BLADE India
BLADE India (Aeroflow Urban Air Mobility) is a technology facilitator, not an air carrier, that aggregates DGCA-approved helicopter and aircraft operators into a single app-based booking platform, serving affluent corporate travelers, pilgrims, tourists, and medical evacuation customers across Maharashtra, Karnataka, and Goa.
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BLADE India does
BLADE India (legally Aeroflow Urban Air Mobility Private Limited) is an urban air mobility facilitator and booking platform, not an air carrier, that connects members with DGCA-approved Non-Scheduled Operator Permit (NSOP) helicopter and aircraft operators. Founded in 2018-2019 as a joint venture between US-based BLADE and Hunch Ventures, the company operates across Maharashtra, Karnataka, and Goa, with a stated target to expand to ten Indian states within two years. The underlying platform is a mobile and web application that aggregates scheduled by-the-seat services, crowdsourced flights, and private charters into a single booking interface, supported by premium ground-side amenities such as partner lounges, meet-and-greet, and Mercedes-Benz E-Class transfers.
The product portfolio spans five core verticals: (1) scheduled by-the-seat helicopter services on routes such as Mumbai-Pune (Rs 18,900-21,900) and Bengaluru airport-city (Rs 3,250), (2) BLADE Anywhere private charters starting at Rs 95,000, (3) BLADE Corporate for enterprise travel, (4) BLADE Care for pan-India medical evacuation, and (5) BLADE Pilgrimages covering Chardham, Tirupati, and Shirdi. Fleet supply is sourced from licensed third-party operators plus dedicated assets secured through a partnership with Airbus (five H125 helicopters) and a flagged order for up to 200 eVTOLs from Embraer's Eve Air Mobility for deployment within five years.
Revenue is generated primarily through per-flight charter fees and transactional booking commissions, with supplementary revenue from gift cards and season passes. Go-to-market is predominantly direct-to-consumer via the BLADE mobile app (iOS/Android) and website, supplemented by a travel-agent partner program with exclusive incentives, a corporate sales team, and earned media coverage in business and aviation outlets. The headcount sits at 11-50 employees and the registered office is in Gurgaon, Haryana.
BLADE India firmographics
Firmographics- Name
- BLADE India
- Legal name
- Aeroflow Urban Air Mobility Private Limited
- Website
- https://flyblade.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BLADE India (Aeroflow Urban Air Mobility) is a technology facilitator, not an air carrier, that aggregates DGCA-approved helicopter and aircraft operators into a single app-based booking platform, serving affluent corporate travelers, pilgrims, tourists, and medical evacuation customers across Maharashtra, Karnataka, and Goa.
- Ownership category
- akta.pro rank
BLADE India industry classification
Industry- Product category
- Urban Air Mobility / Helicopter Charter Services
- NAICS
- Other Nonscheduled Air Transportation (481219)
- akta.pro primary industry
- On-Demand Helicopter Charter (Private/Corporate) (TLAFACAB)
- akta.pro secondary industry
- Helicopter Pilgrimage & Special-Route Passenger Services (TLAFACAK)
Keywords
Where BLADE India is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
BLADE India business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Per-Flight Charter Fees: Revenue generated from booking individual helicopter flights on a per-flight basis, including both private charters and by-the-seat scheduled services
- Season Passes and Gift Cards: Prepaid flight experiences and gift cards sold to customers for premium helicopter travel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BLADE Anywhere Private Charter starting at Rs 95,000 |
| Unit Pricing | Pay-as-you-go | By-the-seat helicopter services (Mumbai-Pune route) |
| Unit Pricing | Pay-as-you-go | Intra-city helicopter services (Bengaluru) |
| Unit Pricing | Pay-as-you-go | Pilgrimage helicopter packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
BLADE India product offering
Product offeringCore offering
BLADE India is a technology facilitator (not an air carrier) that operates a digital platform and mobile app connecting members with DGCA-approved helicopter and aircraft operators across India. It sells scheduled by-the-seat helicopter flights on routes such as Mumbai-Pune and Bengaluru airport transfers, private charters (BLADE Anywhere) across India and abroad, corporate travel services (BLADE Corporate), medical evacuation (BLADE Care), and pilgrimage packages (Chardham, Tirupati, Shirdi).
Product overview
BLADE India is an urban air mobility platform that operates as a facilitator connecting passengers with licensed helicopter and aircraft operators. The company offers multiple service tiers: (1) Scheduled by-the-seat helicopter services for individual passengers on popular routes like Mumbai-Pune, Bengaluru airport transfers, and pilgrimage destinations; (2) BLADE Anywhere for private charter flights across India and abroad using various aircraft types; (3) BLADE Corporate for business travel; (4) BLADE Care for medical evacuation; and (5) BLADE Pilgrimages including Chardham and Tirupati helicopter packages. The platform also has a mobile app for easy booking and has partnered with Eve Air Mobility for future eVTOL/air taxi services. BLADE India is not an air carrier itself but a technology platform facilitating access to helicopter carriage services operated by DGCA-approved operators.
