Southern Leisure Spas & Patio

What Southern Leisure Spas & Patio does

Southern Leisure Spas & Patio is a privately held, Texas-based authorized dealer of premium hot tubs, swim spas, saunas, and outdoor living products, founded in March 2013 as Pool Xpressions and rebranded under its current name in January 2015. The company operates five retail showrooms across Texas (Arlington, Austin, Flower Mound, Richardson, San Antonio) plus a dedicated service department, and claims 3,000+ hot tub installations across 100+ Texas cities since inception. Its product portfolio spans multiple brands including Bullfrog Spas (the anchor brand, featuring proprietary JetPak Therapy System, EnduraFrame, and Simplicity filtration), Platinum Spas, Finnleo saunas, Chill Tubs cold plunges, Big Green Egg grills, TRU Innovative Outdoor kitchens, Covana automatic covers, and Bellagio Spas.

The core technology is not proprietary to Southern Leisure itself but rather distributed through its authorized dealer relationships: JetPak Therapy System (interchangeable jet packs), EnduraFrame wood-free construction, PlatinumShield thermal panels, PlatinumPure 4-stage filtration, and CloudControl 2 WiFi-enabled remote spa management. The company's value-add is the retail showroom experience, professional delivery and installation, ongoing maintenance and repair services, a trade-in program, and consumer financing partnerships. Revenue is generated through hardware sales (hot tubs, swim spas, saunas, grills, outdoor kitchens, cold plunge tubs), professional services (cleaning, repair, moving), trade-in transactions, and consumables such as pool and spa chemicals. Pricing is largely quote-based, with entry-level closeout hot tubs from ~$4,495 and premium luxury models exceeding $15,000; swim spas command materially higher ticket prices. The customer base is exclusively residential homeowners in Texas, segmented into homeowners seeking backyard leisure, fitness/wellness enthusiasts (swim spas), and health-and-recovery-focused consumers (infrared saunas, cold plunges). The firm is founder-owned, with no disclosed institutional investors, and has no public revenue, headcount, or financial data available.

Name

Southern Leisure Spas & Patio

Legal name

Southern Leisure Spas & Patio

Website

https://southernleisurespas.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Leisure Spas & Patio is a Texas-based authorized dealer of premium hot tubs, swim spas, saunas, and outdoor living products, operating five showrooms across the state and serving residential homeowners with sales, professional installation, and ongoing maintenance services.

Ownership category

akta.pro rank

Product category

Outdoor Living & Spa Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industry

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Hot tub sales
• Swim spa dealers
• Sauna retail
• Outdoor kitchen supplies
• Spa service and repair

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hot Tub & Swim Spa Sales: Revenue from selling hot tubs, swim spas, and related products to residential customers. Products range from entry-level plug-and-play spas under $5,000 to premium luxury models exceeding $15,000. The company sells both in-stock inventory and custom-ordered units.
2. Sauna Sales: Revenue from selling traditional saunas, infrared saunas, hybrid saunas, and sauna heaters through their Finnleo and other brand partnerships.
3. Outdoor Living Products: Sales of Big Green Egg grills, TRU Innovative Outdoor kitchens, garden structures, and hearth appliances as part of the outdoor living lifestyle offering.
4. Service & Parts: Revenue from repair services, maintenance, cleaning, moving, and selling replacement parts and pool/spa chemicals. The company offers hot tub cleaning, repair, and moving services.
5. Trade-In Program: The company accepts trade-ins of existing hot tubs, providing credit toward new purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southern Leisure Spas & Patio is a multi-brand dealer and service provider for premium outdoor living products, selling hot tubs, swim spas, saunas, cold plunge tubs, kamado grills, outdoor kitchens, and automatic spa covers through five Texas showrooms. The company also delivers full-service support including professional installation, repair, cleaning, moving, water care chemicals, and replacement parts.

