Martina McBride

What Martina McBride does

Martina McBride is an American country music recording artist and lifestyle brand operator, founded as a major-label solo career in 1992 and incorporated under Sharon's Rose, Inc. in Tennessee, with operations based in Nashville. The company sells recorded music (23+ million albums sold across a 30+ year career, with multi-platinum certifications including a 3x Platinum Evolution), produces live concert tours (most notably the annual The Joy of Christmas Tour running for 13+ years), and has expanded into cookbooks (Martina's Kitchen Mix), a Food Network television series (Martina's Table), a podcast (Vocal Point), branded wine (Luna & Finn rosé), and a charitable initiative (Team Music Is Love, which has delivered 300,000+ meals and 100,000+ diapers). The business generates revenue across five streams: music recording/sales and catalog royalties, concert touring, merchandise and consumer products, sponsorships and promotional partnerships (e.g., Texas Lottery Lady Luck 777 promotion), and television/media appearances (lead judge on Magnolia Network/Max's Second Chance Stage in 2024).

The company is privately held with no external investors; the artist maintains creative and operational control, with her husband John McBride as long-time manager and Sheila Jones serving as Director of the Team Music Is Love charity initiative. Its underlying technology stack is minimal — there is no proprietary platform, software product, or AI capability; the business is fundamentally a content, brand, and live-events enterprise that leverages third-party distribution (Spotify, Apple Music, Walmart, bookstore chains, Seated ticketing) rather than owning technical infrastructure. The go-to-market motion is event-driven (annual holiday touring, TV judge appearances, benefit concerts) layered with community-led engagement through her podcast, social channels (354,000+ Instagram followers), and the Team Music Is Love charity ecosystem that drives fan connection at tour stops.

The primary customer segments are country music fans (skewing female, ages 30–55), lifestyle and cooking enthusiasts reached through cookbook and food-media channels, and charitable/community partners supporting food insecurity, disaster relief, breast cancer research, and maternal/infant needs. Enterprise customers include Magnolia Network/Max, Sony Pictures Television, Food Network, Texas Lottery/Atlas Experiences, CMT, Live Nation/Sandbox Live, Walmart, and major bookstore chains — but these are episodic media and distribution relationships rather than recurring revenue anchors. The brand is supported by major industry recognition: four CMA Female Vocalist of the Year awards, three consecutive ACM Female Vocalist of the Year awards, 14 Grammy nominations, Grand Ole Opry membership, and a dedicated Country Music Hall of Fame exhibit (2021–2022).

Name

Martina McBride

Legal name

Sharon's Rose, Inc.

Website

https://martinamcbride.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Martina McBride is a Nashville-based country music recording artist and lifestyle brand operator (Sharon's Rose, Inc.) with 23+ million albums sold since 1992, generating revenue through touring, music catalog, cookbooks, TV appearances, sponsorships, and branded merchandise for country music fans and lifestyle consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Music Recording & Sales: Revenue from album sales across physical (CD, vinyl) and digital streaming platforms. Over 23 million albums sold across a career spanning from 1992 to present. Albums include The Time Has Come (1992), The Way That I Am (1993), Evolution (1996), Timeless (2005), and ELEVEN (2011) with a Deluxe re-release in 2023. Holiday albums include White Christmas (1998) and It's The Holiday Season (2018). Royalties from songwriting and catalog streaming represent a recurring revenue stream.
2. Concert Touring: The Joy of Christmas Tour has run annually for 13+ years and is described as a major fan-favorite tradition. Tour dates span multiple U.S. cities each holiday season. Select dates feature local orchestras or the Nashville Symphony Orchestra. Martina also joined The Judds' 2022 The Final Tour as a special guest on select dates. Ticketing is powered by Seated.
3. Merchandise & Consumer Products: Martina McBride sells merchandise including her cookbook 'Martina's Kitchen Mix: My Recipe Playlist for Real Life' (2018), 'Martina's Kitchen Mix' rosé wine (Luna & Finn brand), vinyl records (White Christmas vinyl released 2021), and general artist merchandise through her online store (store.martinamcbride.com). Cookbooks are available through Amazon, Barnes & Noble, Books A Million, and IndieBound.
4. Sponsorships & Promotional Partnerships: Martina McBride participates in brand partnerships and sponsorships including the Lady Luck Women in Country Music national lottery promotion with Atlas Experiences and the Texas Lottery ($500,000 prize package). Balsam Hill partnered with Team Music Is Love for a social media campaign. CMT partnered on the Next Women of Country tour.
5. Television & Media Appearances: Martina McBride earns income from television appearances including serving as lead judge on Second Chance Stage (Magnolia Network/Max, 2024), guest appearances on Hell's Kitchen (Fox), America's Got Talent (NBC), and as host of her own Food Network series Martina's Table. She appeared on NBC's Songland where she debuted 'Girls Like Me' and performed on The Tonight Show Starring Jimmy Fallon.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Martina McBride is a country music recording artist and performer who sells recorded music (albums across CD, vinyl, and digital streaming), performs live concerts through her annual The Joy of Christmas Tour and select arena tours, sells branded merchandise including her cookbook Martina's Kitchen Mix and Luna & Finn rosé wine, and hosts/television appears across Food Network, Magnolia Network/Max, and podcast platforms. The brand operates under Tennessee corporation Sharon's Rose, Inc. and includes the Team Music Is Love charity initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Team Music Is Love: Martina McBride's global charity initiative dedicated to making the world better through the power of music, focusing on hunger relief, disaster relief, breast cancer research, and support for women and children.

