Phoenix Fly

Name

Phoenix Fly

Legal name

Phoenix-Fly d.o.o.

Website

https://phoenix-fly.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wingsuits and Skydiving Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

akta.pro primary industry

Wingsuit & Speed Flying Experiences (Guided/Instructional) (THAAAMAF)

akta.pro secondary industry

Paragliding, Skydiving & Airborne Adventure Sports (THAJABAJ)

Keywords

• Wingsuit manufacturing
• BASE jumping equipment
• Skydiving wingsuits
• Tracking suits
• Human flight gear

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wingsuit Sales: Phoenix-Fly generates revenue primarily through the sale of high-performance wingsuits. Their product range includes 11 different wingsuit models ranging from entry-level to expert/professional tier, with prices from €760 to €3,565 ex-VAT. All suits are constructed to the highest standards in Europe with quality control throughout production.
2. Tracking Suit Sales: Sale of tracking suits including one-piece and two-piece configurations. Product range includes Arrow, OneSie Power, Power 2 Piece, and Classic 2 Piece, priced from €760 to €1,420 ex-VAT.
3. Custom Options and Add-ons: Revenue from optional upgrades including Ultralight materials, carbon fins, custom printing/sublimation, cargo pockets, backfly inlets, and other customization options that add to base suit prices.
4. Rush Order Service: Optional rush order service cutting lead time in half for an additional €280 charge, providing faster delivery for customers who need expedited production.
5. Apparel Sales: Sale of branded Phoenix-Fly apparel including t-shirts (PF Slim-Fit 'Teez') in Grey, Dark Grey, Orange and Black, and PF Caps (Trucker and Flex-Fit versions).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Phoenix-Fly designs, develops and produces state-of-the-art high performance wingsuits and tracking suits for skydiving and BASE-jumping, manufactured in Europe at the Phoenix Fly Factory in Slovenia. The product range spans 11 wingsuit models from entry-level to expert/competition tiers, 4 tracking suit models (one-piece and two-piece), branded apparel, and a coach training program, with extensive customization through options, materials and sublimation printing.

Product overview

Phoenix-Fly is a human flight innovation company that designs, develops and produces state-of-the-art high performance wingsuits for skydiving and BASE-jumping, along with tracking suits and accessories. The product portfolio includes 11 distinct wingsuit models (Vampire series including Vampire R and Vampire Competition, Cima, Roc, Meru, Spinner, Strix, Havok, Phantom, and Shadow) ranging from entry-level progression suits to expert-level competition and mountain flying suits. The tracking suit lineup includes 4 models (Arrow, OneSie Power, Power 2 Piece, and Classic 2 Piece) in both two-piece and one-piece configurations. The company also offers apparel, used/demo suit stock, and the Phoenix-Fly Coach (PFC) Program for training. All suits are constructed in Europe using high-quality materials including Parapak, Porcher Ultralight material, and YKK Zippers, with a custom color designer tool for personalized designs.

Differentiator

Problem solved

Functional benefit

Brands

• Team Need4Speed: Core in-house team of Phoenix-Fly pilots united under the name Team Need4Speed, consisting of expert wingsuit skydivers and basejumpers. The team has broad experience in stunts, interviews, camera work, airshows and demonstration jumps, appearing on national and international TV shows with pictures and writing published in magazines worldwide.

