What Rosa Gres does

Rosa Gres (legal name ROSA GRES, S.L.U.) is a Spanish family-owned manufacturer of porcelain stoneware products specializing in exterior paving, industrial flooring, and swimming pool applications. The company traces its roots to 1849 when Joseph Sugrañes began molding tiles by hand, was incorporated as Cerámica Sugrañes S.L. in 1959 by Ramón Sugrañes, and adopted the Rosa Gres brand in 1986 (named in homage to Rosa Cardona). The firm is currently operated by the fourth generation of the Sugrañes family and remains privately held with no external investment or parent entity. Corporate headquarters sit in Cerdanyola del Vallès (Barcelona) and all manufacturing occurs at a 32,000 m² factory in Vallmoll, Tarragona, inaugurated in 2009, using both pressing (for dimensionally precise base tiles) and extrusion (for robust special pieces such as steps, edges, channels, and gratings). The company employs 100+ professionals and claims presence in more than 70 countries.

The product portfolio centers on high-density porcelain stoneware (water absorption below 0.1% versus the 0.5% industry threshold) structured around three core surfaces: pool solutions (porcelain pools, overflow pools, pool renovation, steps, sports pools, and six proprietary construction systems—S9, S10, Smart, Slim, Minimal, Zen), exterior paving (anti-slip terraces, In & Out Design coordination, drainage channels, large-format 1m x 1m tiles, and 2cm thick outdoor pieces), and industrial/hygienic flooring (Biostop anti-bacterial ceramics for industrial kitchens and spaces). The company sells through a two-tier B2B distribution model—certified Pool Partners (trained pool construction companies) plus authorized dealers/distributors—supplemented by direct sales teams handling national and export channels, a dedicated subsidiary (Rosa Gres France), a Professional Zone with budget simulation tools, and the Unique Pools mobile app (2019). Pricing is quote-based across both B2B and B2C channels, with no publicly disclosed price lists; the model is fundamentally product-sale driven (one-time purchase of physical systems and tiles) rather than subscription-based.

Rosa Gres holds the DAPc® Type III environmental certification—the first such eco-tag in Europe for ceramics, co-designed with GIGA (ESCI-UPF) and ITC (Jaume I University of Castellón)—and operates the Vallmoll factory on 100% renewable electricity with 100% process water reuse, saving roughly 11,000 m³ annually. Recognition includes a 2019 EUSA Award for Best Private Outdoor Pool in Europe, a 2018 Master of Design award, a 2016 Architizer A+ Award, and ongoing investments such as a 2024 photovoltaic self-consumption installation. Recent product cadence (2025 Cuore, Sophy, Coral collections and the Minimal System) and a 2024 65-year anniversary of Cerámica Sugrañes suggest continuous reinvestment in the product platform rather than a scale-up or contraction cycle.

Name

Rosa Gres

Legal name

ROSA GRES, S.L.U.

Website

https://rosagres.com

Company type

Private

Founded year

1849

Operating status

Operating

Headcount range

101–250 employees

Short description

Rosa Gres is a Spanish family-owned manufacturer of porcelain stoneware products for exterior paving, industrial flooring, and swimming pool applications, serving professional B2B customers across 70+ countries through certified Pool Partners and authorized dealers.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Porcelain Stoneware Products: Rosa Gres generates revenue through the manufacture and sale of porcelain stoneware tiles, special pieces, and construction systems for pools, terraces, and industrial applications. Products include base tiles, anti-slip flooring, pool grates, drainage channels, steps, and edge pieces. The company sells through certified Pool Partners and authorized dealers to professional builders and directly to end customers.
2. Construction Systems: Proprietary construction systems (S9, S10, Smart System, Slim System, Minimal System, Zen System) for pool construction and renovation, sold as part of the product offering to certified installers.
3. Professional Services: Professional zone with tools, simulators, and support for certified pool partners and dealers, including budget simulation tools and technical documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rosa Gres manufactures and sells porcelain stoneware tiles, special pieces, and proprietary pool construction systems for swimming pools, terraces, industrial kitchens, and exterior paving. All products are made at the Vallmoll factory in Spain using both pressing (base tiles) and extrusion (special pieces) methods, and are distributed through certified Pool Partners, authorized dealers, and direct website sales.

