Salt Lake Home Builders Association

What Salt Lake Home Builders Association does

The Salt Lake Home Builders Association (SLHBA), founded in 1946, is a nonprofit trade association representing residential construction industry professionals across Salt Lake and Tooele counties in Utah. The organization functions as the unified industry voice for its members, providing advocacy, networking, professional development, and member services including a continuing education program, a job board, a buyer-facing Builders Buyers Guide, and the annual Salt Lake Parade of Homes — its flagship showcase event celebrating its 80th anniversary in 2026. Membership bundles three tiers (National NAHB, State Utah HBA, and Local SLHBA) into a single affiliation, giving members access to International Builders Show registration, state-level continuing education via the enrollware platform, and local government affairs advocacy in one package.

SLHBA generates revenue through recurring membership dues, event sponsorships, and fees from the annual Parade of Homes, with additional income streams layered on through affinity partnerships such as Planstin (group health insurance), WCF Insurance (5% workers compensation discount), and Rocky Mountain Power's Wattsmart New Homes rebate program. The association is supported by a small professional staff of approximately three people, including a Membership/Education Director (Bailie Appleton) and a Parade of Homes/Events Director (Eden Nelson), and is governed by an elected Board of Directors drawn from member companies. Its technology infrastructure is built on ChamberMaster/GrowthZone, an off-the-shelf association management platform that powers the website, member directory, event registration, and online application workflows.

The association's go-to-market approach is event-driven, hosting 1-3 events per month (networking luncheons, committee meetings, Young Professionals Mixers, and Parade of Homes activities) and reaching prospects through its website, Instagram (@saltlakehba), Facebook (SaltLakeParade), LinkedIn, and email newsletter. Member companies span the full residential construction stack — production builders (Ivory Homes, McArthur Homes, Hamlet Homes, Wright Homes, Sego Homes, Clayton Homes), custom and design-build firms (City Point Homes, Ezra Lee Design & Build, Anchor Construction & Design, Citizen Builders, S.W. Morgan Fine Home Design), national builders with local operations (Sekisui House), trade subcontractors (Tanner Glass & Hardware, Belgard, Amsco Windows, Salt Lake Window Company, Castlewood Contractors), and financial institutions and real estate firms (Mountain America Credit Union, Zions Bank, One Real Mortgage, Larry H. Miller Real Estate). The association also operates the SLHBA Political Action Committee and partners with HomeAid Utah on homelessness initiatives, extending its influence into both political and charitable domains.

Name

Salt Lake Home Builders Association

Legal name

Salt Lake Home Builders Association

Website

https://slhba.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salt Lake Home Builders Association is a nonprofit trade association founded in 1946 that represents residential builders, subcontractors, suppliers, and housing affiliates in Salt Lake and Tooele counties, Utah, delivering advocacy, networking, continuing education, and the annual Parade of Homes showcase.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Multi-level membership at National, State, and Local levels providing different member perks
2. Event Sponsorships: Sponsoring events provides visibility for member businesses
3. Parade of Homes: Annual showcase event with exhibitor booths and participation opportunities

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Salt Lake Home Builders Association is a nonprofit trade association that provides a unified membership platform for residential construction industry professionals in Salt Lake and Tooele counties. Members receive a three-tier affiliation (National NAHB, State Utah HBA, and Local SLHBA) along with services including the annual Parade of Homes showcase, a member directory, government affairs advocacy, continuing education, member discounts, a job board, and a buyers guide. The core product is annual membership subscriptions supplemented by event sponsorships, exhibit booths, and program registrations.

Product overview

The Salt Lake Home Builders Association operates as a membership-based organization offering a unified platform of services for residential construction industry professionals. The core offerings include the annual Parade of Homes showcase (celebrating its 80th anniversary), a comprehensive membership directory spanning builders, trade partners, and suppliers, and government affairs advocacy at local, state, and national levels. Additional services include a continuing education program with free contractor CE classes, a member benefits program featuring hot deals and discounts, a job board, and consumer-facing resources like the Builders Buyers Guide. The association provides triple membership benefits encompassing National (NAHB), State (Utah HBA), and Local HBA levels, along with political action committee participation and committee involvement opportunities for professional networking.

Differentiator

Problem solved

Functional benefit

Brands

• Parade of Homes: The association's flagship annual event showcasing new construction homes in the Salt Lake Valley, celebrating its 80th anniversary in 2026.

