates.
• PromptlyTechcoreTechnology or IntegrationPractice management software provider for online appointment booking, patient portal, and bill payment functionality.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• America's Best Contacts & Eyeglasses: High-volume national optical retailer combining eye exams, contact lenses, and two-pair glasses deals. Competes with McDonald Eye's optical retail and contact lens business on price and convenience, including in nearby Arkansas markets.
• LensCrafters: Large national optical chain owned by EssilorLuxottica offering exams, prescription eyewear, and contact lenses. A scaled incumbent benchmark for the practice's optical and contact lens revenue lines and a potential acquirer of regional patient flow.
• LasikPlus: National LASIK-focused chain with dozens of centers across the U.S. Competes directly with McDonald Eye on all-laser LASIK pricing and marketing in nearby metros (e.g., Tulsa, Kansas City), representing the principal national branded competition for refractive dollars.
• TLC Laser Eye Centers: One of the largest North American LASIK and refractive surgery networks. While not in Fayetteville, TLC competes for the same regional patient flow traveling for elective vision correction and benchmarks pricing and technology positioning in the same category.

Emerging players

• SharpeVision Modern LASIK: Premium-positioned refractive surgery brand with multiple U.S. locations, modern consumer-facing marketing, and a focus on all-laser LASIK and ICL. Represents the emerging digitally-savvy LASIK brand archetype McDonald Eye could either emulate or cede share to.
• Warby Parker: Direct-to-consumer eyewear brand with vertically integrated online and retail model. While not a surgical competitor, it pressures McDonald's optical and contact lens margins and exemplifies the digital-first patient experience the practice lacks.

Direct peers

• NVISION Eye Centers: Regional network of ophthalmology centers providing LASIK, cataract, and general eye care across the western U.S. Comparable in offering a premium-refractive-and-cataract menu with multiple providers and a regional site footprint.
• Mann Eye Institute: Multi-location Texas-based ophthalmology and refractive surgery practice offering LASIK, cataract with premium IOLs, dry eye, and optical retail. Highly comparable business model (MD/OD mix, surgical + optical revenue, regional multi-site footprint) and a useful comp for McDonald's potential scale trajectory.
• Vold Vision: Multi-provider ophthalmology and refractive surgery practice also based in Northwest Arkansas (Fayetteville/Bentonville), directly competing for LASIK, cataract, and optical patients in the same primary service area. Closest direct competitor given shared geography and overlapping surgical and optical services.

Others

• Costco Optical: Membership-based optical department offering low-cost exams, glasses, and contact lenses. A value-channel disruptor in the regional optical market and a pricing reference point that constrains how high McDonald can push retail optical ASPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/mcdonaldeye
• YouTubeyoutube.com/user/mcdonaldeye
• Facebookfacebook.com/mcdonaldeye
• LinkedIninstagram.com/mcdonaldeyeassociates
• Instagraminstagram.com/mcdonaldeyeassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDonald Eye Associates