cnyREALTOR

What cnyREALTOR does

cnyREALTOR is a regional real estate listing platform operated by the Greater Syracuse Association of REALTORS (GSAR), a nonprofit professional real estate association headquartered in North Syracuse, New York. The platform functions as the official consumer-facing MLS portal for Central New York, aggregating property listings, REALTOR and brokerage directories, market statistics, school district data, and tax history tools across eight counties (Cayuga, Cortland, Jefferson, Lewis, Madison, Oneida, Onondaga, and Oswego). Core products include an interactive PropertyMap Search, user account features for saved properties and saved searches with alerts, a REALTOR directory, a Housing Market Statistics dashboard, a mobile-optimized search variant, and the GSAR Real Estate School for licensing and continuing education.

The platform is built and powered by SaleCORE, a third-party real estate marketing technology provider, and integrates Google Maps Platform APIs for location-based property search. It serves three primary user groups: home buyers searching listings, home sellers marketing properties, and REALTOR/brokerage members who rely on the underlying Central New York Information Service (CNYIS) MLS to feed listing data into the consumer portal. The MLS data is provided by CNYIS, making the cnyREALTOR site the primary public window into the regional MLS dataset.

cnyREALTOR generates revenue through two streams: recurring REALTOR/MLS membership dues paid by licensed real estate professionals and brokerages (with tiered membership types including REALTOR Membership, Designated REALTOR Membership, CNYIS/MLS Only Membership, and Supra eKey Only Membership), and advertising/sponsorship income from a roster of Platinum Sponsors (Empower Federal Credit Union, Community Bank, Lang Law Offices, Solvay Bank) and secondary advertisers (Tompkins Bank, M&T Bank, Geddes Federal Savings). The go-to-market is a self-serve, product-led model: consumers access listings for free without sales interaction, and member REALTORS refer clients through the association's professional network.

Name

cnyREALTOR

Legal name

Greater Syracuse Association of REALTORS®

Website

https://cnyrealtor.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

cnyREALTOR is the official consumer-facing real estate listing platform of the Greater Syracuse Association of REALTORS (GSAR), serving home buyers, sellers, and REALTOR members across eight Central New York counties with MLS-powered property search, REALTOR directories, and market statistics.

Ownership category

akta.pro rank

Product category

Real Estate Listing Platform

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Real estate listings
• MLS property search
• REALTOR directory
• Housing market data
• Real estate education

Headquarters

HQ city

North Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. REALTOR/MLS Membership Dues: The Greater Syracuse Association of REALTORS (GSAR) operates cnyREALTOR.com as its primary digital platform. Real estate professionals and brokerages pay membership dues to access MLS services, listing tools, and the consumer-facing portal.
2. Advertising and Sponsorship: The platform features Platinum Sponsors including Empower Federal Credit Union, Community Bank, Lang Law Offices, and Solvay Bank. Additional advertisers include Tompkins Bank, M&T Bank, and Geddes Federal Savings. These financial institutions and service providers advertise to reach the platform's home buyer and seller audience.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

cnyREALTOR.com is the consumer-facing real estate listing platform of the Greater Syracuse Association of REALTORS (GSAR), providing access to MLS-powered property listings, REALTOR directories, housing market statistics, school district information, and real estate education across eight Central New York counties (Cayuga, Cortland, Jefferson, Lewis, Madison, Oneida, Onondaga, and Oswego). The platform is built and powered by the SaleCORE real estate marketing solution.

Product overview

cnyREALTOR.com is a real estate listing platform operated by the Greater Syracuse Association of REALTORS (GSAR) serving Central New York. The platform functions as an MLS-powered search portal offering property listings, REALTOR directories, and market statistics across eight counties. Core offerings include the PropertyMap Search tool for map-based property discovery, user account features for saving properties and searches, a REALTOR directory connecting users with local professionals, and Housing Market Statistics providing market snapshots. Additional services include GSAR Real Estate School for professional education and a mobile property search variant for on-the-go access. The platform is built and powered by SaleCORE real estate marketing technology.

Differentiator

Problem solved

Functional benefit

Products and services

• cnyREALTOR.com Platform Central New York's primary real estate listing platform that provides access to home listings, REALTOR directories, market statistics, and real estate resources across eight counties. Built on the SaleCORE real estate marketing solution.
• PropertyMap Search
• REALTOR Directory Directory of local REALTORS in Central New York to assist home buyers and sellers, including brokerages and affiliate service providers.
• Housing Market Statistics Market data dashboard providing current housing market snapshots including active listings count, average sale prices, new listings, and average days on market.
• GSAR Real Estate School Real estate education platform offering licensing courses and continuing education classes for aspiring and practicing real estate professionals.
• Mobile Property Search A separate mobile-optimized version of the property search platform for users on smartphones and tablets, with reduced content availability.

