Dr. Contact Lens
Dr. Contact Lens is a US-based B2B SaaS platform, founded in 2019 by practicing optometrists, that helps independent optometry practices and multi-location eyecare groups recapture contact lens revenue through AI-driven patient data mining, EHR-integrated ordering, automated reorder reminders, and an add-on custom website builder.
- Company typePrivate
- Founded2019
- HeadquartersOwosso, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dr. Contact Lens does
Dr. Contact Lens is a US-based B2B SaaS platform that helps independent optometry practices and multi-location eyecare groups recapture contact lens revenue that would otherwise leak to online retailers such as 1-800-Contacts and Amazon. Founded by practicing optometrists Dr. Brianna Rhue (CEO) and Dr. Jennifer Tabiza, the platform integrates directly with leading EHR systems, contact lens distributors, and manufacturers to automate prescription delivery, reordering, patient communication, and revenue tracking. The company reports $200M+ in cumulative contact lens GMV transacted through the platform, 700k+ orders placed by patients, and 4M+ digital prescriptions sent, with the website claiming thousands of optometry practices as customers. Note: firmographics state year_founded 2016 while the company's own history attributes founding to 2019; the 2019 date is treated as the platform's founding year per the more specific source.
The platform's core technology is a cloud-based SaaS architecture combining AI-driven patient data mining (analyzing up to 3 years of patient records to identify overdue contact lens wearers), EHR-integrated order automation, one-click frictionless patient reordering without login requirements, automated SMS/email reorder reminders, competitive price comparison against online retailers, walkout recovery automation, and an add-on custom website builder. It is HIPAA-compliant and SOC 2 Type II certified, with native integrations to 6+ EHR systems (RevolutionEHR, Compulink/EMA, Crystal PM, Eyefinity, MaximEyes, My Vision Express), 8+ distributors (ABB Optical, OOGP, Fait Distribution, Newton Group, VTI, LUNA, e-dr), 4 manufacturers (J&J Vision, Alcon, CooperVision, Bausch + Lomb), and additional financing and business alliance partners (CareCredit, Vision Source, Cleinman, Weave, TEEM). Customer-reported outcomes include 38%+ average revenue growth per practice, a capture rate improvement at Lumen Vision from ~40% to 55-56% within 6.5 months, and 98% revenue growth without adding new patients at St. Johns Eye Associates.
The company operates on a quote-based annual SaaS subscription with the custom website offered as an add-on; no public pricing is disclosed and no revenue or ARR figures are provided. The go-to-market combines direct B2B sales (Book a Demo CTA, sales-led onboarding with customer success coaching) with channel-driven adoption via EHR and distributor partner networks. Dr. Contact Lens has earned three consecutive Inc. 5000 rankings (2023 #41, 2024 #395, 2025 #1188), has 11-50 employees, is headquartered in Owosso, Michigan, and has no disclosed external institutional funding.
Dr. Contact Lens firmographics
Firmographics- Name
- Dr. Contact Lens
- Legal name
- Dr. Contact Lens
- Website
- https://drcontactlens.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dr. Contact Lens is a US-based B2B SaaS platform, founded in 2019 by practicing optometrists, that helps independent optometry practices and multi-location eyecare groups recapture contact lens revenue through AI-driven patient data mining, EHR-integrated ordering, automated reorder reminders, and an add-on custom website builder.
- Ownership category
- akta.pro rank
Dr. Contact Lens industry classification
Industry- Product category
- Optometry Practice Management Software
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Contact Lens Specialty & Myopia Control (HLAKAKAK)
Keywords
Where Dr. Contact Lens is headquartered
LocationHeadquarters
- HQ city
- Owosso
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dr. Contact Lens business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Dr. Contact Lens operates as a SaaS platform where eyecare practices pay a subscription fee to access the contact lens ordering platform, EHR integrations, patient communication tools, business intelligence dashboards, and the custom website add-on. Pricing is not publicly disclosed and appears to be quote-based, likely varying by practice size, number of locations, and feature tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform subscription for eyecare practices |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Dr. Contact Lens product offering
Product offeringCore offering
Dr. Contact Lens is a SaaS platform that enables optometry practices to sell contact lenses directly to their patients through an EHR-integrated ordering, prescription management, and automated patient communication system. It connects to major EMR systems, contact lens distributors, and manufacturers to automate reorders, reminders, and online sales, while providing business intelligence and an optional custom SEO-optimized practice website add-on.