Differentiator
Problem solved
Functional benefit
Brands
- BLADE Anywhere: Personalized air charter service allowing travel anywhere in India and abroad using helicopters, turboprops, and jets.
- BLADE Corporate
- BLADE Care
- BLADE Pilgrimages
- BLADE Season Passes
Products and services
- Scheduled By-The-Seat Helicopter Service Pay-per-person helicopter service allowing individual passengers to book seats on scheduled routes between major Indian cities such as Mumbai, Pune, Bengaluru, and Goa, transforming hours of road travel into short flights (e.g., Mumbai-Pune in 40 minutes at Rs 18,900-21,900; Bengaluru airport-city in 12-15 minutes at ~Rs 3,250).
- BLADE Anywhere (Private Charter) Personalized private air charter service enabling travel beyond daily scheduled routes across India and abroad using helicopters, turboprops, and small to mid-size to large jets, with starting price of Rs 95,000 per flight. Includes dedicated flier-experience manager, meet & greet, partner lounge access, luxury Mercedes-Benz transfers, and customized in-flight dining.
- BLADE Corporate Corporate travel solution providing helicopter transfers and private jet services for business travelers, with dedicated flier relations support, curated food and beverage, and bulk arrangements for corporate clients.
- BLADE Care (Medical Evacuation / Air Ambulance) End-to-end air ambulance and medical evacuation service for critical patient transport across India using helicopter and aircraft assets, providing rapid medical evacuation pan-India.
- Chardham Helicopter Packages Pilgrimage helicopter service covering the four sacred Char Dham sites of Yamunotri, Gangotri, Kedarnath, and Badrinath in the Himalayas, offering spiritual tours by helicopter for pilgrims.
- BLADE Pilgrimages Spiritual helicopter travel services to India's sacred pilgrimage sites including Chardham, Tirupati, Shirdi, and other religious destinations.
- C90GT Helicopter Service Premium helicopter service using the C90GT aircraft featuring luxurious interiors with plush leather seating and wood finishes, Pro Line 21 avionics suite, PT6A-135A engines, and seating for up to 6 passengers. Bundled with dedicated relationship manager, meet & greet, lounge access, Mercedes-Benz E-Class airport transfers, and customized meals.
- BLADE for Travel Agents Partner program for travel agents in India offering exclusive incentives to book BLADE India helicopter services for their high-net-worth clients, acting as a distribution channel for premium air travel.
- BLADE Season Passes & Gift Cards Prepaid gift cards and season passes for BLADE helicopter flight experiences, allowing customers to purchase flight credits for personal use or as gifts to friends and family.
Quantifiable outcome
- Reduces Mumbai-Pune travel from 3+ hours to 40 minutes
- +1 more outcomes
Companies that use BLADE India
Customer profileSegments5 records
Ideal customer profiles3 records
BLADE India technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature1 record
BLADE India partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, minor and core.
- Eve Air Mobility (Embraer)flagshipBLADE India signed an order for up to 200 electric eVTOL aircraft from Embraer's Eve Air Mobility subsidiary. The partnership aims to deploy air taxis in India within 5 years, supporting BLADE's vision for sustainable urban air mobility. Eve will provide the eVTOL aircraft while BLADE will operate and manage the urban air mobility network in India.
- LexusminorBLADE India partnered with Lexus for seamless premium mobility services. Lexus provides luxury ground transportation (Mercedes-Benz E-Class vehicles with professional chauffeurs) for airport transfers, complementing BLADE's helicopter services for an end-to-end premium travel experience.
- AirbuscoreBLADE India partnered with Airbus to expand its on-demand helicopter services. The agreement includes induction of 5 new Airbus H125 helicopters into the BLADE fleet. The partnership supports BLADE's plans to expand services to 10 states across India within 2 years.
- Panchshil RealtyminorBLADE India collaborated with Panchshil Realty to establish heliport facilities at Yoo Villas in Pune, enabling helicopter services closer to Pune's IT hub (Kharadi). This partnership provides more convenient departure points for corporate commuters traveling between Pune and Mumbai.
- DGCA Approved NSOP OperatorscoreBLADE India works with DGCA-approved Non-Scheduled Operator Permit (NSOP) holders who actually operate the flights. BLADE facilitates the booking platform while licensed helicopter operators provide the air carriage services. BLADE is not an air carrier itself.
