Pure Leaf

What Pure Leaf does

Pure Leaf is a U.S. ready-to-drink iced tea brand owned by PepsiCo, Inc. and operated through the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and Unilever. Headquartered functionally in Purchase, New York (PepsiCo's corporate HQ), Pure Leaf crafts real brewed iced tea using tea leaves sourced exclusively from Rainforest Alliance Certified estates in India, Kenya, Indonesia, and Sri Lanka, and the brand explicitly positions against artificial flavors and colors. Its product line spans core black tea SKUs (Unsweetened, Sweet, Extra Sweet, Zero Sugar Sweet, Lemon, Blackberry, Raspberry, and Tea & Lemonade), green tea variants (Unsweetened Green, Green, Honey Green), and a 2026 extension into functional beverages with Pure Leaf Mental Focus — a sparkling iced tea line formulated with naturally occurring caffeine from black tea and added L-theanine, sold in 12 fl oz cans at 69mg caffeine, 0g sugar, and 0 calories.

Pure Leaf generates revenue through classic consumer packaged goods mechanics: it sells bottled and canned iced tea products through retail grocery chains, convenience stores, and online grocery delivery services across the United States. Products are offered in 18.5 oz bottles, 64 oz containers, and 6/12/18 multi-packs. Pricing is not publicly disclosed and the brand relies on PepsiCo's distribution infrastructure for shelf placement rather than direct-to-consumer sales. Its customer base is horizontal and consumer-facing, segmented into general tea drinkers and the more recently targeted health-conscious / wellness-oriented consumer base attracted by the Mental Focus line and partnerships with Olympic gymnast Jordan Chiles and digital wellness app Brick.

Pure Leaf's go-to-market is product-led growth executed through brand marketing, content (Tea 101, recipes, sustainability storytelling), and an active organic social presence on Facebook, Instagram, TikTok, Pinterest, and YouTube. The brand's competitive narrative rests on real-brewed quality, Rainforest Alliance certification, and category-specific sustainability claims rather than technology differentiation. As a non-publicly-traded brand within a large CPG parent, Pure Leaf does not report standalone revenue, headcount, or AI/ML capability development, which limits external visibility into its operating economics.

Name

Pure Leaf

Legal name

Pure Leaf (brand owned by PepsiCo, Inc.)

Website

https://pureleaf.com

Company type

Private

Operating status

Operating

Short description

Pure Leaf is a PepsiCo-owned ready-to-drink iced tea brand that sells real brewed black and green teas across U.S. retail and online grocery, and in 2026 expanded into functional sparkling iced tea with L-theanine.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Iced Tea

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Tea (CRADAHAD)

akta.pro secondary industries

RTD Iced Tea Production (AFAFABAD), Tea Processing (Withering, Rolling, Fermentation, Drying) (AFAFADAF)

Keywords

• Ready-to-drink iced tea
• Bottled iced tea
• Functional tea beverages
• Canned sparkling tea
• Brewed tea products

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Packaged Goods (CPG) Tea Sales: Pure Leaf generates revenue through sales of bottled and canned iced tea products distributed through retail grocery stores, convenience stores, and online grocery delivery channels. Products are sold in multiple sizes including 18.5 oz bottles, 64 oz containers, and multi-packs (6 PK, 12 PK, 18 PK).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Pure Leaf crafts and sells real brewed iced teas in bottles, cartons, and cans, including black tea varieties (Unsweetened, Sweet, Extra Sweet, Zero Sugar Sweet, Lemon, Blackberry, Raspberry) and green tea varieties (Unsweetened, Original, Honey), plus a Tea & Lemonade blend. The brand's iced teas are made with high-quality tea leaves from Rainforest Alliance Certified estates in India, Kenya, Indonesia, and Sri Lanka, without artificial flavors. In 2026, the brand expanded into functional beverages with its first sparkling Mental Focus iced tea line formulated with L-theanine and caffeine.

Product overview

Pure Leaf is a real brewed iced tea brand under the Pepsi Lipton Tea Partnership (PepsiCo). The portfolio includes multiple black tea varieties (Unsweetened, Sweet, Extra Sweet, Zero Sugar Sweet, Lemon, Blackberry, Raspberry) and green tea varieties (Unsweetened Green, Green, Honey Green), plus Tea & Lemonade. The brand crafts its iced teas using high-quality, ethically sourced tea leaves from Rainforest Alliance Certified estates in India, Kenya, Indonesia, and Sri Lanka, without artificial flavors. In 2026, Pure Leaf expanded into functional beverages with its first Mental Focus sparkling iced tea line containing L-theanine for cognitive support.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Leaf Mental Focus: First functional sparkling real brewed iced tea line formulated with naturally occurring caffeine from black tea and added L-theanine to support attention and focus. Available in Peach and Raspberry flavors.

