Pure Leaf
Pure Leaf is a PepsiCo-owned ready-to-drink iced tea brand that sells real brewed black and green teas across U.S. retail and online grocery, and in 2026 expanded into functional sparkling iced tea with L-theanine.
- Company typePrivate
- Founded-
- HeadquartersDenver, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pure Leaf does
Pure Leaf is a U.S. ready-to-drink iced tea brand owned by PepsiCo, Inc. and operated through the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and Unilever. Headquartered functionally in Purchase, New York (PepsiCo's corporate HQ), Pure Leaf crafts real brewed iced tea using tea leaves sourced exclusively from Rainforest Alliance Certified estates in India, Kenya, Indonesia, and Sri Lanka, and the brand explicitly positions against artificial flavors and colors. Its product line spans core black tea SKUs (Unsweetened, Sweet, Extra Sweet, Zero Sugar Sweet, Lemon, Blackberry, Raspberry, and Tea & Lemonade), green tea variants (Unsweetened Green, Green, Honey Green), and a 2026 extension into functional beverages with Pure Leaf Mental Focus — a sparkling iced tea line formulated with naturally occurring caffeine from black tea and added L-theanine, sold in 12 fl oz cans at 69mg caffeine, 0g sugar, and 0 calories.
Pure Leaf generates revenue through classic consumer packaged goods mechanics: it sells bottled and canned iced tea products through retail grocery chains, convenience stores, and online grocery delivery services across the United States. Products are offered in 18.5 oz bottles, 64 oz containers, and 6/12/18 multi-packs. Pricing is not publicly disclosed and the brand relies on PepsiCo's distribution infrastructure for shelf placement rather than direct-to-consumer sales. Its customer base is horizontal and consumer-facing, segmented into general tea drinkers and the more recently targeted health-conscious / wellness-oriented consumer base attracted by the Mental Focus line and partnerships with Olympic gymnast Jordan Chiles and digital wellness app Brick.
Pure Leaf's go-to-market is product-led growth executed through brand marketing, content (Tea 101, recipes, sustainability storytelling), and an active organic social presence on Facebook, Instagram, TikTok, Pinterest, and YouTube. The brand's competitive narrative rests on real-brewed quality, Rainforest Alliance certification, and category-specific sustainability claims rather than technology differentiation. As a non-publicly-traded brand within a large CPG parent, Pure Leaf does not report standalone revenue, headcount, or AI/ML capability development, which limits external visibility into its operating economics.
Pure Leaf firmographics
Firmographics- Name
- Pure Leaf
- Legal name
- Pure Leaf (brand owned by PepsiCo, Inc.)
- Website
- https://pureleaf.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Pure Leaf is a PepsiCo-owned ready-to-drink iced tea brand that sells real brewed black and green teas across U.S. retail and online grocery, and in 2026 expanded into functional sparkling iced tea with L-theanine.
- Ownership category
- akta.pro rank
Pure Leaf industry classification
Industry- Product category
- Ready-to-Drink Iced Tea
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Tea (CRADAHAD)
- akta.pro secondary industries
- RTD Iced Tea Production (AFAFABAD), Tea Processing (Withering, Rolling, Fermentation, Drying) (AFAFADAF)
Keywords
Where Pure Leaf is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Leaf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Consumer Packaged Goods (CPG) Tea Sales: Pure Leaf generates revenue through sales of bottled and canned iced tea products distributed through retail grocery stores, convenience stores, and online grocery delivery channels. Products are sold in multiple sizes including 18.5 oz bottles, 64 oz containers, and multi-packs (6 PK, 12 PK, 18 PK).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Pure Leaf product offering
Product offeringCore offering
Pure Leaf crafts and sells real brewed iced teas in bottles, cartons, and cans, including black tea varieties (Unsweetened, Sweet, Extra Sweet, Zero Sugar Sweet, Lemon, Blackberry, Raspberry) and green tea varieties (Unsweetened, Original, Honey), plus a Tea & Lemonade blend. The brand's iced teas are made with high-quality tea leaves from Rainforest Alliance Certified estates in India, Kenya, Indonesia, and Sri Lanka, without artificial flavors. In 2026, the brand expanded into functional beverages with its first sparkling Mental Focus iced tea line formulated with L-theanine and caffeine.
