Showmax Event Services

What Showmax Event Services does

Showmax Event Services is a privately held, North American event production company headquartered in Vancouver, British Columbia, with a secondary office in Las Vegas, Nevada. Founded around 1994, the company supplies full-service technical production for corporate events, conferences, festivals, concerts, special events, and virtual production for film and TV, delivering equipment and crews on a rental, sales, or installed basis. Its service portfolio spans LED walls (ROE Visual), lighting (Robe, MA Lighting, Martin, Chauvet, Elation), video (Barco, Sony), audio (d&b, Digico, Allen and Heath, Midas), rigging (CM chain motors, Tyler Truss), truss, drapery, power distribution, and special effects, supported by proprietary tools including a fully barcoded Flex inventory management system and industry-standard Vectorworks/Braceworks rigging software.

Showmax monetizes primarily through usage-based equipment rentals supplemented by one-time equipment sales, managed-service virtual production setups, and professional-services show design via its in-house In Real Life Show Design boutique. Customers include Amazon, Netflix, TED, Lululemon, BMW, Siemens, SunLife, Rivian, KIA, MGM Grand, Vancity, Porter Airlines, and the Jim Pattison Group. The company also operates three venue rentals (Rocky Mountaineer Station, Enso Nightclub, Plaza of Nations) bundled with production services. Pricing is fully custom with quote-based booking; no public rate cards are disclosed. The company is privately held with no disclosed investors, ownership structure, or revenue figures.

Name

Showmax Event Services

Legal name

ShowMax Events

Website

https://showmaxevents.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Showmax Event Services is a Vancouver-based event production company founded in 1994 that rents, sells, and operates audio, lighting, video, LED wall, rigging, and virtual production equipment for corporate events, conferences, festivals, concerts, and film/TV clients across North America.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Performing Arts Companies (7111), Convention and Trade Show Organizers (56192), Motion Picture and Video Production (51211)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Allied To Motion Picture Production (7819)

akta.pro industry

PRIMARYMPAGAAAG

Event Production & Technical Services (Staging, Lighting, Sound, Video)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

Keywords

• Event production services
• Live event equipment rentals
• LED wall rentals
• Virtual production studios
• Corporate event production

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rentals: Rental of audio, lighting, video, LED walls, cameras, staging, drapery, power and rigging equipment for events. Provides complete inventory from small equipment kits to full show packages. Well maintained and tested before every rental. Emergency tech support available.
2. Equipment Sales: Sale of new and pre-owned event production equipment including installation services.
3. Virtual Production Services: Setup and rental of complete Volume LED Studios for film, TV, commercials, and technology demos. Scalable short to long term rentals.
4. Show Design and Consulting: Boutique design firm providing conceptual design, theme development, sourcing, budgeting, renderings (2D, 3D, Full Color), and technical element coordination.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Showmax Event Services provides full-service live event production, including equipment rentals, sales, installations, show design, and on-site technical staffing across audio, lighting, video, LED walls, rigging, truss, drapery, power, and special effects. The company also operates complete Volume LED Studios for virtual production in film and TV, and offers three integrated venue rentals. Service is delivered turnkey from concept through execution across Canada and the United States.

Product overview

Showmax Event Services is an event production company offering comprehensive technical equipment and services for live events across North America. The portfolio includes LED Walls, Lighting, Video, Audio, Rigging, Truss, Drapery, Power, SFX, Design, and Rigging Plans as core service offerings. The company serves six market verticals: Corporate Events, Conferences, Special Events, Festivals, Concerts, and Virtual Production. Additional offerings include Equipment Rentals (with Flex inventory management system), Equipment Sales (new, pre-owned, and installations), and Venue Rentals at three owned/partner venues. The company operates from Vancouver, BC (main office) and Las Vegas, NV, with over 30 years of experience completing 10,000+ events.

Differentiator

Problem solved

Functional benefit

Brands

• In Real Life Show Design: A boutique design firm created by Showmax, led by designers Theo and Daniel with over 50 years of combined experience, specializing in turning event ideas into reality through balanced and custom-tailored technical show designs.

