Bethel Farms
Bethel Farms is a family-owned Florida sod producer (founded 1958) that grows and sells 4,500 acres of premium warm-season turfgrass — including proprietary Durban™ and Gateway™ varieties — to residential homeowners, golf courses, sports fields, and commercial landscapers via DTC e-commerce and B2B channels.
- Company typePrivate
- Founded1958
- HeadquartersArcadia, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bethel Farms does
Bethel Farms (legal entity Bethel Farms LLLP) is a family-owned and operated sod and turfgrass producer founded in 1958, headquartered on an 4,500-acre farm at 8780 NW Bethel Farms Road in Arcadia, Florida. The company cultivates and sells premium warm-season grass varieties — including proprietary cultivars (Durban™ Seashore Paspalum, Gateway™ Zoysiagrass), Scotts Miracle-Gro co-developed varieties (ProVista™, Viridian™), and licensed varieties (BIMINI®, Floratam™, CitraBlue®, Palmetto®, Seville, Icon®, Imperial®) — along with branded sub-products SodPods® grass plugs, Gotta Go Grass® pet relief pads, and NutriPod® fertilizer pods. Its underlying technology is rooted in sustainable, precision-irrigated farming: a Telemetry Irrigation System provides field-by-field water and nutrient monitoring, underground water tile irrigation reduces water loss by up to 40% versus traditional open irrigation, and a dual-purpose reservoir system supports both irrigation supply and flood control.
The company's customer base spans residential homeowners (primary), professional turf (golf courses and sports fields, including Panther National), commercial landscapers, pet owners, and coastal property buyers, with named genetics partnerships with MVP Genetics, Scotts Miracle-Gro, and Texas A&M University, plus a sourcing relationship with Durban Country Club (South Africa). Bethel monetizes primarily through one-time unit sales of 400 sq. ft. sod pallets priced $519.99–$2,000 per pallet (standard varieties ~$520, premium $599–$699, specialty Durban $2,000), SodPods® plug sales, Gotta Go Grass® pad sales, and ancillary delivery services. Go-to-market is hybrid: direct-to-consumer e-commerce through its Shopify-based bethelfarms.com storefront with home/job-site/multi-stop/curbside delivery and direct ship, alongside B2B enterprise sales to landscape professionals and golf/sports accounts, supported by content marketing, social media (Facebook, Instagram, LinkedIn, TikTok, YouTube), and email.
The business is privately held, with no disclosed funding events, no institutional investors, and no parent company; ownership centers on Will Nugent (40 years tenure), with operational leadership including VP of Turf Jamie Tedder and a recently expanded C-suite (VP Finance Anthony Turner, Innovations Director Lucas Freshour, Director of Forecasting & Analytics Eric Velez). Bethel Farms operates as an affiliated entity alongside consumer-goods sister company Harmony Brands under shared family ownership.
Bethel Farms firmographics
Firmographics- Name
- Bethel Farms
- Legal name
- Bethel Farms LLLP
- Website
- https://bethelfarms.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bethel Farms is a family-owned Florida sod producer (founded 1958) that grows and sells 4,500 acres of premium warm-season turfgrass — including proprietary Durban™ and Gateway™ varieties — to residential homeowners, golf courses, sports fields, and commercial landscapers via DTC e-commerce and B2B channels.
