UL
UL is the regional public transport authority for Uppsala County, Sweden, operating buses and coordinating trains under Region Uppsala. It sells tickets via the UL app, UL Card, and retail channels, serving commuters, students, patients, and businesses across roughly 200 regional lines.
- Company typePrivate
- Founded2012
- HeadquartersUppsala, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
What UL does
UL is the regional public transport authority for Uppsala County, Sweden, operating under Region Uppsala's Trafik och samhällе administration. It delivers a network of approximately 200 regional bus lines, 14-26 city bus lines in Uppsala (with three lines in Enköping), and integrated commuter and regional train services via partnerships with Mälartåg, SL-pendeln, and SJ. Ridership reaches approximately 500,000 regional bus journeys per month and roughly 5,000 city bus journeys per peak weekday hour. Service is delivered through contracted operators including Keolis, Gamla Uppsala Buss, Sambus, and Mohlins, with UL functioning as the procuring, branding, and ticketing authority.
The core product stack centers on the UL mobile app and UL Card, backed by integrations with Swish, BankID, Visa, and Mastercard for payment and identity verification. The app supports purchasing and activating single tickets (75-minute, 24-hour, 72-hour), period tickets (7-, 30-, 90-day, annual), a 10/30 flex ticket, a Summer Ticket (Sommarbiljetten), school cards, patient-transport tickets, and combined UL+SL and UL+X-trafik cross-county tickets. A journey planner provides route, departure, and traffic-update information. The fleet is increasingly decarbonized, including biogas-powered and electric-hybrid city buses and electric regional buses. Certifications include GDPR-compliant data handling under Region Uppsala as data controller.
UL's revenue model is a hybrid of farebox ticket sales (single and subscription period tickets), institutional agreements (school cards funded by municipalities, patient transport funded by Region Uppsala's healthcare budget), and corporate sales (Company Annual cards, Flex, voucher codes, travel funds). Public-service affordability is being shaped by a May 2026 government proposal to halve 30-day ticket prices from July 1, 2026 through year-end, which UL is implementing. UL serves individual commuters, students, healthcare patients, pensioners, and corporate clients across Uppsala County and into four neighboring counties through cross-border ticket collaborations.
UL firmographics
Firmographics- Name
- UL
- Legal name
- Region Uppsala
- Website
- https://ul.se
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UL is the regional public transport authority for Uppsala County, Sweden, operating buses and coordinating trains under Region Uppsala. It sells tickets via the UL app, UL Card, and retail channels, serving commuters, students, patients, and businesses across roughly 200 regional lines.
- Ownership category
- akta.pro rank
UL industry classification
Industry- Product category
- Regional Public Transportation
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113), Interurban and Rural Bus Transportation (48521), Special Needs Transportation (485991), School and Employee Bus Transportation (48541)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Rail/Bus/Multimodal Booking OTAs (THAKAAAI)
Keywords
Where UL is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
UL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Ticket Sales: UL generates primary revenue through ticket sales to passengers using public transport services. Ticket types include single tickets (75-minute, 24-hour, 72-hour), period tickets (7-day, 30-day, 90-day, annual), and specialized tickets for youth, students, pensioners, and healthcare travel. Revenue model combines one-time transactions (single tickets) with recurring subscriptions (period tickets).
- Healthcare/Patient Transport: Free transportation services for patients visiting healthcare facilities within Uppsala County, funded through regional healthcare agreements.
- Corporate/Business Tickets: Sales of company cards, voucher codes, and travel funds to businesses for employee transportation needs. Includes annual tickets, flex cards, and term tickets for youth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single tickets and period tickets for individual travelers |
| Subscription | Annual | Summer ticket for unlimited travel |
| Subscription | Monthly | Half-price campaign on 30-day tickets |
| Subscription | Pay-as-you-go | Healthcare/patient transport |
| Subscription | Annual | Company/business tickets |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels5 records
UL product offering
Product offeringCore offering
UL operates and coordinates public transport across Uppsala County, Sweden, running city buses, regional buses, and coordinating commuter rail (Mälartåg and SL-pendeln). It sells unified tickets and passes through the UL app, UL Card, and partner resellers, and offers specialized programs for healthcare (sjukresor), school transport (skolkort), and corporate clients (företagskort).