Products and services

• LED Walls Rental and sale of ROE Visual LED panels for large-scale visual displays at events and productions. Targeted at event producers, corporations, and film/TV clients.
• Lighting Rental and supply of professional lighting fixtures from brands including Robe, MA, Ovation, Chauvet, Martin, and Elation for events. Targeted at event producers, concerts, festivals, and corporate productions.
• Video Rental and supply of video projection, switchers, screens, and cameras (Barco E2/S3 4K switchers, Barco HDX, Epson projectors, Sony PMW320K cameras) for live events and productions.
• Audio Rental and supply of high-end professional audio systems including d&b line arrays, Digico consoles, Allen and Heath Avantis, Shure Axient wireless, and Midas M32R consoles for events.
• Rigging Rental and supply of rigging hardware and lifts including CM chain motors, Skjonberg motor distros, Genie ST25 lifts, and Broadweigh Load Cells for event rigging.
• Truss Rental and supply of truss and ground support structures including Eurotruss FD34/HD44, Tyler GT Truss, Arcofab LED Channel Truss, and various ground support systems.
• Drapery Rental and supply of drapery and hardware including Black Velour (KAD Fab), Grey Velour (Sewwhat), tech drape surround kits, and Innovative Systems hardware for events.
• Power Distribution Rental and supply of power distribution equipment including LEX, LEP, TMB, Theatrixx distros (110v, 208v), cam lock cables, and Yellow Jacket cable mats for events.
• SFX (Special Effects) Rental and supply of foggers, hazers, and special effects including Ultratec Radiance Hazers, LSG low lying fog, ATL SFX Cryojets, and ATL SFX Confetti Cannons for events.
• In Real Life Show Design Boutique show design service providing conceptual design, theme development, 2D/3D and full color renderings, sourcing, budgeting, and technical element coordination. Targeted at event producers and corporate clients needing custom show designs.
• Rigging Plans Provides basic to complex rigging load calculations, plots, and plans using Vectorworks and Braceworks software for precise, safe, and cost-effective rigging methods at events.
• Virtual Production (Volume LED Studio) Complete Volume LED Studio setup and rental services for feature films, TV series, commercials, indie films, and technology demos. Uses ROE Visual BP2.8mmV2 and CB5.7mm panels, Brompton SX40 processing, Red Spy Cameras, and Evertz master clocks on scalable short- to long-term rentals.
• Venue Rentals Rental of three integrated venues (Rocky Mountaineer Station, Enso Nightclub, Plaza of Nations) in Vancouver, each with world-class equipment technology and technical support included.
• Equipment Rentals Full equipment rental service providing everything from small equipment kits to full show packages across audio, lighting, video, LED walls, cameras, staging, drapery, power, and rigging. Includes barcoded Flex inventory management, well-maintained and tested equipment, and emergency tech support.
• Equipment Sales and Installations Sale of new and pre-owned event production equipment along with professional installation services for clients outfitting permanent or semi-permanent venues.

Quantifiable outcome

• 10,000 events delivered
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• A-list Audio Visual: Canadian AV rental and event production company serving corporate events and conferences in BC and Western Canada. Competes with Showmax directly in the Vancouver market for mid-market corporate business.
• Stageline: Canadian manufacturer and operator of mobile stages (SL100 through SL575), some of which appear in Showmax's festival offering. Overlaps in festival staging infrastructure rather than full service production.

Broad incumbents

• PRG (Production Resource Group): Global leader in event production with the broadest inventory of audio, lighting, video, and rigging gear. PRG serves the same corporate, concert, and conference verticals as Showmax but at significantly larger scale and geographic reach across North America and Europe.

Direct peers

• Clair Brothers: Audio and lighting production company that designs, manufactures, and rents pro-audio systems for concerts, festivals, and corporate tours. Comparable to Showmax's d&b and Digico audio rental practice.
• Encore Event Technologies (formerly PSAV): Hospitality-focused event technology partner providing audio, video, lighting, and staging rental for hotels, conferences, and corporate meetings. Encore is a direct competitive peer to Showmax's corporate events and conferences practice.
• Solotech: Montreal-headquartered AV and event production company that, like Showmax, rents audio, lighting, video, and LED inventory and provides full technical production for concerts, corporate events, festivals, and broadcast. Solotech is the closest Canadian peer in scale and service mix.
• VER (Video Equipment Rentals): Premier video and LED wall rental house serving film/TV virtual production, broadcast, and live events. VER directly overlaps Showmax's volume LED studio, Barco projection, and Sony camera rental inventory.
• LD Systems / LD Group: Texas-based event production company providing audio, lighting, video, and staging for concerts, festivals, and corporate events. Directly competitive with Showmax in touring and festival production.
• ShowPro Entertainment Group: Toronto-headquartered event production company offering audio, lighting, video, staging, and rigging rentals for concerts, corporate events, and festivals. Overlaps with Showmax's equipment rental and show design offerings.

Others

• ROE Visual: Leading LED panel manufacturer whose BP2.8mmV2 and CB5.7mm panels anchor Showmax's Volume LED Studio. Included as an enabling/strategic partner rather than a competitor, since ROE is a hardware supplier to Showmax's rental model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/showmaxevents
• Xx.com/showmax_events
• Facebookfacebook.com/ShowmaxEvents
• LinkedInlinkedin.com/company/showmax-event-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showmax Event Services