Loon Reservation Service

What Loon Reservation Service does

Loon Reservation Service is a privately held vacation rental management and licensed real estate brokerage headquartered at 264 Main Street #12, Depot Plaza, Lincoln, New Hampshire. The company markets, books, and manages short-term vacation rentals - primarily condominiums, townhouses, and private homes - across 12 resort communities within roughly three miles of Loon Mountain, covering Lincoln and Woodstock, NH. In addition to vacation rental reservations, it provides full-service property management for homeowners and operates as a licensed New Hampshire Real Estate Brokerage (License No. 067430), offering vacation home sales and investment property advice. The firm also offers a la carte services (cleaning, laundry, white linen rental, key access, maintenance) through Grace's Cleaning Service dba Loon Reservation Service, a winter Seasonal Rental program priced between $12,000 and $20,000 per stay, and pet-friendly rental options.

The business runs on a third-party SaaS technology stack rather than proprietary software. Escapia Software handles property management and the interactive 24/7 web booking engine on looncondoconnection.com; Beyond Pricing Signal powers dynamic pricing optimization and the public website. The company has built a virtual-office capability allowing it to operate remotely via these systems. Operational differentiation rests on a physical front desk open 9 AM to 5 PM (362 days per year), local expertise of more than two decades, and an in-house ozone laundry system used to disinfect sheets, towels, and larger items like comforters and blankets. There is no mobile app, no public or partner-facing API, and no disclosed AI/ML capability.

Loon Reservation Service earns revenue through three streams: (1) commission-based vacation rental bookings, generated via the company website, toll-free phone line, walk-in office, and referrals from HomeAway, VRBO, AirBnB, local real estate agencies, and travel agents; (2) managed-services fees for full-service and a la carte property management paid by homeowners; and (3) real estate brokerage commissions tied to licensed sales activity. Marketing reaches guests through SEO, organic social (Facebook, X, Instagram), an email newsletter via Robly, a content/travel blog, and print placements in the Loon Mountain Magazine and the White Mountains Attractions Association's Little Yellow Book. The company reports 1-10 employees, no external investment, no parent company, and no disclosed revenue figures.

Name

Loon Reservation Service

Legal name

Loon Reservation Service LLC

Website

https://looncondoconnection.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Loon Reservation Service is a privately held vacation rental management and licensed New Hampshire real estate brokerage based in Lincoln, NH. It manages 80+ short-term rental properties across 12 resort communities near Loon Mountain, serving homeowners with full-service management and guests with direct and OTA-booked stays.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212), Other Travel Arrangement and Reservation Services (56159)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Full-Service Vacation Rental Property Management (THAMAKAA)

akta.pro secondary industries

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Vacation rental management
• Property management services
• Real estate brokerage
• Vacation home rentals
• Rental property marketing

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Bookings: The company earns commission income by managing vacation rental properties for homeowners and facilitating bookings for guests. Properties are booked directly through the company's website, by phone, or through referral partners.
2. Property Management Services: Full service property management including marketing, hospitality, inspections, guest supplies, cleaning, and contract agreements. Also offers a la carte services including cleaning, laundry, white linen rental, key access control, and maintenance services for property owners.
3. Real Estate Sales: Licensed New Hampshire Real Estate Brokerage (License No. 067430) offering real estate sales in the Lincoln-Woodstock area. The company advises on investment properties and vacation home purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Loon Reservation Service is a full-service vacation rental agency and property management company based in Lincoln, New Hampshire, operating in the Lincoln-Woodstock area near Loon Mountain Resort. The company manages 80+ vacation rental properties across 12 resort communities, offers full-service property management to homeowners, operates as a licensed New Hampshire real estate brokerage (License No. 067430), and provides seasonal rental programs and travel insurance partnerships.