Product overview
Pure Leaf is a real brewed iced tea brand under the Pepsi Lipton Tea Partnership (PepsiCo). The portfolio includes multiple black tea varieties (Unsweetened, Sweet, Extra Sweet, Zero Sugar Sweet, Lemon, Blackberry, Raspberry) and green tea varieties (Unsweetened Green, Green, Honey Green), plus Tea & Lemonade. The brand crafts its iced teas using high-quality, ethically sourced tea leaves from Rainforest Alliance Certified estates in India, Kenya, Indonesia, and Sri Lanka, without artificial flavors. In 2026, Pure Leaf expanded into functional beverages with its first Mental Focus sparkling iced tea line containing L-theanine for cognitive support.
Differentiator
Problem solved
Functional benefit
Brands
- Pure Leaf Mental Focus: First functional sparkling real brewed iced tea line formulated with naturally occurring caffeine from black tea and added L-theanine to support attention and focus. Available in Peach and Raspberry flavors.
Products and services
- Unsweetened Black Tea Real brewed iced tea with no added sugar, crafted without artificial additives or color; targeted at consumers seeking unsweetened ready-to-drink tea.
- Sweet Black Tea Real brewed iced tea with a sweet taste, crafted without artificial additives or color; targeted at mainstream sweet tea drinkers.
- Extra Sweet Black Tea Real brewed iced tea with an extra sweet taste, crafted without artificial additives or color; targeted at consumers who prefer a higher sweetness level.
- Zero Sugar Sweet Black Tea Expertly brewed iced tea with zero sugar and no calories, available in 18.5 oz, 64 oz, and multi-packs (6 PK, 12 PK, 18 PK); targeted at consumers seeking sweet taste without sugar.
- Raspberry Black Tea Real brewed black iced tea with raspberry flavor, crafted without artificial additives or color.
- Lemon Black Tea Real brewed black iced tea with lemon flavor, crafted without artificial additives or color.
- Blackberry Black Tea Real brewed black iced tea with blackberry flavor, crafted without artificial additives or color.
- Unsweetened Tea with Lemon Real brewed iced tea with lemon and no added sugar; targeted at consumers seeking unsweetened flavored tea.
- Unsweetened Green Tea Real brewed green iced tea with no added sugar, sourced from Indonesian tea estates; targeted at unsweetened green tea drinkers.
- Original Green Tea Real brewed green iced tea with naturally lighter, grassy taste from leaves that are pan-fired, oven-dried, or steamed to prevent oxidation.
- Honey Green Tea Real brewed green iced tea sweetened with honey.
- Tea & Lemonade Iced tea blended with lemonade.
- Pure Leaf Mental Focus First functional sparkling real brewed iced tea line from Pure Leaf, formulated with naturally occurring caffeine from black tea and added L-theanine to support attention and focus; available nationwide in Peach and Raspberry flavors (69mg caffeine, 0g sugar, 0 calories per 12 fl oz can). Targeted at consumers seeking functional, no-sugar, no-calorie beverages for mental focus.
Quantifiable outcome
- More than 80 billion cups of tea were consumed in the U.S. last year
Companies that use Pure Leaf
Customer profileSegments2 records
Ideal customer profiles2 records
Pure Leaf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Pure Leaf partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Jordan ChilescoreOlympic gold medalist gymnast Jordan Chiles partnered with Pure Leaf for the launch of Mental Focus iced tea. Chiles served as a brand ambassador for the first functional iced tea line, participating in co-created Mental Focus Dock giveaways and promotional activities targeting the growing functional beverage market.
- BrickminorDigital wellness tool Brick partnered with Pure Leaf for the Mental Focus launch, including a co-created Mental Focus Dock giveaway. The partnership targets consumers seeking tools to manage digital distractions and improve focus.
