Lafreto

What Lafreto does

LAFRETO OUTDOOR (commercial name: Lafreto) is a privately-held French holding company headquartered in Aubière / Clermont-Ferrand with a secondary office in Grenoble, founded in 1996 (note: firmographic data states 2007, but the company's own website and 25-year growth claim confirm 1996). The group operates a portfolio of four specialty e-commerce brands in the sporting goods sector: Glisshop.com (mountain and outdoor sports, 300+ brands, 60,000 SKUs), monsieurgolf.com (golf equipment, 11,000+ SKUs), glisse-proshop.com (extreme and gliding sports), and lunettes-de-soleil.fr (sunglasses and ski goggles, 50+ brands). Each storefront operates as an independent consumer-facing site with its own social media presence, while back-office operations, supplier relationships, and management are consolidated at group level.

The group's revenue model is direct-to-consumer e-commerce retail: transaction-based sales of sporting goods sourced from hundreds of third-party brands and resold through the four owned specialty sites. Lafreto does not manufacture private-label products and operates no disclosed physical retail footprint. Pricing is set at the individual product level on each storefront; no subscription, marketplace fee, or recurring service revenue model is described in the source material.

The group employs approximately 110 people (33% women, 67% men), generates approximately €50 million in annual revenue (per company homepage), and earns 40% of revenue from international markets, supported by a multi-language website in six European languages. In late 2021 / early 2022, the group raised approximately €1.5 million (USD $1,688,640) in a round led by Societe Generale Capital Partners to accelerate international development. Leadership comprises co-founder and director Laurence Morel and president Frédéric Morel. The group self-describes as having grown continuously for 25+ years, consistent with a profitable, organically-scaled specialty retailer rather than a venture-backed growth-stage technology company.

Name

Lafreto

Legal name

LAFRETO OUTDOOR

Website

https://lafreto.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Lafreto is a privately-held French holding company operating four specialty sporting-goods e-commerce brands (Glisshop.com, monsieurgolf.com, glisse-proshop.com, lunettes-de-soleil.fr) selling directly to consumers across mountain/outdoor, golf, extreme sports, and optics verticals, with €50M revenue and 40% international mix.

Ownership category

akta.pro rank

Product category

Sporting Goods E-commerce

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMABAB

Outdoor & Adventure Multi-Category Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAAABAL

Outdoor & Active Lifestyle Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

SECONDARYCRAMAMAA

Camping, Hiking & Backpacking Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

Keywords

• Sporting goods e-commerce
• Outdoor sports retail
• Golf equipment online
• Mountain sports shop
• Sports optics retailer

Headquarters

HQ city

Aubière

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. E-commerce retail of sporting goods: Direct online retail of sporting goods and equipment via four owned specialty storefronts (Glisshop.com, monsieurgolf.com, glisse-proshop.com, lunettes-de-soleil.fr). Revenue is generated through one-time product sales across mountain/outdoor, golf, sliding sports, and sports optics categories. International sales account for 40% of group turnover.

Go-to-market motion1 record

Core offering

LAFRETO OUTDOOR is a French holding group that operates four specialty e-commerce retail banners selling sporting goods directly to end consumers: Glisshop.com (mountain and outdoor sports, 300+ brands, 60,000 SKUs), monsieurgolf.com (golf equipment, 11,000+ references), glisse-proshop.com (extreme/gliding sports gear), and lunettes-de-soleil.fr (sunglasses and ski masks, 50+ brands). The group generates revenue through one-time product sales of third-party brands across these vertically-focused online storefronts, with 40% of turnover coming from international markets.

Product overview

Lafreto Outdoor is a multi-brand e-commerce group, not a single unified product platform. It operates as a holding structure composed of four distinct specialty retail brands — Glisshop.com (mountain and outdoor sports), monsieurgolf.com (golf equipment), glisse-proshop.com (extreme/gliding sports), and lunettes-de-soleil.fr (sunglasses and ski masks) — each functioning as an independent e-commerce site under the group umbrella. The group leverages shared back-office operations from its headquarters in Clermont-Ferrand while letting each sub-brand serve its own vertical market, allowing the group to address complementary sports-and-outdoor customer segments and to derive 40% of its revenue internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Glisshop.com: E-commerce site dedicated to mountain and outdoor sports, with 300+ brands and 60,000 references.
• Monsieur Golf (monsieurgolf.com)
• Glisse Proshop (glisse-proshop.com)
• Lunettes-de-soleil.fr

Products and services

• Glisshop.com E-commerce site dedicated to mountain and outdoor sports, offering more than 300 brands and 60,000 product references for equipping customers across the four seasons.
• Monsieur Golf (monsieurgolf.com) Certified internet reseller of golf equipment and accessories, offering more than 11,000 references of articles for men, women, and children at all skill levels.
• Glisse Proshop (glisse-proshop.com) Specialist e-commerce site for extreme/gliding sports equipment and accessories (water sports, board sports, etc.).
• Lunettes-de-soleil.fr Specialist online store for sports optics, offering more than 50 brands of sunglasses and ski masks suitable for all sports.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hardloop: France-based outdoor (running, hiking, trail) e-commerce specialist with curated multi-brand assortment. Comparable to Glisshop in target customer and specialty outdoor focus.
• OnlineGolf: UK-based specialist golf equipment e-tailer carrying deep multi-brand assortments. Closest direct analog to the Monsieur Golf enseigne in category, customer, and reseller model.
• SportPursuit: UK-headquartered multi-brand sporting goods e-commerce platform selling premium outdoor, running, and cycling brands. Comparable multi-brand flash-sale and online specialty retail model serving European consumers.
• Bergfreunde: German outdoor e-commerce retailer (now part of Sportscheck) carrying a deep multi-brand assortment for climbing, hiking, ski, and mountaineering. Strong analog to Glisshop's category and SKU depth.
• Snowleader: French multi-brand e-commerce retailer specializing in mountain, ski and outdoor sports with a comparable specialty-storefront model. Highly analogous to Glisshop/Glisse Proshop in category mix and customer base.
• TradeInn: Spanish multi-vertical sports e-commerce group operating specialized storefronts (Snowinn, Bikeinn, Runnerinn, etc.). Direct strategic analog as a multi-enseigne sports e-commerce holding structure.
• Private Sport Shop: French multi-brand sporting goods e-tailer carrying a broad assortment across multiple sports verticals. Closely comparable in business model, multi-brand reseller approach, and target consumer.

Broad incumbents

• Intersport: International sporting goods retail network and omnichannel brand. Overlaps with Lafreto across multiple sports categories and competes in the same multi-brand consumer segments.
• Go Sport: French multi-sport specialty retailer with both physical stores and an online platform. Directly comparable multi-sport positioning and French consumer base, though more dependent on physical retail.
• Decathlon: Global sporting goods retailer with a vertically integrated private-label model and large e-commerce presence. Competes broadly across all of Lafreto's categories, especially outdoor, golf, and winter sports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lafreto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lafreto