Product overview

Southern Leisure Spas & Patio is a multi-brand dealer offering a comprehensive outdoor living product portfolio centered on hydrotherapy and wellness products. The core offerings include Bullfrog Spas (hot tubs and swim spas with JetPak Therapy System), Platinum Spas (luxury hot tubs and swim spas), Finnleo saunas (traditional, infrared, and hybrid), and Chill Tubs cold plunge products. Complementary categories include Big Green Egg kamado grills, TRU Innovative Outdoor kitchens, Covana automatic covers, and Bellagio Spas. The company operates 5 Texas showrooms (Arlington, Austin, Flower Mound, Richardson, San Antonio) and a service department, offering both in-stock inventory and custom order capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Bullfrog Spas Hot Tubs & Swim Spas Premium portable hot tubs and swim spas from Bullfrog Spas featuring the JetPak Therapy System, EnduraFrame construction, and Simplicity filtration, offered in multiple series (A Series Luxury, M Series Elite, X Series Comfort, STIL Modern, Swim Series Performance, Calm Series Value) for Texas homeowners.
• Platinum Spas Hot Tubs, Swim Spas & Mini Pools Premium hot tubs, swim spas, and mini pools manufactured by Superior Wellness Ltd, featuring PlatinumShield thermal panels, PlatinumPure 4-stage filtration, Aristech acrylic shells, and Bluetooth audio, sold in Luxury and Premium collections.
• Finnleo Saunas & Sauna Heaters Traditional, infrared, and hybrid InfraSauna options from Finnleo (a division of Sauna360), plus custom indoor and outdoor sauna rooms and authentic sauna heaters, sold to Texas homeowners and wellness buyers.
• Chill Tubs Cold Plunge Tubs Cold plunge therapy tubs for recovery and wellness, including Essential Bath, Essential Pod, Original, Lite, and Pro models with various capacities and features, sold to Texas homeowners for cold plunge recovery practices.
• Big Green Egg Kamado Grills & Accessories Premium charcoal kamado grills and accessories including Mini, MiniMax, Large, 2XL models, plus carts, covers, planchas, and replacement parts, sold to Texas homeowners seeking outdoor cooking products.
• TRU Innovative Outdoor Kitchens Award-winning outdoor kitchen islands and bar configurations manufactured in Lewisville, TX, available in 5', 6', 7', and 8' sizes with various heating options and features.
• Covana Automatic Spa Covers & Garden Structures Automatic spa covers and garden structures for hot tubs providing convenient cover operation and outdoor living enhancements.
• Bellagio Spas Hot Tubs European-style hot tubs featuring models such as the Vastera Vinterköld with massage jets and locking cover, sold to Texas homeowners.
• Hot Tub Service, Repair, Cleaning & Moving Professional in-house services for hot tubs including repair, cleaning, moving, and parts requests, delivered by the company's Texas Service Department to homeowners.
• Pool & Spa Chemicals and Replacement Parts Retail sales of pool and spa water care chemicals and replacement parts for ongoing hot tub and pool maintenance.
• Hot Tub Trade-In Program Trade-in program that accepts existing hot tubs from Texas homeowners and provides credit toward new hot tub purchases.
• Free In-Store Consultation & Financing Assistance Complimentary consultations at Texas showrooms plus financing pre-approval assistance to help homeowners select and budget a hot tub, swim spa, sauna, or outdoor living purchase.

Quantifiable outcome

• 3,000+ hot tubs successfully installed
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Bullfrog SpascoreChannel Partner/ Reseller/ DistributorSouthern Leisure Spas is an authorized Bullfrog Spas dealer, offering their full line of hot tubs and swim spas including the JetPak Therapy System. They stock numerous Bullfrog Spas models and provide warranty service. Bullfrog Spas is a major US-based manufacturer known for their patented EnduraFrame construction and customizable jet pack system.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Leslie's (Leslie's Pools): Largest U.S. specialty retailer of pool supplies, chemicals, and equipment with hundreds of stores; broader category incumbent that overlaps with Southern Leisure's chemicals, parts, and service business.
• Jacuzzi: Iconic premium hot tub and spa brand with broad consumer recognition and an authorized dealer network; broader incumbent with overlapping premium positioning to Southern Leisure's luxury tier.

Direct peers

• Hot Spring Spas: Premium portable spa manufacturer (Watkins Wellness) distributed through authorized dealers; directly analogous premium-dealer model and customer demographic to Southern Leisure's Bullfrog/Platinum lineup.
• Sundance Spas: Premium portable spa manufacturer (Watkins Wellness) that sells exclusively through an authorized dealer network; comparable premium-brand-dealer structure to Bullfrog and Platinum at Southern Leisure.
• Master Spas: U.S. manufacturer of hot tubs and swim spas selling through an authorized dealer network with comparable premium positioning to Bullfrog Spas.
• Aqua Living Factory Outlets: Multi-location U.S. retailer selling hot tubs, swim spas, and outdoor wellness products direct to consumers, with showrooms and installation services — directly comparable dealer business model to Southern Leisure's.
• Pinch A Penny: U.S. franchise retailer of pool supplies, chemicals, and equipment with hundreds of stores; comparable specialty retail footprint and consumer customer base to Southern Leisure's pool/spa service side.

Others

• Big Green Egg: Premium kamado grill brand sold by Southern Leisure across its Texas showrooms; comparable premium outdoor lifestyle brand carried alongside hot tubs and saunas.
• Bullfrog Spas: Core Channel Partner of Southern Leisure; a U.S.-based premium portable spa manufacturer whose products (JetPak, EnduraFrame) anchor Southern Leisure's showroom lineup.

Emerging players

• Plunge: Direct-to-consumer cold plunge brand that has built a digitally native wellness category alongside traditional dealers like Southern Leisure; represents a fast-growing adjacency and a potential competitive channel.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Leisure Spas & Patio