DBInformation

What DBInformation does

DBInformation S.p.A. is a privately held Italian multimedia publishing group headquartered in Assago (Milan) that operates a portfolio of 12 B2B communication brands and 16 trade magazines across the Automotive, Building, Industry, and Food sectors, supported by approximately 1 million active references in its proprietary vertical databases. The group runs a platform-plus-modules architecture: DBI Publishing manages the core B2B magazine and digital advertising business, Italian Gourmet covers food-sector publications, books, and events, Mimesi delivers semantic press, web, and social media monitoring with consumption-based On Demand archive access, Ninja Business School provides professional digital marketing training, Telemat provides daily public procurement monitoring and legal advisory (Consulclick), and Intimità operates consumer fiction titles.

The business generates revenue through five primary streams: (1) digital and print advertising sold via annual bundled packages (Digital Standard, Advanced, Premium) on the DBI network, (2) recurring magazine subscriptions, (3) subscription-based media monitoring (Mimesi press reviews, web and social monitoring, AVE analytics, On Demand archive), (4) professional services including Ninja Business School corporate training and Telemat/Consulclick legal advisory, and (5) book publishing and event organization. Distribution is direct-sales-led, targeting Italian B2B advertisers, communications teams, installers, pastry professionals, and government contractors.

The underlying technology stack centers on Mimesi's semantic search engine for Italian-language press, web, and social media content, with third-party integrations including Smart Adserver, Google Analytics, and Convert for advertising and analytics. The company holds no external investment, no parent entity, and no publicly traded shares, operating entirely as an independent Italian SME with a multi-decade editorial heritage dating back to L'Installatore Italiano (1950) and Telemat (1987).

Name

DBInformation

Legal name

DBInformation S.p.A.

Website

https://dbinformation.it

Company type

Private

Founded year

2013

Operating status

Operating

Short description

DBInformation is a privately held Italian multimedia B2B publishing group operating 12 brands and 16 trade magazines across Automotive, Building, Industry, and Food sectors, offering digital advertising, media monitoring, professional training, public procurement intelligence, and events.

Ownership category

akta.pro rank

Product category

B2B Trade Publishing and Media Intelligence

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Directory and Mailing List Publishers (51314), Software Publishers (5132)

SIC

Miscellaneous Publishing (2741), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industries

Food, Cooking & Beverage Magazines (MPAJAEAF), B2B / Industrial Market Research (MPAAALAA), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• B2B trade publishing
• Media intelligence services
• Professional training programs
• Digital advertising packages
• Public procurement monitoring

Headquarters

HQ city

Asiago

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Advertising: Online advertising including display banners, email marketing (DEM), branded content, social media campaigns, video advertising, and newsletter sponsorships across the DBI network of B2B websites.
2. Print Magazine Publishing: Revenue from 12 B2B publishing brands across 16 magazines in Automotive, Building, Industry, and Food sectors, including subscription fees and single-copy sales.
3. Professional Training (Ninja Business School): Corporate training programs in digital marketing, social media, and digital business transformation. Custom programs, workshops, and LMS platform development.
4. Media Monitoring Services (Mimesi): Press monitoring, web monitoring, social media monitoring, media coverage analysis, and media intelligence services with semantic engine technology.
5. Book Publishing (Italian Gourmet): Professional book production covering cooking, pastry, gelato, and baking sectors, authored by authoritative figures in Italian food industry.
6. Events and Conferences: Organization of professional events including World Pastry Stars, Bakery 3.0, Parts Aftermarket Congress, Forum Serramenti, and others in specialized B2B sectors.
7. Public Procurement Database (Telemat): Daily monitoring of public procurement notices and results published in Italy, with 60,000 annual notices and 40,000 results tracked.
8. Legal Consulting (Consulclick): Operational consulting on public procurement tenders with response within 1 hour from a specialized lawyer.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DBInformation is an Italian multimedia publishing group that creates and distributes B2B content across 12 publishing brands, 16 magazines, and related digital portals covering Automotive, Building, Industry, and Food sectors. It sells digital advertising packages, magazine subscriptions, professional training (Ninja Business School), media intelligence and monitoring services (Mimesi), public procurement monitoring (Telemat), legal advisory (Consulclick), and professional book publishing (Italian Gourmet).

Product overview

DBInformation is a multimedia publishing group operating a platform-plus-modules architecture. The core platform consists of DBI Publishing managing 12 B2B communication brands across Automotive, Building, and Industry sectors. Supporting sub-brands include Italian Gourmet (food publishing with 3 titles, book collections, and events like World Pastry Stars and Bakery 3.0), Mimesi (media intelligence with semantic search-powered press/web/social monitoring), and Ninja Business School (professional marketing education with 80,000+ trained professionals). The portfolio extends to consumer publications (Intimità, Love Story) and specialized services including digital advertising network, procurement monitoring (Telemat), and legal advisory services. The company also operates industry-specific events and conferences.

