Simplay Labs, LLC
Simplay Labs is a wholly-owned subsidiary of Silicon Image that operates an HDMI Authorized Test Center network, providing HDMI and HDCP compliance testing services and proprietary test instruments to consumer electronics, PC, cable, and A/V equipment manufacturers across six global test centers in the U.S., China, Korea, and Taiwan.
- Company typePrivate
- Founded2006
- HeadquartersSunnyvale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Simplay Labs, LLC does
Simplay Labs, LLC is a wholly-owned subsidiary of Silicon Image, Inc. that operates as a global HDMI Authorized Test Center (ATC), delivering HDMI and HDCP compliance testing services and proprietary test equipment to consumer electronics and PC product manufacturers. Founded in 2006 and headquartered in Wilmington, Massachusetts, the company is the only ATC providing HDMI testing services in the United States and is the only one of the world's fifteen ATCs run by an HDMI founder. Simplay operates six of the fifteen global HDMI ATCs and is the only ATC that designs, develops, and sells compliant test equipment for HDMI and HDCP under its own brand.
The company's product stack is anchored by the UTS-800 HD Test Platform, a DCP-approved HDCP 2.2 authorized compliance test tool for HDMI and MHL, and is complemented by a portfolio of proprietary instruments: the SL-8800 Plus Protocol Analyzer (HDCP 2.2 / 1.x), the SL-870 eARC Protocol Analyzer, the SL-881 6G HDMI/MHL Audio Video Generator/Analyzer, the SL-8810 HDCP 2.2 IIA Protocol Analyzer, the SL-889 HDMI 2.1 Cat-3 Cable EMI Tester, the SL-404 Cable EMI Tester, the SL-309 CEC Explorer, and the SL-863 MHL AVLink/CBUS Analyzer 3.0. Service offerings extend from full HDMI Compliance Test Specification (CTS) testing across Source, Sink, Repeater, and Cable device categories and HDCP compliance testing to pre-testing and design-integration consulting; the Simplay HD mark is issued to products that pass the company's testing regime.
Simplay Labs generates revenue through three channels: compliance testing services delivered through regional test centers in San Jose and Hillsboro (U.S.), Beijing, Shanghai, and Shenzhen (China), Yongin (Korea), and Taipei (Taiwan); direct sales of proprietary test equipment; and quote-based professional consulting for design integration. Customer segments are primarily consumer electronics manufacturers producing HDTVs, projectors, monitors, Blu-ray players, cable and satellite boxes, and set-top boxes, with secondary segments in PC product manufacturers, HDMI cable manufacturers (including Alt-mode USB Type-C), and A/V equipment makers. Pricing is quote-driven, payment is required prior to scheduled test dates, and a self-service online account/order portal supplements regional sales channels.
Simplay Labs, LLC firmographics
Firmographics- Name
- Simplay Labs, LLC
- Legal name
- Simplay Labs, LLC
- Website
- https://simplaylabs.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simplay Labs is a wholly-owned subsidiary of Silicon Image that operates an HDMI Authorized Test Center network, providing HDMI and HDCP compliance testing services and proprietary test instruments to consumer electronics, PC, cable, and A/V equipment manufacturers across six global test centers in the U.S., China, Korea, and Taiwan.
- Ownership category
- akta.pro rank
Simplay Labs, LLC industry classification
Industry- Product category
- HDMI Compliance Testing Services
- NAICS
- Testing Laboratories and Services (541380), Testing Laboratories and Services (54138), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Services-Testing Laboratories (8734), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Test, Measurement & Lab Equipment Retail (CRACAKAH)
Keywords
Where Simplay Labs, LLC is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Simplay Labs, LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- HDMI/HDCP Compliance Testing Services: Full compliance testing, pre-testing, and consulting services for HDMI/HDCP Adopters. Testing covers Source, Sink, Repeaters, and Cable device categories with HDMI and HDCP protocols.
- Test Equipment Sales: Design, development and sale of compliant test equipment for HDMI and HDCP including protocol analyzers, cable testers, and audio/video generators/analyzers
- Consulting Services: System-level application engineering services for design integration, helping manufacturers bring highest quality designs to production with shorter cycles and faster time to market
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | HDMI ATC Certificate Testing - Standard |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Simplay Labs, LLC product offering
Product offeringCore offering
Simplay Labs operates as an HDMI Authorized Test Center (ATC) providing full HDMI and HDCP compliance testing, pre-testing, and consulting services for Source, Sink, Repeater, and Cable device categories used by consumer electronics and PC product manufacturers. In addition to testing services delivered through a global network of regional test centers, the company designs, develops, and sells proprietary compliant test equipment (protocol analyzers, cable EMI testers, and audio/video generators/analyzers) used across the HD ecosystem.
Product overview
Simplay Labs provides a portfolio of HD compliance testing products and services for the consumer electronics industry. The core offerings include the UTS-800 HD Test Platform as the flagship compliance test system, complemented by a range of protocol analyzers (SL-8800 Plus, SL-870 eARC, SL-8810, SL-863) and cable EMI testers (SL-889, SL-309, SL-404). These test instruments support HDMI, MHL, HDCP, and CEC specifications. The company also operates HDMI Authorized Testing Centers (ATCs) globally and provides consulting services for design integration. Products bearing the Simplay HD mark indicate certification through the company's rigorous testing discipline.
