SaleCore
SaleCore is a Fairfield, California-based SaaS provider of an integrated marketing platform combining IDX websites, CRM, email/SMS/content marketing, and lead management for real estate agents, teams, brokerages, MLS/associations, and adjacent service professionals across the United States.
- Company typePrivate
- Founded2019
- HeadquartersFairfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SaleCore does
SaleCore is a US-based, privately-held SaaS company founded in 2019 and headquartered in Fairfield, California, that provides an integrated marketing platform for real estate professionals. The platform combines IDX-enabled interactive map search websites, a real estate CRM, and multi-channel marketing automation (email, SMS, content/blog, social, and paid PPC) into a single command center, with real-time MLS data ingestion driving listing alerts and lead capture. Additional modules include a native mobile property search app (HomeSwing), ADA compliance services, and a managed Marketing Team offering, packaged into tiered subscriptions for individual agents, teams, and brokerages, with a parallel Service Pros offering for adjacent verticals such as title and mortgage.
Underlying architecture centers on Google Maps-based interactive property search, MLS feed integrations with a broad roster of regional MLSs and REALTOR associations, and rule-based drip/date-driven marketing automation. The company has built distribution through co-marketing relationships with MLSs including MetroList, REIN (Hampton Roads), MIAMI Association of REALTORS, CREN (Colorado), bridgeMLS, REsides, and BAREIS, reaching claimed 10,000+ agent customers across the United States.
SaleCore monetizes through tiered monthly SaaS subscriptions priced at $45-$250 for agents and $150-$500 for brokerages, supplemented by one-time setup fees, ADA Compliance add-ons, and managed Marketing Team services. The go-to-market combines direct website sales (demo requests, online inquiry forms) with inside phone sales, targeting individual agents, teams, brokerages, MLS/associations, and service professionals under month-to-month agreements. The company operates with 11-50 employees and, as of the source data, has not disclosed external funding or revenue figures.
SaleCore firmographics
Firmographics- Name
- SaleCore
- Legal name
- SaleCore Inc
- Website
- https://salecore.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SaleCore is a Fairfield, California-based SaaS provider of an integrated marketing platform combining IDX websites, CRM, email/SMS/content marketing, and lead management for real estate agents, teams, brokerages, MLS/associations, and adjacent service professionals across the United States.
- Ownership category
- akta.pro rank
SaleCore industry classification
Industry- Product category
- Real Estate Marketing Software (PropTech SaaS)
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industry
- Solution Selling & Value-Based Selling (EDABABAD)
Keywords
Where SaleCore is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SaleCore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS - Agent Packages: Monthly subscription fees for tiered software packages (Professional, Premier, Elite) with varying feature sets. Includes base setup fees. Month-to-month agreements with no long-term contracts.
- Subscription SaaS - Brokerage Packages: Monthly subscription for brokerages with agent sub-accounts, ranging from $150/month for Pro Brokerage to $500/month for Elite Brokerage packages
- ADA Compliance Add-on Services: Setup and monthly fees for ADA compliance services for websites - $250 setup + $50/month for new websites, $100 setup + $50/month for existing SaleCore websites, $999 one-time for non-SaleCore retrofit
- Website Design Services: Additional setup costs for Semi-Custom and Custom website designs beyond branded templates
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional Agent Package - IDX Website + CRM + Auto Listing Alerts + Listing Marketing |
| Subscription | Monthly | Premier Agent Package - All Professional features + Text Marketing + Content Marketing + Email Marketing |
| Subscription | Monthly | Elite Agent Package - All Premier features + Lead Generation + Custom Landing Pages + Concierge Success Team |
| Subscription | Monthly | Pro Brokerage Package - Website + CRM + Content Marketing + Lead Management + Auto Marketing |
| Subscription | Monthly | Premier Brokerage Package - All Pro features + AgentHub + Lead Routing |
| Subscription | Monthly | Elite Brokerage Package - All Premier features + Agent Website Syndication Template + API |
| Subscription | Monthly | ADA Compliance - Add to New SaleCore Website |
| Subscription | Monthly | ADA Compliance - Add to Existing SaleCore Website |
| One time/ perpetual license | Pay-as-you-go | ADA Compliance - Retrofit Non-SaleCore Website |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
SaleCore product offering
Product offeringCore offering
SaleCore provides a fully-integrated real estate marketing SaaS platform that combines an IDX-enabled interactive map search website, a built-in CRM, and multi-channel marketing automation (email, SMS, content, social). The platform is delivered as tiered subscription packages for individual agents, teams, brokerages, and MLS/associations, with add-on services for ADA compliance, a white-labeled MLS mobile app, managed digital marketing, and coaching.
