Youzu Interactive
- Company typePublic
- Founded2009
- HeadquartersShanghai, China
- Headcount1,001–5,000
- GTM typeB2C
- OfferingSoftware
Youzu Interactive firmographics
Firmographics- Name
- Youzu Interactive
- Legal name
- 游族网络股份有限公司
- Website
- https://yoozoo.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Youzu Interactive industry classification
Industry- Product category
- Mobile Game Development and Publishing
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Strategy/4X/Management Game Studios (MPAFAAAK)
Keywords
Where Youzu Interactive is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Youzu Interactive business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Mobile Game Revenue (In-App Purchases): Free-to-play mobile and web games generating revenue through in-app purchases, with global operations across 200+ countries and regions. Core IP series including '少年三国志' (10+ years), '少年西游记', '权力的游戏 凛冬将至', and '战火与永恒' provide long-term stable流水.
- Small/Mini Game Revenue: Revenue from mini-program games such as '少年三国志-怀旧版' which achieved 3x year-over-year revenue growth through classic version revival and innovative operations.
- IP Licensing: Licensing revenue from IP partnerships including HBO's Game of Thrones for '权力的游戏 凛冬将至' and other licensed IPs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play mobile/web games with in-app purchase monetization |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Youzu Interactive product offering
Product offeringCore offering
Youzu Interactive is a China-based game developer and publisher that develops, self-publishes, and operates free-to-play mobile and web games globally across more than 200 countries and regions. Its portfolio centers on the 'Youth' (少年) IP series of Three Kingdoms and Journey to the West card games, complemented by licensed-IP titles such as Game of Thrones: Winter is Coming, SLG strategy games like Infinity Kingdom (战火与永恒), and MMOs. The company also operates the YOOZOO.AI integrated intelligent platform that supports the full game R&D and publishing pipeline, including localization, testing, art generation, and marketing.
Differentiator
Problem solved
Functional benefit
Brands
- Youzu: 游族网络旗下游戏平台
- GTArcade
- 游族无线
Products and services
- 《少年三国志2》(Youth of Three Kingdoms 2) A Three Kingdoms card game sequel positioning itself as the 'king of Three Kingdoms card games' with high-reward game design, targeted at fans of Chinese cultural IP and card/mobile gamers.
- 《少年三国志：零》(Youth of Three Kingdoms: Zero) A Three Kingdoms-themed mobile game that blends strategic card gameplay with real-time competitive combat ('soldier pairing, brain-engaging without fatigue'), for strategy and card game players.
- 《战火与永恒》(Infinity Kingdom) An American cartoon-style mobile SLG strategy game with an extensive worldview, targeting global strategy game players; saw 225% YoY revenue growth in 2025 H1.
- 《少年三国志》(Youth of Three Kingdoms) A classic Three Kingdoms-themed numeric card game mobile title and the original in the 'Youth' IP series, launched in 2015 and operated for over 10 years as a flagship franchise.
- 《权力的游戏 凛冬将至》(Game of Thrones: Winter is Coming) A self-developed war strategy web game officially licensed by Warner Bros./HBO and adapted from HBO's 'Game of Thrones' TV series, for fans of Western licensed IPs.
- 《三十六计》(Thirty-Six Stratagems) A Three Kingdoms-themed mobile strategy game where players rise from ordinary soldiers to commanders through strategy and tactical play.
- 《新盗墓笔记》(New Grave Robbers' Chronicles) An MMO mobile game officially licensed from Nan Pai San Shu (author of Grave Robbers' Chronicles), with high-quality visuals reproducing scenes from the original novel and immersive tomb-raiding experience.
- 《少年西游记》(Youth Journey to the West) A classic vertical-format card mobile game based on the Journey to the West theme, for fans of Chinese cultural IP card games.
- 《我的三体：2277》(My Three-Body: 2277) An AI-native game in development with AI deeply integrated into gameplay as an element players can independently use to enhance fun and participate in game/story re-creation, based on the Three-Body IP.
- YOOZOO.AI Integrated Intelligent Agent Platform An integrated AI platform supporting the full pipeline of global game R&D and publishing, covering art asset generation, code-assisted development, TTS voice synthesis, localization translation, game testing, version release, marketing, and content moderation. Achieves 70% automatic test case generation, improves ad creative production efficiency by 3-5x, and reduces localization costs by 80%.
- 《少年三国志-怀旧版》(Youth of Three Kingdoms: Nostalgia Edition) A WeChat mini-program game reviving the classic Youth of Three Kingdoms franchise, achieving 3x year-over-year revenue growth in 2025 through classic version revival and innovative operations.
- 《绯色回响》(Echocalypse) A mobile online game recognized with the 2025 Golden Plume Award for Players' Favorite Mobile Online Game, featuring a thematic collaboration with 'The Legend of Heroes: Trails in the Sky'.
Quantifiable outcome
- Overseas revenue ratio reached 66.5% in 2025, a historical high, with overseas market revenue of 9.32 billion yuan, up 8.1% YoY
- +5 more outcomes
Companies that use Youzu Interactive
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Youzu Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Youzu Interactive partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- 长城科技coreThree-way strategic cooperation with Great Wall Technology and Shenzhen Confidential Computing to build a 'domestic computing power + confidential security + scenario innovation' trinity independent and controllable computing security technology foundation, serving key industries including culture, technology, finance, energy, and manufacturing.
- 深圳机密计算coreThree-way strategic cooperation with Great Wall Technology and Shenzhen Confidential Computing to build a secure computing infrastructure for cross-border computing scenarios.
- 曦望SunrisecoreStrategic cooperation with Sunrise to build an AI computing power base for game R&D, integrating high-performance customized GPU computing solutions with advanced distributed architecture capabilities.