Product overview
Dr. Contact Lens is a unified platform-plus-modules architecture for optometry practices, combining a core contact lens ordering platform with add-on custom website services. The Dr. Contact Lens Platform serves as the foundation, providing EHR-integrated prescription management, automated patient ordering, and business intelligence. Add-on modules include Custom Practice Websites (HIPAA & ADA compliant optometry sites with built-in ordering), plus functional sub-products: AI Data Mining for predictive patient analytics, Order Automation for hands-free processing, Patient Communication for automated notifications, Competitive Price Comparison, One-Click Reordering, Walkout Recovery, Online Store/eCommerce, and Trial Lens Management. The platform integrates with 6+ EHR systems, 11+ distributors, and 27+ partners to create a seamless workflow from exam to delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Dr. Contact Lens Platform Cloud-based SaaS platform that integrates with optometry EMR systems, contact lens distributors, and manufacturers to automate contact lens prescriptions, reorders, patient reminders, online sales, and provide real-time business intelligence including capture rates, revenue tracking, and patient engagement metrics. Designed for independent optometry practices and multi-location eyecare groups.
- Custom Practice Websites AI-driven, SEO-optimized, HIPAA- and ADA-compliant custom websites built specifically for optometry practices, with Dr. Contact Lens ordering embedded directly into the site, including local SEO optimization, AI search optimization, and full practice branding.
Quantifiable outcome
- 98% revenue growth without adding new patients (St. Johns Eye Associates)
- +6 more outcomes
Companies that use Dr. Contact Lens
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Dr. Contact Lens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability4 records
Feature9 records
Dr. Contact Lens partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Newton GroupcoreNewton Group is a contact lens distributor integrated with Dr. Contact Lens's platform, allowing practices to process and fulfill orders through Newton Group's supply chain. The partnership was announced January 29, 2025.
- CareCreditcoreCareCredit financing integration allows Dr. Contact Lens practices to offer flexible payment options to patients for contact lens purchases. This partnership helps practices serve patients who want to finance their purchases.
- RevolutionEHRcoreEHR integration allowing prescription data to flow automatically from the practice management system into Dr. Contact Lens, eliminating double data entry and ensuring prescriptions are current.
- Compulink (EMA)coreEHR integration with Compulink's EMA platform, enabling automatic prescription syncing and order flow for practices using Compulink as their practice management system.
- Crystal PMcoreEHR integration with Crystal PM enabling practices to automatically sync contact lens prescriptions and patient data with the Dr. Contact Lens ordering platform.
- EyefinitycoreIntegration with Eyefinity's practice management platform, one of the largest eyecare EHR providers, expanding Dr. Contact Lens's reach to Eyefinity's practice customer base.
- MaximEyescoreIntegration with MaximEyes practice management system enabling seamless data flow between MaximEyes EHR and Dr. Contact Lens ordering platform.
- My Vision ExpresscoreIntegration with My Vision Express practice management software for automated prescription syncing and order processing.
- ABB Optical GroupcoreABB Optical Group is a leading contact lens distributor integrated with Dr. Contact Lens, allowing practices to fulfill orders through ABB's supply chain without changing existing distributor relationships.
- OOGP (Optical Buying Group)coreOOGP is an optical buying group integrated with the Dr. Contact Lens platform, enabling member practices to use their OOGP accounts and benefits within the Dr. Contact Lens ordering workflow.
- Fait DistributioncoreFait Distribution is a contact lens distributor partner integrated with Dr. Contact Lens, enabling practices to process orders through the platform using Fait's supply chain.
- Johnson & Johnson (J&J Vision)coreJohnson & Johnson Vision is a contact lens manufacturer integrated with Dr. Contact Lens, enabling direct manufacturer orders alongside distributor fulfillment options.
- AlconcoreAlcon is a contact lens manufacturer integrated with Dr. Contact Lens, allowing practices to source Alcon products directly through the platform.
- CooperVisioncoreCooperVision is a contact lens manufacturer integrated with Dr. Contact Lens, enabling practices to offer CooperVision products through the platform.
- Bausch + LombcoreBausch + Lomb is a contact lens manufacturer integrated with Dr. Contact Lens, allowing practices to sell Bausch + Lomb contact lenses through the platform.