Product overview

Loon Reservation Service is a full-service vacation rental agency and property management company operating in Lincoln and Woodstock, NH near Loon Mountain. The company offers three core services: vacation rental bookings across 12 resort communities including condominiums, townhouses, and private homes; full-service property management for homeowners; and licensed real estate sales. Additional offerings include seasonal rental programs for extended winter stays and travel insurance through a partnership with Red Sky Travel Insurance. The company manages properties across communities such as Alpine Village, Deer Park, Forest Ridge, Riverfront, Village of Loon, and Lodge at Lincoln Station.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rentals Short-term vacation rental bookings for condominiums, townhouses, and private homes in Lincoln and Woodstock, NH near Loon Mountain Resort. Inventory spans 12 resort communities within 3 miles of Loon Mountain, serving ski trips, summer adventures, fall foliage weekends, and year-round White Mountains getaways for individual travelers, families, and groups.
• Property Management Full-service property management for homeowners including marketing, hospitality, property inspections, guest supplies, cleaning, laundry, and contract agreements. Also offers a la carte services such as cleaning, white linen rental, key access control, and maintenance for property owners seeking vacation rental income.
• Real Estate Sales Licensed New Hampshire Real Estate Brokerage services (License No. 067430) for buying and selling vacation homes and investment properties in the Lincoln-Woodstock area of the White Mountains. Advises on investment properties and vacation home purchases.
• Seasonal Rentals Winter seasonal rental program offering multi-month stays from October/November through April/May at properties near Loon Mountain. Seasonal rates range from $12,000 to $20,000 with cleaning, security deposit, administration fees, and tenant-paid utilities.
• Travel Insurance Mountain Trip Preserver travel insurance coverage offered in partnership with Red Sky Travel Insurance. Protects guests against covered events including illness, medical emergencies, natural disasters, weather delays, and provides snow insurance for low-snow conditions. Available for purchase up until the balance due date.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Red Sky Travel InsurancecoreStrategic or Co-development PartnerLoon Reservation Service has partnered with Red Sky Travel Insurance to provide Mountain Trip Preserver coverage for vacation reservations. This product helps protect guests from covered events including illness, medical emergencies, natural disasters, weather delays, and provides snow insurance for low-snow conditions. Insurance is available for purchase up until the balance due date.
• Escapia SoftwarecoreTechnology or IntegrationEscapia Software is used for property management and reservations including interactive 24/7 web-based reservations. The company can function as a virtual office from remote locations using this platform.
• Grace's Cleaning ServicecoreImplementation/ SI/ Consulting PartnerGrace's Cleaning Service dba Loon Reservation Service provides a la carte property services including cleaning, laundry, white linen rental, and other property management services for vacation homes.
• Better Business BureauminorOthersBBB Business Review accreditation displayed on the company's website, providing credibility assurance to potential customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TurnKey Vacation Rentals: Professional vacation rental manager combining local field teams with centralized technology and 24/7 guest support — comparable business model to Loon's blend of local on-the-ground operations and tech-enabled booking.
• Vacasa: Largest professional vacation rental manager in North America, offering full-service property management and booking across 30,000+ homes in U.S. ski and beach destinations — directly comparable as a full-service vacation rental property manager with similar owner-facing value proposition.
• Evolve: National professional short-term rental management company with a lighter-touch, fee-based model serving vacation rental owners — directly comparable to Loon's full-service management offering but at greater scale and with national distribution.
• Sonder: Tech-enabled short-term rental and apartment-hotel operator providing professionally managed, design-forward accommodations — overlaps with Loon's professionally managed vacation rental model, especially in leisure destinations.

Emerging players

• RedAwning: Vacation rental distribution and property management platform focused on connecting professionally managed short-term rentals with guests — comparable in offering professional management plus multi-channel distribution to local managers like Loon.

Broad incumbents

• Vrbo (Expedia Group): Major online travel agency specializing in vacation home rentals and a current referral partner of Loon — comparable as both a distribution channel and an indirect competitor (it pushes direct host bookings that bypass local managers).
• Marriott Vacations Worldwide: Large-scale vacation ownership and rental operator with branded resort properties — broad incumbent in the same vacation-rental demand pool, especially in mountain and leisure destinations, with greater capital and marketing scale.
• Airbnb: Dominant short-term rental marketplace and current referral source for Loon — comparable as a distribution incumbent whose direct-host push and growing professional-host programs make it a structural competitor to local managers.

Regional players

• Mountain Club on Loon: On-mountain lodging and condominium resort located directly at Loon Mountain — directly comparable as a competing local accommodation provider for Loon Mountain visitors, with overlapping guest demographics and booking patterns.

Others

• Coldwell Banker (real estate brokerage): National real estate brokerage franchise with active vacation-home and investment-property representation in mountain markets — comparable on the real estate sales side of Loon's business and as a referral source for vacation rental management clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LoonVacation
• Facebookfacebook.com/loonreservationservice
• Instagraminstagram.com/loonreservations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loon Reservation Service