- 人民网majorJointly established 'AI Interactive Corpus Innovation Lab' with People's Daily Online to build a safe, reliable, high-quality multimodal human-machine interaction corpus system.
- 火山引擎coreStrategic cooperation with ByteDance's Volcano Engine to jointly explore AI technology innovation in cultural entertainment industry.
- 中科曙光minorStrategic cooperation partner in AI infrastructure development as part of the company's broader AI ecosystem layout.
- 世纪互联minorStrategic cooperation with Shenzhen Tronlong for digital economy computing collaboration and green computing projects.
- 央视94版《三国演义》majorCultural collaboration integrating the classic 1994 CCTV adaptation of Romance of the Three Kingdoms into '少年三国志' game series.
- 国家级非遗广陵琴派传承人马维衡majorCultural collaboration with National Intangible Cultural Heritage Guangling Guqin inheritor Ma Weiheng, integrating traditional music culture into games.
- 宜昌博物馆minorCultural collaboration with Yichang Museum to promote traditional Chinese culture through gaming experiences.
- 南派三叔majorOfficial IP authorization from Nan Pai San Shu (author of Grave Robbers Chronicles) for the '新盗墓笔记' mobile game.
- 华纳兄弟/HBOmajorOfficial licensing partnership with Warner Bros./HBO for 'Game of Thrones' IP, developed into web SLG game '权力的游戏 凛冬将至'.
- 《英雄传说：碧之轨迹》minorThematic collaboration with 'The Legend of Heroes: Trails in the Sky' for customized game version in '绯色回响'.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Youzu Interactive competitors and assessment
Company assessmentDirect peers
- FunPlus: Global mobile game publisher headquartered overseas with Chinese roots, focused on SLG and strategy titles — closely comparable in overseas-only orientation and genre mix to Youzu.
- Lilith Games: Shanghai-based mobile game developer/publisher specializing in 4X/strategy and RPG titles with substantial overseas revenue — directly comparable genre focus and operating model to Youzu.
- miHoYo (HoYoverse): Chinese-owned global game publisher behind Genshin Impact and Honkai — a peer in Chinese-roots global mobile publishing, though with a higher-budget open-world orientation.
- Perfect World: Major Chinese game developer and publisher (also listed in China) with global reach across MMORPGs, card games, and SLG — directly comparable in product mix and overseas publishing orientation to Youzu.
- 37Games (37 Interactive Entertainment): Leading Chinese mobile game publisher with strong SLG and card-game franchises and significant overseas revenue — overlapping product categories and distribution footprint with Youzu.
Regional players
- Kingsoft (Seasun Games): Hong Kong/China-listed game developer/publisher with overlapping expertise in classic-IP Chinese MMOs and SLG — comparable in heritage IP and Chinese-market presence.
- iDreamSky: Hong Kong-listed mobile game publisher focused primarily on China distribution — comparable business model and platform-based mobile publishing but with a domestic-first orientation versus Youzu's overseas tilt.
Broad incumbents
- Activision Blizzard (Microsoft): Global game publisher behind Diablo, Call of Duty, and Candy Crush — large-scale incumbent in mobile/PC publishing, competing for user share and IP licensing competition that affects Youzu's category.
- NetEase Games: One of China's two largest game publishers with global IP (Marvel Rivals, Diablo Immortal co-development) — overlaps with Youzu on mobile publishing but at much larger scale and portfolio breadth.
- Tencent Games: World's largest game publisher and a major Chinese market participant with stakes in dozens of studios — broad incumbent that competes for talent, distribution, and IP globally against Youzu.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Youzu Interactive social profiles
Digital presenceYouzu Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Youzu Interactive leadership team
Management profileNumber of profiles
Profiles6 records
Youzu Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Youzu Interactive M&A and investment
M&A and investmentM&A2 records
Investments14 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Youzu Interactive
What does Youzu Interactive do?
Youzu Interactive is a China-based game developer and publisher that develops, self-publishes, and operates free-to-play mobile and web games globally across more than 200 countries and regions. Its portfolio centers on the 'Youth' (少年) IP series of Three Kingdoms and Journey to the West card games, complemented by licensed-IP titles such as Game of Thrones: Winter is Coming, SLG strategy games like Infinity Kingdom (战火与永恒), and MMOs. The company also operates the YOOZOO.AI integrated intelligent platform that supports the full game R&D and publishing pipeline, including localization, testing, art generation, and marketing.
Is Youzu Interactive a public or private company?
Youzu Interactive is a public company. It is classified as public and is currently operating.
When was Youzu Interactive founded?
Youzu Interactive was founded in 2009. It employs 1,001 to 5,000 people.
Where is Youzu Interactive based?
Youzu Interactive is headquartered in Shanghai, China, in the Asia region.
How does Youzu Interactive make money?
Three revenue lines are on record. Mobile Game Revenue (In-App Purchases) is the primary driver. The others are small/Mini Game Revenue and IP Licensing.
Who are Youzu Interactive's main competitors?
Direct peers on record are FunPlus, Lilith Games, miHoYo (HoYoverse), Perfect World and 37Games (37 Interactive Entertainment). Regional players are Kingsoft (Seasun Games) and iDreamSky. Broad incumbents are Activision Blizzard (Microsoft), NetEase Games and Tencent Games.
Does Youzu Interactive have an API?
No public API is recorded for Youzu Interactive.
What industry is Youzu Interactive in?
Youzu Interactive's product category is Mobile Game Development and Publishing. Its primary akta.pro industry code is MPAFAAAK, Strategy/4X/Management Game Studios. Its NAICS code is 5132 and its SIC code is 7372.