Youzu Interactive

Name

Youzu Interactive

Legal name

游族网络股份有限公司

Website

https://yoozoo.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Mobile Game Development and Publishing

NAICS

Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Strategy/4X/Management Game Studios (MPAFAAAK)

Keywords

• Mobile game development
• Online game publishing
• Card-based games
• AI game development
• Global game distribution

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Mobile Game Revenue (In-App Purchases): Free-to-play mobile and web games generating revenue through in-app purchases, with global operations across 200+ countries and regions. Core IP series including '少年三国志' (10+ years), '少年西游记', '权力的游戏 凛冬将至', and '战火与永恒' provide long-term stable流水.
2. Small/Mini Game Revenue: Revenue from mini-program games such as '少年三国志-怀旧版' which achieved 3x year-over-year revenue growth through classic version revival and innovative operations.
3. IP Licensing: Licensing revenue from IP partnerships including HBO's Game of Thrones for '权力的游戏 凛冬将至' and other licensed IPs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Youzu Interactive is a China-based game developer and publisher that develops, self-publishes, and operates free-to-play mobile and web games globally across more than 200 countries and regions. Its portfolio centers on the 'Youth' (少年) IP series of Three Kingdoms and Journey to the West card games, complemented by licensed-IP titles such as Game of Thrones: Winter is Coming, SLG strategy games like Infinity Kingdom (战火与永恒), and MMOs. The company also operates the YOOZOO.AI integrated intelligent platform that supports the full game R&D and publishing pipeline, including localization, testing, art generation, and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Youzu: 游族网络旗下游戏平台
• GTArcade
• 游族无线

Products and services

• 《少年三国志2》(Youth of Three Kingdoms 2) A Three Kingdoms card game sequel positioning itself as the 'king of Three Kingdoms card games' with high-reward game design, targeted at fans of Chinese cultural IP and card/mobile gamers.
• 《少年三国志：零》(Youth of Three Kingdoms: Zero) A Three Kingdoms-themed mobile game that blends strategic card gameplay with real-time competitive combat ('soldier pairing, brain-engaging without fatigue'), for strategy and card game players.
• 《战火与永恒》(Infinity Kingdom) An American cartoon-style mobile SLG strategy game with an extensive worldview, targeting global strategy game players; saw 225% YoY revenue growth in 2025 H1.
• 《少年三国志》(Youth of Three Kingdoms) A classic Three Kingdoms-themed numeric card game mobile title and the original in the 'Youth' IP series, launched in 2015 and operated for over 10 years as a flagship franchise.
• 《权力的游戏 凛冬将至》(Game of Thrones: Winter is Coming) A self-developed war strategy web game officially licensed by Warner Bros./HBO and adapted from HBO's 'Game of Thrones' TV series, for fans of Western licensed IPs.
• 《三十六计》(Thirty-Six Stratagems) A Three Kingdoms-themed mobile strategy game where players rise from ordinary soldiers to commanders through strategy and tactical play.
• 《新盗墓笔记》(New Grave Robbers' Chronicles) An MMO mobile game officially licensed from Nan Pai San Shu (author of Grave Robbers' Chronicles), with high-quality visuals reproducing scenes from the original novel and immersive tomb-raiding experience.
• 《少年西游记》(Youth Journey to the West) A classic vertical-format card mobile game based on the Journey to the West theme, for fans of Chinese cultural IP card games.
• 《我的三体：2277》(My Three-Body: 2277) An AI-native game in development with AI deeply integrated into gameplay as an element players can independently use to enhance fun and participate in game/story re-creation, based on the Three-Body IP.
• YOOZOO.AI Integrated Intelligent Agent Platform An integrated AI platform supporting the full pipeline of global game R&D and publishing, covering art asset generation, code-assisted development, TTS voice synthesis, localization translation, game testing, version release, marketing, and content moderation. Achieves 70% automatic test case generation, improves ad creative production efficiency by 3-5x, and reduces localization costs by 80%.
• 《少年三国志-怀旧版》(Youth of Three Kingdoms: Nostalgia Edition) A WeChat mini-program game reviving the classic Youth of Three Kingdoms franchise, achieving 3x year-over-year revenue growth in 2025 through classic version revival and innovative operations.
• 《绯色回响》(Echocalypse) A mobile online game recognized with the 2025 Golden Plume Award for Players' Favorite Mobile Online Game, featuring a thematic collaboration with 'The Legend of Heroes: Trails in the Sky'.