- Ownership category
- akta.pro rank
Bethel Farms industry classification
Industry- Product category
- Sod and Turfgrass Production
- NAICS
- Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Sod, Turfgrass & Groundcover Production (AFAGAHAL)
- akta.pro secondary industries
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)
Keywords
Where Bethel Farms is headquartered
LocationHeadquarters
- HQ city
- Arcadia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bethel Farms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Sod Sales: Sale of sod products in 400 sq. ft. pallets, including premium varieties such as Durban, Gateway, Bimini, Floratam, CitraBlue, Palmetto, Seville, Viridian, ProVista, and Icon Zoysia
- SodPods® Sales: Sale of grass plug products for cost-effective lawn planting and improvement
- Gotta Go Grass® Sales: Sale of indoor/outdoor natural grass pet relief products
- Delivery Services: Multi-stop delivery, job site delivery, home delivery, and direct shipping services for online orders
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sod pallets - Various grass varieties ranging from standard to premium |
| Unit Pricing | Pay-as-you-go | SodPods® - Grass plug products |
| Unit Pricing | Pay-as-you-go | Gotta Go Grass® - Pet relief products |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Bethel Farms product offering
Product offeringCore offering
Bethel Farms manufactures and sells premium sod and turfgrass products on 4,500 acres in Arcadia, Florida, including 400 sq. ft. sod pallets of varieties such as Floratam, CitraBlue, Palmetto, Seville, ProVista, Viridian, BIMINI Bermuda, Imperial Bermuda, Icon Zoysia, Durban Seashore Paspalum, and Gateway Zoysiagrass. The company also produces branded SodPods® grass plugs, Gotta Go Grass® natural pet relief pads, and NutriPod® fertilizer pods, and offers home delivery, job site delivery, multi-stop delivery, and direct shipping for online orders. Customers include residential homeowners, golf courses, sports fields, commercial landscapers, and coastal property owners.
Product overview
Bethel Farms is a sod and turfgrass company offering a diversified portfolio of grass products centered around its core Sod offering (sold in 400 sq. ft. pallets). The product lineup includes branded sub-products: Gotta Go Grass® (indoor/outdoor natural grass pet relief pads) and SodPods® (grass plugs for lawn planting). The company also markets proprietary varieties developed in partnership with MVP Genetics, including Gateway™ Zoysiagrass and Durban™ Seashore Paspalum. Additionally, Bethel Farms distributes licensed St. Augustine varieties (Floratam™, CitraBlue®, Palmetto®, Seville, Scotts® ProVista™, Viridian™) and licensed Bermuda varieties (BIMINI®, Imperial®), along with Icon® Zoysia. The portfolio serves residential lawns, golf courses, sports fields, and coastal/waterfront properties.
Differentiator
Problem solved
Functional benefit
Brands
- SodPods®: Grass plugs / tiny lawn solution with fully established root system for cost-effective lawn planting and improvement
- Gotta Go Grass®
- NutriPod®
- FarmSync™
Products and services
- Sod (general 400 sq. ft. pallets) Premium quality grass sod sold in 400 sq. ft. pallets for residential and commercial lawn installation, spanning varieties such as Floratam, CitraBlue, Palmetto, Seville, ProVista, Viridian, BIMINI Bermuda, Imperial Bermuda, Icon Zoysia, Durban Seashore Paspalum, and Gateway Zoysiagrass.
- SodPods® Grass Plugs Farm-fresh grass plugs with fully established root system providing a cost-effective alternative to full sod for lawn planting or improvement; requires less water and experiences less transplant shock than conventional sodding.
- Gotta Go Grass® Pet Relief Pads Indoor/outdoor natural live grass pad for pet relief, grown as a convenient all-natural alternative to synthetic pee pads.
- Durban™ Seashore Paspalum Proprietary premium turfgrass developed with MVP Genetics, originating from Durban Country Club (South Africa); offers superior salt tolerance, drought resistance, fine leaf texture, and vibrant green color for golf courses, sports fields, and coastal properties.
- Gateway™ Zoysiagrass Proprietary all-purpose Zoysiagrass developed with MVP Genetics; produces the fewest seed heads of commercial zoysiagrasses, with broad mowing-height tolerance, aggressive recovery, and cold tolerance suited to lawns, landscaping, golf, and sports fields.
- BIMINI® Bermudagrass Improved common Bermudagrass forming a fine-textured, dense turf with dark green color and upright leaf growth; fast-establishing and suited to high-performance landscapes and sports fields.
