M.G.Lorenzatto

What M.G.Lorenzatto does

M.G. Lorenzatto s.r.l. is an Italian medical equipment distributor founded in 1951 in Turin and headquartered in Venaria Reale (TO). The company distributes instruments, equipment, and accessories for gastroenterology, endoscopy, pulmonology, surgery, and advanced diagnostics throughout Italy, serving local health authorities (ASL), hospitals, and universities. Its catalog spans three primary verticals — Endoscopy (capital equipment such as the VideoCapsula MiroCam, electrosurgical units, examination tables, endoscope washers, plus a broad reusable and single-use accessory line including stents, ERCP tools, and rapid biopsy tests), Pulmonology (single-use and portable bronchoscopes plus EBUS needles), and Simulation (Simbionix and Surgical Science platforms for surgical, endovascular, endourology, and robotic training) — sourced under exclusive distribution agreements with international manufacturers such as Olympus Optical, Given Imaging, US Endoscopy, The Surgical Company, Simbionix, and IntroMedic.

The business operates a multi-pronged revenue model: one-time hardware sales to healthcare facilities, recurring rental agreements, full-risk and preventive service contracts, equipment loans, and professional repair services. Distribution is purely direct, executed by a field force of 15 salesmen covering Italy, supported by clinical specialist-led pre-sale training, warehouse and on-delivery equipment testing, and post-sale clinical courses. GTM is reinforced by participation in national medical congresses (e.g., SIIARTI-ICARE) and partner webinars with manufacturers such as Medi-Globe.

A separate but integrated service arm — the in-house endoscope repair workshop operating since 1980 and certified to ISO 9001 — covers rigid endoscopes of any brand and flexible endoscopes from Olympus, Fuji, and Pentax, using only original replacement parts supplied by the manufacturers. The company is privately held, employs approximately 30 staff at headquarters with an additional 15 field salesmen, and has no disclosed parent company, subsidiaries, investors, or funding rounds.

Name

M.G.Lorenzatto

Legal name

M.G. Lorenzatto s.r.l.

Website

https://lorenzatto.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

M.G. Lorenzatto is a privately held Italian medical equipment distributor founded in 1951, supplying endoscopy, pulmonology, surgery, and medical simulation instruments to Italian hospitals, local health authorities (ASLs), and universities under exclusive distribution agreements with leading international manufacturers, supported by an in-house endoscope repair service.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHLAHADAB

Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Surgical Instruments, Endoscopy & OR Equipment

SECONDARYHLAHADAN

Endoscopic Therapeutic & Access Devices (Trocars, dilators, biopsy/ablation tools)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Surgical Instruments, Endoscopy & OR Equipment

SECONDARYHLAHANAJ

Reprocessing & Endoscope Infection Prevention (AERs, Drying/Storage, Leak Testing, Brushes)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Sterilization, Infection Prevention & Medical Disposables

SECONDARYCRAOAHAE

Medical Supplies & Consumables Wholesale (Non-Device)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Health, OTC & Pharmacy Wholesale Distribution

Keywords

• Medical equipment distribution
• Endoscopy instruments
• Pulmonology devices
• Medical simulation systems
• Endoscope repair service

Headquarters

HQ city

Venaria Reale

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Equipment Distribution: Distribution of high-tech medical instruments and equipment including endoscopy, pulmonology and simulation products from leading international manufacturers. Revenue generated through direct sales of equipment to healthcare facilities.
2. Rental Services: Alternative solutions for customers who prefer not to purchase equipment directly. Offers rentals of different durations to hospitals and healthcare facilities.
3. Service Contracts: Preventive service contracts including full-risk contracts for endoscope and equipment maintenance, reducing breakdown risks, minimizing repair time, and offering pre-established repair costs.
4. Endoscope Repair Services: Repair services for endoscopes and medical equipment with an unbeatable cost-benefit ratio, performed by technicians since 1980.
5. Equipment Loans: Loan equipment provided to customers during repair periods or for evaluation purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

M.G. Lorenzatto distributes high-tech medical instruments, equipment, and accessories for gastroenterology, endoscopy, pulmonology, surgery, and advanced diagnostics, sourced from leading international manufacturers. The company complements distribution with an in-house after-sales and endoscope repair service (operating since 1980 and ISO 9001 certified), and offers flexible procurement options including rentals, service contracts, and equipment loans to healthcare facilities across Italy.

Product overview

M.G. Lorenzatto is a distributor of medical equipment for gastroenterology, endoscopy, pulmonology, and advanced diagnostics, founded in 1951 in Turin, Italy. The company distributes products from leading manufacturers and offers a comprehensive portfolio organized across three main categories: Endoscopy (capital equipment including VideoCapsula MiroCam, electrosurgical units, examination tables, endoscope washers, and accessories such as stents, needles, single-use and reusable devices); Pulmonology (single-use and portable bronchoscopes, EBUS needles, and accessories); and Simulation (medical simulators including ANGIO Mentor, ARTHRO Mentor, ENDO Mentor, LAP Mentor, RobotiX Mentor, SPINE Mentor, U/S Mentor, LAPSIM, ENDOSIM, and FlexVR). The company also provides after-sales service, endoscope repair since 1980, and alternative solutions including rentals, service contracts, and loans.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Each product is tested twice - before leaving the warehouse and upon delivery to client
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Olympus OpticalcoreChannel Partner/ Reseller/ DistributorHistorical exclusive distributor partnership - Olympus Optical was the worldwide benchmark of flexible endoscopes. This established M.G. Lorenzatto's foundation in the medical equipment distribution business.
• Given ImagingcoreChannel Partner/ Reseller/ DistributorExclusive partner for the first worldwide producer of videocapsule for visualization of the small bowel, establishing M.G. Lorenzatto as a leader in capsule endoscopy distribution.
• US EndoscopycoreChannel Partner/ Reseller/ DistributorCurrent exclusive distributor for central and southern Italy, providing endoscopic accessories and instruments.
• The Surgical CompanymajorChannel Partner/ Reseller/ DistributorExclusive distribution partnership for surgical products and equipment.
• SimbionixmajorChannel Partner/ Reseller/ DistributorExclusive distributor for Italy of medical simulation products including ANGIO Mentor, ARTHRO Mentor, LAP Mentor and other surgical simulators for medical training.
• IntroMedic (MiroCam)coreChannel Partner/ Reseller/ DistributorExclusive distributor for MiroCam video capsule endoscopy products for the Italian market.
• EthiconminorChannel Partner/ Reseller/ DistributorHistorical brand representation at company founding in 1951.
• PillingminorChannel Partner/ Reseller/ DistributorHistorical brand representation at company founding in 1951.
• SnowdenminorChannel Partner/ Reseller/ DistributorHistorical brand representation at company founding in 1951.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Getinge AB: Swedish medical technology company providing solutions for surgical workflows, intensive care, and sterilization. Comparable to M.G. Lorenzatto as a broader incumbent whose endoscopy, surgical, and sterile reprocessing portfolio overlaps with Lorenzatto's endoscopy equipment, accessories, and sterilization-adjacent offerings.
• Karl Storz SE & Co. KG: German manufacturer and distributor of endoscopes and medical imaging systems for human and veterinary medicine. Comparable to M.G. Lorenzatto as a broader incumbent in the endoscopy space whose rigid and flexible endoscope portfolio is serviced by Lorenzatto's endoscope repair business.
• STERIS plc: Global leader in sterilization, infection prevention, and surgical workflow solutions. Comparable to M.G. Lorenzatto as a broader incumbent whose endoscope reprocessing and infection prevention portfolio overlaps with Lorenzatto's Steelco endoscope washer distribution and ISO 9001 endoscope repair service.
• Drägerwerk AG & Co. KGaA: German medical and safety technology company with a strong portfolio in anesthesia, ventilation, and pulmonology. Comparable to M.G. Lorenzatto as a broader incumbent whose pulmonology and respiratory care portfolio overlaps with Lorenzatto's bronchoscopy and respiratory equipment distribution business.

Direct peers

• Burke & Burke S.p.A. Italian medical device distributor and service provider for hospitals and clinics, with a portfolio spanning multiple specialties. Directly comparable to M.G. Lorenzatto as an Italy-based medical device distribution peer serving healthcare providers.
• HOSPIMED S.p.A. Italian medical device distributor serving hospitals and healthcare facilities with capital equipment and consumables. Directly comparable to M.G. Lorenzatto as a similarly-sized Italian specialty distributor focused on medical devices for clinical end-users.
• CHIRURGICA S.r.l. Italian distributor of surgical instruments, medical devices, and consumables to hospitals and clinics. Directly comparable to M.G. Lorenzatto as a domestic Italian specialty distributor with a focus on surgical and procedural medical products.
• AB Medica S.p.A. Italian medical device distributor specializing in minimally invasive surgery, endoscopy, and surgical technologies. Directly comparable to M.G. Lorenzatto in product focus (endoscopy and surgical equipment) and target customer base of Italian hospitals and health authorities.
• E.M.S. S.r.l. (Electro Medical Systems): Italian medical device distributor offering endoscopy and surgical equipment to hospitals. Comparable to M.G. Lorenzatto as a similarly-sized domestic distributor with overlapping product categories in endoscopy and adjacent surgical specialties.

Regional players

• MIDA Technology S.r.l. Italian medical device and capital equipment distributor serving healthcare facilities. Comparable to M.G. Lorenzatto as a domestic Italian peer in medical equipment distribution, though likely with a somewhat narrower specialty footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MgLorenzattoSrl
• LinkedInlinkedin.com/company/mg-lorenzatto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M.G.Lorenzatto