Products and services

• Recorded Music Catalog (Albums & Streaming) Studio albums, holiday albums (White Christmas 1998, It's The Holiday Season 2018), and catalog tracks distributed globally via CD, vinyl, and digital streaming platforms (Spotify, Apple Music) for country music consumers and fans.
• The Joy of Christmas Tour Annual holiday concert tour performing across U.S. cities each November–December for country music fans and families, with ticketing through Seated and orchestral accompaniment on select dates.
• Martina's Kitchen Mix Cookbook Cookbook containing 150+ recipes with dishes inspired by midwestern roots, sold via major book retailers and at cookbook tour signings for home cooks and lifestyle enthusiasts.
• Martina's Table (Food Network Series) Television cooking series on Food Network featuring Martina McBride sharing recipes, cooking tips, and entertaining guests from the country music and entertainment community, aimed at home cooking audiences.
• Vocal Point with Martina McBride (Podcast) Podcast featuring conversations with country artists, celebrities, and chefs, designed to promote female artists, share inspirational stories, and build deeper community connection with fans.
• Second Chance Stage (Television Series)

Quantifiable outcome

• 23+ million albums sold across a career spanning more than 30 years
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Change The ConversationminorStrategic or Co-development Partner · 17 April 2024Change The Conversation, a nonprofit organization, invited Martina McBride to speak at a public event 'A Conversation With Martina' on April 17, 2024. Co-Founder Tracy Gershon led the event spotlighting Martina's career and her advocacy for gender equality in country music. Sponsored by Regions, Media Row, and The Change Agency. Free and open to the public.
• Atlas Experiences / Texas LotteryminorGTM or Marketing Partner · 3 April 2024Atlas Experiences, in partnership with the Texas Lottery, collaborated with Martina McBride for the inaugural launch of the Lady Luck Women in Country Music national lottery promotion. Martina served as the celebrity face of the Lady Luck 777 scratch ticket game launch event at an H-E-B in Austin, TX on April 3, 2024. The promotion includes a $500,000 private concert second-chance lottery prize package, with the grand prize event to be held at Dollywood.
• Sony Pictures Television / The Intellectual Property CorporationcoreStrategic or Co-development Partner · 1 January 2024Second Chance Stage is an eight-episode talent competition series produced by Sony Pictures Television's The Intellectual Property Corporation for Magnolia Network/Max. Martina McBride serves as lead judge alongside Taye Diggs and Heidi Gardner, with Emmanuel Acho as host. One winner receives a $100,000 cash prize. Filmed in Kansas City. Two-episode weekly drop on Max; finale premieres Dec. 19, 2024.
• One Mind (Music Festival for Brain Health)minorStrategic or Co-development Partner · 9 September 2023Martina McBride served as the headlining performer at One Mind's 29th Annual Music Festival for Brain Health on September 9 at Staglin Family Vineyard in Rutherford, California. One Mind has raised over $500 million for mental health. Past headliners include Jewel, Hunter Hayes, and OneRepublic.
• Sandbox Live / Live Nation (The Judds — The Final Tour)minorGTM or Marketing Partner · 1 January 2022Martina McBride joined The Judds as a very special guest on select dates of their 2022 The Final Tour — a 10-date arena tour produced by Sandbox Live and Live Nation. The tour kicked off September 30 in Grand Rapids, MI at Van Andel Arena and concluded October 28 in Nashville, TN at Bridgestone Arena. Martina was personally asked by Wynonna and Naomi Judd to join the tour.
• OneGenAway / Nashville Diaper ConnectioncoreStrategic or Co-development Partner · 1 January 2020Team Music Is Love partnered with OneGenAway (a hunger relief organization based in Franklin, TN) and the Nashville Diaper Connection for tornado relief efforts in Middle Tennessee following the March 2020 tornado. Volunteers distributed food, water, and diapers at pop-up mobile distributions. OneGenAway has been a long-term partner for hurricane relief as well.
• Luminary / Believe Entertainment (Vocal Point Podcast)coreStrategic or Co-development Partner · 27 September 2019Martina McBride partnered with Luminary and Believe Entertainment to launch 'Vocal Point with Martina McBride,' a 26-episode podcast series. First episode launched September 27, 2019 featuring Garth Brooks. Additional booked guests include Pam Tillis, Dustin Lynch, Rosanne Cash, Sara Evans, Don Was, Runaway June, Howie Mandel, and Loretta Lynn.
• Food Network / Heart Bridge MediacoreStrategic or Co-development Partner · 18 November 2018Martina McBride starred in Martina's Table, a Food Network series produced by Nashville-based Heart Bridge Media. Premiered November 18, 2018 at 12pm ET/PT. The show features Martina entertaining from her kitchen, cooking recipes inspired by her midwestern roots, and hosting guests including Sheryl Crow, Faith Hill, Karen Fairchild, and Kimberly Schlapman.