- Rainforest AlliancecorePure Leaf sources all tea leaves from Rainforest Alliance Certified tea estates in India, Kenya, Indonesia, and Sri Lanka. This certification ensures sustainable farming practices, environmental protection, and better social and economic conditions for tea workers and their communities.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Pure Leaf competitors and assessment
Company assessmentDirect peers
- Snapple: Major RTD iced tea and juice drink brand with national grocery and convenience distribution, competing head-to-head with Pure Leaf across sweetened tea and flavored variants.
- Ito En: Leading Japanese RTD tea company (Teas' Tea, Oi Ocha) with growing U.S. presence. Comparable unsweetened green and black tea portfolio targeting health-conscious consumers similar to Pure Leaf's.
- AriZona Iced Tea: Independent RTD iced tea brand with strong national C-store and grocery presence. Directly comparable product category, target consumer, and price tier.
- Nestea: Global RTD iced tea brand (Nestlé) with comparable sweetened, unsweetened, and lemon variants competing directly with Pure Leaf in retail grocery.
- Gold Peak: PepsiCo-owned RTD iced tea brand that directly competes with Pure Leaf on the same shelf in the same retail accounts, with a 'home-brewed taste' positioning similar to Pure Leaf's real-brewed narrative.
- Lipton: Sister RTD iced tea brand inside the same Pepsi Lipton Tea Partnership (PepsiCo + Unilever JV). Directly competes with Pure Leaf on the same shelf, with overlapping flavor profiles, formats, and distribution.
Broad incumbents
- Celestial Seasonings: Hain Celestial-owned packaged tea brand with deep grocery presence. Comparable in tea-leaf sourcing and CPG distribution, though primarily bagged/loose-leaf rather than RTD.
- Brisk: PepsiCo-owned iced tea and juice drink brand targeting a younger, value-oriented consumer. Competes with Pure Leaf on RTD tea shelf space, especially in convenience and foodservice channels.
- Honest Tea: Coca-Cola-owned organic RTD iced tea brand competing with Pure Leaf in the unsweetened and lower-sugar segment with a similar 'real ingredients / no artificial flavors' positioning.
Emerging players
- Tazo Tea: Starbucks-owned tea brand with overlapping RTD and packaged tea offerings. Comparable target consumer (wellness-leaning, premium) and category overlap with Pure Leaf's green and specialty variants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Leaf social profiles
Digital presencePure Leaf compliance and trust
Trust signalCompliance1 record
Pure Leaf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Leaf leadership team
Management profileNumber of profiles
Pure Leaf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Leaf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Leaf
What does Pure Leaf do?
Pure Leaf crafts and sells real brewed iced teas in bottles, cartons, and cans, including black tea varieties (Unsweetened, Sweet, Extra Sweet, Zero Sugar Sweet, Lemon, Blackberry, Raspberry) and green tea varieties (Unsweetened, Original, Honey), plus a Tea & Lemonade blend. The brand's iced teas are made with high-quality tea leaves from Rainforest Alliance Certified estates in India, Kenya, Indonesia, and Sri Lanka, without artificial flavors. In 2026, the brand expanded into functional beverages with its first sparkling Mental Focus iced tea line formulated with L-theanine and caffeine.
Is Pure Leaf a public or private company?
Pure Leaf is a private company. It is classified as corporate owned and is currently operating.
When was Pure Leaf founded?
Pure Leaf was founded in -1.
Where is Pure Leaf based?
Pure Leaf is headquartered in Denver, United States, in the North America region.
How does Pure Leaf make money?
One revenue line is on record: consumer Packaged Goods (CPG) Tea Sales.
Who are Pure Leaf's main competitors?
Direct peers on record are Snapple, Ito En, AriZona Iced Tea, Nestea, Gold Peak and Lipton. Broad incumbents are Celestial Seasonings, Brisk and Honest Tea. Tazo Tea is listed as an emerging player.
Does Pure Leaf have an API?
No public API is recorded for Pure Leaf.
What industry is Pure Leaf in?
Pure Leaf's product category is Ready-to-Drink Iced Tea. Its primary akta.pro industry code is CRADAHAD, Ready-to-Drink (RTD) Tea, with a secondary code of AFAFABAD, RTD Iced Tea Production. Its NAICS code is 311920 and its SIC code is 2080.