Danish Deacon Home

What Danish Deacon Home does

Danske Diakonhjem (Fonden Danske Diakonhjem) is a Danish self-governing, non-profit foundation founded on August 7, 1958 and headquartered at Skomagervej 11, 7100 Vejle, Denmark. The organization operates 41 nursing homes and one residential community (Bofællesskabet Fjordbo) nationwide — 26 of the homes operate as friplejehjem (private free-choice nursing homes) under the 2009 friplejeboligloven, and 15 operate under municipal operating agreements (driftsoverenskomster). It is the largest private provider of care homes and friplejehjem in Denmark, with nearly 3,000 employees across owned and administration-agreement institutions and a total consolidated headcount of nearly 5,000 including administration-agreement staff. Subsidiaries include Danske Diakonhjem Friplejehjem and Danske Diakonhjem Driftsoverenskomster, each a separate self-governing institution with its own board.

The organization delivers residential elderly care (long-term, dementia, nursing, and end-of-life care) supported by a Christian-based (diakoni) values foundation, and complements direct care with three administrative and ancillary revenue lines. Approximately 50 people work at the Vejle head office; the on-the-ground workforce comprises care staff, including many recognized through industry awards such as Omsorgsprisen 2026 (Rikke Bisgård Jørgensen, Sct. Kjeldsgården) and Velfærdens Talent 100.

Revenue derives from four streams: municipal payments for care and nursing services at contracted and friplejehjem locations; resident-paid housing rent on apartments/units; optional supplementary resident-paid services (extra cleaning, wellness, escorted outings) at friplejehjem; and managed administrative services (payroll, accounting, property management, advisory) provided to over 40 independent self-governing care institutions under administration agreements. Distribution combines the Danish municipal visitering (assessment/referral) system with a self-serve / direct-to-consumer channel — Danish law permits any citizen approved for care to freely choose any friplejehjem regardless of municipality. The organization reports no public ticker, has no external parent, and is governed by a board including representatives from Diakonhøjskolen and Filadelfia plus external members with finance, strategy, and real-estate expertise. Pricing is not publicly disclosed.

Beyond core operations, Danske Diakonhjem runs courses and workshops (e.g., 'Kvalitet og faglig praksis i ældreplejen'), engages in staff-research partnerships (e.g., Velliv Foreningen-funded onboarding R&D with Det Nationale Forskningscenter for Arbejdsmiljø across 20 care homes), and pursues welfare-tech and workplace-wellness research (e.g., the Intelligent Motion project at Kristinehøj Plejehjem with Syddansk Universitet and FOA, June 2025 to May 2027, co-funded by Sundhedsstyrelsen). In 2025–2026 it also entered a multi-year national supply partnership with Dagrofa Foodservice covering 46 care homes and completed the acquisition of Plejecenter Meta buildings with an October 2026 operations takeover from Vejle Municipality.

Name

Danish Deacon Home

Legal name

Fonden Danske Diakonhjem

Website

https://diakonhjem.dk

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Danske Diakonhjem is a Danish self-governing non-profit foundation operating 41 nursing homes and one disability residential community nationwide, making it Denmark's largest private care-home and friplejehjem operator. It serves elderly citizens through municipal and private-pay channels, and also provides payroll, accounting, and advisory administration services to more than 40 independent care institutions.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Other Residential Care Facilities (6239)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

akta.pro secondary industries

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Chronic Care & Complex Care Management (HSABAIAD), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• Elderly care services
• Nursing home operations
• Residential care facilities
• Healthcare administration
• Community-based care

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Care Services: Municipalities pay for care and nursing services provided to residents at their care homes under either private (friplejehjem) or contract arrangements.
2. Resident Housing Payments: Residents pay rent for their apartments/units in care homes, similar to standard housing arrangements.
3. Additional Services: Friplejehjem offer optional supplementary services such as extra cleaning, wellness services, and escorted outings that residents can purchase.
4. Administration Services: Administrative services including payroll, accounting, and advisory services provided to other self-governing institutions under administration agreements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Danske Diakonhjem operates a network of 41 owned nursing homes across Denmark, including 26 private free-choice nursing homes (friplejehjem) and 15 homes with municipal operating agreements, providing residential, nursing, and dementia care to elderly residents. Beyond direct operations, the foundation provides comprehensive administration services (payroll, accounting, property management, advisory) to over 40 independent self-governing care institutions, and also offers professional development courses and workshops on quality in elder care.

Product overview

Danske Diakonhjem operates a network of 41 nursing homes and residential care facilities across Denmark, comprising 26 private free-choice nursing homes (friplejehjem) and 15 homes with municipal operating agreements. The organization also manages one residential community (Bofællesskabet Fjordbo) for adults with disabilities. Beyond direct operations, it provides comprehensive administrative services to over 40 independent institutions through administration agreements, handling payroll, accounting, property management, and operational advisory. The organization also offers professional development courses and workshops focused on quality assurance and professional practice in elder care.

