What Serenity Lane does

Serenity Lane is a 501(c)(3) non-profit substance use disorder treatment provider founded in 1973 in Oregon, operating as the state's largest non-profit drug and alcohol treatment organization. The company runs seven locations across Oregon — a residential/detox campus in Coburg and outpatient offices in Eugene, Portland West, Bend, Albany, Roseburg, and Salem — and has reportedly served more than 70,000 individuals since inception. Leadership transitioned in 2019 from founder Dr. Tom Kerns to his son Pete Kerns, a 36-year Eugene Police Department veteran (including nine as chief). The organization is CARF International accredited.

The service platform covers the full clinical continuum: hospital-based medically supported withdrawal detox (alcohol, benzodiazepine, heroin, fentanyl), residential and long-term residential treatment, day treatment/partial hospitalization, medication-assisted treatment, Level I and Level II intensive outpatient, co-occurring mental health services, and substance-specific tracks (Adderall, alcohol, cocaine, fentanyl, heroin, marijuana, meth). Beyond the general adult SUD population (primary customer), it operates specialty programs for First Responders, Healthcare Professionals, Family Members, Employer-referred patients, DUII/court-mandated clients, Counselor-in-Training participants, and Licensure & Employment Monitoring cases. Virtual addiction treatment is offered within the outpatient infrastructure.

The revenue model combines insurance-reimbursed treatment services (in-network with most major insurers including Blue Cross, Aetna, Cigna, and Kaiser) with tax-deductible charitable contributions that fund non-covered services such as the Family Program and patient scholarships. Donations flow through monthly, tribute, planned, stock, scholarship, and paver channels, supplemented by a Grateful Family/Alumni program and an Annual Appeal. Admission is direct-to-consumer via a 24/7 phone line (800-543-9905) and confidential web inquiry forms; same-day admissions are available seven days per week, supplemented by healthcare-provider and employer referral channels. Marketing is content-driven — educational blog, podcast, YouTube, social, SEO, and a community outreach team — built on conventional web CMS infrastructure rather than proprietary technology. The company has no apps, no APIs, no patents, no subsidiaries, no disclosed M&A activity, and no funding rounds.

Name

Serenity Lane

Legal name

Serenity Lane

Website

https://serenitylane.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Serenity Lane is a non-profit substance use disorder treatment provider founded in 1973, operating detox, residential, and outpatient programs across seven Oregon locations, serving adults with addiction and co-occurring mental health needs, including specialty populations such as first responders and healthcare professionals.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Psychiatric and Substance Abuse Hospitals (622210)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

akta.pro secondary industry

Substance Use Disorder Prevention & Recovery Services (BPAGACAE)

Keywords

• Substance use treatment
• Addiction recovery services
• Residential rehabilitation
• Medication-assisted treatment
• Behavioral health care

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Treatment Services Revenue: Revenue generated from providing substance use disorder treatment services including detox, residential, and outpatient programs. Most insurance accepted including major providers.
2. Donations and Charitable Contributions: As a 501(c)(3) nonprofit, Serenity Lane accepts tax-deductible donations to support programs and services not covered by insurance, such as the Family Program.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Serenity Lane is a non-profit substance use disorder treatment provider offering a full continuum of care for adults 18+ in Oregon. Services span medically supported withdrawal detox, residential and long-term residential treatment, day treatment/partial hospitalization, medication-assisted treatment (MAT), outpatient programs (Level I and Level II Intensive Outpatient), mental health services for co-occurring disorders, and DUII services, delivered across seven Oregon locations.

Product overview

Serenity Lane operates as a non-profit addiction treatment provider offering a unified platform of care built around a full continuum of services. The core offering centers on inpatient/residential treatment at the Coburg campus combined with outpatient programs across seven Oregon locations. Key integrated components include medically supported withdrawal detox (covering alcohol, benzodiazepine, heroin, and fentanyl), medication-assisted treatment (MAT), and mental health services for co-occurring disorders. The service portfolio includes specialized tracks for specific substance addictions (Adderall, alcohol, cocaine, fentanyl, heroin, marijuana, meth) alongside specialty programs for First Responders, Healthcare Professionals, Family, Employers, and those requiring Licensure Monitoring. Outpatient options span Level I, Level II Intensive Outpatient, Day Treatment/Partial Hospitalization, DUII services, and virtual addiction treatment. The Long-Term Residential and Chronic Relapse programs extend care for individuals needing sustained recovery support.