Products and services

• Unsweetened Black Tea Real brewed iced tea with no added sugar, crafted without artificial additives or color; targeted at consumers seeking unsweetened ready-to-drink tea.
• Sweet Black Tea Real brewed iced tea with a sweet taste, crafted without artificial additives or color; targeted at mainstream sweet tea drinkers.
• Extra Sweet Black Tea Real brewed iced tea with an extra sweet taste, crafted without artificial additives or color; targeted at consumers who prefer a higher sweetness level.
• Zero Sugar Sweet Black Tea Expertly brewed iced tea with zero sugar and no calories, available in 18.5 oz, 64 oz, and multi-packs (6 PK, 12 PK, 18 PK); targeted at consumers seeking sweet taste without sugar.
• Raspberry Black Tea Real brewed black iced tea with raspberry flavor, crafted without artificial additives or color.
• Lemon Black Tea Real brewed black iced tea with lemon flavor, crafted without artificial additives or color.
• Blackberry Black Tea Real brewed black iced tea with blackberry flavor, crafted without artificial additives or color.
• Unsweetened Tea with Lemon Real brewed iced tea with lemon and no added sugar; targeted at consumers seeking unsweetened flavored tea.
• Unsweetened Green Tea Real brewed green iced tea with no added sugar, sourced from Indonesian tea estates; targeted at unsweetened green tea drinkers.
• Original Green Tea Real brewed green iced tea with naturally lighter, grassy taste from leaves that are pan-fired, oven-dried, or steamed to prevent oxidation.
• Honey Green Tea Real brewed green iced tea sweetened with honey.
• Tea & Lemonade Iced tea blended with lemonade.
• Pure Leaf Mental Focus First functional sparkling real brewed iced tea line from Pure Leaf, formulated with naturally occurring caffeine from black tea and added L-theanine to support attention and focus; available nationwide in Peach and Raspberry flavors (69mg caffeine, 0g sugar, 0 calories per 12 fl oz can). Targeted at consumers seeking functional, no-sugar, no-calorie beverages for mental focus.

Quantifiable outcome

• More than 80 billion cups of tea were consumed in the U.S. last year

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Jordan ChilescoreGTM or Marketing Partner · 28 April 2026Olympic gold medalist gymnast Jordan Chiles partnered with Pure Leaf for the launch of Mental Focus iced tea. Chiles served as a brand ambassador for the first functional iced tea line, participating in co-created Mental Focus Dock giveaways and promotional activities targeting the growing functional beverage market.
• BrickminorStrategic or Co-development Partner · 28 April 2026Digital wellness tool Brick partnered with Pure Leaf for the Mental Focus launch, including a co-created Mental Focus Dock giveaway. The partnership targets consumers seeking tools to manage digital distractions and improve focus.
• Rainforest AlliancecoreOthersPure Leaf sources all tea leaves from Rainforest Alliance Certified tea estates in India, Kenya, Indonesia, and Sri Lanka. This certification ensures sustainable farming practices, environmental protection, and better social and economic conditions for tea workers and their communities.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Snapple: Major RTD iced tea and juice drink brand with national grocery and convenience distribution, competing head-to-head with Pure Leaf across sweetened tea and flavored variants.
• Ito En: Leading Japanese RTD tea company (Teas' Tea, Oi Ocha) with growing U.S. presence. Comparable unsweetened green and black tea portfolio targeting health-conscious consumers similar to Pure Leaf's.
• AriZona Iced Tea: Independent RTD iced tea brand with strong national C-store and grocery presence. Directly comparable product category, target consumer, and price tier.
• Nestea: Global RTD iced tea brand (Nestlé) with comparable sweetened, unsweetened, and lemon variants competing directly with Pure Leaf in retail grocery.
• Gold Peak: PepsiCo-owned RTD iced tea brand that directly competes with Pure Leaf on the same shelf in the same retail accounts, with a 'home-brewed taste' positioning similar to Pure Leaf's real-brewed narrative.
• Lipton: Sister RTD iced tea brand inside the same Pepsi Lipton Tea Partnership (PepsiCo + Unilever JV). Directly competes with Pure Leaf on the same shelf, with overlapping flavor profiles, formats, and distribution.

Broad incumbents

• Celestial Seasonings: Hain Celestial-owned packaged tea brand with deep grocery presence. Comparable in tea-leaf sourcing and CPG distribution, though primarily bagged/loose-leaf rather than RTD.
• Brisk: PepsiCo-owned iced tea and juice drink brand targeting a younger, value-oriented consumer. Competes with Pure Leaf on RTD tea shelf space, especially in convenience and foodservice channels.
• Honest Tea: Coca-Cola-owned organic RTD iced tea brand competing with Pure Leaf in the unsweetened and lower-sugar segment with a similar 'real ingredients / no artificial flavors' positioning.

Emerging players

• Tazo Tea: Starbucks-owned tea brand with overlapping RTD and packaged tea offerings. Comparable target consumer (wellness-leaning, premium) and category overlap with Pure Leaf's green and specialty variants.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/PureLeafIcedTea
• Facebookfacebook.com/PureLeaf
• Instagraminstagram.com/PureLeaf
• TikToktiktok.com/@pureleaf?lang=en
• Pinterestpinterest.com/pureleaf
• Xx.com/pureleaf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Leaf