Products and services

• Three-Tier Membership (NAHB + Utah HBA + SLHBA) Annual membership subscription that delivers three affiliations in one: National (NAHB), State (Utah HBA), and Local (SLHBA) levels of the home builders association. Designed for residential construction industry professionals, builders, subcontractors, suppliers, and affiliates in Salt Lake and Tooele counties. Members receive access to advocacy, networking events, continuing education, member discounts, the member directory, and the Parade of Homes showcase.
• Salt Lake Parade of Homes Annual showcase event featuring new home builds by member builders, with exhibitor booths and garage displays in the Salt Lake area. Celebrating its 80th anniversary in 2026, the Parade of Homes is the association's flagship event. Builders participate as exhibitors and attendees visit model homes.
• Continuing Education Program Continuing education program offering free contractor continuing education classes to members, including a $150 Contractors CE Class required every 2 years. Delivered through the Enrollware platform in partnership with the Utah HBA. Targeted at licensed contractors who need CE credits to maintain their Utah contractor licenses.
• Government Affairs Advocacy Advocacy service representing members at local, state, and national government levels on housing policy, building codes, free enterprise issues, and legislative matters (including tracked bills such as HB 65, HB 41, HB 215, SB 284). Provided to builder and trade members as part of the membership package.
• Membership Directory Comprehensive online business directory listing member companies across categories including builders, suppliers, trade partners, finance, real estate, and professional services. Available publicly on the SLHBA website to help consumers and industry partners find member businesses.
• Hot Deals Member Discount Program Exclusive member-only discount program offering deals from various suppliers and service providers in the building industry. Available as a perk to SLHBA members to reduce business operating costs.
• Job Board Online job posting and listing service connecting member builders with qualified trade professionals and construction workers. Provided as a member service through the SLHBA website.
• Builders Buyers Guide Consumer-facing resource for prospective home buyers to find SLHBA member builders and professionals for purchasing or building homes. Hosts a public directory of vetted member professionals.
• SLHBA Political Action Committee (PAC) Political action committee fund enabling members to support pro-housing and pro-business candidates at local, state, and national government levels. Operated as part of the association's advocacy infrastructure.

Quantifiable outcome

• Free $150 Contractors CE Class every 2 years for members
• +2 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• HomeAid UtahcoreStrategic or Co-development PartnerPartnership to make meaningful impact by helping the homeless in the Salt Lake Valley through collaborative community support initiatives.
• NAHB (National Association of Home Builders)coreStrategic or Co-development PartnerNational affiliation providing member benefits, news blog, educational resources, and International Builders Show access. Three-tier membership includes national level.
• Utah HBA (State Association)coreStrategic or Co-development PartnerState-level affiliation included in membership providing access to continuing education through enrollware platform and state-specific resources.
• PlanstinminorGTM or Marketing PartnerGroup health insurance provider offering locked-in rates, no health questionnaires, and flexible plans built for builders with 2+ employees.
• WCF InsuranceminorGTM or Marketing PartnerWorkers compensation insurance provider offering 5% discount for HBA members.
• Rocky Mountain Power / Resource InnovationsminorGTM or Marketing PartnerWattsmart New Homes program administrator providing rebates to home builders who build energy-efficient homes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Building Industry Association of San Diego: Regional trade association for residential construction in San Diego County. Comparable structure: builder/trade membership, advocacy at local government, education, and consumer-facing showcase events.
• Dallas Builders Association: Local HBA chapter serving the Dallas-area residential construction industry. Operates a comparable membership, advocacy, education, and show-home event model on a similar geographic and member scale.
• Home Builders Association of Northern Colorado: Regional HBA covering Northern Colorado's residential construction industry. Closely comparable in scale, member mix, and service model to SLHBA's two-county Salt Lake/Tooele footprint.
• Greater Houston Builders Association: Local Texas HBA chapter covering the Greater Houston residential construction market. Same NAHB-affiliated trade association model with builder membership, advocacy, education, and showcase home events.
• Greater Atlanta Home Builders Association: Local NAHB-affiliated HBA serving the Atlanta-metro residential construction market. Runs a parallel playbook: memberships, advocacy, continuing education, sponsorship programs, and an annual Parade of Homes-style showcase.
• Utah Home Builders Association (HBAutah): State-level HBA affiliate of NAHB covering Utah. Same membership, advocacy, and continuing-education model as SLHBA, with SLHBA membership bundled into its state tier; directly comparable in structure, services, and event offerings.
• Master Builders Association of King and Snohomish Counties: Seattle-area residential construction trade association serving King and Snohomish counties. Operates the same membership, advocacy, education, and remodeler/builder showcase model as SLHBA.

Broad incumbents

• National Association of Home Builders (NAHB): The national umbrella trade association of which SLHBA is a local affiliate. Provides International Builders Show access, advocacy, and the member savings program (Ford, Ram, Lowe's, Quickbooks discounts) that SLHBA passes through to members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SLHBA
• LinkedInlinkedin.com/company/salt-lake-home-builders-association
• Instagraminstagram.com/saltlakehba

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Lake Home Builders Association