- Vision SourceminorVision Source is a network of independent optometric practices. Partnership with Dr. Contact Lens provides member practices access to the contact lens ordering platform.
- WeaveminorWeave is a business alliance partner providing communication and engagement tools for practices. Partnership expands the Dr. Contact Lens ecosystem.
- CleinmanminorCleinman is a business alliance partner connecting independent eyecare practices with solutions like Dr. Contact Lens through its performance network.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Dr. Contact Lens competitors and assessment
Company assessmentOthers
- Weave: Patient communication and engagement platform for small healthcare practices. Listed as a business alliance partner of Dr. Contact Lens; provides complementary practice communications rather than direct competition.
Broad incumbents
- RevolutionEHR: Leading optometry EHR system and a current integration partner. RevolutionEHR could extend its platform to include native contact lens ordering, which would directly threaten Dr. Contact Lens's value proposition within RevolutionEHR's installed base.
- Eyefinity (VSP Global): VSP-owned practice management platform serving the majority of US optometry practices. Eyefinity offers integrated EHR, practice management, and contact lens ordering capabilities, making it the most strategically dangerous competitor — both a distribution partner and a potential disintermediator.
- Compulink Healthcare Solutions: Optometry and ophthalmology EHR/practice management vendor with existing ordering and patient engagement features. A current integration partner, but also a competitor that could prioritize its own ordering module over the partnership.
Emerging players
- Solutionreach: Patient communication and engagement platform serving healthcare practices including optometry. Adjacent competitor in the patient re-engagement and retention workflow where Dr. Contact Lens's automated reorder reminders operate.
Regional players
- Vision Source: Network of independent optometric practices in the US. Listed as a partner that refers members to Dr. Contact Lens; serves as a key distribution channel rather than a direct competitor.
Direct peers
- Hubble Contacts: Subscription-based online contact lens retailer competing directly for the same patient ordering flow. Represents the consumer subscription model that threatens traditional doctor-led reordering that Dr. Contact Lens depends on.
- Lens.com: Online contact lens retailer competing for the same patient ordering volume. Represents the price-competitive consumer alternative that Dr. Contact Lens's price comparison tool helps practices counter.
- 1-800-Contacts: The dominant online contact lens retailer in the US. 1-800-Contacts is the primary alternative Dr. Contact Lens helps practices compete against — when patients order from 1-800-Contacts instead of their doctor, that's the revenue the platform is designed to recapture.
- SimpleContacts: Online contact lens ordering platform offering direct-to-consumer service with prescription verification. Competes for the same online reordering flow that Dr. Contact Lens helps practices capture.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dr. Contact Lens social profiles
Digital presenceDr. Contact Lens compliance and trust
Trust signalCompliance2 records
Dr. Contact Lens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Contact Lens leadership team
Management profileNumber of profiles
Profiles2 records
Dr. Contact Lens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Contact Lens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Contact Lens
What does Dr. Contact Lens do?
Dr. Contact Lens is a SaaS platform that enables optometry practices to sell contact lenses directly to their patients through an EHR-integrated ordering, prescription management, and automated patient communication system. It connects to major EMR systems, contact lens distributors, and manufacturers to automate reorders, reminders, and online sales, while providing business intelligence and an optional custom SEO-optimized practice website add-on.
Is Dr. Contact Lens a public or private company?
Dr. Contact Lens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dr. Contact Lens founded?
Dr. Contact Lens was founded in 2019. It employs 11 to 50 people.
Where is Dr. Contact Lens based?
Dr. Contact Lens is headquartered in Owosso, United States, in the North America region.
How does Dr. Contact Lens make money?
One revenue line is on record: saaS Platform Subscription.
Who are Dr. Contact Lens's main competitors?
Weave is listed as an others. Broad incumbents are RevolutionEHR, Eyefinity (VSP Global) and Compulink Healthcare Solutions. Solutionreach is listed as an emerging player. Vision Source is listed as a regional player. Direct peers are Hubble Contacts, Lens.com, 1-800-Contacts and SimpleContacts.
Does Dr. Contact Lens have an API?
No public API is recorded for Dr. Contact Lens.
What industry is Dr. Contact Lens in?
Dr. Contact Lens's product category is Optometry Practice Management Software. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAHAJAE, Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions). Its NAICS code is 62132 and its SIC code is 3851.