The Essential Oil Company

What The Essential Oil Company does

The Essential Oil Company is a privately held e-commerce retailer founded in 1977 and headquartered in Niles, United States, that sells essential oils, fragrance oils, beard oils, diffusers, soap bases, carrier oils, and maker supplies. It operates as a farm-to-bottle, direct-to-consumer brand on a Shopify storefront, supplemented by a wholesale program for artisan makers and bulk buyers, a private label/white label service for entrepreneurs, and international shipping. The company explicitly positions itself as neither an MLM nor a mass-market brand, emphasizing direct sourcing from growers and distillers, IFRA-informed formulation, and certifications including Cruelty Free, Paraben Free, Phthalate Free, SLS Free, USDA Organic, and 100% Natural Origin.

Its product portfolio spans approximately 51 SKUs in its New Drops collection alone and includes a 26-SKU Fine Fragrance Collection (designer-inspired), a 19-SKU All-Natural Fragrance Collection, a 10-SKU Luxury Hotel-Inspired Collection, 26 diffuser SKUs across ultrasonic, passive, waterless, car vent clip, and wall-plug formats, and maker supplies such as Stephenson Crystal melt-and-pour soap bases and carrier oils. Underlying capability is formulation know-how: multi-layered fragrance compositions with top/middle/base notes, naturally derived isolates, and IFRA-compliant safety guidance, supported by an educational content ecosystem including a Knowledge Hub, dilution charts, blending guides, printable conversion charts, recipes, and interactive scent quizzes.

The company monetizes primarily through one-time D2C unit sales at modest price points (essential oils from $6.99, fragrance oils from $5.99, diffusers $4.99-$69.99, soap bases $12.99-$21.99), with promotional incentives (10% off orders $250+, free continental U.S. shipping over $100+, 15% off newsletter subscription). Wholesale bulk orders and private label/white label custom bottling represent higher-touch revenue lines, and a free newsletter captures leads for repeat engagement. The stated customer base spans artisan makers and crafters (primary), everyday wellness consumers (primary), bulk buyers and businesses (primary), and luxury hospitality businesses (secondary), with no disclosed enterprise anchor customers. The company operates with a reported 1-10 employee headcount and does not disclose revenue, funding, or ownership structure.

Name

The Essential Oil Company

Legal name

The Essential Oil Company

Website

https://essentialoil.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

The Essential Oil Company is a privately held, 1977-founded U.S. e-commerce retailer selling essential oils, fragrance oils, diffusers, beard oils, and soap-making supplies to artisan makers, wellness consumers, bulk buyers, and luxury hospitality businesses via Shopify D2C, wholesale, and private label services.

Ownership category

akta.pro rank

Product category

Essential Oils & Fragrance Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Spice and Extract Manufacturing (311942), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)

akta.pro secondary industries

Flavors, Fragrances & Aroma Chemicals (IMAEABAE), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• Essential oils
• Fine fragrance oils
• Aromatherapy products
• Private label fragrances
• Wholesale fragrance supplies

Headquarters

HQ city

Niles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales through Shopify storefront. Products include essential oils, fragrance oils, roll-on perfumes, diffusers, beard oils, soap bases, and maker supplies. One-time purchase model with unit pricing.
2. Wholesale Bulk Orders: Bulk purchasing program for artisan makers and businesses requiring formulation-ready fragrances and essential oils at scale.
3. Private Label Services: Bottling and labeling services for oils with customer branding. The team can bottle and label products with custom branding for entrepreneurs and small businesses.
4. Newsletter Subscription: Email subscription for store updates and discounts offering 15% off for subscribers.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels10 records

Core offering

The Essential Oil Company manufactures, sources, and retails pure essential oils, fine fragrance oils, designer-inspired hotel-style fragrances, roll-on perfumes, beard oils, carrier oils, and aromatherapy diffusers for individual consumers, DIY crafters, and wholesale/private-label business buyers. The company also operates a private-label and white-label service that allows brands to launch custom fragrances, beard oils, and aromatherapy products formulated in-house, with IFRA compliance and batch testing.

Product overview

The Essential Oil Company is an e-commerce retailer offering a diverse portfolio of aromatherapy and fragrance products, primarily built around essential oils, fragrance oils, diffusers, beard oils, and soap making supplies. The product line is organized into several core categories: (1) Essential Oils including Lavender, Eucalyptus, Peppermint, Lemon varieties plus organic and therapeutic blends; (2) Fine Fragrance Oils featuring 26 designer-inspired fragrance oils organized into Women's, Men's, and Unisex collections; (3) All-Natural Fragrance Collection with 19 natural-origin fragrance oils; (4) Fragrance & Perfume Oils including Luxury Hotel-inspired lines (10 products), Roll-On Perfumes and Colognes; (5) Diffusers with 26 products spanning ultrasonic, ceramic passive, wall-plug, and car vent clip varieties including branded products like Aspen Ceramic Passive Scent Diffuser, Etna Waterless Cordless Diffuser, and Pure White Wall-Plug Diffuser; (6) Beard Oils with 5 formulations; (7) Maker Supplies including Stephenson Crystal melt & pour soap bases, Carrier Oils, and Diffuser Base Oil; and (8) Services including Find Your Fragrance Quiz, Private Label/White Label custom formulation, and Wholesale programs. The company also provides free Maker Tools & Resources including dilution charts and conversion guides. With 45+ years of experience since 1977, the company operates on a farm-to-bottle ethos, sourcing directly from trusted growers and distillers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Essential Oils

Quantifiable outcome

• 226% memory improvement documented in Psychology Today study on nightly use of scent diffusers
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Plant Therapy: Independent online retailer of essential oils and aromatherapy products serving both consumers and wholesale makers. Closely comparable non-MLM positioning with similar product breadth and educational content focus.
• Edens Garden: Family-owned essential oils retailer with no-MLM positioning and broad SKU range. Directly comparable on business model, customer segments (DIY makers + consumers), and DTC e-commerce motion.
• Mountain Rose Herbs: Long-established (1987) organic herbs and essential oils retailer emphasizing ethical sourcing and bulk supply. Comparable on heritage brand positioning, maker/wholesale customers, and natural product certifications.
• Rocky Mountain Oils: Direct-to-consumer essential oils brand offering single oils, blends, and diffusers. Comparable on online retail channel, consumer wellness positioning, and broad aromatherapy catalog.
• Bramble Berry: Major supplier of soap and candle making ingredients including fragrance oils, essential oils, and bases. Highly comparable on the maker-supplies side, wholesale bulk channel, and educational content library.
• Wholesale Supplies Plus: Bulk supplier of soap, candle, and cosmetics making ingredients to artisans and small businesses. Comparable wholesale/B2B motion and maker-customer overlap.

Broad incumbents

• Aura Cacia: Established essential oils brand owned by Frontier Co-op, distributed widely through natural food and mass channels. Comparable product category but much broader retail distribution.
• NOW Foods (NOW Solutions): Large supplements and essential oils company selling aromatherapy products through health food stores, online, and international distribution. Overlapping product category with significantly broader scale.
• doTERRA: Largest MLM essential oils company with global distributor network. Competes for the same wellness consumer with structurally larger reach despite different business model.

Emerging players

• Public Goods: Direct-to-consumer essentials brand offering aromatherapy products alongside home and personal care. Comparable on clean-ingredient positioning and DTC e-commerce motion, though smaller essential oils focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AromatherapyEssentialOils
• Instagraminstagram.com/theessentialoilcompany
• Pinterestpinterest.com/essentialoilco
• Xx.com/EssentialOilCo
• LinkedInlinkedin.com/company/theessentialoilcompany

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Essential Oil Company