Products and services

• Vampire R Flagship expert/competition wingsuit and pinnacle of Phoenix-Fly's wingsuit technology, an evolving design revised according to development progress and competition schedules with extensive research, testing and refinement for top-tier aerodynamic performance.
• Vampire Competition Competition variant of the Vampire purpose designed for competitive wingsuit performance flying in skydiving and BASE; retains trademark agility balanced toward maximum glide, speed and flare power; 2019 WS World Cup winner and 4/5 at WWL23.
• Vampire Fastest and most agile terrain flying wingsuit on the market, optimized for low drag with an aerodynamic profile, ultralight airlocked inlets, rear deflector and 3D shaped leading edge for precise flying.
• Cima High-end all-rounder BASE wingsuit designed for serious mountain pilots; considerably larger than Meru with fastest possible starts, high glide, fast flight, precise handling on terrain and strong flare; lightest and lowest bulk suit in its class.
• Roc Expert class wingsuit and highest performing in the lineup offering backflying and pure acro flight capability; features Monochamber Valve for solid acrobatics, easier transitions and easier pull.
• Meru Large surface wingsuit engineered specifically for Wingsuit BASE; offers perfect balance between performance, accessibility, safety and ease of use with the shortest starts in range and the easiest deployment.
• Spinner Maximum versatility, high-performance large surface area wingsuit and all-round powerhouse for advanced pilots seeking best balance between acro flying and overall performance; features monochamber valve, redesigned legwing and airlocks as standard.
• Strix All-rounder wingsuit and the perfect first 'big' suit, balancing ease of use with a significant step up in performance from smaller suits; offers great performance, stability, dynamic range for formation flying, BASE exit arc, impressive flare and overall acro ability.
• Havok Purpose-designed, highly intuitive acrobatic wingsuit dominating the wingsuit skydiving scene since introduction with unmatched stability; features curved wing profile, easy to control, ideal for backflying and smooth transitions; winner of the 2021 World Championships.
• Phantom Larger than Shadow with grippers, designed for beginners fresh off their first few wingsuit jumps and casual wingsuit pilots seeking more range while maintaining stress-free flight characteristics.
• Shadow Best-in-class wingsuit designed specifically for progression, with gripperless curved armwing design, high arm sweep and small wing size; incredibly easy to fly with effortless pull and smooth flight characteristics for first flights, formation flying, acro, head-down carving or first wingsuit BASE jumps.
• Arrow Biggest tracking suit in Phoenix-Fly's range and a step up from OneSie Power offering increased start and glide performance while retaining hands-free ease of use, stress-free deployments and immediate canopy control; trim designed for speed and glide.
• OneSie Power Go-to one-piece tracking machine with reputation for dominating SkyDerby; fastest, most fun and most intuitive one piece on the market with high glide and trim fine-tuned to feel like a second skin.
• Power 2 Piece High-performance two-piece tracking suit recommended for pilots taking their 2 piece tracking to the next level; significantly larger than Classic with internal chambers in jacket and trousers, new inlet design and low-drag profile for faster inflation, higher pressurisation and higher all-round performance.
• Classic 2 Piece Best place to start for any skydiver with BASE jumping aspirations; simple, single-skin design evolved from original 2004 release, providing a stress-free tracking machine with intuitive flight similar to tracking on steroids.
• PF Apparel Phoenix-Fly branded clothing including PF Slim-Fit 'Teez' t-shirts (Grey, Dark Grey, Orange, Black) and PF Caps in Trucker and Flex-Fit versions, sold as branded apparel to fans and customers.
• Phoenix-Fly Coach (PFC) Program Coach rating and training program active since 2004, teaching experienced wingsuit pilots methodical and safe coaching of first-time flyers, backed by the Phoenix-Fly Ambassador network and including coach education, training and event delivery.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Adrenalin BasecoreStrategic or Co-development PartnerAdrenalin Base makes state-of-the-art, high quality BASE harnesses with in-depth research & development, great service and expert technical construction. They have led the way in BASE jumping gear design and are featured as a partner on Phoenix-Fly's About page with logo display.
• ATAIR CanopiescoreStrategic or Co-development PartnerATAIR Canopies is a company of BASE jumpers and aviation enthusiasts providing the world with state-of-the-art, high quality BASE and skydiving parachutes, research & development services and technical consultation since 1992. Featured as a partner on Phoenix-Fly's About page.
• Learn To BASE Jump (LTBJ)coreStrategic or Co-development PartnerLTBJ offers a variety of comprehensive, exclusive courses delivered by a highly experienced team. They have designed and developed every course from scratch based on experience and knowledge gained over many years in the sport. Featured as a partner on Phoenix-Fly's About page.
• James Boole (Official Endorsed Rigger)minorImplementation/ SI/ Consulting PartnerPhoenix-Fly has officially endorsed riggers with support in materials and factory feedback for quicker turn-around on repairs. James Boole operates from Brento, Italy and provides repair services for Phoenix-Fly suits.
• Indoor Wingsuit StockholmminorStrategic or Co-development PartnerIndoor Wingsuit Stockholm has selected the Havok as their preferred model for tunnel flying instruction.
• Need 4 Speed TeamcoreStrategic or Co-development PartnerTeam Need4Speed is the core in-house team of Phoenix-Fly pilots united under this name. The team consists of expert wingsuit skydivers and basejumpers with broad experience in stunts, interviews, camera work, airshows and demonstration jumps. Members include Edo Senica and Tilen Guzelj who are also full-time employees.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pressurized: Pressurized is a niche European manufacturer associated with wingsuit and tracking-suit equipment for skydiving and BASE applications. It is comparable because it focuses on high-performance human-flight apparel for a similar specialist customer base.
• S-Fly Equipment: S-Fly Equipment is a specialist wingsuit and aerial-sport equipment brand. It is comparable because it serves wingsuit pilots and BASE/skydiving users with products in the same technical flight-apparel category.
• TonySuits: TonySuits manufactures custom skydiving jumpsuits, wingsuits, and related aerial-sport apparel. It is directly comparable because it competes in made-to-measure wingsuits and skydiving apparel for similar skydiver and wingsuit pilot segments.
• Squirrel: Squirrel designs and sells wingsuits, tracking suits, parachute containers, and BASE/skydiving equipment. It is the most direct peer because it targets the same advanced skydiving and BASE-jumping customers with high-performance wingsuit and tracking-suit products.
• Fly Your Body: Fly Your Body is a wingsuit and human-flight brand tied to skydiving and BASE-jumping performance equipment. It is comparable because it addresses the same wingsuit-flying niche with performance-oriented suit design.

Others

• BirdMan International: BirdMan International is a pioneering commercial wingsuit brand historically associated with the early wingsuit market. It is comparable as a direct category predecessor and wingsuit manufacturer, although its current competitive activity appears less central than newer specialist brands.
• Vertical Suits: Vertical Suits manufactures custom skydiving and wind-tunnel suits. It is comparable through its made-to-measure technical apparel model and shared skydiver customer base, but it is adjacent rather than a pure wingsuit competitor.

Broad incumbents

• Tonfly: Tonfly produces skydiving helmets, suits, and related performance equipment. It is a broader incumbent in skydiving gear with overlapping customers and technical apparel expertise, but it does not specialize as narrowly in wingsuits as Phoenix-Fly.

Emerging players

• Matter Clothing: Matter Clothing makes skydiving and aerial-sport suits and apparel. It is comparable as a technical skydiving apparel manufacturer serving many of the same dropzone and freefall-sport customers, though it is less tightly focused on wingsuits.
• Intrudair: Intrudair produces custom skydiving suits, tunnel suits, and related technical apparel for aerial-sport participants. It overlaps with Phoenix-Fly on made-to-order performance skydiving apparel and the same enthusiast customer base, even though its portfolio is broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/phoenix_fly
• YouTubevimeo.com/phoenixfly
• Facebookfacebook.com/PhoenixFly
• Instagraminstagram.com/phoenixflywingsuits
• LinkedInlinkedin.com/company/phoenix-fly

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Fly