Pure Sports Medicine
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
Pure Sports Medicine firmographics
Firmographics- Name
- Pure Sports Medicine
- Legal name
- Pure Sports Medicine Limited
- Website
- https://puresportsmed.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Ownership category
- akta.pro rank
Pure Sports Medicine industry classification
Industry- Product category
- Sports Medicine and Musculoskeletal Healthcare Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physicians (6211), Offices of Other Health Practitioners (6213)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Sports Medicine (HLAKALAB)
- akta.pro secondary industries
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)
Keywords
Where Pure Sports Medicine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Pure Sports Medicine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Clinical Consultations and Treatments: Revenue generated from patient consultations and treatments across multiple specialties including Sport & Exercise Medicine, Physiotherapy, Rheumatology, Pain Management, Podiatry, Osteopathy, and more. Services are billable per session with pricing varying by service type and appointment length.
- Insurance Billing: Direct billing to private medical insurance providers including Bupa, AXA, Vitality, WPA, Aviva, Healix, Health Partners, and United Healthcare for covered services.
- Self-Pay Services: Self-funding patients pay directly for treatments, including specialized programme packages for back pain and knee pain management.
- Corporate Services: Customized range of services provided to businesses including on-site consultations, group exercise classes, and webinars.
- Gift Vouchers: Sale of gift vouchers for services purchased in-person at clinics or through contact with Patient Support Team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Initial Consultation |
| Subscription | Pay-as-you-go | Follow-up Appointment |
| Subscription | Pay-as-you-go | Insurance-Covered Treatment |
| Unit Pricing | Pay-as-you-go | Specialized Programme Packages |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Pure Sports Medicine product offering
Product offeringCore offering
Pure Sports Medicine operates a multidisciplinary sports medicine and musculoskeletal healthcare platform across 10 UK clinic locations, delivering consultations, physiotherapy, rheumatology, pain management, podiatry, osteopathy, strength and conditioning, performance testing, and specialist rehabilitation programmes to active individuals and athletes. Services are billed per consultation, paid through private medical insurance or self-pay, with options for face-to-face and remote consultations.
Product overview
Pure Sports Medicine operates as a multidisciplinary healthcare platform offering a comprehensive portfolio of sports medicine, physiotherapy, and performance services across 10 UK clinics. The offering consists of core clinical services (Sport & Exercise Medicine, Physiotherapy, Rheumatology, Pain Management, Podiatry, Osteopathy, Hand & Wrist Specialists, Soft Tissue Therapy, Strength & Conditioning, Pilates, and Women's Health), specialist services (Exercise Physiology, Diet & Nutrition, LiveWell health assessments, Arthrosamid and PRP Injections), performance testing (VO2 Max, Force Deck, Lactate Threshold, Bike Fit, Running Assessment, Triathlon Screening), and programme packages (Back Pain, Knee Pain, Mummy M.O.T, Cancer Rehab, Concussion Clinic). The platform also extends to corporate wellness services and PureGP for general medical care. Patients access services through a multi-step online booking system with options for initial consultations, follow-ups, and insurance or self-pay payment models.
Differentiator
Problem solved
Functional benefit
Brands
- PureGP: Private GP service offering fast GP access in London, available at the Raynes Park clinic.
- LiveWell
Products and services
- Sport, Exercise & Musculoskeletal Medicine
- Physiotherapy
- Rheumatology
- Pain Management
- Podiatry
- Osteopathy
- Strength & Conditioning
- LiveWell Assessment
- VO2 Max Testing
- Force Deck Testing
- Back Pain Programme Packages
- Knee Pain Programme Packages
- Corporate Services
- PureGP
Quantifiable outcome
- Over 1.2 million appointments delivered
- +2 more outcomes
Companies that use Pure Sports Medicine
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Pure Sports Medicine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pure Sports Medicine partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Sports Innovation Hackathon 2026minorNational innovation competition held in Saudi Arabia as part of the Sports Investment Forum ecosystem. Mohammed Assaqaf, Manager at Pure Sports, served on the evaluation committee assessing sports-tech solutions aligned with Saudi Vision 2030.
- BupacoreMajor private medical insurance provider. Pure Sports Medicine directly invoices Bupa for covered patient treatments.
- AXA HealthcorePrivate health insurance provider. Direct billing available for AXA-covered patients. Note: Podiatry not currently covered by AXA Health.
- VitalitycoreHealth insurance provider with direct billing relationship for covered services at Pure Sports Medicine clinics.
- WPA (Western Provident Association)corePrivate medical insurance provider with direct billing partnership for WPA-covered treatments.
- AvivacoreMajor UK insurer with direct billing arrangement for Aviva health insurance policyholders.
- HealixcoreHealthcare insurance provider offering direct billing to Pure Sports Medicine for Healix-covered treatments.
- Health PartnerscoreHealth insurance provider with direct invoicing arrangement for covered patient treatments.
- United HealthcarecoreInternational health insurance provider with direct billing relationship for United Healthcare covered patients.