Differentiator

Problem solved

Functional benefit

Products and services

• Plejehjem (Nursing Homes) Residential care facilities operated by Danske Diakonhjem under municipal operating agreements, providing long-term residential care, dementia care, nursing care, and end-of-life care for elderly Danish citizens who have been approved (visiteret) by their municipality for care home placement.
• Friplejehjem (Private Free-Choice Nursing Homes) Private nursing homes operated under the friplejeboligloven, allowing residents to freely choose any friplejehjem in Denmark regardless of municipality once approved for care. Offers standard care plus optional supplementary services such as extra cleaning, wellness, and escorted outings that residents can purchase.
• Bofællesskabet Fjordbo A residential community in Gråsten for 16 adults with psychological and physical disabilities, providing social pedagogical support and healthcare services.
• Administrationsaftale (Administration Agreement) Comprehensive administrative services for independent self-governing institutions including hospices, residential communities, nursing homes, and other organizations. Services include budget management, accounting, property administration, technical inspections, operational advisory services, HR support, and guidance on municipal inspections.
• Kurser og Workshops (Courses and Workshops) Educational programs covering 'Kvalitet og faglig praksis i ældreplejen' (Quality and Professional Practice in Elder Care), documentation, organizational quality workshops, and mandatory work environment training in collaboration with JobLife.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Dagrofa FoodservicecoreOthers · 1 July 2025Dagrofa Foodservice is the new primary food supplier to Danske Diakonhjems care homes across Denmark. The multi-year agreement ensures good food experiences for residents while creating balance in kitchen budgets. Dagrofa delivers food, beverages, and non-food products with nationwide logistics.
• Det Nationale Forskningscenter for ArbejdsmiljømajorStrategic or Co-development PartnerResearch partner in the Velliv-funded project to strengthen introduction and retention of new care staff.
• Syddansk UniversitetcoreStrategic or Co-development PartnerDeveloped the research-based 'Intelligent Motion' concept used in workplace wellness project at Kristinehøj Plejehjem.
• FOAcoreStrategic or Co-development PartnerLabor union partner in the Intelligent Motion research project for healthcare sector wellness.
• Dansk FirmaidrætcoreStrategic or Co-development PartnerProject owner for the Intelligent Motion initiative in the social and healthcare sector.
• BFA VelfærdminorStrategic or Co-development PartnerSocial partner in the Intelligent Motion project.
• Vejle KommunemajorStrategic or Co-development PartnerPartnership for taking over operations of Plejecenter Meta in Gadbjerg from Vejle Municipality starting October 2026. Buildings purchased from bankruptcy estate.
• Iben LjungmanncoreStrategic or Co-development PartnerSpecialist in work and organizational psychology and author who co-developed and teaches Danske Diakonhjems internal leadership education program 'Faglig ledelse i ældreplejen' (Professional Leadership in Elderly Care).
• JobLifecoreStrategic or Co-development PartnerPartner providing the mandatory occupational health and safety training for work environment representatives and managers in collaboration with Danske Diakonhjem.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Attendo: Nordic care provider operating elderly care homes, home care and social services across Sweden, Finland, Denmark and Norway. Directly comparable as a large multi-country private operator competing for the same Danish municipal contracts and private care home placements that Danske Diakonhjem serves.
• Ambea: Swedish private care provider focused on elderly care homes, social care and disability services, with Nordic operations. Compares directly in residentially delivered elder care under Nordic municipal funding models.
• Aleris: Scandinavian healthcare and care provider offering elderly care, home care and specialist services across Sweden, Norway and Denmark. Comparable scale and Nordic care-home operating model.
• Humana: Swedish operator of elderly care homes and personal assistance/social services across the Nordics. Compares to Danske Diakonhjem on elderly residential care, municipal contracting models and Nordic private care positioning.

Others

• Herlufmagle / SOSU Nykøbing F (Danish municipal training/arm): Adjacent Danish elderly-care training and staffing ecosystem that competes for the same care-worker pool as Danske Diakonhjem's 3,000+ staff base. Relevant as an input-market peer shaping labor availability.

Emerging players

• Colisée: European operator of nursing homes, assisted living and home care primarily in France, Belgium, Italy and Spain. Comparable mid-sized private elderly care network model with regulated reimbursement exposure.

Broad incumbents

• Clariane (formerly Korian): Europe's largest dedicated elderly care network operating nursing homes, assisted living and home care across multiple countries. Comparable business model in residential elderly care under regulated European reimbursement frameworks.
• emeis (formerly Orpea): Large European operator of nursing homes, assisted living and post-acute care across France, Germany, Iberia and Benelux. Comparable in scale and asset-heavy nursing-home operating model, even if primarily continental.

Regional players

• OK-Fonden: Danish non-profit operating foundation running elderly care homes, dementia villages and social services across Denmark. Closest domestic peer in mission, non-profit structure, and value-based elder care positioning.
• Terveystalo: Finland's largest private healthcare and well-being services company operating clinics and occupational health with growing elderly care exposure. Comparable as a Nordic private health-services platform with regulated reimbursement exposure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diakonhjem.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danish Deacon Home