• Balsam HillminorGTM or Marketing Partner · 1 January 2018Balsam Hill partnered with Team Music Is Love for a Christmas In July social media campaign in July 2018. For every like, comment, or share on campaign posts, Balsam Hill donated $0.50-$1.00 to Team Music Is Love charity.
• Huggies / National Diaper Bank NetworkcoreStrategic or Co-development Partner · 1 January 2017Team Music Is Love partnered with Huggies and the National Diaper Bank Network to bring 50,000+ diapers to babies in need across multiple cities on Martina's concert tours since 2017. In honor of Martina's 25th Opry anniversary, Huggies donated 53,000 diapers on behalf of Martina to the Nashville Diaper Connection. The partnership has delivered over 100,000 diapers nationally.
• Vanderbilt Ingram Cancer CentercoreStrategic or Co-development Partner · 1 January 2017Team Music Is Love established a breast cancer research grant at Vanderbilt Ingram Cancer Center in Nashville, TN. Team Martina raised over $40,000 for breast cancer research through the charity initiative.
• Play ChastainminorStrategic or Co-development Partner · 1 January 2017Team Music Is Love was a founding contributor to Play Chastain — one of the largest and most innovative playgrounds for children of all abilities in the United States.
• Covenant HousecoreStrategic or Co-development Partner · 1 January 2017Team Music Is Love supports a therapeutic music program for orphaned girls at Covenant House shelter in Guatemala City, Guatemala. Martina McBride and Team Music Is Love were presented with the Beacon of Hope Award by Covenant House International for work helping homeless children and human trafficking victims.
• CMT (Next Women of Country)minorGTM or Marketing Partner · 1 January 2017CMT partnered with Martina McBride for the third annual 'Next Women of Country' tour initiative in 2017. Martina extended her Love Unleashed Tour into 2017, partnering with CMT for this initiative, joined by special guest Lauren Alaina.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Trisha Yearwood: Trisha Yearwood is a country music artist of comparable vintage to Martina McBride who, like Martina, hosts a Food Network cooking show (Trisha's Southern Kitchen) and has published multiple cookbooks. The two share the unusual combination of country stardom plus culinary/lifestyle brand extension.
• Wynonna Judd: Wynonna Judd is a country music legend with a comparable multi-decade arc and a similar audience demographic. Martina McBride joined Wynonna's 2022 Final Tour as a special guest, confirming direct relevance as a touring peer.
• Pam Tillis: Pam Tillis is a country artist of comparable vintage who appeared on McBride's Vocal Point podcast; she shares the 1990s female country artist cohort and similar audience positioning. She represents a same-era peer in the genre.
• Alison Krauss: Alison Krauss is a country/bluegrass crossover artist with multi-decade longevity and a similarly broad awards profile (27 Grammys, Country Music Hall of Fame inductee). She shares Martina's career-stage profile and catalog-driven royalty model.
• Carrie Underwood: Carrie Underwood is an established contemporary country artist with a comparable awards profile (multiple CMA/ACM Female Vocalist wins, Grammy recognition) and similar vocal-power identity. She represents the next-generation equivalent peer in the same country female vocalist category.
• Reba McEntire: Reba McEntire is a multi-decade female country music legend with a comparable career arc — major awards, multi-platinum albums, TV hosting roles (Reba, The Voice), and branded lifestyle extensions. She is the closest analog to Martina McBride in terms of genre, longevity, and breadth of brand activities.
• Sara Evans: Sara Evans is a contemporary country artist who appeared on McBride's Vocal Point podcast and shares similar fan demographics and touring circuit. She is a relevant peer in the established female country artist segment.
• Faith Hill: Faith Hill is a contemporary of Martina McBride from the 1990s country boom with multiple Grammy wins, major album sales, and crossover TV appearances. Her career trajectory, audience demographics, and award profile closely parallel McBride's.
• Rosanne Cash: Rosanne Cash is a multi-decade country artist with comparable longevity and catalog depth, also featured on McBride's Vocal Point podcast. She shares Martina's positioning as a legacy, critically respected female country artist.

Broad incumbents

• Dolly Parton: Dolly Parton is the most iconic female country artist with vastly larger scale, broader portfolio (Dollywood, Imagination Library, full media empire), and global brand reach. She is a relevant broader-market incumbent rather than a direct peer, representing the upper bound of what female country brand extension can achieve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/martinamcbride
• Facebookfacebook.com/martinamcbride
• Instagraminstagram.com/martinamcbride
• TikToktiktok.com/@martinamcbride
• Xx.com/martinamcbride
• LinkedInlinkedin.com/company/martina-mcbride

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martina McBride