Product overview
SaleCore is a unified real estate marketing platform combining a modular architecture of integrated products. The core offering centers on an IDX Interactive Map Search Website paired with a Real Estate CRM for lead management. Additional modules include Email Marketing Platform, Text Marketing (Conversations & Broadcast), Content Marketing Blog, and Marketing Team Solutions. The platform is offered through tiered packages (Professional, Premier, Elite) for agents, and similar structures for brokerages and teams. Add-on services include ADA Compliance Services, MLS Mobile App, Coaching Services, and a specialized Service Pros Solution for related industries. All components are designed to work together seamlessly from a single command center.
Differentiator
Problem solved
Functional benefit
Products and services
- SaleCore Real Estate Marketing Platform (IDX Website + CRM + Marketing Automation) All-in-one SaaS platform for real estate agents, teams, and brokerages combining an IDX-enabled interactive Google Maps property search website, a built-in CRM with lead routing, automated email/text marketing, a content marketing blog, and SEO controls.
- MLS Mobile App (HomeSwing) White-labeled mobile app for MLSs and associations providing smart search, advanced search, near-me geolocation, map and list views, custom branding, and portal sync capabilities for agents and consumers.
- ADA Compliance Services Standalone add-on service that audits and brings real estate agent websites into ADA accessibility compliance, including accessibility plugin deployment, metadata/tags optimization, accessible UI/UX, HTML best practices, keyboard navigation, and ARIA attributes.
- Marketing Team Solutions (Managed Digital Marketing) Hire-out service in which SaleCore's digital marketing team manages the client's website marketing, CRM, email, SMS, social media, content, and Google/Facebook PPC campaigns on the client's behalf.
- Service Pros Solution Specialized bundle for real estate adjacent service professionals (title, mortgage, home services) that delivers an SEO-optimized website with integrated CRM and email/SMS marketing to generate local leads and referrals.
- Coaching Services (Digital Marketing Coaching Program) Multi-part live digital marketing coaching program for real estate agents covering social marketing, website marketing, email marketing, SEO marketing, and CRM marketing, delivered via free seminars and webinars.
Quantifiable outcome
- 90% text message read rate within 5 minutes
- +4 more outcomes
Companies that use SaleCore
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
SaleCore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
SaleCore partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- MetroList Services, Inc.coreMetroList is the largest Northern California Multiple Listing Service (MLS), providing real estate professionals with detailed listing data and technology. Founded in 1985, MetroList serves more than 22,000 real estate agents throughout California. SaleCore provides IDX website design and search portal solutions integrated with MetroList MLS data.
- Real Estate Information Network (REIN)coreREIN is the independent Multiple Listing Service (MLS) for the Hampton Roads region. Founded in 1969 and owned by member firms, REIN serves more than 700 member firms, 9,000+ agents, and 180+ appraisers. SaleCore provides integrated IDX website solutions.
- CREN Integrated SolutionscoreColorado Real Estate Network (CREN) is a regional MLS established in 2005, servicing 17+ counties and six REALTOR Board Associations. Has approximately 1,400 REALTOR members and 250 affiliates.
- REsidescoreREsides is a next-generation MLS model focused on shared, equitable interest where brokers and agents work together. Offers innovative MLS platform for real estate professionals.
- MIAMI Association of RealtorscoreMIAMI Association of Realtors was chartered in 1920 and represents nearly 60,000 total real estate professionals. The largest local Realtor association in the U.S. with partnerships with 260+ international organizations.
- Northwest Indiana REALTORS Association (NIRA)coreFormerly Greater Northwest Indiana Association of REALTORS, rebranded in 2023. Focused on helping members be productive and achieve profitability through education and professional standards.
- Greater Syracuse Association of REALTORScoreFounded in 1911, GSAR is Central New York's largest trade association with approximately 2,000 members involved in all aspects of residential and commercial real estate.
- REALTORS Association of MauicoreEstablished in 1968, serving over 2,000 REALTOR members and Affiliate Partners. Provides programs and services for members to conduct real estate business with integrity and competence.
- bridgeMLScoreThe leading MLS source in Northern California/Bay Area with access to 10+ MLSs, providing more than 90% state coverage. Committed to innovation with accurate, comprehensive data through state-of-the-art technology.
- Bakersfield Association of REALTORScoreFounded in 1905, a non-profit trade organization serving thousands of REALTORS and affiliated professionals. Mission to improve real estate through professionalism and service.
- Staten Island Board of REALTORS / Staten Island MLScoreProvides members and consumers a process to resolve issues of potentially unethical conduct. Members adhere to strict Code of Ethics.
- Central Valley Association of REALTORS (CVAR)coreFocused on helping members with professionalism, ethics and advanced education. Works with local governments to create climate for success. Offices in Modesto and Manteca.
- Placer County Association of REALTORS (PCAR)coreLocal real estate association providing professional community with connections and resources including weekly newsletters, legislation updates, and representation to local governments.
