Saloni
- Company typePrivate
- Founded1971
- HeadquartersSan Juan De Moró, Spain
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Saloni firmographics
Firmographics- Name
- Saloni
- Legal name
- CERÁMICA SALONI, S.A.U.
- Website
- https://saloni.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Saloni industry classification
Industry- Product category
- Ceramic and Porcelain Tiles
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Pottery & Related Products (3260), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where Saloni is headquartered
LocationHeadquarters
- HQ city
- San Juan De Moró
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Saloni business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ceramic Tile Sales: Core revenue from manufacturing and selling ceramic floor and wall tiles in porcelain, pasta blanca (white body), and pasta roja (red body) varieties. Products are sold through own retail stores and associated agencies to both end consumers and trade professionals.
- Professional Services: Services including special custom projects, training, raised floors, ventilated facades, personalized catalogs, and showroom customization for trade professionals including architects, interior designers, and builders.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Saloni product offering
Product offeringCore offering
Saloni designs, manufactures, and sells ceramic and porcelain floor and wall tiles (porcelain / pasta blanca, red-body / pasta roja, and porcelain stoneware groups BIa, BIIa, BIII) for residential and commercial applications including bathrooms, kitchens, living rooms, and outdoor spaces. The company sells through its own retail store network and associated agencies across Spain, France, Portugal, and the United Kingdom, complemented by professional services such as custom projects, training, raised floors, and ventilated facades for trade professionals.
Product overview
Saloni is a manufacturer and marketer of ceramic tiles with over 50 years of history. The company produces porcelain tiles (pasta blanca), red-body tiles (pasta roja), and ceramic tiles designed for various spaces including bathrooms, kitchens, living rooms, and outdoor areas. The product portfolio is organized into collections such as Laurent, Blending, and other series featuring different finishes including marble, wood, stone, cement, and metal looks. The company offers its products through downloadable catalogs (General catalog 2026-2027, XL catalog, PBS catalog, and Care catalog), and operates a network of company-owned stores and associated agencies in Spain, France, Portugal, and the United Kingdom.
Differentiator
Problem solved
Functional benefit
Products and services
- Laurent Collection
- Blending Collection A featured ceramic tile collection (series) within Saloni's product portfolio, designed for residential and commercial wall and floor applications and showcased on the Saloni website as a highlighted collection.
- Professional Services for Trade A package of value-added services for trade professionals, including special custom projects, professional training, raised floors, ventilated facades, personalized catalogs, and showroom customization, supporting project specification and execution.
Companies that use Saloni
Customer profileSegments2 records
Ideal customer profiles2 records
Saloni technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Saloni partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Instituto de Tecnología Cerámica (ITC)coreThe Instituto de Tecnología Cerámica (ITC) coordinates the LIFE Nanohealth project in which Saloni participates. The project aims to reduce occupational nanoparticle exposure in industrial workplaces. The project runs from January 2022 to December 2024 and is funded by the EU LIFE Program.
- IDAEA-CSICminorInstituto de Diagnóstico Ambiental y Estudios del Agua of the Spanish National Research Council (CSIC) participates in the LIFE Nanohealth project as a research partner.
- Universitat Politècnica de CatalunyaminorTechnical university participating in the LIFE Nanohealth nanoparticle safety research project.
- UNIMAT PrevenciónminorOccupational health and safety services company participating in the LIFE Nanohealth nanoparticle safety research project.
- Urban Air PurifierminorCompany providing air purification technology participating in the development of the NanoHealth Purifier solution within the LIFE Nanohealth project.
- ASP AsepsiaminorCompany participating in the LIFE Nanohealth nanoparticle safety research project.
- TM ComasminorCompany participating in the LIFE Nanohealth nanoparticle safety research project.
- Zabala InnovationminorInternational innovation consultancy providing advisory services for the LIFE Nanohealth project, specializing in subsidy management and R&D project administration.
- INSST - Instituto Nacional de Seguridad y Salud en el TrabajominorSpanish National Institute for Safety and Health at Work provides advisory support to the LIFE Nanohealth project.