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SaleCOREcoreTechnology or IntegrationSaleCORE provides the underlying real estate marketing technology platform that powers cnyREALTOR.com. The platform includes property search functionality, MLS integration, user account management, and mobile capabilities. The website footer credits 'Built and Powered by SaleCORE.'
• Greater Syracuse Association of REALTORS (GSAR)coreStrategic or Co-development PartnercnyREALTOR is operated by the Greater Syracuse Association of REALTORS, a professional real estate association. The platform serves as the association's primary consumer-facing portal and MLS system for its member REALTORS and brokerages in Central New York. GSAR also operates the GSAR Real Estate School for licensing education.
• Central New York Information Service (CNYIS)coreStrategic or Co-development PartnerCNYIS operates the Multiple Listing Service (MLS) that feeds property data to cnyREALTOR.com. The platform displays 'Listing information has been provided by Central New York Information Service, Inc.' on property listings. CNYIS provides MLS data to the region's real estate professionals.
• Empower Federal Credit UnionminorGTM or Marketing PartnerPlatinum Sponsor of the Greater Syracuse Association of REALTORS. Advertising partner displayed on cnyREaltor.com with mortgage and banking service links.
• Community BankminorGTM or Marketing PartnerPlatinum Sponsor of GSAR. Regional community bank advertising on the platform to reach home buyers and sellers.
• Lang Law OfficesminorGTM or Marketing PartnerPlatinum Sponsor of GSAR. Real estate law firm advertising on the platform for title and legal services referrals.
• Solvay BankminorGTM or Marketing PartnerPlatinum Sponsor of GSAR. Local bank advertising mortgage and lending services to platform users.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Trulia: National residential real estate search portal owned by Zillow Group, with similar consumer-facing functionality (map search, saved listings, local insights) as cnyREALTOR. Operates at national scale and competes for SEO-driven home-buyer traffic in the same Central New York region.
• Redfin: Technology-forward residential brokerage and consumer portal offering map-based search, saved listings, and direct brokerage services. Competes directly with cnyREALTOR for buyer mindshare in the Central New York market while also providing an end-to-end transaction alternative to using GSAR-member REALTORS.
• Homes.com: CoStar-owned residential portal competing with Zillow and Realtor.com for agent and consumer mindshare. Comparable in offering consumer listing search and broker directories to cnyREALTOR, but with national reach and significant paid marketing behind it.
• Realtor.com: Operated by Move, Inc. and closely tied to the National Association of REALTORS, this is the national MLS-fed portal counterpart to cnyREALTOR's regional MLS-fed portal. Both are association-affiliated listing platforms, but Realtor.com operates nationally while cnyREALTOR serves only 8 Central NY counties.
• Bright MLS: One of the largest MLS operators in the U.S., serving the mid-Atlantic region. Provides MLS data infrastructure and affiliated consumer-facing tools, representing a scaled, multi-state equivalent of the CNYIS / GSAR relationship that powers cnyREALTOR.
• Zillow: Largest U.S. residential real estate marketplace. Operates a national-scale consumer portal with map-based search, saved properties, and agent directories — the same product surface as cnyREALTOR, but at vastly greater geographic and technological scale, and competing for the same home-buyer attention in Central New York.

Regional players

• Greater Rochester Association of REALTORS: Neighboring regional REALTOR association operating a comparable MLS-fed consumer portal for the greater Rochester, NY market. Operates a similar association-affiliated listing and member-directory platform as cnyREALTOR, but serves a different (adjacent) geographic region of New York State.
• Hudson Gateway MLS: Regional REALTOR association and MLS operator serving the New York City suburban counties. Runs an association-affiliated consumer portal and member tools structurally analogous to cnyREALTOR, but at a much larger metro scale in a different New York geography.

Others

• SaleCORE: The technology platform vendor that builds and powers cnyREALTOR.com, including property search, MLS integration, user accounts, and mobile experience. Serves multiple regional REALTOR associations with similar portals, making SaleCORE an infrastructure peer rather than a direct competitor — but also the underlying reason cnyREALTOR lacks proprietary technology.
• Howard Hanna Real Estate: Major regional brokerage actively listing on cnyREALTOR. Comparable as a real estate services customer/partner in the Central New York market that uses the platform for lead generation and listing distribution, making it a channel partner peer rather than a direct platform competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cnyrealtor
• YouTubeyoutube.com/channel/UCG8WPWg7IYKo7yfb_0eCJ_g
• Facebookfacebook.com/cnyrealtordotcom
• LinkedInlinkedin.com/company/cnyrea-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cnyREALTOR