The Penguin Brothers
- Company typePrivate
- Founded2015
- HeadquartersProvo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Penguin Brothers firmographics
Firmographics- Name
- The Penguin Brothers
- Legal name
- Penguin Brothers, LLC
- Website
- https://thepenguinbrothers.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Penguin Brothers industry classification
Industry- Product category
- Mobile Dessert Catering
- NAICS
- Caterers (722320), Mobile Food Services (72233)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG)
Keywords
Where The Penguin Brothers is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Penguin Brothers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Catering Services: The primary revenue stream comes from on-site catering services for events. Customers book serving stations (Pink Truck or White Cart) along with additional add-on services like S'mores bars, beverages, and specialty drink stations. Each booking includes 2 servers, custom menu selection, paper products, and up to 3 hours of serving time. Pricing is per-person for food/beverage add-ons or flat rates for specialty stations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | S'mores Bar - Self-serve station with graham crackers, chocolate, marshmallows, and roasting setup |
| Unit Pricing | Pay-as-you-go | Lemonade Station - 3 flavors plus water dispenser with paper products |
| Unit Pricing | Pay-as-you-go | Italian Soda Bar - 5 flavor options with 2 servers and serving station |
| Unit Pricing | Pay-as-you-go | Custom Soda Bar - 4 soda options with customizable mix-ins |
| Unit Pricing | Pay-as-you-go | Hot Chocolate - Gourmet hot chocolate in handcrafted mugs with whipped cream and cocoa dusting |
| Other | Pay-as-you-go | Serving Station Base Package - Includes Pink Truck or White Cart, 2 servers, custom menu, paper products, up to 3 hours serving time, free gluten-free options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Penguin Brothers product offering
Product offeringCore offering
The Penguin Brothers provides mobile event catering specializing in handmade, on-site prepared ice cream sandwiches served from a Pink Truck or White Cart station. Each catering booking includes two servers, a custom menu, paper products, and up to three hours of serving time, with optional add-on stations such as a S'mores Bar, Lemonade Station, Italian Soda Bar, Custom Soda Bar, and Hot Chocolate. The company also retails ice cream sandwiches directly from its pink truck in Provo, UT, and sells digital gift cards online.
Product overview
The Penguin Brothers operates as a gourmet ice cream sandwich catering business featuring a unified product portfolio centered on handmade ice cream sandwiches (Gourmet Ice Cream Sandwiches) and warm cookie treats (Pookies). The core offering is complemented by mobile catering services delivered from their signature Pink Truck or White Cart station, with additional add-on modules including a S'mores Bar and various beverage stations. The signature sandwich flavor lineup includes branded combinations such as Ron Burgundy, Frequent Flyer, Golden Snitch, Luigi's Mansion, Half Baked, and Inception, while Pookies include varieties like S'mores Sunday, The Breakup, and Frequent Flyer Pookie. All products are made from scratch using fresh, natural ingredients with gluten-free cookie options available upon request.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Catering Services
- Gourmet Ice Cream Sandwiches
- Pookies
- S'mores Bar Add-On
- Beverage Station Add-Ons
- E-Gift Cards
Companies that use The Penguin Brothers
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
The Penguin Brothers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Penguin Brothers partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
The Penguin Brothers competitors and assessment
Company assessmentBroad incumbents
- Salt & Straw: Salt & Straw is an artisanal ice cream brand offering event catering and customized flavors, comparable to The Penguin Brothers in premium positioning and ingredient-forward storytelling.
- Ben & Jerry's: Ben & Jerry's offers ice cream catering for events and corporate functions alongside its scoop shop network, making it a broad incumbent in the same premium ice cream catering vertical.
- Van Leeuwen Ice Cream: Van Leeuwen is a premium ice cream brand with nationwide scoop shops and event catering services. It competes for the same premium-events customer base but at a much larger scale and broader product assortment.
- Cold Stone Creamery: Cold Stone Creamery is a national ice cream franchise that also provides event/catering services, comparable to The Penguin Brothers in the customizable frozen dessert category with event distribution.
- Marble Slab Creamery: Marble Slab Creamery is an ice cream franchise specializing in custom-mixed ice cream with mix-ins, comparable to The Penguin Brothers in offering personalized/customizable frozen desserts.
- Häagen-Dazs: Häagen-Dazs operates branded event catering and retail shops selling premium ice cream desserts, making it a broad incumbent competing in the same premium ice cream dessert category.
Direct peers
- Coolhaus: Coolhaus is an ice cream sandwich specialist with a similar product architecture (premium cookies + artisanal ice cream) and operates mobile trucks and catering services for events, making it the closest functional analog to The Penguin Brothers.
- Sub Zero Ice Cream: Sub Zero Ice Cream offers custom-made-to-order ice cream with an experiential, event-friendly service model. Its franchise/event presence overlaps with The Penguin Brothers' on-site preparation positioning.
- The Baked Bear: The Baked Bear is a customizable ice cream sandwich chain that lets customers pair fresh-baked cookies with ice cream flavors — directly comparable to The Penguin Brothers' signature sandwich lineup (Ron Burgundy, Frequent Flyer, etc.).
Emerging players
- Frost Gelato: Frost Gelato is a smaller artisanal gelato/dessert brand with limited event catering offerings, comparable as a niche premium frozen dessert operator but at a smaller scale than The Penguin Brothers' Utah event presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
The Penguin Brothers social profiles
Digital presenceThe Penguin Brothers financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Penguin Brothers leadership team
Management profileNumber of profiles
The Penguin Brothers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Penguin Brothers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Penguin Brothers
What does The Penguin Brothers do?
The Penguin Brothers provides mobile event catering specializing in handmade, on-site prepared ice cream sandwiches served from a Pink Truck or White Cart station. Each catering booking includes two servers, a custom menu, paper products, and up to three hours of serving time, with optional add-on stations such as a S'mores Bar, Lemonade Station, Italian Soda Bar, Custom Soda Bar, and Hot Chocolate. The company also retails ice cream sandwiches directly from its pink truck in Provo, UT, and sells digital gift cards online.
Is The Penguin Brothers a public or private company?
The Penguin Brothers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Penguin Brothers founded?
The Penguin Brothers was founded in 2015. It employs 11 to 50 people.
Where is The Penguin Brothers based?
The Penguin Brothers is headquartered in Provo, United States, in the North America region.
How does The Penguin Brothers make money?
One revenue line is on record: catering Services.
Who are The Penguin Brothers's main competitors?
Broad incumbents on record are Salt & Straw, Ben & Jerry's, Van Leeuwen Ice Cream, Cold Stone Creamery, Marble Slab Creamery and Häagen-Dazs. Direct peers are Coolhaus, Sub Zero Ice Cream and The Baked Bear. Frost Gelato is listed as an emerging player.
Does The Penguin Brothers have an API?
No public API is recorded for The Penguin Brothers.
What industry is The Penguin Brothers in?
The Penguin Brothers's product category is Mobile Dessert Catering. Its primary akta.pro industry code is THAFAHAG, Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts). Its NAICS code is 722320 and its SIC code is 5810.