Quantifiable outcome

• Overseas revenue ratio reached 66.5% in 2025, a historical high, with overseas market revenue of 9.32 billion yuan, up 8.1% YoY
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• 长城科技coreStrategic or Co-development Partner · 28 July 2025Three-way strategic cooperation with Great Wall Technology and Shenzhen Confidential Computing to build a 'domestic computing power + confidential security + scenario innovation' trinity independent and controllable computing security technology foundation, serving key industries including culture, technology, finance, energy, and manufacturing.
• 深圳机密计算coreStrategic or Co-development Partner · 28 July 2025Three-way strategic cooperation with Great Wall Technology and Shenzhen Confidential Computing to build a secure computing infrastructure for cross-border computing scenarios.
• 曦望SunrisecoreTechnology or Integration · 25 July 2025Strategic cooperation with Sunrise to build an AI computing power base for game R&D, integrating high-performance customized GPU computing solutions with advanced distributed architecture capabilities.
• 人民网majorStrategic or Co-development Partner · 25 July 2025Jointly established 'AI Interactive Corpus Innovation Lab' with People's Daily Online to build a safe, reliable, high-quality multimodal human-machine interaction corpus system.
• 火山引擎coreStrategic or Co-development Partner · 1 July 2024Strategic cooperation with ByteDance's Volcano Engine to jointly explore AI technology innovation in cultural entertainment industry.
• 中科曙光minorStrategic or Co-development PartnerStrategic cooperation partner in AI infrastructure development as part of the company's broader AI ecosystem layout.
• 世纪互联minorStrategic or Co-development PartnerStrategic cooperation with Shenzhen Tronlong for digital economy computing collaboration and green computing projects.
• 央视94版《三国演义》majorOthersCultural collaboration integrating the classic 1994 CCTV adaptation of Romance of the Three Kingdoms into '少年三国志' game series.
• 国家级非遗广陵琴派传承人马维衡majorOthersCultural collaboration with National Intangible Cultural Heritage Guangling Guqin inheritor Ma Weiheng, integrating traditional music culture into games.
• 宜昌博物馆minorOthersCultural collaboration with Yichang Museum to promote traditional Chinese culture through gaming experiences.
• 南派三叔majorOthersOfficial IP authorization from Nan Pai San Shu (author of Grave Robbers Chronicles) for the '新盗墓笔记' mobile game.
• 华纳兄弟/HBOmajorOthersOfficial licensing partnership with Warner Bros./HBO for 'Game of Thrones' IP, developed into web SLG game '权力的游戏 凛冬将至'.
• 《英雄传说：碧之轨迹》minorOthersThematic collaboration with 'The Legend of Heroes: Trails in the Sky' for customized game version in '绯色回响'.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FunPlus: Global mobile game publisher headquartered overseas with Chinese roots, focused on SLG and strategy titles — closely comparable in overseas-only orientation and genre mix to Youzu.
• Lilith Games: Shanghai-based mobile game developer/publisher specializing in 4X/strategy and RPG titles with substantial overseas revenue — directly comparable genre focus and operating model to Youzu.
• miHoYo (HoYoverse): Chinese-owned global game publisher behind Genshin Impact and Honkai — a peer in Chinese-roots global mobile publishing, though with a higher-budget open-world orientation.
• Perfect World: Major Chinese game developer and publisher (also listed in China) with global reach across MMORPGs, card games, and SLG — directly comparable in product mix and overseas publishing orientation to Youzu.
• 37Games (37 Interactive Entertainment): Leading Chinese mobile game publisher with strong SLG and card-game franchises and significant overseas revenue — overlapping product categories and distribution footprint with Youzu.

Regional players

• Kingsoft (Seasun Games): Hong Kong/China-listed game developer/publisher with overlapping expertise in classic-IP Chinese MMOs and SLG — comparable in heritage IP and Chinese-market presence.
• iDreamSky: Hong Kong-listed mobile game publisher focused primarily on China distribution — comparable business model and platform-based mobile publishing but with a domestic-first orientation versus Youzu's overseas tilt.

Broad incumbents

• Activision Blizzard (Microsoft): Global game publisher behind Diablo, Call of Duty, and Candy Crush — large-scale incumbent in mobile/PC publishing, competing for user share and IP licensing competition that affects Youzu's category.
• NetEase Games: One of China's two largest game publishers with global IP (Marvel Rivals, Diablo Immortal co-development) — overlaps with Youzu on mobile publishing but at much larger scale and portfolio breadth.
• Tencent Games: World's largest game publisher and a major Chinese market participant with stakes in dozens of studios — broad incumbent that competes for talent, distribution, and IP globally against Youzu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubebit.ly/Play-TimeRaiders
• Facebookbit.ly/FB-TimeRaiders
• LinkedInlinkedin.com/company/yoozoogames

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments14 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youzu Interactive