- Hunch MobilityflagshipHunch Mobility is BLADE India's joint venture partner for urban air mobility operations in India. Hunch Mobility's MD Amit Dutta has spoken publicly about BLADE's vision for affordable air taxis. The partnership enables BLADE to leverage Hunch's local operational expertise and network.
- Sarla AviationminorHunch Mobility partners with Sarla Aviation as announced in recent news updates, indicating an expanding ecosystem of partners for BLADE's urban air mobility operations.
Scale indicators3 records
Recent moves11 records
Expansion highlights5 records
BLADE India competitors and assessment
Company assessmentRegional players
- Club One Air: Indian private jet and helicopter charter operator serving HNW and corporate travelers across India. Comparable as a regional competitor in the premium on-demand air charter category that BLADE India serves through BLADE Anywhere.
- Heritage Aviation: Indian charter and helicopter operator providing private aviation services across India. Comparable as a regional competitor in the premium helicopter charter space that BLADE India's BLADE Anywhere service competes with for HNW and corporate clients.
- Pawan Hans: India's largest helicopter operator (government-backed) providing offshore, charter, and regional helicopter services. Comparable as the dominant incumbent rotorcraft operator in India whose NSOPs BLADE India relies on, and a potential future competitor or partner.
Emerging players
- Volocopter: German eVTOL air-taxi developer pursuing urban passenger services in Europe and Asia. Comparable as a competing eVTOL platform pursuing similar urban passenger routes BLADE India aims to serve.
- Archer Aviation: Public eVTOL developer building urban air taxi networks in the US and UAE with partners like United Airlines. Comparable as a competing eVTOL air-taxi play pursuing similar passenger urban mobility routes that BLADE India targets.
- Sarla Aviation: India-based eVTOL air-taxi startup partnered with Hunch Mobility (BLADE India's JV partner). Comparable as a domestic eVTOL competitor that could either partner with or compete against BLADE India in India's emerging air taxi market.
- Lilium: Germany-based eVTOL developer building regional air mobility networks using electric jet technology. Comparable as a competitor pursuing premium electric passenger aviation in the same emerging category BLADE India is targeting.
Broad incumbents
- Eve Air Mobility: Embraer subsidiary and eVTOL aircraft manufacturer with whom BLADE India signed the 200-aircraft order. Comparable as the OEM platform provider for the future BLADE India fleet and a key supplier in the urban air mobility value chain.
- Joby Aviation: Public eVTOL air-taxi developer targeting urban passenger service with FAA-certified aircraft. Comparable as a leader in the same long-term urban air mobility category BLADE India is preparing to enter via its 200-aircraft Eve partnership.
Direct peers
- BLADE (US): US-based parent company and namesake helicopter booking platform offering scheduled by-the-seat, crowdsourced, and private charter flights across multiple US cities. Directly comparable as the original platform business model that BLADE India replicates and extends in the Indian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BLADE India social profiles
Digital presenceBLADE India financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLADE India leadership team
Management profileNumber of profiles
Profiles1 record
BLADE India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLADE India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLADE India
What does BLADE India do?
BLADE India is a technology facilitator (not an air carrier) that operates a digital platform and mobile app connecting members with DGCA-approved helicopter and aircraft operators across India. It sells scheduled by-the-seat helicopter flights on routes such as Mumbai-Pune and Bengaluru airport transfers, private charters (BLADE Anywhere) across India and abroad, corporate travel services (BLADE Corporate), medical evacuation (BLADE Care), and pilgrimage packages (Chardham, Tirupati, Shirdi).
Is BLADE India a public or private company?
BLADE India is a private company. It is classified as corporate owned and is currently operating.
When was BLADE India founded?
BLADE India was founded in 2019. It employs 11 to 50 people.
Where is BLADE India based?
BLADE India is headquartered in Mumbai, India, in the Asia region.
How does BLADE India make money?
Two revenue lines are on record. Per-Flight Charter Fees are the primary driver. The others are season Passes and Gift Cards.
Who are BLADE India's main competitors?
Regional players on record are Club One Air, Heritage Aviation and Pawan Hans. Emerging players are Volocopter, Archer Aviation, Sarla Aviation and Lilium. Broad incumbents are Eve Air Mobility and Joby Aviation. BLADE (US) is listed as a direct peer.
Does BLADE India have an API?
No public API is recorded for BLADE India.
What industry is BLADE India in?
BLADE India's product category is Urban Air Mobility / Helicopter Charter Services. Its primary akta.pro industry code is TLAFACAB, On-Demand Helicopter Charter (Private/Corporate), with a secondary code of TLAFACAK, Helicopter Pilgrimage & Special-Route Passenger Services. Its NAICS code is 481219.