What Hyundai Capital South Korea does

Hyundai Capital Services, Inc. (founded 1993; headquartered in Seoul) is the captive automotive finance and consumer credit arm of Hyundai Motor Group, providing installment financing, leasing, and long-term rental for Hyundai Motor, Kia, and Genesis vehicles through the group's owned and franchised dealer network in South Korea. Beyond auto finance, the company extends to auto-secured loans, unsecured credit loans, and home mortgage loans (up to KRW 100 million and 85% LTV respectively), and bundles a Plus Membership loyalty layer that exchanges H-Coin reward points across Hyundai Capital, Hyundai Card, and Fubon Hyundai Life Insurance.

The technology core is a proprietary AI stack — developed in-house — covering credit underwriting, vehicle residual value prediction, and personalized marketing optimization. This stack has been recognized by the AAAI Innovative Applications of Artificial Intelligence Award in 2023, 2024, and 2026, making Hyundai Capital the first financial institution globally to receive the award three consecutive times. Distribution spans the captive OEM dealer channel, an in-house branch and digital network (website, mobile app, 1588-2114 call center), and a 2,200+ certified maintenance network combining Hyundai and Kia service centers across South Korea. International operations are conducted through wholly-owned subsidiaries in the US, Canada, Brazil, China, Australia, Indonesia, the UK, Italy, France, and Germany.

Revenue is generated principally from interest income and recurring lease/rental payments on multi-year contracts (installment terms of 12-120 months, lease/rental terms of 12-84 months) priced on customer credit profiles, with promotional rates extended to Hyundai and Kia EV models. The product suite is being extended to South Korea's first EV battery subscription service (launched April 2026 jointly with Hyundai Motor) and to new geographies (India, Indonesia, Australia), and the funding stack is being diversified via South Korea's first publicly offered offshore yuan-denominated kimchi bond issued in March 2026.

Name

Hyundai Capital South Korea

Legal name

Hyundai Capital Services, Inc. (현대캐피탈 주식회사)

Website

https://hyundaicapital.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hyundai Capital is the captive automotive finance and consumer credit arm of Hyundai Motor Group, providing installment, leasing, rental, and secured/unsecured lending for Hyundai, Kia, and Genesis customers in South Korea and across 14+ international subsidiaries.

Ownership category

akta.pro rank

Product category

Auto Finance

NAICS

Passenger Car Leasing (532112), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Personal Credit Institutions (6141)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Leasing & Lease Buyout Financing (FSAKADAC), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Auto installment loans
• Vehicle leasing services
• Consumer auto finance
• Secured lending products
• Fleet management solutions

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Auto Installment Financing (할부): New and used vehicle installment loans offered through Hyundai Motor, Kia, and Genesis dealer networks. Revenue generated from interest income on fixed-rate installment loans with terms of 12-120 months.
2. Auto Leasing & Long-term Rental (리스/렌트): Operating lease and long-term rental services for new and used vehicles, including fleet management services. Revenue from monthly lease/rental payments over 12-84 month terms, with maintenance services bundled.
3. Auto Secured Loans (자동차담보대출): Secured personal loans using the borrower's vehicle as collateral, up to KRW 100 million with terms up to 60 months.
4. Credit Loans (신용대출): Unsecured personal credit loans up to KRW 50 million with terms up to 48 months, featuring interest rate discount tiers and interest-free periods.
5. Home Mortgage Loans (주택담보대출): Home equity mortgage loans offering up to 85% of property appraised value for purchase or living expenses, with terms of 5-40 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hyundai Capital South Korea is the captive finance arm of Hyundai Motor Group, providing automobile installment financing, vehicle leasing, long-term rentals, automobile secured loans, unsecured credit loans, and home mortgage loans. Products are distributed primarily through the Hyundai, Kia, and Genesis dealer networks, complemented by the company's own branches, website, mobile app, and international subsidiaries across 14+ countries.

Product overview

Hyundai Capital operates as a comprehensive financial services platform under Hyundai Motor Group, offering a multi-product portfolio centered on automobile financing with various credit and insurance products. The core offering consists of automobile financing products (신차할부, 신차리스, 신차렌트, 중고차할부, 중고차리스) covering both new and used vehicles for Hyundai, Genesis, Kia, and other brands. Supporting credit products include automobile collateral loans (자동차담보대출), personal credit loans (신용대출), and home mortgage loans (주택담보대출). The ecosystem is enhanced by loyalty programs (플러스멤버십, H-Coin), fleet management services (법인오토케어), and innovative products like EV battery subscriptions (배터리 구독 서비스). Specialty programs serve foreign residents (Easy-Drive Program) and overseas Koreans (Kia CSP). The company integrates with Hyundai Card, GS Caltex, insurance partners, and auction platforms to deliver a comprehensive automotive financial ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Plus Membership (플러스멤버십): Free membership service offering financial product discounts, H-Coin loyalty points, credit management tools, GS Caltex fuel discounts, and free insurance benefits including public transport injury compensation and driver personal accident coverage.
• H-Coin
• Corporate Auto Care (법인오토케어)
• My Car Price (내 차 팔기)
• CSP (교민할부 프로그램)
• G-FINANCE
• Plus Membership Compensation Services

Products and services

• Automobile Installment (신차할부) Vehicle installment financing for purchasing new Hyundai, Genesis, and Kia automobiles with various repayment options including standard fixed-rate, deferment, balloon payment, and Mobility card-linked programs. Terms range from 12 to 120 months.
• New Car Lease (신차리스) Operational or financial lease for new vehicles using standard license plates, covering acquisition tax, automobile tax, and government bonds as initial costs, with full expense processing for businesses. Terms of 12/24/36/48/60/72/84 months with mileage options of 10,000-50,000 km/year or unlimited.
• Long-term Rent-a-Car (신차렌트) Long-term vehicle rental with insurance included in monthly payments. Includes six additional services: selling your car, condition-based discounts, premium delivery, mobile preventive maintenance, car care discounts, and reuse discounts.
• Mobility Installment (모빌리티 할부) Specialized installment product linking Hyundai Card or Hyundai Card M-series for down payment discounts on Hyundai vehicles, offering lower interest rates compared to standard installment products. Available for Hyundai models including Genesis, IONIQ 5/6/9, Kona EV, and others.
• M Installment (M할부) Kia-specific installment program linked to Hyundai Card M-series for interest rate discounts on down payments, targeting EV models including EV3, EV4, EV6, and EV9 with 36-month promotional rate of 1.9% for residual value guaranteed type.
• Genesis Finance (G-FINANCE) Comprehensive financial services package exclusively for Genesis brand vehicles, offering installment, lease, and rent options through Genesis showrooms with dedicated G-Finance consultants. Genesis brand models are exempt from early repayment fees after 24 months.
• Used Car Installment (중고차할부) Installment financing for pre-owned vehicles with interest rates ranging from 3.9% to 19.5%, maximum loan of 100 million KRW, and terms up to 72 months with credit score-based pricing and early repayment fees of 0-2%.
• Used Car Lease (중고차리스) Lease option for pre-owned vehicles with self-service estimation via mobile app, reducing initial costs while providing comprehensive vehicle management services.
• Automobile Collateral Loan (자동차담보대출) Secured loan using owned vehicles as collateral, offering up to 100 million KRW at rates of 4.9% to 17.9%, with terms up to 60 months and online application process. Available for vehicles owned for 3+ months, within 13 years of purchase.
• Credit Loan (신용대출) Unsecured personal loan up to 50 million KRW at rates of 6.9% to 19.5%, with terms up to 48 months including deferment options and various benefit types including 3-monthly discount type (0.5%p every 3 months), 12-month interest-free type, and 0.5%p instant discount type. No handling fee.
• Home Mortgage Loan (주택담보대출) Real estate-backed lending up to 85% of market value at rates of 5.53% to 11.78%, with terms of 5 to 40 years and flexible repayment options including deferred payment periods. Variable rate based on 3-month or 5-year financial institution bonds (FB II AA0).
• EV Battery Subscription (배터리 구독 서비스) Innovative battery subscription model allowing customers to purchase vehicles without batteries and pay monthly fees (approximately 1.4 million won monthly) for battery access. South Korea's first battery subscription service enabling separate ownership of EV bodies and batteries. Launched as a pilot program deploying 5 IONIQ 5 corporate taxis in Seoul metropolitan area in April 2026.
• Corporate Auto Care (법인오토케어) Fleet management solution for corporate clients offering vehicle asset management, real-time tracking, integrated HyPASS and fuel cost management, digital roaming maintenance, car sharing, digital key access, and emergency remote control features.
• Sell My Car (내 차 팔기) Used car sales service leveraging auction companies where multiple bidders compete to offer the highest price. Professional evaluator visits for free vehicle inspection, with deep learning-based market price algorithms and guaranteed transaction safety. Commission-free full process from visit to sale.
• Easy-Drive Program Vehicle financing program designed for foreign customers in Korea with Korean registration cards, enabling loan approval based solely on credit like domestic customers. Includes new car installment and long-term rent-a-car options at Hyundai/Kia showrooms.
• Lease Transfer Service (리스·렌터카 승계) Service allowing transfer of existing lease contracts without early termination fees. Customers wanting to terminate can transfer with only transfer fees, while those seeking vehicles can obtain used cars at lower monthly rates with no initial registration costs.
• Plus Membership (플러스멤버십) Free membership program offering H-Coin rewards, financial product discounts, free damage compensation (public transit injury, driver injury), credit management tools, GS Caltex fuel discounts, and Fubon insurance rewards.

Quantifiable outcome

• Won AAAI Innovative Applications of Artificial Intelligence Award three consecutive times (2023, 2024, 2026) — first and only financial company globally to achieve this
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature1 record

Partnerships

20 partnerships are on record, tiered minor, core and secondary.

• Green Korea Environmental Foundation /초록우산 어린이재단minorStrategic or Co-development Partner · 28 April 2025Social contribution partnership for the 'Gachi Georeum' (가치걸음) program supporting youth transitioning out of child welfare facilities. Includes financial education, asset management consulting, and mentorship support. Partnership expanded nationwide in 2025.
• GS Caltex (지에스칼텍스)minorGTM or Marketing Partner · 1 December 2024Fuel retailer partnership offering GS Caltex fuel discounts for Plus Membership members. Members receive KRW 60 per liter discount (up to 50 liters/month, excluding LPG/kerosene) when using the GS Caltex Energy Plus app and registering the Hyundaicapital-issued discount card.
• SOCAR (쏘카)minorStrategic or Co-development Partner · 1 December 2024Car sharing partnership. Hyundai Capital customers receive discounts on SOCAR car sharing services. Announced as a new partnership service running from December 2024 through November 2025.
• Hyundai Motor Group (현대자동차그룹)coreStrategic or Co-development PartnerParent automotive group. Hyundai Capital serves as the group's captive finance subsidiary, providing auto financing for all group brands (Hyundai Motor, Kia, Genesis). Part of the broader Hyundai Motor Group ecosystem including Hyundai Card, Hyundai Commercial, Hyundai Steel, Hyundai Engineering, and other affiliates.
• Hyundai Motor (현대자동차)coreStrategic or Co-development PartnerPrimary automotive brand partner. Hyundai Capital is the official captive finance partner for Hyundai Motor vehicles, offering installment, leasing, and rental financing through the Hyundai dealer network. Jointly operates battery subscription model pilot for IONIQ 5 taxis.
• Kia (기아)coreStrategic or Co-development PartnerPrimary automotive brand partner. Hyundai Capital is the official captive finance partner for Kia vehicles, offering installment, leasing, and rental financing through the Kia dealer network. Jointly offers Kia-specific financing products including M Installment (M할부).
• Hyundai Card (현대카드)coreChannel Partner/ Reseller/ DistributorAffiliated credit card company within Hyundai Motor Group. Hyundai Card is required for Mobility Installment and M Installment products, which offer preferential interest rates when down payments are made with Hyundai/M-series cards. H-Coin loyalty points can be exchanged between Hyundai Card and Hyundai Capital.
• Fubon Hyundai Life Insurance (푸본현대생명)secondaryStrategic or Co-development PartnerInsurance partner. Fubon Hyundai Life provides bundled insurance products including the transportation accident compensation benefit for Plus Membership members (up to KRW 5 million). Insurance premium payments can be made using H-Coin loyalty points.
• Hyundai Engineering & Construction (현대건설)minorOthersHyundai Capital sponsors the professional volleyball team 'Hyundai Capital Skywalkers', based in Cheonan. The team and its facilities are used for community outreach programs including 'Skywalk Together' supporting multicultural families in the Cheonan area.
• Hyundai Capital AmericacoreChannel Partner/ Reseller/ DistributorWholly-owned US subsidiary operating auto finance and banking services for Hyundai and Kia vehicles in the United States. Also serves Korean diaspora (교민) through the CSP (Consumer Installment Program) for Kia vehicles.
• Hyundai Capital CanadacoreChannel Partner/ Reseller/ DistributorWholly-owned Canadian subsidiary providing auto finance services for Hyundai and Kia vehicles in Canada.
• Hyundai Capital AustraliacoreChannel Partner/ Reseller/ DistributorAustralian subsidiary holding a financial services license, providing auto finance in the Australian market. Planned as part of the regional expansion strategy for Hyundai Motor Group.
• Hyundai Capital China (BHAF)coreChannel Partner/ Reseller/ DistributorChinese subsidiary providing auto finance services in the Chinese market, operating under BHAF (Beijing Hyundai AC Finance).
• Hyundai Capital Indonesia / PT Hyundai Capital IndonesiacoreChannel Partner/ Reseller/ DistributorIndonesian subsidiary. Hyundai Capital is expanding into Indonesia by acquiring Paramitra Multifinance and targeting full operations launch by April 2025, serving the Indonesian auto finance market.
• Hyundai Capital Brasil Bank / Hyundai Capital BrasilcoreChannel Partner/ Reseller/ DistributorBrazilian banking subsidiary providing auto finance services in the Brazilian market.
• Hyundai Capital Bank Europe (European Bank)coreChannel Partner/ Reseller/ DistributorEuropean banking subsidiary operating in Germany, offering auto finance services in the European market.
• Hyundai Capital UKcoreChannel Partner/ Reseller/ DistributorUK subsidiary providing auto finance services in the United Kingdom.
• Hyundai Capital ItalycoreChannel Partner/ Reseller/ DistributorItalian subsidiary providing auto finance services in Italy.
• Hyundai Capital FrancecoreChannel Partner/ Reseller/ DistributorFrench subsidiary providing auto finance services in France.
• Allane-Mobility Group (올레인)minorChannel Partner/ Reseller/ DistributorGerman mobility group subsidiary, operating as a car subscription and leasing platform in the European market.