Differentiator
Problem solved
Functional benefit
Products and services
- HDMI ATC Testing Services Full HDMI compliance testing, pre-testing, and HDCP compliance testing services for Source, Sink, Repeater, and Cable device categories, delivered through a global network of regional test centers in the U.S., China, South Korea, and Taiwan. The service is targeted at HDMI/HDCP Adopters — manufacturers of consumer electronics and PC products — that need official ATC certification before product launch.
- Consulting Services System-level application engineering services that provide design integration support to manufacturers developing HDMI and HDCP products. The consulting service helps manufacturers bring high-quality HD connectivity designs to production with shorter cycles and faster time to market, especially for first-time HDMI/HDCP developers.
- UTS-800 HD Test Platform World's leading compliance test system for HD audio/video product development. DCP-approved, HDCP 2.2 Authorized Compliance Test Tool for HDMI and MHL. Sold to manufacturers and engineering labs that need an in-house or reference compliance test instrument.
- SL-8800 Plus Protocol Analyzer HDMI Protocol Analyzer with HDCP 2.2 and HDCP 1.x support for HDMI compliance testing. Used by manufacturers and test labs to capture and analyze HDMI protocol traffic during product development and certification.
- SL-870 eARC Protocol Analyzer Protocol analyzer for eARC (enhanced Audio Return Channel) testing. Used by manufacturers and test labs to verify eARC implementation in HDMI devices such as A/V receivers, sound bars, and TVs.
- SL-881 6G HDMI/MHL Audio Video Generator/Analyzer 6G-capable HDMI/MHL Audio and Video Generator/Analyzer (AVG) for compliance testing of higher-bandwidth HDMI and MHL devices. Used in development labs and at Simplay's Authorized Test Centers for HDMI compliance testing.
- SL-8810 HDCP 2.2 IIA Protocol Analyzer HDCP 2.2 Interface Independent Adaptation (IIA) Protocol Analyzer for HDMI. Designed for testing HDCP 2.2 implementations across a range of HDMI device types and adaptation interfaces.
- SL-889 HDMI 2.1 Cat-3 Cable EMI Tester EMI tester specifically designed for HDMI 2.1 Category 3 cables. Used by cable manufacturers to verify electromagnetic interference compliance required for HDMI 2.1 certification.
- SL-309 CEC Explorer Officially recommended test tool for HDMI version 1.4 CEC (Consumer Electronics Control) and CDC compliance testing. Sold to manufacturers and test labs for verifying CEC protocol compliance in HDMI products.
- SL-404 Cable EMI Tester Cable EMI testing tool for HDMI compliance verification. Used by cable manufacturers and test labs to verify electromagnetic interference performance for HDMI cables.
- SL-863 MHL AVLink/CBUS Analyzer 3.0 MHL AVLink/CBUS Analyzer for MHL 3.0 specification compliance testing. Used by manufacturers developing MHL-enabled products to validate AVLink and CBUS protocol compliance.
Quantifiable outcome
- Products with Simplay HD mark deliver optimal performance with fewer returns and unmatched customer satisfaction
Companies that use Simplay Labs, LLC
Customer profileSegments4 records
Ideal customer profiles4 records
Simplay Labs, LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Simplay Labs, LLC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Silicon Image, Inc.coreSilicon Image, Inc. is the parent company of Simplay Labs. Simplay Labs is a wholly owned subsidiary of Silicon Image. Silicon Image owns all intellectual property rights including trademarks (Simplay, Simplay HD, HDMI-related marks) and provides software licensing through its Terms of Use. Silicon Image is an express third party beneficiary of Simplay Labs' Terms of Use.
- HDMI Licensing, LLCcoreHDMI Licensing, LLC is the licensor of the HDMI trademark. Simplay Labs operates as an Authorized Test Center (ATC) under license from HDMI Licensing, providing official HDMI compliance testing services.
- MHL, LLCminorMHL, LLC is a subsidiary of Silicon Image. Contact information sharing between affiliates may occur as part of the Silicon Image corporate family.
- WiSA, LLCminorWiSA, LLC is a subsidiary of Silicon Image. Contact information sharing between affiliates may occur as part of the Silicon Image corporate family.
