Glisse Proshop

What Glisse Proshop does

Glisse Proshop is a French online specialty retailer of water sports, board sports, and outdoor equipment, operating since 2010 as a subsidiary of the LAFRETO OUTDOOR group alongside sister brands Glisshop (winter/outdoor) and MonsieurGolf (golf). The company sells directly to consumers through the glisse-proshop.com e-commerce storefront, which delivers to 17 European countries in EUR, and supplements online sales with a physical retail store in Aubière, France (67 rue des Varennes, 63170). Its catalog spans neoprene/wetsuits, surfboards, kitesurf, wingfoil, wakeboard, bodyboard, SUP, skate, windsurf, ski/snowboard, sportswear, camping gear, and luggage from 400+ brands including Duotone, ION, Dakine, Ride Engine, Burton, and Patagonia.

The business model is direct-to-consumer specialty retail: unit-priced product sales with seasonal promotional discounts of up to 70%, a €99 free-shipping threshold, Oney 3-4x installment payments above €100, and a €10 newsletter-acquisition incentive. A distinctive feature is the assisted-sales layer, with discipline-specific contact forms (Kitesurf/Windsurf/Wing, SUP/Surf, Bodyboard/Skimboard, Ski/Snowboard, Bike/Skate, Textile/Neoprene), in-store expert advisors, and a phone support line staffed Mon-Fri 9h-12h/14h-18h. Product offerings also include used/second-hand equipment and e-gift cards, with pricing ranging from accessory-level items to premium technical gear (kitesurf harnesses from approximately €70 to over €600).

Customers are enthusiast-level practitioners of glide sports (kitesurf, surf, wingfoil, wakeboard, windsurf, bodyboard, skimboard, SUP, ski, snowboard, skate, surfskate) across Europe, served through both transactional e-commerce and consultative selling. The company reports a 4.8/5 rating on Avis Vérifiés, signaling strong customer satisfaction in a niche where equipment complexity demands informed purchasing. Technology is a standard omnichannel e-commerce platform with no disclosed proprietary AI, data, or software IP.

Name

Glisse Proshop

Legal name

Glisse Proshop

Website

https://glisse-proshop.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Glisse Proshop is a French online specialty retailer selling water sports, board sports, and outdoor equipment across 10+ disciplines from 400+ brands, serving enthusiast consumers in 17 European countries via e-commerce and a physical store in Aubière, France, as part of the LAFRETO OUTDOOR group.

Ownership category

akta.pro rank

Product category

Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

akta.pro secondary industries

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Water sports equipment
• Outdoor sports retail
• Surfing gear
• Kitesurf equipment
• Ski snowboard shop

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct retail of sports equipment and accessories across multiple disciplines including kitesurf, surf, wingfoil, wakeboard, windsurf, ski, snowboard, skate, and camping gear. Products are sold at fixed retail prices with occasional sales and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Glisse Proshop is a specialty multi-discipline sports retailer that sells water sports, board sports, mountain sports, and street sports equipment through both an online store and a physical proshop in Aubière, France. The assortment spans neoprene wear, surfboards, kitesurf, wingfoil, windsurf, wakeboard, bodyboard, SUP, skate, ski, snowboard, luggage, camping, sportswear, harnesses, used equipment, and gift cards, drawing from 400+ brands across 10+ disciplines.

