La vie en Rose

Name

La vie en Rose

Legal name

La vie en Rose Ltd.

Website

https://lavieenroseltd.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

La vie en Rose Ltd. is a family-owned UK domiciliary and complex care provider serving elderly, disabled, and clinically complex individuals across Gloucestershire with in-home personal, nursing, and palliative care delivered under a unique Scandinavian employment model.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Respite In-Home Care (Short-Term Relief) (HLADAGAH)

akta.pro secondary industry

Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Domiciliary care services
• Complex home care
• Palliative care
• Elderly care services
• Personal care assistance

Headquarters

HQ city

Tewkesbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Domiciliary Care Services: Fee-for-service care provided to individuals in their own homes, covering personal care, healthcare, homemaking, and companion care on a 24/7 basis.
2. Complex Care Services: Medical and nursing care provided to adults with complex health conditions in their own homes, including support for chronic conditions, neurological disorders, and life-limiting illnesses.
3. Government-funded Care Packages: Care packages arranged and delivered in cooperation with clinical commissioning groups (CCGs), continuing healthcare (CHC) teams, and local authorities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

La vie en Rose is a domiciliary and complex care provider delivering in-home health and social care services to elderly, disabled, and medically complex adults across Gloucestershire. Core offerings include Domiciliary Care (personal care, homemaking, companion care), Complex Care at Home (medical/nursing care for chronic conditions, neurological disorders, and life-limiting illnesses), and Palliative Care (symptom management and end-of-life support), supplemented by 24-hour care, respite care, medication assistance, and case management support.

Product overview

La vie en Rose is a domiciliary and complex care services provider offering a unified portfolio of in-home care solutions. The core service offering includes three primary pillars: Domiciliary Care (general support with daily activities, medication, housekeeping, and companionship), Complex Care at Home (specialized medical and nursing care for adults with serious health conditions), and Palliative Care (symptom management and end-of-life support). These are supplemented by service modules including 24-hour care, personal care, respite care, domestic services, medication assistance, sit-in services, and case management support. The company specializes in supporting individuals with conditions including brain injury, epilepsy, spinal cord injury, ventilated clients, mental health disabilities, Parkinson's, cerebral palsy, motor neurone disease, learning disabilities, dementia, and autism across the Gloucestershire area.

Differentiator

Problem solved

Functional benefit

Products and services

• Domiciliary Care Health and social care services delivered to individuals in their own homes rather than in a hospital or care facility, helping elderly, disabled, or otherwise in-need individuals with activities of daily living such as bathing, dressing, eating, medication help, housekeeping, and transportation.
• Complex Care at Home Medical and nursing care provided to adults with complex health conditions in their own homes, supporting individuals with chronic conditions, neurological disorders, life-limiting illnesses, and physical disabilities who prefer to remain at home instead of being admitted to hospital or a long-term care facility.
• Palliative Care Symptom-focused care addressing pain, shortness of breath, fatigue, constipation, nausea, loss of appetite, difficulty sleeping and depression, improving tolerance of medical treatments and giving clients more control over their care provider.
• 24 Hour Care Round-the-clock home care service allowing individuals to remain at home with continuous carer support, including night care options delivered as awake, sitting, or sleeping night care.
• Personal Care Assistance with everyday tasks including getting up, washing, personal hygiene and bedtime routines delivered in a respectful manner.
• Respite Care Temporary care delivered in the client's own home, providing family caregivers relief for weekend breaks or up to two weeks so loved ones are cared for in familiar surroundings.
• Domestic Service Light domestic cleaning tasks including hoovering, dusting, ironing, tidying, laundry, light gardening, pet care, and shopping assistance.
• Medication Assistance Assistance with doctor-prescribed medication, integrated into personalised care packages.
• Sit in Service Companionship care providing chat, reading, and company for loved ones while family members attend to other tasks.
• Case Management Support Collaboration with case managers to establish individual client needs and provide estimated care package costs for litigation processes.

Quantifiable outcome

• Monthly bonus up to £220 for care assistants
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Every Life Technologies (PASS System)coreTechnology or Integration · 10 June 2023PASS (Paperless Assurance Care System) is a leading care management software serving over 200,000 people daily. La Vie En Rose implemented PASS for paperless care management, including care planning, risk assessments, Medication Administration Records (MARs), body maps, and diary notes. The system provides real-time access via smartphones and offline capability.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bluebird Care: UK-wide domiciliary care franchise providing personal care, dementia care, and complex care services. Operates many local territories including in the South West, directly comparable in model and customer base.
• Home Instead UK: UK national home care franchise network providing personal care, dementia care, and live-in care to elderly clients in their own homes — a direct competitor to La Vie En Rose's core domiciliary and complex home care services.
• Caremark: UK home care franchise provider offering domiciliary care, complex care, and reablement services to elderly and disabled individuals — directly comparable in services, channels, and care complexity.
• Total Community Care (TCC): UK provider specialising exclusively in complex care at home for clients with spinal cord injury, acquired brain injury, neurological conditions and ventilated clients — a direct comparator in La Vie En Rose's highest-acuity segment.
• Right at Home UK: National UK franchise network delivering personal care, dementia care, and complex care to elderly and disabled clients in their own homes; comparable service mix and pricing model to La Vie En Rose.
• Helping Hands Home Care: One of the UK's largest private home care providers offering visiting and live-in care, complex care, and dementia support. Closely comparable in scope (domiciliary + complex home care) and target customer (elderly and complex-needs adults at home).
• Abicare Health & Wellbeing: UK home care provider offering complex care, personal care, live-in care and supported living across multiple regions. Closely comparable in service portfolio including complex clinical home care.

Emerging players

• Cera Care: Tech-enabled UK home care provider combining AI-driven carer matching with traditional domiciliary and live-in care. Comparable in personal/complex care but differentiates through digital platform scale and a broader, multi-region delivery model.

Broad incumbents

• Prestige Nursing + Care: Larger, established UK provider of homecare and nursing services including complex care, dementia care and live-in care. Overlapping capabilities but wider national footprint and broader service portfolio than the regional La Vie En Rose.

Regional players

• SweetTree Home Care Services: London-based independent home care provider specialising in complex care, dementia, and palliative care in clients' own homes. Comparable service mix but operates in London rather than the South West.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LavieenRoseLtd
• LinkedInlinkedin.com/company/lavieenroseltd
• Instagraminstagram.com/lavieenroseltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La vie en Rose