Scale indicators2 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Toyota Financial Services: Captive finance arm of Toyota Motor Corporation, offering auto loans, leases, and insurance for Toyota and Lexus vehicles globally. Most direct comparable given similar captive model, multi-country presence, and OEM-backed distribution.
• Volkswagen Financial Services: Captive finance and mobility arm of the Volkswagen Group, serving VW, Audi, Porsche, and other group brands across multiple European and international markets. Comparable on multi-brand captive model and European/Asian footprint.
• Ford Motor Credit Company: Captive finance arm of Ford Motor Company offering installment loans, leases, and dealer financing for Ford and Lincoln vehicles. Direct comparable on captive structure, dealer-floor financing, and consumer lending product mix.
• GM Financial: Captive finance subsidiary of General Motors providing auto loans, leases, and commercial financing for Chevrolet, GMC, Buick, and Cadillac. Closely aligned business model with captive dealer distribution and diversified consumer/commercial credit offerings.
• BMW Financial Services: Captive finance arm of BMW Group offering leasing, financing, and insurance for BMW and MINI vehicles. Comparable on premium captive financing, lease-heavy mix, and residual value management expertise.
• Honda Financial Services: Captive finance arm of American Honda providing retail financing and leasing for Honda and Acura vehicles. Comparable on captive consumer financing and dealer-network distribution model.
• Mercedes-Benz Financial Services: Captive finance arm of Mercedes-Benz Group offering auto loans, leases, and insurance for Mercedes-Benz vehicles globally. Direct peer for premium captive financing and lease-focused product strategy.
• Nissan Financial Services: Captive finance arm of Nissan offering retail loans, leases, and dealer financing for Nissan and Infiniti brands. Direct comparable on captive auto finance structure with similar consumer and dealer products.

Broad incumbents

• KB Capital: Major Korean non-bank financial services company offering auto financing, installment finance, leasing, and corporate lending. Broad Korean incumbent that competes with Hyundai Capital in the open-market auto finance and consumer credit segments.
• LOTTE Capital: Korean consumer and auto finance company within the Lotte Group, offering auto loans, leases, and consumer credit. Competes with Hyundai Capital in Korean auto and consumer lending with a broader conglomerate-backed platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hyundaicapital
• Instagraminstagram.com/hyundaicapital_official
• Xx.com/hyundaicapital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Capital South Korea