Differentiator

Problem solved

Functional benefit

Brands

• Italian Gourmet: Multimedia brand including 3 publications, book publishing, and food sector initiatives
• Mimesi
• Ninja Business School
• Intimità
• DBI Publishing
• Telemat
• The Next Factory
• Il Panificatore Italiano
• Il Pasticcere
• Grandecucina
• L'Installatore Italiano

Products and services

• DBI Publishing DBI Publishing is the core publishing division of DBInformation, managing 12 leading B2B communication brands and 16 magazines across primary industrial sectors including Automotive, Building, and Industry. It offers advertisers access to targeted professional audiences through combined print, digital, and event channels.
• Italian Gourmet Italian Gourmet is a multimedia brand including 3 publications (Il Pasticcere, Il Panificatore Italiano, Grandecucina), professional book publishing, and food-sector initiatives such as World Pastry Stars and Bakery 3.0 events. It targets pastry, bakery, and haute cuisine professionals in Italy.
• Mimesi Media Intelligence Platform Mimesi is a media intelligence platform providing press monitoring, web monitoring, social media monitoring, and media analysis powered by a proprietary semantic search engine. It serves corporate communications, PR, and competitive intelligence teams in Italy with real-time coverage of Italian and international media.
• Ninja Business School
• Intimità Magazine Intimità is a weekly women's magazine published by DBInformation focusing on romance, relationships, and personal stories, supplemented by best-selling fiction and author collections for the Italian consumer market.
• Digital Advertising Network DBInformation's digital advertising platform offering email marketing (DEM), display advertising, video advertising, branded content, social media marketing, and digital advertising packages (Standard, Advanced, Premium) across its network of B2B publications with guaranteed 10% email open rates.
• Telemat Public Procurement Monitoring (Rassegna Appalti) Telemat's Rassegna Appalti service provides daily monitoring of public procurement notices and outcomes in Italy, tracking 60,000 published tenders annually, 40,000 results, and 26,000 contracting authorities. It serves 7,000 loyal clients via a self-service web platform.
• Consulclick Legal Advisory Consulclick is a rapid legal advisory service on public procurement operated by Telemat, providing operational consulting on Italian public tenders with responses delivered within 1 hour by specialized lawyers.
• Italian Gourmet Book Collections Italian Gourmet's professional book publishing line covering cooking, pastry, gelato, and baking sectors, authored by authoritative figures in the Italian food industry and sold through the ItalianGourmet online shop.
• Love Story Magazine Love Story is a weekly consumer magazine featuring true-life stories and romance content, published 52 times per year with 32,350 copies distributed at a €1.20 cover price in Italy.
• The Next Factory Magazine The Next Factory is a B2B publication addressing technological innovation in the Italian manufacturing sector, covering Industry 4.0, IoT, additive manufacturing, Big Data, and modern production methodologies, distributed in 15,000 print and 15,000 digital copies across 4 issues per year.
• Mimesi On Demand Archive On Demand is a consumption-based platform by Mimesi allowing users to access, search, and purchase archived press and web articles monitored by Mimesi, with semantic tagging and indexing enabling targeted information retrieval.
• Media Coverage Analysis (AVE) Media Coverage Analysis AVE is a service by Mimesi that calculates the advertising equivalent value of press and web editorial coverage, considering publication frequency, space dedicated, advertising page value, and potential contacts reached.
• B2B Industry Events and Conferences DBInformation organizes professional B2B events and conferences in specialized industrial sectors, including World Pastry Stars, Bakery 3.0, Parts Aftermarket Congress, Forum Serramenti, and Smart Plastics, offering sponsorships and exhibition opportunities to industry vendors.

Quantifiable outcome

• 10% guaranteed email open rate for advertising campaigns
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• AssistalminorStrategic or Co-development PartnerL'Installatore Italiano serves as the official organ of Assistal (Associazione Nazionale Costruttori e Installatori di Impianti di Trasformazione ed Affini), providing editorial coverage and communication services for the association's members.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cision: Global PR and media intelligence software company with press monitoring, distribution, and analytics — directly comparable to Mimesi's press review, web monitoring, and AVE-equivalent capabilities.
• Meltwater: Global media-intelligence platform offering press monitoring, social listening, and analytics; a direct competitor to DBI's Mimesi subsidiary on media monitoring and consumer-insights workloads.

Broad incumbents

• Informa: Large international B2B media group combining trade publishing, exhibitions, events, and intelligence — overlaps with DBI's publishing + events + data intelligence model at significantly greater scale.
• Burda: German-headquartered B2B and consumer media group operating multiple vertical trade brands and digital platforms — comparable portfolio architecture and multi-vertical B2B publishing model.
• Wolters Kluwer: Global information services company providing professional and B2B information, software, and services — overlapping with DBI's professional information, regulatory, and vertical data products.
• LexisNexis: Global information and media intelligence provider with archival press monitoring, news aggregation, and risk-intelligence products — broadly comparable to Mimesi at a much larger scale.

Regional players

• Il Sole 24 Ore: Italy's leading business newspaper and B2B information group, with a comparable multi-brand portfolio (news, events, training, data services) targeting Italian professional audiences — directly analogous business model to DBI Publishing.
• Class Editori: Italian B2B financial and lifestyle publishing group operating multiple titles and digital properties — analogous multi-brand Italian B2B media model.
• Infopro Digital: French B2B media group spanning trade publishing, events, and data services for professional audiences — closely comparable multi-vertical B2B media business model in another European market.
• Gruppo Tecniche Nuove: Italian B2B publisher focused on technical and industrial verticals — competes with DBI Publishing for advertising budgets and audiences in the industrial and building sectors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBInformation