Ocean Sunglasses

What Ocean Sunglasses does

Ocean Sunglasses (legal entity Diseño de producto técnico S.L., formerly Elurura S.L.) is a privately held Spanish manufacturer and direct-to-consumer retailer of sunglasses and ski goggles, headquartered in the Basque Country between San Sebastián and the Côte Basque. The company sells a portfolio of fashion sunglasses (e.g., Montreal, Cassis, Hampton, Osaka, Tokyo) at €69-€109, water sport sunglasses (Killy, Lake Garda, Socoa, Lizard, Lille, Loiret, Classic I) at €99-€119 featuring proprietary ATOM polarized lenses, floating frame technology using Grimalid TR90, and hydrophobic/oleophobic coatings, and a ski/snow goggle line (Cervino, Etna, Chameleon, and others) at €129-€149 with helmet-compatible TPU frames, photocromic spherical lenses, and three-layer foam. It also operates an Athletic Bilbao Special Edition collaboration line of club-themed sunglasses and accessories.

All sales are routed through the company's own Magento-based e-commerce platform at oceanglasses.com, with global shipping (free ASM in Spain, free Correos internationally, paid DHL Express), Visa/MasterCard/Maestro/PayPal payments, multi-currency support (EUR/USD), and customer acquisition driven by email newsletter capture (20% off incentive), blog content covering wingfoiling, kitesurfing, skiing, cycling, running and sailing, and the #FeelingOcean social hashtag. The brand is positioned around a Côte Basque / Basque Country identity, framed as a real-world testing ground for sport, technical, and casual eyewear. The company is independently owned, has 1-10 employees, no disclosed funding, no public listing, and relies on its own DTC storefront as the sole distribution channel, with no retail, marketplace, or wholesale presence in the available evidence.

Name

Ocean Sunglasses

Legal name

Diseño de producto técnico S.L.

Website

https://oceanglasses.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ocean Sunglasses is a privately held Spanish DTC eyewear maker, designing and selling ATOM polarized fashion sunglasses, floating watersport sunglasses, and ski goggles through its oceanglasses.com storefront to consumers across Europe and globally, with a specialty Basque Country brand identity and an Athletic Bilbao special-edition line.

Ownership category

akta.pro rank

Product category

Sport & Fashion Eyewear

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

akta.pro secondary industry

Sport & Performance Eyewear (CRAAAKAC)

Keywords

• Watersport sunglasses
• Polarized eyewear
• Ski goggles
• Fashion sunglasses
• Floating sunglasses

Headquarters

HQ city

San Sebastian

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-Commerce Sales: Ocean Sunglasses generates revenue through direct-to-consumer online sales via its e-commerce platform oceanglasses.com. Products are sold as one-time purchases at fixed retail prices. The company ships globally with free standard shipping to Spain and other countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Ocean Sunglasses manufactures and sells a portfolio of sport, watersport, ski/snow, and fashion sunglasses under its own brand, distributed exclusively through its oceanglasses.com e-commerce store. The product line features proprietary ATOM polarized lens technology, floating frame construction, anti-fog ventilation, hydrophobic coatings, and helmet-compatible designs tailored for water and snow sports, alongside city-inspired fashion models.

Product overview

Ocean Sunglasses is a European sunglasses manufacturer based in the Basque Country (Biarritz & San Sebastián), offering a diversified portfolio of eyewear products. The product line consists of three main categories: Fashion Sunglasses (including MONTREAL, CASSIS, HONFLEUR, LA ROCHELLE, BOWIE, NICOSIA, OSAKA, NEWMAN, GEORGIA, KANSAS, HAMPTON, TOKYO) designed for casual urban use; Water Sport Sunglasses (including KILLY WATER, LAKE GARDA, LIZARD, SOCOA, LILLE, LOIRET, CLASSIC I) featuring floating technology, polarized lenses, and ATOM lens systems for watersports like surfing, kayaking, kitesurfing, windsurfing, and wing foiling; Ski & Snow Goggles (including CERVINO and ETNA) designed for competitive skiing and snowboarding. Additionally, the company offers a Watersports Helmet line and an Athletic Club Special Edition collaboration collection (POZAS, TXURI-GORRI, and others). All products feature CE EN 1836 and USA ANSI Z80.3 certified UV protection, with many models incorporating proprietary ATOM polarized lens technology.

Differentiator

Problem solved

Functional benefit

Products and services

• MONTREAL

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Blenders Eyewear: US DTC sunglasses brand with strong lifestyle/sport crossover and digital-first marketing. Comparable to Ocean's fashion/street DTC approach, though Blenders skews more lifestyle and casual than technical watersports.
• Dirty Dog Eyewear: Sport and polarised sunglasses brand with strong positioning in surf, sailing, and outdoor sports. Closely comparable to Ocean's watersports and sport sunglass lines, both targeting action-sport consumers with technical polarized features at mid-range price points.

Direct peers

• Julbo: French eyewear specialist with deep roots in alpine and trail running sunglasses and goggles. Direct peer in the watersports and ski goggle categories with comparable pricing (€100–€250) and similar brand story tied to alpine testing grounds, like Ocean's Basque Country positioning.
• SunGod: British DTC sport sunglasses brand built around adventure sports (cycling, running, sailing). Highly comparable business model — direct-to-consumer e-commerce, polarized technical lenses, premium pricing, and a strong community/hashtag-led marketing approach mirroring Ocean's #FeelingOcean.
• Bollé Safety / Bollé Brands: French heritage sport and lifestyle eyewear brand with strong ski goggle and watersports sunglass offerings. Directly comparable to Ocean's sport/performance and ski goggle categories; both target European watersports and snow sports consumers with technical polarized and anti-fog features.

Broad incumbents

• Oakley: Global leader in sport performance sunglasses, goggles, and helmets under Luxottica/EssilorLuxottica. Overlaps directly with Ocean's watersports, ski, and sport sunglass lines, but at vastly greater scale, broader retail distribution, and deeper athlete sponsorship programs.
• Maui Jim: Premium polarized sunglasses brand with strong water-sport positioning. Comparable to Ocean's polarized watersports offering but with broader retail presence and significantly higher brand recognition in the polarized segment.
• Smith Optics: Established US-based sport eyewear brand owned by Safilo, with strong ski goggle and sport sunglass credentials. Direct overlap with Ocean's ski goggles (Cervino, Etna) and sport sunglasses; serves similar use cases at higher price points with broader distribution.
• Rip Curl Eyewear: Global surf brand with a dedicated eyewear line. Overlaps with Ocean's watersports sunglasses positioning at the surf-use-case level, leveraging Rip Curl's broader surf apparel and accessories ecosystem.
• Quiksilver Eyewear: Action sports lifestyle brand with a sunglass line targeting surf, skate, and snow communities. Comparable to Ocean's action-sport fashion crossover segment; Quiksilver brings much larger brand recognition and global retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocean Sunglasses