Purple Haze Lavender Farm

What Purple Haze Lavender Farm does

Purple Haze Lavender Farm is a 7-acre family-owned lavender farm established in 1996 in Sequim, Washington, operating within the Sequim-Dungeness valley microclimate that is well-suited to lavender cultivation. The company grows, harvests, and on-site distills lavender using a 1.2M BTU propane distillation unit installed in 2007 to produce its own essential oil. Its product portfolio spans home, body, and culinary lavender goods (including lavender ice cream and lemonade), essential oils and aromatherapy items, and wholesale lavender oil.

The business operates a multi-channel retail and agritourism model. It runs an on-farm store during the lavender bloom season, a separate year-round gift shop in downtown Sequim, and a direct-to-consumer e-commerce site. Agritourism and experiential revenue streams include U-pick lavender, an annual lavender festival, on-site photography sessions, a farm wedding venue, and a vacation rental property on the farm. Wholesale essential oil sales to third-party buyers represent an additional B2B revenue line.

The company is privately held and bootstrapped, with a headcount of 1-10 employees. National media exposure, including a 2015 Good Morning America feature, has supported brand visibility within the Pacific Northwest agritourism market. The model is inherently seasonal, with peak revenue concentrated in the June-August bloom window, and the company's growth orientation is best characterized as incremental channel and product diversification on a fixed land footprint rather than geographic or category expansion.

Name

Purple Haze Lavender Farm

Legal name

Purple Haze Lavender Farm

Website

https://purplehazelavender.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Purple Haze Lavender Farm is a family-owned 7-acre lavender farm in Sequim, Washington, founded in 1996, serving individual consumers and tourists through on-site retail, agritourism experiences (U-pick, festivals, weddings, photography), a vacation rental, an e-commerce store, and wholesale essential oil.

Ownership category

akta.pro rank

Product category

Agritourism and Lavender Specialty Products

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Floriculture Production (111422), Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herb Farming (Basil, Parsley, Cilantro, Mint, Dill) (AFAGADAK)

Keywords

• Lavender products
• Agritourism farm
• Essential oil distillation
• U-pick lavender
• Vacation rental

Headquarters

HQ city

Sequim

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Farm Retail Sales: On-farm gift shop selling lavender products including essential oils, aromatherapy items, and local artisan goods. Ice cream and beverage stand (open mid-June through Labor Day) features lavender ice cream and lavender lemonade.
2. Online Store: E-commerce storefront at shop.purplehazelavender.com operating 24/7. Ships products on Wednesdays and Saturdays.
3. U-Pick Lavender: Visitors can pick their own lavender, typically available late June through early August.
4. Vacation Rental: Farmhouse vacation rental on the property, attracting tourists to the Olympic Peninsula and BirdFest events.
5. Photography Sessions: Private professional photography sessions offered before/after hours or during business hours by appointment. Includes drone-free environment to protect honey bees.
6. Lavender Festival Events: Admission fees during festival events ($10 per adult per day) with live music, food vendors, and artisan vendors. Special Festivus Days activities throughout July.
7. Wholesale Lavender Oil: Certified organic lavender oil sold to wholesale and retail markets. Previously offered contract distillation services for other lavender growers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Purple Haze Lavender Farm is a 7-acre agritourism farm in Sequim, Washington that grows and on-site distills certified organic lavender essential oil, and sells lavender-based home, body, and culinary products through an on-farm gift shop, downtown Sequim store, and 24/7 online storefront. The farm also generates revenue from U-pick lavender experiences, professional photography sessions, a farmhouse vacation rental, and seasonal festival admissions tied to the Sequim Lavender Festival.

Product overview

Purple Haze Lavender Farm is a 7-acre lavender farm in Sequim, Washington, offering visitors a farm experience with U-pick lavender (late June through early August), an eclectic gift shop, and lavender-themed food and beverages (ice cream and lemonade available mid-June through Labor Day). The farm produces certified organic lavender essential oil through on-site distillation, sold through both the on-site farm store and a 24/7 online store. Additional offerings include professional photography sessions, a vacation rental farmhouse, and private photography sessions. The farm is open Wednesday through Sunday, 10 AM to 5 PM, with extended hours and special events during the July lavender festival season.

Differentiator

Problem solved

Functional benefit

Products and services

• Lavender Farm Experience with U-Pick

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• The Essential Oil CompanyminorOthers · 1 January 1996Purchased their first 5-gallon copper still from The Essential Oil Company in Portland, Oregon in 1996. This was the beginning of their on-farm lavender oil distillation operations.
• Blue Whole GalleryminorGTM or Marketing PartnerArt gallery located next to Purple Haze's downtown store in Sequim. Both businesses cross-promote as complementary Sequim attractions for visitors.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cape May Lavender Farm: New Jersey agritourism lavender farm offering U-pick, on-site retail, and lavender products. Comparable farm-tourism-plus-retail model in a different U.S. region.
• Olympic Lavender Farm: Sequim-area lavender farm offering U-pick, on-site retail, essential oils, and event participation. Directly comparable on geography (same valley), agritourism mix, and product set.
• Jardin du Soleil Lavender: Sequim lavender farm with certified organic cultivation, on-site distillation, gift shop, and farm tours. Highly comparable on product mix (organic essential oils, body products) and destination-farming positioning.
• Pelindaba Lavender: Operates a San Juan Islands (Washington) lavender farm with on-site retail, U-pick, distillation, and a broader bath/body product line. Closest model-level peer: same agritourism-plus-distilled-products-plus-retail format in a similar Pacific Northwest microclimate context.
• Washington Lavender: Sequim lavender farm offering U-pick, a gift shop, and a full line of lavender bath, body, culinary, and home products. Direct competitor in the same lavender-destination category.

Broad incumbents

• Young Living Essential Oils: Large multi-level-marketing essential oils company that operates its own farms (including a Mona, Utah lavender farm) and competes for wholesale lavender-oil customers. Relevant benchmark for vertical integration and certified organic claims.
• L'Occitane en Provence: Global beauty and wellness brand built around lavender and botanical ingredients sourced primarily from Provence. Sets the premium benchmark for lavender-based personal care that small U.S. farm brands like Purple Haze compete against in retail.
• doTERRA: Major essential oils company that sources and co-distills botanical oils globally. Represents the institutional buyer/wholesale channel that small farm distillers like Purple Haze can either supply or compete against on retail shelves.

Others

• Mt. Rose Herbs: Herbal products supplier selling dried herbs, essential oils, and aromatherapy items online. Indirect competitor and adjacent ecosystem participant in the wholesale and retail botanical supply chain Purple Haze both sells into and sources against.

Emerging players

• B&B Family Lavender Farm: Small-batch U.S. lavender farm selling directly online and at farmers' markets with essential oils and artisanal products. Comparable small-scale e-commerce lavender brand chasing the same DTC customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/purple-haze-lavender

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Haze Lavender Farm