- CitraBlue® St. Augustine Improved St. Augustine variety with darker blue-green hue, softer texture, excellent wear tolerance, superior shade tolerance, and reduced mowing needs.
- Floratam™ St. Augustine Widely used St. Augustine variety developed to resist SAD virus and chinch bugs; thrives in full sun with coarse, thick blades.
- Icon® Zoysia Zoysiagrass variety offering fine texture and good performance characteristics for residential and commercial turf applications.
- Imperial® Bermuda Bermudagrass variety suitable for golf course and high-quality turf applications.
- Palmetto® St. Augustine Semi-dwarf St. Augustine variety selected for better color, finer texture, and superior shade, cold, frost, heat, and drought tolerance; semi-dwarf habit and softer texture make for comfortable lawn use.
- Scotts® ProVista™ St. Augustine St. Augustine variety based on Floratam genetics, developed by Scotts Miracle-Gro; features dense horizontal habit, excellent uniformity, and supports 50% less mowing with improved weed resistance.
- Seville St. Augustine Compact dwarf St. Augustine variety with narrower leaf blade and plush appearance; excellent horizontal compact growth requiring less mowing, with superior cold tolerance and good shade tolerance.
- Viridian™ St. Augustine Elite St. Augustine variety developed by Scotts Miracle-Gro and Texas A&M University; features superior drought tolerance, disease/pest tolerance, shade tolerance, improved cold tolerance, glyphosate tolerance, and up to 50% reduced mowing frequency.
- NutriPod® Fertilizer Pods Fertilizer pods for plant nutrition marketed as a companion product to SodPods and sod installations.
- Delivery & Fulfillment Services Logistics and fulfillment services including multi-stop delivery, job site delivery, home delivery, direct ship for online orders, and curbside pickup of sod pallets at the Arcadia farm.
Quantifiable outcome
- Generates enough oxygen for 6.4 million people each year
- +2 more outcomes
Companies that use Bethel Farms
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Bethel Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bethel Farms partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MVP GeneticscoreStrategic partnership with MVP Genetics, a pioneer in high-performance vegetative turfgrass cultivars, to develop and launch new turfgrass varieties. This partnership has produced Gateway Zoysiagrass and Durban Seashore Paspalum, expanding Bethel's range of high-performance grasses for modern landscaping needs.
- Scotts Miracle-GrocorePartnership with Scotts Miracle-Gro for Viridian St. Augustine grass, developed in collaboration with Texas A&M University turfgrass breeding program. Scotts Miracle-Gro also provides ProVista St. Augustine through Bethel's distribution.
- Texas A&M UniversitycoreAcademic partnership for turfgrass breeding research and development, working with Scotts Miracle-Gro on Viridian St. Augustine variety through the Texas A&M turfgrass breeding program.
- Durban Country ClubminorOrigin source of Durban Seashore Paspalum variety, originating from the renowned Durban Country Club in South Africa, home to Africa's only Top 100 golf course. This connection provides access to elite turfgrass genetics.
- Harmony BrandscoreBethel Farms and Harmony Brands operate under shared ownership/family control, with coordinated business operations including shared hiring announcements and marketing. Harmony Brands focuses on consumer goods products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Bethel Farms competitors and assessment
Company assessmentDirect peers
- Emerald View Turf Farms: Sod producer operating in the Southeast with similar Bermuda, Zoysia, and St. Augustine varieties for residential and commercial customers. Direct comparable on product mix, regional focus, and palletized distribution model.
- King Ranch Turfgrass: Large multi-state sod producer operating across Florida, Louisiana, and Texas with comparable acreage scale and a diversified catalog of Bermuda, St. Augustine, and Zoysia varieties. Comparable to Bethel on multi-region production footprint and golf/sports/residential customer mix.
- Woerner Turf Farms: Sod producer serving the Southeastern U.S. with a broad catalog of warm-season turfgrass varieties for golf, sports, and residential applications. Comparable to Bethel on geographic footprint, product mix, and customer segments.