- CESI (China Electronics Standardization Institute)coreCESI operates the Beijing, China test center location. Located at No.8, Tongji Nanlu, Beijing Economic Technology Development Area. Website: www.adtc.org.cn
- DTNC (Korea)coreDTNC operates the Korea test center location. Located at 42, Yurim-ro, 154beon-gil, Cheoin-gu, Yongin-si, Gyeonggi-do, Korea. Website: www.dtnc.net
- IST Group (Taiwan)coreIST Group operates the Simplay-Taiwan test center location. Located at 3F, No. 501, Sec. 6, Nanjing E. Rd., Neihu District, Taipei City 114057, Taiwan. Website: www.hdmiatc-taiwan.com
- UL (Taiwan)coreUL operates the Taipei test center location. Contact: [email protected]. Located at 1st Floor, 260, Da-Yeh Road, Peitou District, Taipei City, Taiwan 112
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Simplay Labs, LLC competitors and assessment
Company assessmentBroad incumbents
- Rohde & Schwarz: Rohde & Schwarz manufactures test and measurement equipment used in HDMI, broadcast, and wireless compliance testing. It is a broad incumbent whose EMI testers and signal analyzers overlap with Simplay's SL-889 and SL-404 cable EMI testers.
- UL (Underwriters Laboratories): UL is a global safety science organization that operates the Simplay Taipei test center as a channel partner and offers broader testing and certification services across many industries. UL's scope and brand reach far exceed Simplay's, but its HDMI-specific testing depth is narrower.
- Intertek: Intertek is a global testing, inspection, and certification (TIC) company that provides HDMI and other consumer electronics compliance testing as part of a much broader quality assurance portfolio. It is a broad incumbent competing indirectly for HDMI testing contracts.
- Keysight Technologies: Keysight is a global leader in electronic test and measurement equipment, including signal analyzers used in HDMI and high-speed digital interface testing. As a broad incumbent, Keysight serves Simplay's customers but with a much wider scope beyond HDMI compliance.
- Teledyne LeCroy (Protocol Analyzers): Teledyne LeCroy is a major test equipment manufacturer whose protocol analyzers compete with Simplay's SL-8800 Plus and other HDMI/HDCP instruments. It is a broad incumbent in test and measurement, with deeper R&D resources but a more generalist product portfolio.
Direct peers
- Granite River Labs: Granite River Labs (GRL) is a direct competitor providing HDMI, DisplayPort, USB, and other connectivity compliance testing services, including ATC services. Like Simplay, GRL operates globally and serves consumer electronics manufacturers, but is more diversified across multiple connectivity standards.
- Allion Labs: Allion Labs is a Taiwan-based testing services company that provides HDMI compliance testing and other connectivity certification services. It competes with Simplay in Asia and serves many of the same CE manufacturer customers.
Others
- Digital Content Protection LLC (DCP): DCP LLC manages the HDCP (High-bandwidth Digital Content Protection) specification. It licenses the UTS-800 as an authorized HDCP 2.2 compliance test tool, making it a key ecosystem enabler rather than a direct competitor.
- HDMI Licensing Administrator: HDMI Licensing Administrator, Inc. is the entity that licenses the HDMI specification and oversees the ATC program. It is not a competitor but a critical ecosystem enabler, as Simplay's ATC status derives from this relationship.
- Silicon Image (Lattice Semiconductor): Silicon Image, the parent company of Simplay Labs, is now part of Lattice Semiconductor after a 2015 acquisition. Silicon Image co-invented HDMI and historically designed HDMI/HDCP semiconductor solutions, providing the IP and trademarks that Simplay relies upon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simplay Labs, LLC social profiles
Digital presenceSimplay Labs, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplay Labs, LLC leadership team
Management profileNumber of profiles
Simplay Labs, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplay Labs, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplay Labs, LLC
What does Simplay Labs, LLC do?
Simplay Labs operates as an HDMI Authorized Test Center (ATC) providing full HDMI and HDCP compliance testing, pre-testing, and consulting services for Source, Sink, Repeater, and Cable device categories used by consumer electronics and PC product manufacturers. In addition to testing services delivered through a global network of regional test centers, the company designs, develops, and sells proprietary compliant test equipment (protocol analyzers, cable EMI testers, and audio/video generators/analyzers) used across the HD ecosystem.
Is Simplay Labs, LLC a public or private company?
Simplay Labs, LLC is a private company. It is classified as corporate owned and is currently operating.
When was Simplay Labs, LLC founded?
Simplay Labs, LLC was founded in 2006. It employs 11 to 50 people.
Where is Simplay Labs, LLC based?
Simplay Labs, LLC is headquartered in Sunnyvale, United States, in the North America region.
How does Simplay Labs, LLC make money?
Three revenue lines are on record. HDMI/HDCP Compliance Testing Services are the primary driver. The others are test Equipment Sales and consulting Services.
Who are Simplay Labs, LLC's main competitors?
Broad incumbents on record are Rohde & Schwarz, UL (Underwriters Laboratories), Intertek, Keysight Technologies and Teledyne LeCroy (Protocol Analyzers). Direct peers are Granite River Labs and Allion Labs. Others are Digital Content Protection LLC (DCP), HDMI Licensing Administrator and Silicon Image (Lattice Semiconductor).
Does Simplay Labs, LLC have an API?
No public API is recorded for Simplay Labs, LLC.
What industry is Simplay Labs, LLC in?
Simplay Labs, LLC's product category is HDMI Compliance Testing Services. Its primary akta.pro industry code is CRACAKAH, Test, Measurement & Lab Equipment Retail. Its NAICS code is 541380 and its SIC code is 8734.