Product overview
UL (Uppsala Läns Trafik) is the regional public transport authority for Uppsala County, Sweden, operating under the UL brand. The service portfolio comprises a digital ecosystem centered on the UL App and UL Card for ticket management, supporting multiple ticket types (single 75-minute tickets, period tickets from 24 hours to annual passes, school cards, patient transport tickets, summer tickets, and combined cross-county tickets). Physical mobility services include green city buses in Uppsala (biogas/electric) and Enköping (electric hybrids), yellow regional buses (~200 lines), SL-pendeln commuter trains to Stockholm/Arlanda, and Mälartåg regional trains. Specialized services cover school transport, patient/healthcare transport, and call-controlled demand-responsive transport. All services are coordinated through Trafik och samhälle within Region Uppsala.
Differentiator
Problem solved
Functional benefit
Products and services
- City bus services in Uppsala (Upptåget/UL city buses) Scheduled urban bus services within Uppsala city and adjacent urban areas, delivered through contracted operators under the UL brand. Designed for daily commuters, students, and residents within Uppsala.
- Regional bus services across Uppsala County Scheduled regional bus routes connecting towns and rural areas within Uppsala County, operated by contracted partners (Keolis, Gamla Uppsala Buss, Sambus, Mohlins). Targeted at inter-town commuters and residents across Uppsala County.
- Mälartåg commuter rail coordination Commuter rail services connecting Uppsala with neighboring counties (Mälardalen region). Marketed and ticketed under UL alongside bus services.
- SL-pendeln (Uppsala–Stockholm commuter train) Commuter train service between Uppsala and Stockholm, integrated with UL ticketing and journey planning for intercounty commuters.
- UL App Mobile application offering digital tickets, real-time journey planning, and timetable information across UL buses, Mälartåg, and SL-pendeln. For individual travelers and occasional users in Uppsala County.
- UL Card (smartcard ticketing) Reusable smartcard used to load period passes and stored value for travel on UL buses and coordinated rail services. For regular commuters and residents of Uppsala County.
- Sjukresor (medical travel) Transport service for patients traveling to and from healthcare appointments within and from Uppsala County, including accessible vehicles where required. Booked and administered through Region Uppsala's healthcare coordination.
- Skolkort (school card) Period travel pass for primary and secondary school students, administered jointly by UL, municipalities, and schools in Uppsala County. Used for daily travel between home and school.
- Företagskort (corporate card) Corporate travel product combining a UL Card with centralized billing and reporting for employers and public-sector organizations in Uppsala County. For HR, finance, and office managers handling employee travel.
- Combined tickets with SL, SJ, and X-trafik Intercounty ticket products that combine UL bus/train services with SL (Stockholm), SJ (national rail), and X-trafik (Gävleborg) for seamless cross-region travel. For travelers heading to or from Uppsala County to other regions.
Quantifiable outcome
- Approximately 500,000 regional bus journeys per month
- +2 more outcomes
Companies that use UL
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
UL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
UL partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MälartågcoreMälartåg operates regional train services connecting Uppsala with Gävle, Sala, and Arlanda/Märsta. UL tickets are valid on Mälartåg trains for travel within the UL traffic area. Mälartåg is operated by Märdaldalstrafik.
- SL (Stockholms Lokaltrafik)coreSL operates the SL-pendeln commuter train between Uppsala and Stockholm via Arlanda. UL offers combined UL+SL tickets for cross-county travel. Ticket collaboration enables seamless travel across county boundaries.
- X-trafikminorTicket collaboration with X-trafik for travel between Uppsala and Gävleborg counties. Combined UL+X-trafik tickets available for cross-border travel.
- KeoliscoreKeolis operates regional buses and city buses in Enköping under the UL brand. Primary transport company partner for a significant portion of UL's bus operations.