- INVASSAT - Institut Valencià de Seguretat i Salut en el TreballminorValencian Institute for Safety and Health at Work provides advisory support to the LIFE Nanohealth project.
- NanoSafety ClusterminorEuropean nano-safety cluster provides advisory support to the LIFE Nanohealth project.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Saloni competitors and assessment
Company assessmentDirect peers
- Keraben Grupo: Spanish ceramic tile manufacturer owned by the same parent (Victoria Plc); operates overlapping product lines, similar Spanish manufacturing footprint, and competes in the same mid-to-upper European tile segment as Saloni.
- Florim: Italian ceramic and porcelain tile manufacturer with strong large-format capabilities (Florim Stone, Cedit); competes directly with Saloni's newly expanded large-format product line in European premium and project markets.
- Porcelanosa Grupo: Leading Spanish manufacturer of ceramic tiles and bathroom/kitchen surfaces with own retail stores across Europe; directly comparable to Saloni in product category, vertical integration, and design-led positioning.
- Pamesa Cerámica: Spanish ceramic tile producer headquartered in Castellón, the same ceramic cluster as Saloni, with comparable product breadth (porcelain, white-body, red-body) and direct overlap in European trade and retail channels.
- Iris Ceramica: Italian manufacturer of porcelain and ceramic tiles for floors, walls, and large-format slabs; comparable to Saloni in product mix (porcelain, large-format) and in targeting architectural specifiers across Europe.
Broad incumbents
- Mohawk Industries: World's largest flooring manufacturer (parent of Marazzi) covering ceramic tile, LVT, carpet, and laminate; competes broadly with Saloni across European flooring categories though ceramic tile is only one segment of its portfolio.
- RAK Ceramics: Global ceramics manufacturer headquartered in the UAE with broad tile, sanitaryware, and tableware lines; overlaps with Saloni in porcelain tiles and project specifications across European and international markets.
- Marazzi Group: Italian ceramic tile giant owned by Mohawk Industries with extensive European and global distribution; competes with Saloni in mid-to-premium tile segments but at significantly larger scale and broader product portfolio.
Emerging players
- TileBar: US-based digitally native tile and surface retailer offering design-forward assortments; while geographically separate, it competes on digital visualization, designer-friendly catalogs, and direct-to-consumer buying experience similar to Saloni's own 3D tools.
Regional players
- Vitra (Eczacıbaşı Building Products): Turkish manufacturer of ceramic tiles and bathroom products with strong presence across Eastern Europe, MENA, and Central Asia; comparable in scale and product mix to Saloni but primarily serves different geographies with limited Western European overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Saloni social profiles
Digital presenceSaloni financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saloni leadership team
Management profileNumber of profiles
Saloni funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saloni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saloni
What does Saloni do?
Saloni designs, manufactures, and sells ceramic and porcelain floor and wall tiles (porcelain / pasta blanca, red-body / pasta roja, and porcelain stoneware groups BIa, BIIa, BIII) for residential and commercial applications including bathrooms, kitchens, living rooms, and outdoor spaces. The company sells through its own retail store network and associated agencies across Spain, France, Portugal, and the United Kingdom, complemented by professional services such as custom projects, training, raised floors, and ventilated facades for trade professionals.
Is Saloni a public or private company?
Saloni is a private company. It is classified as corporate owned and is currently operating.
When was Saloni founded?
Saloni was founded in 1971. It employs 251 to 500 people.
Where is Saloni based?
Saloni is headquartered in San Juan De Moró, Spain, in the Europe region.
How does Saloni make money?
Two revenue lines are on record. Ceramic Tile Sales are the primary driver. The others are professional Services.
Who are Saloni's main competitors?
Direct peers on record are Keraben Grupo, Florim, Porcelanosa Grupo, Pamesa Cerámica and Iris Ceramica. Broad incumbents are Mohawk Industries, RAK Ceramics and Marazzi Group. TileBar is listed as an emerging player. Vitra (Eczacıbaşı Building Products) is listed as a regional player.
Does Saloni have an API?
No public API is recorded for Saloni.
What industry is Saloni in?
Saloni's product category is Ceramic and Porcelain Tiles. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 449121 and its SIC code is 3260.