CF Real Estate Services

What CF Real Estate Services does

CF Real Estate Services, operating as RPM Living, is a privately held multifamily real estate services firm headquartered in Atlanta, Georgia. Founded in 2004, the company operates a vertically integrated platform spanning three business lines: third-party property management for residential apartment communities, real estate investment services (including portfolio management and a dedicated investor portal), and in-house property development. RPM Living manages a geographically diversified portfolio of apartment communities across more than 40 U.S. cities, including Albuquerque, Atlanta, Austin, Chicago, Dallas, Denver, Houston, Miami, Phoenix, San Antonio, San Diego, and Tampa, with branded assets such as ATX Tower, 415 Colorado, The Floodgate, The Bergen, 800 Broadway, and 10X Fort Lauderdale.

The company's core technology is a direct-to-consumer apartment search platform organized by city and resident type (market-rate, affordable, senior living), supplemented by a separate investor portal (investors.rpmlivinginvestments.com) for property owners and capital partners. Underlying technology infrastructure is not publicly disclosed. The firm holds AMO (Accredited Management Organization) accreditation from IREM and is recognized among the NMHC 50 largest U.S. apartment operators.

RPM Living generates revenue through recurring property management fees on managed assets, rental income pass-through arrangements with residents, investment management fees from capital partners served via the investor portal, and development economics from its in-house development pipeline. The company serves two primary customer sets: individual renters seeking apartment homes across market-rate, affordable, and senior living verticals, and institutional or private property owners and investors engaging RPM Living for asset management, investment advisory, and development services. Headcount is reported at 251-500 employees.

Name

CF Real Estate Services

Legal name

CF Real Estate Services

Website

https://cfres.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

CF Real Estate Services, doing business as RPM Living, is a vertically integrated multifamily real estate firm managing apartment communities, providing investment services, and developing residential properties across 40+ U.S. cities for renters and property owners.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apartment Rental Management: RPM Living manages apartment communities on behalf of property owners/investors and facilitates apartment leases directly with residents. Revenue is generated through property management fees and potentially rental income pass-through arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CF Real Estate Services, doing business as RPM Living, is a multifamily real estate services company that manages apartment communities across 40+ U.S. cities. The company delivers property management, investment management, and development services to property owners and investors, and leases apartment homes directly to residents including standard, affordable, and senior living communities.

Product overview

RPM Living is a comprehensive multifamily real estate services platform that operates as a unified offering combining property management, investments, and development services. The platform manages a portfolio of apartment communities across 40+ U.S. cities, including branded properties such as 10X Fort Lauderdale, The Bergen, ATX Tower, The Floodgate, 800 Broadway, and 415 Colorado. The core product includes direct apartment rental search functionality, investment services through a dedicated investor portal, and full-service property management and development capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartment Rental Communities

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WinnCompanies: WinnCompanies is a top-10 U.S. multifamily property manager with strong affordable housing expertise and broad national footprint. It overlaps with RPM Living on affordable housing programs, senior living, and third-party management services.
• Greystar Real Estate Partners: Greystar is the largest multifamily property management, development, and investment company in the U.S., managing over 800,000 units across global markets. It is the most direct competitor to RPM Living given its vertically integrated model (management + investments + development) and broad national footprint.
• RangeWater Real Estate: RangeWater Real Estate is a fast-growing multifamily owner, developer, and third-party manager focused on the Sun Belt. It is a direct competitor particularly in markets like Atlanta, Texas, Florida, and the Carolinas where RPM Living also concentrates.
• RAM Partners: RAM Partners is a national multifamily property management firm founded in 1989, serving institutional clients across multiple U.S. markets. Comparable to RPM Living in third-party management service orientation and national scale.
• Bell Partners: Bell Partners is a national multifamily investment and property management firm operating across the Sun Belt and select other markets, with a vertically integrated model. It competes with RPM Living for both management contracts and investment clients.
• Asset Living: Asset Living is a top-5 U.S. multifamily property manager with significant affordable housing exposure and broad national reach. It is a close direct competitor to RPM Living with overlapping service offerings in management, affordable housing, and student housing.
• Lincoln Property Company: Lincoln Property Company is a top-3 U.S. multifamily property manager with a vertically integrated residential platform spanning management, development, and investment services. It competes head-to-head with RPM Living for institutional mandates across Sun Belt and major metro markets.
• Bozzuto: Bozzuto is a privately-held residential real estate firm offering property management, development, and construction services, primarily in the Mid-Atlantic and Sun Belt. It is comparable to RPM Living's vertically integrated platform and luxury apartment focus.

Broad incumbents

• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering property management as part of a broader services portfolio (brokerage, valuation, facilities). It overlaps with RPM Living on institutional multifamily management mandates but operates at much larger scale across broader asset classes.
• JLL (Jones Lang LaSalle): JLL is a global commercial real estate services and investment firm with multifamily property management capabilities among its broader service offerings. It competes for institutional multifamily mandates but as a diversified incumbent with non-multifamily services dominating its mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CFRESLLC
• LinkedInlinkedin.com/company/rpmliving
• Instagraminstagram.com/rpmliving
• Xx.com/cfres_mgmt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CF Real Estate Services