What WaveWall does

WaveWall is a UK-based direct-to-consumer brand that designs, manufactures, and sells physical products intended to reduce human exposure to electromagnetic radiation from consumer electronics. The company operates from London under the legal entity Lime Creations Ltd, a privately held UK private limited company, and is headquartered at 71-75 Shelton Street, Covent Garden. WaveWall distributes globally through its e-commerce storefront (wavewallcases.com) and a wholesale/reseller channel, serving individuals rather than enterprise accounts.

The product portfolio spans three categories: anti-radiation phone cases (Universal, Flip, and Card), airtube headsets (Airtubes), and laptop radiation shields (Pad and Laptop), plus an RFID-shielded wallet and a bundled Protection Package. Core technology is a proprietary metallic fiber fabric that functions as a Faraday cage, sandwiched between outer and inner layers of the case or shield. Independent testing by Underwriters Laboratories (UL) is cited as confirming an 87% SAR reduction for phone cases and 99% radiation reduction for Airtubes; the shielding design is described as patent-pending. Replacement adhesive pads and replacement earbuds are sold as consumable accessories.

WaveWall's revenue model is straightforward one-time hardware sales at price points ranging from £9.99 (RFID wallet on sale) to £80 (Protection Bundle), with free UK delivery over £50, a 30-day satisfaction guarantee, and a 24-month durability warranty. GTM is content-led: an extensive SEO-optimized blog covering EMF science, fertility research, and 5G safety drives organic traffic, supplemented by email capture with a 15% first-order discount, retargeting via Facebook Pixel, AdRoll, and Google Analytics, and press placements including IFL Science. Customer segments are horizontal and consumer-focused: health-conscious adults, parents concerned about children's exposure, and men concerned about fertility. Since 2017 the entire product line has been 100% vegan and the company has been carbon neutral, with tree-planting done per order through an Ecologi partnership. The company has not disclosed external funding rounds, leadership hires, or financial metrics.

Name

WaveWall

Legal name

Lime Creations Ltd

Website

https://wavewallcases.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WaveWall is a UK-based direct-to-consumer brand selling anti-radiation phone cases, laptop shields, and airtube headsets that use a proprietary metallic fiber fabric (Faraday cage) to reduce EMF exposure for health-conscious consumers, parents, and fertility-concerned men.

Ownership category

akta.pro rank

Product category

EMF Protection Products

NAICS

Other Communication and Energy Wire Manufacturing (335929)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

EMI/RFI Suppression Components (Ferrite Beads/Cores/Filters) (HDAHANAE)

akta.pro secondary industry

Thermal & EMI/EMC Interconnect Materials (Shielding, Gaskets, Grounding) (HDAHAOAL)

Keywords

• EMF protection products
• Anti-radiation phone cases
• Airtube headsets
• Laptop radiation shields
• RFID shielded wallets

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Others

Revenue model

1. Hardware Product Sales: WaveWall generates revenue primarily through the sale of physical anti-radiation phone cases, laptop radiation shields, airtube headsets, RFID wallets, and accessory products. Products are sold as one-time purchases with various price points from £9.99 to £80 for bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

WaveWall designs, manufactures, and sells physical EMF protection and anti-radiation consumer products, including anti-radiation phone cases, airtube headsets, laptop radiation shields, and RFID-blocked wallets. Its products incorporate proprietary metallic fiber fabric technology that functions as a Faraday cage to shield users from electromagnetic radiation emitted by mobile phones, laptops, and other wireless devices.

Product overview

WaveWall is a physical product company offering a range of EMF protection and anti-radiation products. The product portfolio includes anti-radiation phone cases (WaveWall Universal, WaveWall Flip, WaveWall Card), airtube headsets (WaveWall Airtubes), laptop radiation shields (WaveWall Pad, WaveWall Laptop), an RFID shielded wallet (WaveWall Wallet), and a bundled protection package (WaveWall Protection Bundle). The products use proprietary shielding fabric technology based on Faraday cage principles, with metallic fibers woven into the fabric to block electromagnetic radiation. All products are independently lab-tested, with phone cases proven to block up to 87% of radiation and Airtubes proven to block 99% of radiation.

Differentiator

Problem solved

Functional benefit

Products and services

• WaveWall Universal Anti-Radiation Phone Case Universal-fit anti-radiation phone case using EMF shielding fabric that blocks up to 87% of mobile phone radiation. Includes RFID wallet functionality for credit cards and comes in multiple sizes for different phone models.
• WaveWall Flip Anti-Radiation Phone Case Flip-style anti-radiation phone case with shielding technology that reduces mobile radiation by over 85%, including head protection during phone calls, and provides physical protection from bumps and scratches.
• WaveWall Card Anti-Radiation Card Slim card-format EMF shielding solution designed to provide anti-radiation protection in a compact form factor that can be carried alongside a phone.
• WaveWall Airtubes Headset

Quantifiable outcome

• Independent testing by UL demonstrates WaveWall shielding technology reduces SAR by 87%
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Underwriters Laboratories (UL)coreTechnology or IntegrationIndependent testing laboratory that conducted SAR testing on WaveWall products, demonstrating 87% radiation reduction effectiveness. UL is a globally recognized safety certification organization.
• EcologiminorStrategic or Co-development PartnerEnvironmental partnership where Ecologi plants one tree for every WaveWall order, helping to restore ecosystems and absorb CO2 emissions from deliveries. WaveWall's environmental sustainability partner.
• StripecoreOthersPayment gateway processor for credit card transactions on WaveWall's e-commerce platform.
• PayPalcoreOthersPayment processor option available at checkout for customer convenience.
• AmazoncoreOthersAmazon Pay option available at checkout for customer convenience.
• Google AnalyticsminorGTM or Marketing PartnerWeb analytics service used to understand site visitors, track page views, and manage digital advertising campaigns.
• AdRollminorGTM or Marketing PartnerDigital advertising platform used for retargeting and managing display advertising campaigns.
• Facebook (Meta)minorGTM or Marketing PartnerFacebook Pixel implementation for tracking website visitors and managing targeted advertising on Meta platforms.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SYB (Shield Your Body): SYB sells EMF-protection phone cases, laptop pads, and blanket/canopy shielding products for the home. Closely comparable to WaveWall across its product range and consumer messaging around radiation, fertility, and children's safety.
• Pong Research: Pong Research makes anti-radiation phone cases and tablet cases using patented antenna-coupled technology. Direct competitor in the EMF-shielding phone-case niche with overlapping lab-testing claims and similar consumer segments.
• SafeSleeve: SafeSleeve offers anti-radiation phone cases, laptop sleeves, and EMF-blocking accessories with FCC-tested lab validation claims. Directly comparable to WaveWall on product category, target buyer (parents, fertility-concerned men), and Faraday-cage shielding technology.
• RF Safe: RF Safe markets a broad catalogue of EMF-shielding products including phone cases, airtube headsets, and fabric shields. Overlaps directly with WaveWall's metallic-fabric, airtube, and case product lines.
• DefenderShield: DefenderShield sells anti-radiation phone cases, laptop shields, and EMF-protection accessories targeted at health-conscious consumers. It is the most direct competitor to WaveWall in product mix, customer segment, and EMF-protection positioning.

Broad incumbents

• Less EMF: Less EMF is a long-established retailer of EMF-shielding fabrics, paints, and accessories serving both consumer and commercial buyers. Comparable as a broader incumbent in EMF shielding with overlapping fabric-based product technology.

Emerging players

• Lambs EMF Protection: Lambs sells EMF-shielding products including phone cases and laptop pads targeted at the same health-conscious and parent segments. Directly comparable product mix to WaveWall at a smaller scale.
• EMF Harmony: EMF Harmony sells EMF-protection wearables and home harmonizing products. Comparable as a niche EMF-protection brand targeting overlapping health-conscious consumers.
• Belly Armor: Belly Armor focuses on EMF protection for pregnant women and babies (blankets, maternity wear). Comparable as a niche EMF-protection player serving a subset of WaveWall's parent/fertility-concerned customer segments.
• Aulterra: Aulterra sells EMF 'neutralizer' stickers and pendants rather than shielding fabric, but competes for the same EMF-anxious consumer. Comparable as a same-category competitor with a different (disputed) technical mechanism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/wavewallco
• LinkedInlinkedin.com/company/walden-theatre-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WaveWall