- NG Turf: Family-owned sod producer headquartered in Georgia with multiple Georgia farm locations, offering a comparable catalog of Bermuda, Zoysia, and Fescue varieties to landscape professionals, golf courses, and homeowners. Directly comparable to Bethel on product mix, customer segments, and regional Southeast focus.
- South Florida Grassing: Long-established Florida sod producer serving residential, commercial, and golf customers across South Florida with multiple grass varieties. Direct competitor in Bethel's core Florida market with similar product offering and B2B/B2C distribution.
Broad incumbents
- Scotts Miracle-Gro: National lawn care and turfgrass company and a key genetics/licensing partner to Bethel (ProVista, Viridian). Comparable as both a partner and a broad incumbent whose consumer brand and breeding program influence the same end markets.
- SiteOne Landscape Supply: Large public distributor of landscape supplies including irrigation, fertilizer, and turfgrass to professional landscapers. Comparable as a broad incumbent channel that sells competing sod and turf inputs alongside Bethel's products in some markets.
Emerging players
- Sod Solutions: Turfgrass breeding and licensing company that develops and licenses improved cultivars (including several varieties Bethel also carries) to a network of licensed sod producers. Comparable as a partner/competitor at the genetics level that shapes the broader sod industry's product roadmap.
- TifTuf Bermuda / The Turfgrass Group: Turfgrass breeding and licensing organization that develops and licenses proprietary Bermuda and Zoysia cultivars (including TifTuf) to a network of growers. Comparable as a peer in the genetics/licensing layer that defines which premium varieties reach market.
Regional players
- West Coast Turf: Large West Coast-based sod producer with a comparable catalog of premium warm-season and cool-season turfgrass varieties for golf, sports, and residential customers. Comparable on product offering and customer segments, though geographic focus differs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bethel Farms social profiles
Digital presenceBethel Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bethel Farms leadership team
Management profileNumber of profiles
Profiles7 records
Bethel Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bethel Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bethel Farms
What does Bethel Farms do?
Bethel Farms manufactures and sells premium sod and turfgrass products on 4,500 acres in Arcadia, Florida, including 400 sq. ft. sod pallets of varieties such as Floratam, CitraBlue, Palmetto, Seville, ProVista, Viridian, BIMINI Bermuda, Imperial Bermuda, Icon Zoysia, Durban Seashore Paspalum, and Gateway Zoysiagrass. The company also produces branded SodPods® grass plugs, Gotta Go Grass® natural pet relief pads, and NutriPod® fertilizer pods, and offers home delivery, job site delivery, multi-stop delivery, and direct shipping for online orders. Customers include residential homeowners, golf courses, sports fields, commercial landscapers, and coastal property owners.
Is Bethel Farms a public or private company?
Bethel Farms is a private company. It is classified as family owned and is currently operating.
When was Bethel Farms founded?
Bethel Farms was founded in 1958. It employs 101 to 250 people.
Where is Bethel Farms based?
Bethel Farms is headquartered in Arcadia, United States, in the North America region.
How does Bethel Farms make money?
Four revenue lines are on record. Sod Sales are the primary driver. The others are sodPods® Sales, gotta Go Grass® Sales and delivery Services.
Who are Bethel Farms's main competitors?
Direct peers on record are Emerald View Turf Farms, King Ranch Turfgrass, Woerner Turf Farms, NG Turf and South Florida Grassing. Broad incumbents are Scotts Miracle-Gro and SiteOne Landscape Supply. Emerging players are Sod Solutions and TifTuf Bermuda / The Turfgrass Group. West Coast Turf is listed as a regional player.
Does Bethel Farms have an API?
No public API is recorded for Bethel Farms.
What industry is Bethel Farms in?
Bethel Farms's product category is Sod and Turfgrass Production. Its primary akta.pro industry code is AFAGAHAL, Sod, Turfgrass & Groundcover Production, with a secondary code of AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers). Its NAICS code is 11142 and its SIC code is 100.