- Nevada County Association of REALTORScorePrivate not-for-profit trade organization providing programs and services to elevate and promote knowledge and expertise distinguishing REALTORS from other licensees.
- South Tahoe Association of REALTORS (STAR)coreFocused on providing resources enabling members to serve the public and work cooperatively. Educates members, protects public by advocating private property rights and homeownership.
- BAREIS (Sonoma/Napa/Marin MLS)coreBAREIS (Bay Area Real Estate Information Services) is a prominent MLS serving Sonoma, Napa, and Marin counties. Referenced as partner on brokerage page.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
SaleCore competitors and assessment
Company assessmentDirect peers
- Real Geeks: Real Geeks is a long-standing IDX website + CRM + lead conversion platform aimed at real estate agents and teams. Comparable to SaleCore in its SMB agent focus, IDX-first product architecture, and lead-capture emphasis.
- Zurple: Zurple delivers real estate CRM, IDX websites, behavioral marketing automation, and lead nurturing. Closely aligned with SaleCore's automated drip marketing, IDX, and CRM value proposition for SMB agent customers.
- BoomTown: BoomTown offers a real estate platform combining IDX websites, CRM, lead generation, and analytics for agents, teams, and brokerages. Closely comparable in product scope and target customer, though typically positioned at slightly larger brokerages than SaleCore's average customer.
- Follow Up Boss: Follow Up Boss is a leading real estate CRM with integrations to IDX, lead sources, and marketing tools. Comparable to SaleCore as a CRM-centric platform with deep real estate workflow integration, though it leans more heavily on third-party integrations rather than an all-in-one IDX stack.
- LionDesk: LionDesk provides CRM, email/text marketing, drip campaigns, and video email tools for real estate agents and small teams. Overlaps with SaleCore in the CRM and multi-channel marketing automation capabilities and shared SMB agent customer base.
- iHomefinder: iHomefinder provides MLS/IDX search, lead capture, and CRM technology to real estate agents, brokerages, and MLSs. Comparable to SaleCore especially in the MLS/Association and IDX website segments, with similar technology integrations.
- Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform is one of the largest all-in-one real estate marketing platforms in North America, offering IDX websites, CRM, lead generation, and brokerage tools. Directly comparable to SaleCore in product scope (IDX + CRM + marketing automation) and target customer (agents, teams, brokerages).
- CINC (Commissions Inc): CINC provides IDX-enabled real estate websites, CRM, lead generation, and marketing automation to agents, teams, and brokerages. Closely overlapping SaleCore in product mix, target SMB/agent persona, and US-focused distribution.
Broad incumbents
- Zillow Premier Agent: Zillow Premier Agent is the dominant US real estate portal with substantial agent-facing marketing and lead-generation products. Comparable as a competitor for agent marketing dollars and lead conversion, though Zillow operates at vastly larger scale and across consumer-facing channels.
Emerging players
- Brivity: Brivity provides a real estate platform combining CRM, lead generation, and transaction management for agents and brokerages. Overlaps with SaleCore in CRM and lead management, but with a smaller customer base and narrower product scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SaleCore social profiles
Digital presenceSaleCore financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaleCore leadership team
Management profileNumber of profiles
Profiles2 records
SaleCore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaleCore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaleCore
What does SaleCore do?
SaleCore provides a fully-integrated real estate marketing SaaS platform that combines an IDX-enabled interactive map search website, a built-in CRM, and multi-channel marketing automation (email, SMS, content, social). The platform is delivered as tiered subscription packages for individual agents, teams, brokerages, and MLS/associations, with add-on services for ADA compliance, a white-labeled MLS mobile app, managed digital marketing, and coaching.
Is SaleCore a public or private company?
SaleCore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SaleCore founded?
SaleCore was founded in 2019. It employs 11 to 50 people.
Where is SaleCore based?
SaleCore is headquartered in Fairfield, United States, in the North America region.
How does SaleCore make money?
Four revenue lines are on record. Subscription SaaS - Agent Packages are the primary driver. The others are subscription SaaS - Brokerage Packages, ADA Compliance Add-on Services and website Design Services.
Who are SaleCore's main competitors?
Direct peers on record are Real Geeks, Zurple, BoomTown, Follow Up Boss, LionDesk, iHomefinder, Inside Real Estate (kvCORE) and CINC (Commissions Inc). Zillow Premier Agent is listed as a broad incumbent. Brivity is listed as an emerging player.
Does SaleCore have an API?
No public API is recorded for SaleCore.
What industry is SaleCore in?
SaleCore's product category is Real Estate Marketing Software (PropTech SaaS). Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of EDABABAD, Solution Selling & Value-Based Selling. Its NAICS code is 54186 and its SIC code is 7310.