Hideaway Inns

What Hideaway Inns does

Hideaway Inns is a privately held, tech-enabled boutique hotel brand operating in the Northeast United States. Founded in 2024, the company operates three properties — Hideaway Inn Lenox (MA), Hideaway Inn Mt. Snow (VT), and Hideaway Inn Mt. Sunapee (NH) — with a fourth, Hideaway Inn Franconia Notch (NH, 32 rooms), scheduled to open July 17, 2026. The portfolio is concentrated in leisure destinations anchored by ski resorts and cultural venues (Tanglewood, MASS MoCA), targeting experience-seeking travelers, families, and outdoor enthusiasts.

The company's core technology stack is built around StayNTouch, which provides property management and the booking engine embedded in hideawayinns.com. This enables the brand's signature "direct-to-door" contactless check-in and mobile key access, eliminating front-desk interactions. Properties share a standardized room taxonomy (Hideaway Mainstay, Duo, Hive, Basecamp) plus destination-specific suites, and each location features locally curated common areas (The Living Room, The Commons, The Hideout, The Yard), 24/7 specialty coffee, vinyl libraries, and the HI Innsider Guide — a content platform powered by SiteDetourLabs that delivers curated local recommendations.

Hideaway Inns generates revenue primarily through direct room bookings at its boutique properties, with pricing varying by property, room type, and season. Distribution is direct-only via the company website and phone reservations; the brand explicitly does not use third-party OTAs, retaining full margin and customer data. The company has 1-10 employees, is led by Founder & CEO Saxton Sharad and Co-Founder & Head of Development Michael Mathis, and shows no disclosed external funding, acquisitions, or AI/ML capabilities.

Name

Hideaway Inns

Legal name

Hideaway Inns

Website

https://hideawayinns.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Hideaway Inns is a tech-enabled boutique hotel brand founded in 2024 operating three design-forward, contactless-check-in properties in the Northeast US (Lenox MA, Mt. Snow VT, Mt. Sunapee NH) with a fourth opening in 2026, targeting experience-seeking leisure travelers via direct-only booking.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

Keywords

• Boutique hotels
• Contactless check-in
• Hotel reservations
• Leisure hospitality
• Design-forward accommodations

Headquarters

HQ city

Hempstead

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Accommodations: Primary revenue from renting hotel rooms and suites across four properties in the Northeast US (Lenox MA, Mt. Snow VT, Mt. Sunapee NH, and Franconia Notch NH opening 2026). Rooms are booked directly through the StayNTouch booking interface with various room types including Hideaway Mainstay (king), Hideaway Duo (queens), Hideaway Hive (queen), Hideaway Basecamp (king + twins), and premium suites.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hideaway Inns is a boutique hotel brand that rents individually designed guest rooms and suites across multiple properties in the Northeast US (Lenox MA, Mt. Snow VT, Mt. Sunapee NH), with a fourth property opening in Franconia Notch NH in summer 2026. Rooms are booked directly through the StayNTouch booking interface and feature contactless direct-to-door check-in, premium bedding, specialty coffee, and locally inspired design. The brand also provides a curated HI Innsider Guide for local recommendations to support an experience-driven stay.