- David LloydcoreHealth and fitness club chain hosting Pure Sports Medicine clinics at Raynes Park/Wimbledon and Kensington locations. Provides gym facilities and integrated healthcare access.
- Roehampton ClubcorePremium sports club hosting Pure Sports Medicine clinic within its facilities, offering access to golf, tennis, swimming, and gym facilities.
- VitalscanminorMedical imaging center in Milton Keynes hosting Pure Sports Medicine's Milton Keynes clinic location.
- Pleasance Sports ComplexminorSports complex in Edinburgh hosting the Pure Sports Medicine Edinburgh clinic location.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Pure Sports Medicine competitors and assessment
Company assessmentDirect peers
- Isokinetic Medical Group: International sports medicine and rehabilitation network with UK presence providing orthopedic and sports injury rehab similar to Pure Sports Medicine. Comparable patient demographic and elite sport heritage.
- Ascenti: UK-wide physiotherapy and musculoskeletal healthcare provider with clinical services and corporate wellness offerings. Comparable in clinical model, insurance relationships, and self-pay channels, though broader geographical footprint.
- Six Physio: London-headquartered private physiotherapy and sports medicine chain with multiple clinics offering similar multidisciplinary sports/MSK care, performance testing, and self-pay models. Operates in overlapping London geographies with comparable insurer-direct billing.
- Fortius Clinic: London-based specialist sports and orthopedic clinic offering consultant-led sports medicine, physiotherapy, and rehabilitation services. Directly comparable in target market (elite athletes through to active public) and self-pay/insurance billing model.
Broad incumbents
- Nuffield Health: UK-wide not-for-profit healthcare provider operating hospitals, fitness centres, and physiotherapy services. Overlaps with Pure Sports Medicine in MSK and physiotherapy but spans a much broader health and fitness portfolio.
- HCA Healthcare UK: UK arm of HCA Healthcare operating specialist hospitals and outpatient clinics including sports injury and orthopedic services in London. Comparable in insured and self-pay private musculoskeletal services, but operates hospital infrastructure rather than boutique clinics.
- Spire Healthcare: Large UK private hospital group offering specialist consultations, orthopedics, and physiotherapy through insured and self-pay channels. Overlaps as a comparable private-pay MSK and rehabilitation provider in London, though from a hospital setting rather than outpatient clinic.
- The London Clinic: Charitable London private hospital providing specialist and multidisciplinary services including orthopedics and pain management. Comparable London private healthcare delivery model but on a hospital scale.
Emerging players
- Bodyset: UK chain of physiotherapy and sports injury clinics offering multidisciplinary MSK treatment and corporate services. Overlapping customer segments and service portfolio, with a smaller specialist footprint than Pure Sports Medicine.
Regional players
- Manchester Institute of Health & Performance (MIHP): Specialist sports medicine and performance facility serving elite and amateur athletes in the North West. Comparable multidisciplinary sports medicine offering, but regionally focused rather than serving London.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Sports Medicine social profiles
Digital presencePure Sports Medicine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Sports Medicine leadership team
Management profileNumber of profiles
Profiles9 records
Pure Sports Medicine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Sports Medicine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Sports Medicine
What does Pure Sports Medicine do?
Pure Sports Medicine operates a multidisciplinary sports medicine and musculoskeletal healthcare platform across 10 UK clinic locations, delivering consultations, physiotherapy, rheumatology, pain management, podiatry, osteopathy, strength and conditioning, performance testing, and specialist rehabilitation programmes to active individuals and athletes. Services are billed per consultation, paid through private medical insurance or self-pay, with options for face-to-face and remote consultations.
Is Pure Sports Medicine a public or private company?
Pure Sports Medicine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Sports Medicine founded?
Pure Sports Medicine was founded in 2004.
Where is Pure Sports Medicine based?
Pure Sports Medicine is headquartered in London, United Kingdom, in the Europe region.
How does Pure Sports Medicine make money?
Five revenue lines are on record. Clinical Consultations and Treatments are the primary driver. The others are insurance Billing, self-Pay Services, corporate Services and gift Vouchers.
Who are Pure Sports Medicine's main competitors?
Direct peers on record are Isokinetic Medical Group, Ascenti, Six Physio and Fortius Clinic. Broad incumbents are Nuffield Health, HCA Healthcare UK, Spire Healthcare and The London Clinic. Bodyset is listed as an emerging player. Manchester Institute of Health & Performance (MIHP) is listed as a regional player.
Does Pure Sports Medicine have an API?
No public API is recorded for Pure Sports Medicine.
What industry is Pure Sports Medicine in?
Pure Sports Medicine's product category is Sports Medicine and Musculoskeletal Healthcare Services. Its primary akta.pro industry code is HLAKALAB, Sports Medicine, with a secondary code of HLAFAFAI, Orthopedic & Sports Rehabilitation Centers. Its NAICS code is 62134 and its SIC code is 8011.