Differentiator

Problem solved

Functional benefit

Products and services

• Inpatient/Residential Treatment Inpatient residential treatment services provided at the Coburg campus, offering 24/7 care with on-site residential facilities, outdoor spaces, and comprehensive support for adults 18+ with substance use disorders.
• Medically Supported Withdrawal Detox Hospital-based medical detoxification services covering alcohol, benzodiazepine, heroin, and fentanyl withdrawal management for adults entering recovery.
• Medication-Assisted Treatment (MAT) Medication-assisted treatment program combining FDA-approved medications with counseling and behavioral therapies to support addiction recovery for substance use disorders.
• Outpatient Treatment Flexible outpatient services at seven Oregon locations including Level I Outpatient, Level II Intensive Outpatient, virtual addiction treatment, and DUII services for adults in recovery.
• Day Treatment - Partial Hospitalization Program Day treatment program providing intensive therapeutic services during the day while allowing patients to return home in the evenings, for adults stepping down from residential care or requiring structured daytime support.
• Mental Health Services Co-occurring mental health treatment for anxiety, depression, and other disorders that commonly occur alongside substance use disorders, integrated with addiction treatment programs.
• Long-Term Residential Treatment Extended residential treatment program for individuals requiring prolonged care for chronic relapse prevention and sustained recovery from substance use disorders.
• Specialty Programs Specialized treatment tracks including dedicated programs for First Responders, Healthcare Professionals, Family Members, Employers, Counselor-in-Training participants, and individuals requiring Licensure and Employment Monitoring.
• DUII Services Driving Under the Influence of Intoxicants education and treatment services, including evaluation and intervention programs for court-mandated clients.
• Family Program Family therapy, education, and support services for family members of patients in treatment, addressing family dynamics, codependency, and ongoing support for loved ones in recovery; supported by charitable donations because it is not typically covered by insurance.
• Healthcare Professionals Program Specialized addiction treatment program for medical professionals with substance use disorders, with confidentiality protections and licensure monitoring support.
• First Responders Program Specialized addiction treatment program for police, firefighters, EMTs, and other first responders, addressing trauma-related substance use and confidentiality needs in the first responder community.
• Employer Services Program Specialty program for employers to refer and support employees with substance use disorders, providing assessment, treatment, and return-to-work support.
• Licensure & Employment Monitoring Program Monitoring program supporting professionals and individuals in recovery who require documentation and ongoing monitoring for licensure boards, employers, or other oversight bodies.
• Counselor-in-Training (CIT) Program Training program for individuals pursuing careers in addiction counseling, providing supervised clinical experience as part of professional development.
• Alcoholism Treatment Comprehensive alcohol addiction treatment program including alcohol detox and rehabilitation services for adults struggling with alcohol use disorder.
• Heroin Treatment Comprehensive heroin addiction treatment program including detox and long-term recovery support for individuals with opioid use disorder.
• Fentanyl Treatment Specialized opioid treatment program addressing fentanyl addiction and synthetic opioid dependency, including detox, MAT, and recovery support.
• Cocaine Treatment Treatment program for cocaine addiction addressing stimulant use disorder and polysubstance use, including therapy and recovery support.
• Meth Treatment Treatment program for methamphetamine addiction and stimulant use disorder, including detox, therapy, and recovery support.
• Adderall Treatment Program Specialized treatment for Adderall/amphetamine use disorder including detox, therapy, and recovery support for stimulant dependency.
• Marijuana Treatment Cannabis use disorder treatment for individuals experiencing dependency on marijuana, including therapy and recovery support.

Quantifiable outcome

• 70,000+ individuals treated since 1973
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Caron Treatment Centers: Pennsylvania-headquartered nonprofit operating residential, outpatient, MAT, and family programs with specialty tracks—closely matches Serenity Lane's continuum and nonprofit payer-agnostic approach.
• Phoenix House: National nonprofit operating residential and outpatient SUD treatment programs across multiple U.S. regions with similar evidence-based programming and CARF accreditation alignment.
• Pyramid Healthcare: Mid-Atlantic nonprofit operating residential, detox, outpatient, and MAT programs with CARF accreditation—a comparable multi-modality nonprofit SUD provider with similar patient age and acuity profile.
• De Paul Treatment Centers: Oregon-based nonprofit providing residential, outpatient, and medically supported detox for adults with SUD; comparable service portfolio and CARF-equivalent quality posture, operating in overlapping Oregon counties.
• Hazelden Betty Ford Foundation: The largest U.S. nonprofit SUD treatment provider; operates residential and outpatient programs across multiple states with CARF-style accreditation and a parallel 12-step approach, making it the closest analog to Serenity Lane's full continuum of care and mission-driven nonprofit model.
• Willamette Family, Inc. An Oregon-based nonprofit offering residential, outpatient, and detoxification services in the Eugene/Springfield area; directly competes with Serenity Lane in the same Oregon geography with a comparable care continuum.

Broad incumbents

• American Addiction Centers (AAC): Large, publicly traded multi-state SUD treatment operator with residential and outpatient sites nationwide; overlaps with Serenity Lane in MAT and outpatient delivery but competes on payer contracting scale and digital marketing reach.
• Recovery Centers of America: For-profit, PE-backed multi-state inpatient and outpatient SUD provider with referral-heavy GTM; competes for the same commercial-payer patient mix but with greater marketing scale and capital access.

Regional players

• CODA, Inc. Portland-based nonprofit serving Oregon and Southwest Washington with residential, outpatient, and DUII services; competes for the same Oregon market and same specialty populations (DUII, court-mandated treatment).
• Fora Health (formerly Hooper Memorial): Portland-based nonprofit that merged Hooper Detox and Treatment Services into the Multnomah County-funded RecoveryTreatment Center; offers residential withdrawal management and outpatient in the same Oregon service area.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SerenityLane73
• YouTubeyoutube.com/user/SerenityLaneRecovery
• Facebookfacebook.com/SerenityLaneTreatmentCenters
• LinkedInlinkedin.com/company/serenity-lane

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Lane