- Gamla Uppsala BusscoreGamla Uppsala Buss operates city buses in Uppsala (Stadsbussarna) under the UL brand. Green city buses powered by biogas and green electricity.
- SambuscoreSambus operates regional bus services under the UL brand, particularly in certain areas of Uppsala County.
- MohlinsminorMohlins operates school bus traffic and certain regional bus services under the UL brand in Uppsala County.
- SJ (Statens Järnvägar)minorSJ operates the SL-pendeln commuter train service between Uppsala and Stockholm in collaboration with UL. UL tickets valid on SJ-operated services.
- Region UppsalacoreRegion Uppsala is the regional public transport authority responsible for procuring and developing public transport in Uppsala County. UL operates under the UL brand as directed by Region Uppsala's Traffic and Society administration.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
UL competitors and assessment
Company assessmentDirect peers
- Skånetrafiken: Regional public transport authority for Skåne County, Sweden, organizing buses and trains across a similar Swedish county-level remit. Most directly comparable to UL by mandate structure, multi-modal coordination, and digital ticketing approach.
- Västtrafik: Public transport authority for Västra Götaland region in western Sweden, responsible for buses, ferries, and tram operations. Comparable in scale, governance under a regional authority, and digital-first ticketing model.
- Östgötatrafiken: Regional transport authority serving Östergötland County in Sweden with buses and trains. Shares the same Swedish county-level authority structure as UL and offers a directly comparable multimodal service portfolio.
- Jönköpings Länstrafik: Regional public transport operator for Jönköping County, Sweden. Similar authority structure and service mix (regional and city buses, demand-responsive transit, digital ticketing) to UL, making it a strong peer benchmark.
- X-trafik: Gävleborg County's regional transit authority and one of UL's existing ticketing partners (combined UL+XT tickets). Directly comparable as a Swedish county-level transit authority with overlapping service area via cross-county integration.
Broad incumbents
- Storstockholms Lokaltrafik (SL): Public transport authority for Stockholm County—Sweden's largest transit system and an existing UL partner via SL-pendeln and combined UL+SL tickets. Comparable in multimodal mandate but vastly larger and more urban-focused.
Others
- Keolis: Global public transport operator and UL's largest contracted bus operator in Uppsala County. Not a competing authority but the principal service-delivery partner, making it a relevant commercial peer and likely bidder in future UL tender cycles.
Regional players
- Vy: Norwegian public transport operator running buses and trains across Scandinavia. Comparable multimodal business model but operates in a different national market, making it a regional rather than direct competitive peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
UL social profiles
Digital presenceUL compliance and trust
Trust signalCompliance1 record
UL financial estimates
Financial estimateRevenue estimate
Valuation estimate
UL leadership team
Management profileNumber of profiles
UL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UL
What does UL do?
UL operates and coordinates public transport across Uppsala County, Sweden, running city buses, regional buses, and coordinating commuter rail (Mälartåg and SL-pendeln). It sells unified tickets and passes through the UL app, UL Card, and partner resellers, and offers specialized programs for healthcare (sjukresor), school transport (skolkort), and corporate clients (företagskort).
Is UL a public or private company?
UL is a private company. It is classified as state government owned and is currently operating.
When was UL founded?
UL was founded in 2012. It employs 51 to 100 people.
Where is UL based?
UL is headquartered in Uppsala, Sweden, in the Europe region.
How does UL make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are healthcare/Patient Transport and corporate/Business Tickets.
Who are UL's main competitors?
Direct peers on record are Skånetrafiken, Västtrafik, Östgötatrafiken, Jönköpings Länstrafik and X-trafik. Storstockholms Lokaltrafik (SL) is listed as a broad incumbent. Keolis is listed as an others. Vy is listed as a regional player.
Does UL have an API?
No public API is recorded for UL.
What industry is UL in?
UL's product category is Regional Public Transportation. Its primary akta.pro industry code is THAKAAAI, Rail/Bus/Multimodal Booking OTAs. Its NAICS code is 485113 and its SIC code is 4700.