Product overview

Hideaway Inns is a boutique hotel chain operating 3 locations (Lenox MA, Mt. Snow VT, Mt. Sunapee NH) with 1 upcoming property (Franconia Notch NH). The portfolio consists of individually designed rooms across standardized room categories: Hideaway Mainstay (solo/couples King), Hideaway Duo (families, 2 beds), Hideaway Hive (Queen), and Hideaway Basecamp (families, multiple beds). Each location also features unique suite offerings (Constance Suite, Rockwood Suite, Mountaineer Suite, Wild Goose Suite). Properties share brand amenities including Direct-to-Door contactless check-in, 24/7 specialty coffee, vinyl record players in rooms, WFH coworking spaces, and unique common areas (The Living Room, The Commons, The Hideout). The HI Innsider Guide provides curated local recommendations. The brand differentiates through design-forward aesthetics, local character, and friction-free guest experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Hideaway Inn Lenox Boutique hotel in downtown Lenox, MA in the Berkshires, offering individually designed rooms including Hideaway Mainstay (King), Hideaway Duo (2 Queens), Hideaway Hive (Queen), Hideaway Basecamp (King + 2 Twins), Constance Suite, and Rockwood Suite. Amenities include direct-to-door contactless check-in, 24/7 specialty coffee, vinyl record players, coworking space, outdoor fire pit, wraparound porch, The Commons arcade/game room, The Living Room, and The Hideout playroom. Target guests are experience-seeking leisure travelers visiting the Berkshires cultural attractions.
• Hideaway Inn Mt. Snow Boutique hotel at the base of Mt. Snow in West Dover, VT, offering Hideaway Mainstay (1 King), Hideaway Duo (2 Fulls), Mountaineer Suite (1 Bedroom with King), and Hideaway Hive (1 Queen). Amenities include direct-to-door contactless check-in, free MOOver shuttle to slopes, outdoor pool, sauna, hot tub, ski/boot storage, The Meadow gathering space, vinyl library, coworking space, 24/7 specialty coffee, and The Commons hangout area. Targets ski and outdoor adventure travelers.
• Hideaway Inn Mt. Sunapee Boutique hotel at the base of Mt. Sunapee in Newbury, NH (Vail Epic Pass resort), offering Hideaway Mainstay (1 King), Hideaway Duo (2 Queens), Hideaway Basecamp (1 King + 2 Twins), and Wild Goose Suite (2 Bedroom with King + 2 Twins). Amenities include direct-to-door contactless check-in, indoor pool, The Yard (bocce, putting green, corn hole), The Living Room (shuffleboard, vinyl, fireplace), The Hideout playroom, coworking space, 24/7 specialty coffee, and proximity to Lake Sunapee State Beach. Targets families, groups, and outdoor adventure travelers.

Quantifiable outcome

• Walkable downtown locations reduce need for car transportation during stays
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• StayNTouchcoreTechnology or IntegrationStayNTouch provides the booking engine and property management system infrastructure that enables Hideaway Inns' contactless, direct-to-door check-in experience. The integration allows guests to book rooms directly through the hotel website and manage their reservations, supporting the brand's friction-free travel philosophy across all properties.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ace Hotel Group: Ace Hotel is the prototypical design-forward, independently-minded boutique hotel brand that operates on a friction-light, experience-led ethos with curated cultural programming; it is the closest analog to Hideaway's positioning of small-format lifestyle hotels in leisure destinations.
• Sonder Holdings: Sonder is a tech-enabled, design-led accommodation operator running a fully app-based, contactless stay experience across multiple cities - directly comparable to Hideaway's contactless check-in, app-driven booking, and curated-design accommodation model.
• AutoCamp: AutoCamp operates design-forward outdoor lodging (Airstreams, cabins, tent suites) at premium outdoor destinations with contactless, tech-enabled guest journeys - the same outdoor-leisure, design-forward, digital-first playbook Hideaway is building in ski and mountain towns.
• 21c Museum Hotels: 21c is a boutique lifestyle hotel brand embedding contemporary art and local culture into small-format properties - the same blend of local cultural narrative and independent design that Hideaway packages with its Innsider Guide and locally themed rooms.
• Drift Hotels: Drift is a boutique hotel collection emphasizing locally inspired design and surf/coastal lifestyle experiences in smaller-format properties - closely comparable to Hideaway's boutique, design-forward, lifestyle-led model in leisure destinations.
• Lark Hotels: Lark Hotels operated a portfolio of independently designed boutique inns and small hotels concentrated in New England (including Berkshires, White Mountains), directly overlapping Hideaway's Northeast, design-forward, locally-curated positioning before its absorption into another operator.

Emerging players

• Hotel Zeppelin: Hotel Zeppelin is a boutique lifestyle property leaning into local music and cultural storytelling - an emerging player operating with a similar small-format, locally-curated, experience-led thesis as Hideaway Inns.
• Found Hotels: Found Hotels operates a portfolio of independent, design-led small hotels positioned as affordable lifestyle stays - overlapping with Hideaway's independent boutique positioning while remaining an emerging, sub-scale operator.

Broad incumbents

• Moxy Hotels (Marriott): Moxy is Marriott's tech-forward, design-led select-service lifestyle brand targeting experience-seeking millennial travelers - representing how an incumbent major flag has pursued a similar design-and-digital proposition at scaled distribution.

Regional players

• Topnotch Resort / Stowe-area boutique operators: Independent Northeast ski-country resorts and inns (e.g., Topnotch in Stowe, VT) compete for the same Tanglewood/Epic Pass/leaf-peeper traveler that Hideaway targets in adjacent mountain towns, anchoring regional boutique competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hideaway-inns

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hideaway Inns