Product overview

Rosa Gres is a family-owned manufacturer of high-quality porcelain stoneware products with over 180 years of history, specializing in exterior and pool applications. The company offers a comprehensive portfolio centered on porcelain stoneware paving and tiling solutions, including: (1) Pool solutions comprising porcelain stoneware pools, overflow pools, pool renovation systems, and pool steps/special pieces; (2) Construction systems including S9, S10, Smart, Slim, Minimal, and Zen systems for various pool types; (3) Outdoor paving including anti-slip terraces, In & Out Design for interior-exterior coordination, channel drains, and large format tiles; (4) Industrial applications featuring anti-bacterial porcelain stoneware for kitchens and industrial spaces; (5) Color collections in over 30 colors with textures including marble, stone, wood, slate, and minimalist designs; (6) Digital tools including the Unique Pools design app and professional budget simulator. The products are 100% manufactured at the Vallmoll factory using pressing for base tiles and extrusion for special pieces, achieving water absorption below 0.1%.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Stoneware Pools (Piscinas de Gres Porcelánico) Porcelain stoneware lining and paving solutions for swimming pools, including pool tanks, coping, and decks, sold to pool construction professionals and end customers.
• Overflow Pools (Piscinas Desbordantes) Overflow pool systems with porcelain stoneware gratings for hotel and private installations, marketed to construction professionals and hospitality operators.
• Pool Renovation with New Look System Renovation solutions for existing pools using a porcelain stoneware overlay system, targeted at pool renovation professionals and homeowners.
• Pool Steps and Solutions Extruded porcelain stoneware steps and special pieces for pool construction, sold to pool construction professionals and Pool Partners.
• Sports Pools (Piscinas Deportivas) Competition and sports swimming pools for clubs and public facilities, marketed to sports facility operators and construction professionals.
• Terraces and Outdoor Flooring Anti-slip porcelain stoneware paving for terraces and exterior areas, sold through Pool Partners, dealers, and direct website sales.
• Anti-Slip Exterior Porcelain Stoneware Flooring Anti-slip porcelain stoneware flooring for exteriors, designed to maintain slip resistance over time, marketed to architects, builders, and end customers.
• In & Out Design Interior and Exterior Coordination Interior and exterior flooring coordination system with the same color available in two finishes: smooth rectified for interior and anti-slip for exterior, in stone, wood, slate, marble, and minimalist textures.
• Porcelain Stoneware Channel Drain Drainage channel solutions made from porcelain stoneware for pool and terrace areas, sold to construction professionals and Pool Partners.
• Industrial Kitchen Flooring Anti-bacterial porcelain stoneware specifically designed for industrial kitchen environments, marketed to food service operators and industrial kitchen facilities.
• Industrial Paving Anti-bacterial porcelain stoneware for industrial spaces and facilities, incorporating Biostop technology, sold to industrial operators and dealers.
• S9 Construction System for Overflow Pools Proprietary constructive system for overflow pools including hidden channel systems, sold to certified Pool Partners and pool construction professionals.
• S10 Construction System for Precast Concrete Pools Construction system for precast concrete swimming pools, marketed to certified installers and pool construction companies.
• Minimal Hidden Overflow System The only hidden overflow system with a registerable channel and porcelain stoneware, sold through Pool Partners and pool construction professionals.
• Infinity Pool Solution Solution for infinity pool designs, sold through certified Pool Partners and pool construction professionals.
• Porcelain Stoneware Collections (Cuore, Sophy, Coral, Mythos, Iconic, Trésor, Pietro, Serena Mix) Various color and texture collections for pool, terrace, and interior applications including marble effects, stone, wood, slate, and minimalist designs in over 30 colors, sold through Pool Partners, dealers, and direct sales.
• Unique Pools Mobile App Mobile application for designing and personalizing pools with Rosa Gres products, offered free to support customers and professionals in visualizing pool configurations.

Quantifiable outcome

• Water absorption below 0.1%, significantly exceeding the 0.5% standard for porcelain stoneware
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Two partnerships are on record, tiered core.

• Environmental Management Investigation Group (GIGA) of ESCI-UPFcoreStrategic or Co-development Partner · 1 January 2024Collaborated with GIGA (Environmental Management Investigation Group of the School of International Commerce at UPF Barcelona) to design the DAPc® system for ceramics, the first type III eco tag created in Europe.
• Ceramic Technology Institute (ITC) of Jaume I University of CastellóncoreStrategic or Co-development Partner · 1 January 2024Collaborated with ITC (Ceramic Technology Institute of the Jaume I University of Castellón) in designing the DAPc® system for ceramics, analyzing 4 phases of the lifecycle of ceramics.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Marazzi Group: One of the world's largest ceramic tile manufacturers, part of Mohawk Industries. Competes broadly in porcelain stoneware, including outdoor and large-format products, though with less specialization in pool construction systems.
• Florim: Italian large-format porcelain stoneware manufacturer targeting architectural and commercial applications. Comparable in technical ceramic capability and large-format launch trajectory (e.g., 2cm thick outdoor tiles), though broader and larger in scale.
• Roca Sanitario: Spanish-headquartered global leader in bathroom and sanitaryware with adjacent pool/architectural surface products. Comparable origin market and B2B/specifier channel, though pool ceramics is a peripheral line within a much larger business.
• Iris Ceramica: Established Italian manufacturer of porcelain stoneware and ceramic surfaces, including outdoor and architectural applications. Comparable in premium positioning and technical specification focus, though broader in application than pool-only specialist Rosa Gres.
• Villeroy & Boch: German sanitaryware and ceramics major with pool and architectural surface offerings. Comparable in premium European brand positioning and pool-adjacent product lines, though pool ceramics are a small part of a much broader portfolio.

Emerging players

• Laminam: Italian manufacturer of large-format porcelain slabs with outdoor and architectural applications. Comparable in 2cm-thick outdoor porcelain and large-format (1m+) innovation direction, competing for premium architectural specification work.

Direct peers

• Porcelanosa Grupo: Spanish premium ceramic tile and construction systems manufacturer with global presence and dedicated pool/outdoor lines. Direct competitor in the high-end porcelain stoneware segment with overlapping distributor networks across Europe and beyond.
• Cifre Cerámica: Spanish ceramic tile manufacturer with strong porcelain stoneware offering for residential and commercial applications. Comparable in Iberian origin, premium porcelain positioning, and distributor-channel-led go-to-market.
• AGROB BUCHTAL: German manufacturer specializing in ceramic solutions for swimming pools, facades, and public spaces. Most direct comparable to Rosa Gres in the pool-specific ceramic systems segment, with similar proprietary pool edge and overflow systems.
• Ceramica Saloni: Spanish ceramic tile manufacturer with strong presence in porcelain and ceramic tiles for residential and commercial applications. Comparable geographic origin and product category, though with broader less pool-specialized portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rosa-gres
• Pinterestpinterest.com/rosagres
• YouTubeyoutube.com/channel/UCe5iYd3wPlU5qDdwF5lJa3g
• Facebookfacebook.com/rosagres

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosa Gres