My Mabu
My Mabu is a Seoul-based direct-to-consumer platform that accompanies individual Korean used car buyers and sellers through inspection, purchase, auction, consignment, and ongoing vehicle management services, monetized via transaction fees and a 660,000 KRW annual membership.
- Company typePrivate
- Founded2017
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingServices
What My Mabu does
My Mabu (MAYMABU Co., Ltd.) is a Seoul-headquartered, direct-to-consumer platform that intermediates used car transactions and ongoing vehicle management for individual buyers and sellers in South Korea. Founded in 2017 and led by Representative Director Yang In-su, the company operates the maymabu.com website, a KakaoTalk consultation channel, phone support (1522-8007), and physical studios in Seoul (Magok headquarters and Yangjae inside the Seoul Auto Gallery) and Busan, where certified appraisers conduct on-site vehicle inspections covering accident history, repair records, and market price verification.
The product stack spans the full vehicle lifecycle: a Purchase Accompaniment Service with tiered pricing of 110,000–154,000 KRW for domestic vehicles and 132,000–550,000 KRW for imported vehicles; Direct Private Sale and the proprietary My Mabu Car Auction (마이마부 카옥션), a closed competitive bidding system restricted to My Mabu-certified dealers; a Safe Direct Transactions listings platform; a Vehicle Management Service covering inspections, maintenance, repairs, and insurance handling; a consignment sales service with a 275,000 KRW listing fee; and a 660,000 KRW-per-year Vehicle Management Coupon Membership subscription. Underlying technology centers on human appraiser expertise, an internal auction platform, and an integrated partner network of Korean banks, insurers (Hyundai Marine, KB Insurance, DB Insurance), Hyundai Capital, KB차차차, Gmarket, Auction, Thinkware, and AutoBizCom.
My Mabu makes money primarily through transactional service fees on purchase accompaniment, private sales, auction facilitation, and consignment listings, supplemented by recurring subscription revenue from the annual vehicle management membership. Go-to-market is direct-to-consumer via the website, KakaoTalk, phone, and earned media coverage in outlets such as Aving, Discovery News, and fnnews. Cumulative platform metrics — 52,225+ registered users, 5,043억 KRW in total transactions, and 10,957+ vehicle inquiry records — combined with the 2022 Series A funding from Tony Investment and Busan studio opening indicate an early-growth-stage company executing a regional expansion of an integrated used-car intermediation and management model.
My Mabu firmographics
Firmographics- Name
- My Mabu
- Legal name
- MAYMABU Co., Ltd. ((주)마이마부)
- Website
- https://maymabu.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- My Mabu is a Seoul-based direct-to-consumer platform that accompanies individual Korean used car buyers and sellers through inspection, purchase, auction, consignment, and ongoing vehicle management services, monetized via transaction fees and a 660,000 KRW annual membership.
- Ownership category
- akta.pro rank
My Mabu industry classification
Industry- Product category
- Used Car Purchase Accompaniment and Vehicle Management Services
- NAICS
- Used Car Dealers (44112)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
- akta.pro secondary industries
- Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE), Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
Keywords
Where My Mabu is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
My Mabu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Purchase Accompaniment Service Fees: Customers pay for expert accompaniment during the used car buying process, including false listing checks, accident history verification, price negotiation, and administrative support. Fees vary by vehicle type (domestic vs. imported) and size tier.
- Vehicle Sales — Direct Private Sale: My Mabu facilitates direct peer-to-peer vehicle sales, charging a service fee based on vehicle type. Sellers receive guaranteed prices higher than dealer offers, and the company earns a transaction fee.
- Auction-based Vehicle Sales: Vehicles are listed on the 마이마부 카옥션 platform where certified dealers competitively bid. My Mabu charges a fee for the auction service, including inspection, photography, and sale facilitation.
- Vehicle Management Coupon Membership: Subscription-style membership (쿠폰회원) providing ongoing vehicle management — quarterly inspections, accident handling, maintenance, insurance claims, consignment sales, and Q&A support — billed annually or as a bundled coupon package.
- Vehicle Consignment Sales: My Mabu accepts vehicles on consignment, leveraging its buyer database to find suitable purchasers. The company earns a commission on successful sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Domestic vehicle purchase accompaniment — subcompact (경차) |
| Unit Pricing | Pay-as-you-go | Domestic vehicle purchase accompaniment — small car (소형차) |
| Unit Pricing | Pay-as-you-go | Domestic vehicle purchase accompaniment — semi-mid and mid-size (준중형/중형) |
| Unit Pricing | Pay-as-you-go | Domestic vehicle purchase accompaniment — semi-large (준대형) |
| Unit Pricing | Pay-as-you-go | Domestic vehicle purchase accompaniment — full-size (대형차) |
| Unit Pricing | Pay-as-you-go | Imported vehicle purchase accompaniment — small (수입차 소형) |
| Unit Pricing | Pay-as-you-go | Imported vehicle purchase accompaniment — semi-mid (수입차 준중형) |
| Unit Pricing | Pay-as-you-go | Imported vehicle purchase accompaniment — mid/semi-large (수입차 중형/준대형) |
| Unit Pricing | Pay-as-you-go | Imported vehicle purchase accompaniment — full-size (수입차 대형) |
| Unit Pricing | Pay-as-you-go | Imported vehicle purchase accompaniment — sports/premium (스포츠/프리미엄) |
| Unit Pricing | Pay-as-you-go | Imported vehicle purchase accompaniment — supercar (슈퍼카) |
| Subscription | Annual | Vehicle Management Coupon Annual Membership (차량관리 쿠폰회원/연간회원) |
| One time/ perpetual license | Pay-as-you-go | Consignment Sales Listing Fee (위탁판매 접수비) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
My Mabu product offering
Product offeringCore offering
My Mabu provides expert-accompanied used car purchasing services where certified appraisers physically inspect vehicles and verify accident history, market price, and listing authenticity for individual buyers. It also operates direct peer-to-peer vehicle sales, a certified-dealer-only in-house auction platform (My Mabu Car Auction), a 660,000 KRW annual Vehicle Management Coupon Membership covering inspections, maintenance, and accident handling, and consignment sales for sellers seeking higher prices than dealer trade-in offers.
Product overview
My Mabu is a comprehensive used car purchasing and management service platform operating as a single unified offering with multiple integrated modules. The core service includes the Purchase Accompaniment Service (구매동행 서비스) for expert-guided car buying, Direct Transaction Car Sales (직거래 내차팔기) for private seller-to-buyer transactions, and Auction Car Sales (경매로 내차팔기) through their My Mabu Car Auction platform. Supporting modules include Vehicle Management Service (차량관리 서비스), Safe Direct Transactions (안심 직거래), and Auction Agency Service (경매대행서비스). The company also offers a Vehicle Management Coupon Membership (차량관리 쿠폰회원) subscription for ongoing vehicle maintenance and management. The platform serves both domestic Korean vehicles and imported cars, with physical studio locations in Seoul (Yangjae) and Busan for vehicle inspections.
Differentiator
Problem solved
Functional benefit
Products and services
- Purchase Accompaniment Service (구매동행 서비스) Expert-accompanied used car purchasing service in which My Mabu's certified appraisers physically inspect vehicles, verify accident and repair history, check for fraudulent listings, validate market price, and negotiate with dealers on behalf of individual buyers. Pricing is tiered by vehicle type (domestic vs. imported) and size class, ranging from 110,000 KRW for domestic subcompacts to 550,000 KRW for supercars.
- Direct Transaction Car Sales (직거래 내차팔기) Direct peer-to-peer vehicle sales service enabling individual sellers to sell their cars to buyers at guaranteed higher prices than dealer trade-in offers, with My Mabu certified dealers participating to facilitate the transaction.
- Auction Car Sales (경매로 내차팔기) Auction-based vehicle selling service in which only My Mabu certified dealers compete, with competitive bidding designed to deliver the highest price for sellers reportedly within 2 hours.
- Auction Agency Service (경매대행서비스) Auction proxy service handling the auction process on behalf of customers who wish to sell their vehicles through My Mabu's certified-dealer auction system, including inspection, photography, and sale facilitation.
- Safe Direct Transactions (안심 직거래) Verified listings platform for safe direct transactions between buyers and sellers, featuring vehicle inspections conducted by My Mabu's expert appraisers to verify condition and authenticity before transaction.
- Vehicle Management Coupon Membership (차량관리 쿠폰회원) Annual subscription membership at 660,000 KRW providing comprehensive vehicle lifecycle management including quarterly inspections, accident/insurance claims handling, maintenance and repairs, consignment sales, auction services, purchase accompaniment, and 365-day vehicle consultation support.
- Vehicle Management Service (차량관리 서비스) Comprehensive vehicle management service covering regular inspections, maintenance, repairs, and insurance processing — providing one-stop management from vehicle purchase through eventual sale for individual vehicle owners.
- Consignment Sales (위탁판매) Consignment sales service accepting vehicles on consignment and leveraging My Mabu's buyer database to find suitable purchasers, with the company earning a commission on successful sales. A one-time listing fee of 275,000 KRW applies.
Quantifiable outcome
- Total transaction volume of 5,043억 KRW across 52,225+ registered users
- +1 more outcomes
Companies that use My Mabu
Customer profileSegments3 records
Ideal customer profiles3 records
My Mabu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
My Mabu partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Industrial Bank of Korea (기업은행)minorListed as a cooperative partner, suggesting financial services collaboration such as auto loans or corporate banking.
- Gmarket (지마켓)minorGmarket is South Korea's leading e-commerce marketplace. My Mabu maintains a presence/listings on Gmarket as a channel partner to reach a broader consumer audience.
- Hana Bank (하나은행)minorListed as a cooperative partner, suggesting financial services collaboration such as auto loans or payment processing.
- Shinhan Bank (신한은행)minorListed as a cooperative partner, likely providing auto financing and banking services to My Mabu's customers.
- Hyundai Capital (현대캐피탈)minorListed as a cooperative partner. Hyundai Capital provides auto financing and leasing services, potentially offered to My Mabu customers for vehicle purchases.
- KB차차차 (KB Cha Cha Cha)minorKB차차차 is a prominent Korean used car marketplace. My Mabu maintains a featured listing/partnership presence on the platform.
- Hyundai Marine & Fire Insurance (현대해상)minorListed as a cooperative partner. Hyundai Marine provides auto insurance products, which are relevant to My Mabu's vehicle purchase and management services.
- KB Insurance (KB손해보험)minorListed as a cooperative partner providing insurance products for My Mabu's customers.
- DB Insurance (DB손해보험)minorListed as a cooperative partner, providing insurance services. DB Insurance is featured in banner ads on the My Mabu website.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
My Mabu competitors and assessment
Company assessmentDirect peers
- Auto1 Group: Europe's leading online used car platform connecting professional dealers to inventory. Comparable for its auction-style marketplace mechanics, vehicle inspection infrastructure, and cross-border used car trading ambitions — a model parallel to My Mabu's certified-dealer auction.
- CarMax: The largest US used car retailer, combining physical inspection centers, reconditioning, financing, and a 7-day money-back guarantee. Comparable as a benchmark for what a scaled used-car retail/service platform can become, though CarMax operates a much larger owned-inventory model.
- Carvana: US online-first used car retailer known for vehicle vending machines and home delivery. Comparable as a digital-native used car transaction platform with consumer-facing inspection transparency — a relevant business model analogue for My Mabu's online-plus-physical hybrid approach.
- Bobaedream (보배드림): Long-standing Korean online used car community and marketplace with extensive consumer listings and dealer presence. It serves the same buyer/seller audience as My Mabu with a classifieds-led model, competing for organic traffic and dealer relationships in the same geography.
- Encar: South Korea's dominant online used car marketplace operated by SK Encar. Encar is the most direct competitor to My Mabu, offering consumer-facing vehicle listings, dealer auctions, and inspection services — though at significantly greater scale and with broader geographic coverage.
- KB Cha Cha Cha (KB차차차): Major Korean used car marketplace operated by KB Capital, and a My Mabu channel partner. Comparable in target market and offerings (used vehicle listings, dealer connectivity, financing integration), making it a directly competing platform with deeper financial backing.
- HeyDealer: Korean used car dealer network and online platform providing certified pre-owned vehicles and dealer-side services. Competes with My Mabu in the domestic used car retail segment and shares overlap in dealer-network orchestration and consumer trust positioning.
Emerging players
- Kavak: Latin America-born used car platform expanding into emerging markets with a vertically integrated model covering inspection, reconditioning, financing, and warranty. Comparable as a growth-stage used car platform pursuing service expansion similar to My Mabu's lifecycle management offering.
Others
- Carfax: Dominant US provider of vehicle history reports based on accumulated accident, service, and ownership records. Comparable as a data and trust infrastructure layer that supports used car transactions — analogous to My Mabu's inspection-history and accident-verification capability.
Broad incumbents
- Cars.com: Established US online automotive marketplace offering listings, reviews, and dealer connections across new and used vehicles. Comparable as a broader marketplace incumbent with overlapping consumer-facing tools, though its focus is listings rather than transaction-facilitation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
My Mabu social profiles
Digital presenceMy Mabu financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Mabu leadership team
Management profileNumber of profiles
Profiles1 record
My Mabu funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Mabu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Mabu
What does My Mabu do?
My Mabu provides expert-accompanied used car purchasing services where certified appraisers physically inspect vehicles and verify accident history, market price, and listing authenticity for individual buyers. It also operates direct peer-to-peer vehicle sales, a certified-dealer-only in-house auction platform (My Mabu Car Auction), a 660,000 KRW annual Vehicle Management Coupon Membership covering inspections, maintenance, and accident handling, and consignment sales for sellers seeking higher prices than dealer trade-in offers.
Is My Mabu a public or private company?
My Mabu is a private company. It is classified as venture growth investor backed and is currently operating.
When was My Mabu founded?
My Mabu was founded in 2017. It employs 11 to 50 people.
Where is My Mabu based?
My Mabu is headquartered in Seoul, South Korea, in the Asia region.
How does My Mabu make money?
Five revenue lines are on record. Purchase Accompaniment Service Fees are the primary driver. The others are vehicle Sales — Direct Private Sale, auction-based Vehicle Sales, vehicle Management Coupon Membership and vehicle Consignment Sales.
Who are My Mabu's main competitors?
Direct peers on record are Auto1 Group, CarMax, Carvana, Bobaedream (보배드림), Encar, KB Cha Cha Cha (KB차차차) and HeyDealer. Kavak is listed as an emerging player. Carfax is listed as an others. Cars.com is listed as a broad incumbent.
Does My Mabu have an API?
No public API is recorded for My Mabu.
What industry is My Mabu in?
My Mabu's product category is Used Car Purchase Accompaniment and Vehicle Management Services. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C, with a secondary code of TLABAKAE, Vehicle Inspection, Grading & Condition Reporting Services. Its NAICS code is 44112.