Product overview

Glisse Proshop is an online specialty retailer of water sports, board sports, and outdoor equipment, operating as part of the LAFRETO OUTDOOR group since 2010. The company offers a unified e-commerce platform featuring an extensive catalog across multiple sports disciplines including neoprene/wetsuits, surfboards, kitesurf, wingfoil, wakeboard, bodyboard, SUP, skate, windsurf, camping gear, sportswear, and ski/snowboard equipment. The product portfolio encompasses both core equipment categories and specialized sub-products like kite harnesses, used equipment, and gift cards. The company also provides expert advisory services and educational content through its blog and buying guides. Glisse Proshop stocks over 400 branded products from manufacturers including Duotone, Ion, Dakine, Ride Engine, Burton, Quiksilver, Patagonia, and many others, serving customers across multiple European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Neoprene (Wetsuits & Rashguards)
• Surfboards
• Kitesurf Equipment
• Wingfoil
• Wakeboard
• Bodyboard
• Stand-Up Paddle (SUP) SUP boards, paddles, and accessories for stand-up paddleboarding on flat water and surf. Targeted at paddleboarding enthusiasts and touring riders.
• Skate
• Windsurf
• Bagagerie (Travel & Sports Bags)
• Camping
• Sportswear & Clothing Sports apparel and clothing lines for the shop's sports disciplines. Targeted at consumers seeking branded technical and lifestyle sportswear.
• Ski & Snowboard
• Kite Harnesses
• Used / Second-hand Equipment
• Gift Cards Store gift cards redeemable across the shop's product assortment. Targeted at customers purchasing gifts for sports enthusiast friends and family.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LAFRETO OUTDOOR (Group)coreOthersGlisse Proshop is owned by LAFRETO OUTDOOR group, which operates multiple specialty sports retail brands including Glisshop (winter/outdoor sports), MonsieurGolf (golf equipment), and Lafreto Outdoor. The group aims to accompany customers year-round with dedicated sports universes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Decathlon: Global mass-market sporting goods retailer with extensive own-brand coverage including water, wind, and winter sports. Overlaps with Glisse Proshop's assortment at the value end and represents the dominant competitive threat on price and breadth in France and Europe.
• Boardriders (Quiksilver / Billabong / DC Shoes): Action-sports brand house and DTC retailer for Quiksilver, Roxy, Billabong, and DC Shoes, all of which Glisse Proshop distributes. Overlaps as both a wholesale partner and a competing brand-direct channel for surf and skate apparel/hardgoods.
• Intersport: Large international sporting goods retail cooperative with thousands of stores across Europe. Competes with Glisse Proshop across many of the same categories (ski, snowboard, running, cycling) via franchise and member retailers, especially in France and Western Europe.

Direct peers

• Snowleader: French specialty online retailer for ski, snowboard, and outdoor equipment, and a sister brand under the same LAFRETO OUTDOOR parent group. Closely comparable customer segment, omnichannel model, and European reach, making it both a benchmark and a sister for cross-seasonal positioning.
• SurfStitch: Australia-based online surf and action sports retailer carrying multi-brand apparel, accessories, and hardgoods. Directly comparable online-first, multi-brand specialist serving surf and board-sports enthusiasts.
• Planet Sports: German online action sports retailer with broad multi-brand assortment across skate, surf, snow, and streetwear. Comparable e-commerce specialist model and Central European delivery footprint serving the same enthusiast customer base.
• Surfdome: UK-based online specialty retailer for surf, skate, and snow with broad multi-brand assortment. Comparable e-commerce-first model, target enthusiast customer, and pan-European delivery footprint, competing directly in core board-sports categories.
• Evo: US-based omnichannel specialty retailer for ski, snowboard, surf, skate, and bike with strong content and community. Comparable curated multi-brand specialist model with deep category expertise and assisted selling for technical sports.
• Yakashop: Netherlands-based online action sports retailer focused on skate, surf, and snow under the Internet Fusion Group. Comparable specialist multi-brand positioning, target customer profile, and European e-commerce distribution.
• Blue Tomato: Austria-based online and physical multi-brand action sports retailer covering surf, skate, snow, and kite, with deep European delivery. Highly comparable to Glisse Proshop in assortment breadth, omnichannel model, and target customer of board-sports enthusiasts across DACH and beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GlisseProshop
• Facebookfacebook.com/GlisseProshop
• LinkedInlinkedin.com/company/glisse-proshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glisse Proshop