Flatyz

What Flatyz does

Flatyz (UAB FLATYZ) is a Lithuanian producer of hand-crafted decorative flat candles, founded in 1999 in Kaunas by Darius Igaris and Aidas Gilaitis. The company manufactures its candles through a multi-step artisanal process — paraffin mass formulation, temperature control, shaping, tooling, hand-cutting, dipping, and hand-decoration with safe-to-burn paints imported from Germany — anchored by a registered patent on the flat candle with an innovatively assembled base. The portfolio spans over 300 designs organized into Holiday, Nature, Greetings, and Fine Art collections, with a Custom line for bespoke and corporate-gift orders, and has been extended to candle-flowers-in-glass under an EU-funded digitalization program.

The business operates a wholesale-first model distributed through an international agent network covering USA, UK, BENELUX, France, Italy, Germany, Austria, and Japan, supplemented by a Faire marketplace partnership offering Net 60 terms and free returns, and direct e-commerce storefronts (flatyzonline.com, .de, .it) for retail customers. Products reach up to 3,000 stores across North America, Western Europe, and East Asia (South Korea, Japan), with a minimum wholesale order quantity of 7 units and quote-based pricing. Headcount sits in the 11–50 range, and the company is privately held by its two co-founders, having funded growth through three European Regional Development Fund grants (totaling roughly EUR 370K) for production digitalization, product design development, and export-promotion certification work.

Name

Flatyz

Legal name

UAB FLATYZ

Website

https://flatyz.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Flatyz is a Lithuanian producer of patented, hand-crafted flat candles sold wholesale through an international agent network and the Faire marketplace to over 3,000 gift shops and boutiques across North America, Western Europe, and East Asia, with direct e-commerce for retail customers.

Ownership category

akta.pro rank

Product category

Decorative Candles

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Handcrafted flat candles
• Decorative candle wholesale
• Artisan candle production
• Holiday home decor candles
• Corporate gift candles

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale/B2B Sales: Wholesale distribution to gift shops, boutiques, and retailers worldwide through agent network and Faire marketplace. Minimum order quantities starting from 7 units.
2. E-commerce Retail: Direct-to-consumer sales through owned online shops (flatyzonline.com, flatyzonline.de, flatyzonline.it) for individual customers.
3. Custom/Private Label Orders: Custom flat candle production with specific designs for corporate gifts, promotional items, or special occasions for B2B clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Flatyz produces and sells hand-crafted flat candles using a patented technology featuring an innovatively assembled base. All candles are hand-poured, hand-cut, hand-decorated by Lithuanian artisans using safe-to-burn paints imported from Germany. The company offers 300+ designs across Holiday, Nature, Greetings, Fine Art collections plus custom designs, distributed wholesale to retailers globally and directly to consumers through e-commerce shops.

Product overview

Flatyz is a handmade candle company offering hand-crafted flat candles as its core product. The company produces a diverse portfolio organized into four main collections: Holiday, Nature, Greetings, and Fine Art, plus a Custom option. All candles are manufactured in Lithuania by skilled artisans using a patented technology. The flat candle product features a unique assembled base and is decorated with hand-painted designs. The company portfolio includes over 300 distinctive designs across these collections, with products primarily made from paraffin wax, featuring drip-free properties and metal bases. Custom-designed candles are available for special occasions, corporate gifts, and promotional purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Flat Candles Hand-crafted flat candles with a patented innovatively assembled base, made from paraffin wax, hand-poured, hand-cut, and hand-decorated by Lithuanian artisans. Drip-free with metal base, available in 300+ designs.
• Holiday Collection

Quantifiable outcome

• Candles are drip-free and burn for approximately 3-4 hours
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FairemajorChannel Partner/ Reseller/ DistributorMarketplace partnership for wholesale distribution offering free returns, 'Net 60' payment conditions, and 100 EUR credit plus one year free shipping for new Faire customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nest Fragrances: Premium home fragrance brand offering decorative scented candles positioned for design-conscious consumers and luxury gift retailers. Comparable to Flatyz in premium positioning, decorative aesthetic, and selective wholesale distribution.
• Paddywax: Boutique candle company offering decorative, artist-collaboration candles sold through gift shops and specialty retailers. Comparable to Flatyz in B2B wholesale model, decorative aesthetic, and SKU variety.
• Bridgewater Candle Company: Independent candle company producing scented jar candles for the gift and home décor wholesale market. Comparable to Flatyz in B2B wholesale focus, gift-shop channel, and decorative product positioning.
• Voluspa: Premium decorative candle brand offering hand-poured, aesthetically distinctive candles with proprietary fragrance blends and packaging. Comparable to Flatyz in artisan positioning, decorative focus, and gift-shop wholesale distribution model.
• Milkhouse Candle Co. Artisan candle maker producing hand-poured decorative candles for gift shops and specialty retailers. Comparable to Flatyz in craft-based production, decorative focus, and independent boutique distribution.
• Illume: Designer candle brand focused on decorative packaging and aesthetic home fragrance products sold in boutique and department-store channels. Directly comparable in gift-shop wholesale distribution and premium positioning.
• Boy Smells: Independent candle brand producing non-traditional candle formats (e.g., unusual shapes, colors) targeting design-conscious consumers and boutique retail. Closely comparable to Flatyz's distinctive form-factor and gift-shop channel strategy.

Broad incumbents

• Bath & Body Works: Major specialty retailer and candle brand with broad portfolio of scented candles and home fragrance products at accessible price points. Comparable in candle category leadership but operates at vastly larger scale and distribution than Flatyz.
• Yankee Candle: Largest mass-market scented candle brand in North America (owned by Newell Brands), offering extensive product variety across price points and broad retail distribution. Comparable as a category incumbent but with industrialized production versus Flatyz's artisan model.
• Diptyque: Luxury French candle and home fragrance brand owned by Manzanita Capital, sold through high-end department stores and boutiques globally. Comparable to Flatyz in decorative/artisan positioning but at the premium luxury price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Flatyzuk
• Instagraminstagram.com/flatyzcandles
• LinkedInlinkedin.com/company/flatyz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flatyz