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Whitaker-Myers Group

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Namestring
Whitaker-Myers Group
Company typeenum
Private
Founded yearint
1869
Descriptiontext

Whitaker-Myers Group is an independent insurance agency headquartered in Wooster, Ohio, providing personal lines (home, auto, health, life) and commercial (business) insurance products. Founded in 1869, the firm operates as a private, for-profit company with a small team of 11-50 employees and is led by Scott Allen, Chairman and CEO. The business model is a traditional agency model: Whitaker-Myers places coverage on behalf of clients with carrier partners and earns commission-and-fee revenue on the premiums it writes, with the multi-line book providing cross-sell and bundling opportunities across household and small-business customers in its local market.

The firm's underlying technology stack, carrier appointments, and operational systems could not be verified because the corporate website (whitaker-myers.com) returned only a loading/verification page during data collection, and no products, integrations, certifications, or management team entries beyond the Chairman/CEO role were extractable. There is no evidence of proprietary technology, digital distribution, or AI/ML capability in the available data; the agency appears to operate primarily through relationship-based distribution in Wayne County and adjacent northeast Ohio markets. There are no documented funding rounds, M&A activity, partnerships, awards, or regulatory actions in the source material.

Strategic posture is consistent with a long-tenured, mature local agency: the 155+ year operating history and small, stable headcount suggest a steady-state book of business rather than an expansion-stage franchise. Key diligence gaps include revenue scale, carrier concentration, customer retention metrics, ownership/control structure, and any succession or M&A intent — all of which would need to be sourced from direct management dialogue or third-party agency-database lookups (e.g., carrier production reports) before any transaction or investment decision.

Short descriptiontext

Whitaker-Myers Group is a Wooster, Ohio-based independent insurance agency offering home, auto, health, life, and business insurance to personal and commercial clients. Founded in 1869, the privately held firm operates with 11-50 employees under Chairman and CEO Scott Allen.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersWooster, United States
HQ citystring
Wooster
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
insurance agency services, home insurance, auto insurance, business insurance, life and health insurance
Industry3 codes
1Retail (Personal Lines) Insurance Brokerage
CodeFSAEADAAPrimaryYes
2Individual Health Insurance Brokerage & Distribution
CodeFSAIAEALPrimaryNo
3Small Group Health Insurance (2–50/100)
CodeFSAIAFADPrimaryNo
NAICS code2 codes
  • Insurance Agencies and Brokerages52421
  • Agencies, Brokerages, and Other Insurance Related Activities5242
SIC code1 code
  • Insurance Agents, Brokers & Service6411
Product category
Insurance Agency / Brokerage (Multi-line Personal and Commercial)
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Whitaker-Myers Group is an independent insurance agency that places personal lines (home, auto, life, health) and commercial lines (business) insurance for individual consumers and business owners. The agency earns commissions from carrier partners by matching clients to carrier products and servicing those policies locally in Wooster, Ohio.

Differentiator
Functional benefit
Problem solved
Product and service5 records
1Home Insurance
CategoryPersonal Lines Insurance
Description

Placement of homeowners insurance policies for households, placed through carrier partners and serviced locally by the agency.

2Auto Insurance
CategoryPersonal Lines Insurance
Description

Placement of personal automobile insurance policies for drivers and households via carrier partners.

3Health Insurance
CategoryPersonal Lines Insurance
Description

Placement of health insurance coverage for individuals and families via carrier partners.

4Life Insurance
CategoryPersonal Lines Insurance
Description

Placement of life insurance policies for individuals and households via carrier partners.

5Business Insurance
CategoryCommercial Lines Insurance
Description

Placement of commercial insurance policies for small business owners via carrier partners.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Peers10 records
TypeBroad incumbent
Description

Large regional P&C insurer selling personal and commercial lines through exclusive agents across the Midwest, Mid-Atlantic, and Southeast. Comparable in multi-line offering and personal-lines focus, though it operates as a carrier with a much larger footprint.

TypeRegional player
Description

Ohio-based mutual insurance group writing personal, commercial, and agribusiness lines through independent agents. Comparable as an Ohio-rooted multi-line insurer/agency relationship operating in the same regional market.

TypeBroad incumbent
Description

Large North American insurance brokerage offering personal, commercial, and employee benefits. Comparable as a multi-line brokerage, but at substantially greater scale and geographic reach.

TypeRegional player
Description

Regional mutual insurer writing personal and commercial lines across the Midwest through independent agents. Comparable as an Ohio/Midwest-rooted multi-line insurance brand serving similar customer segments.

TypeDirect peer
Description

Ohio-based insurance brokerage offering personal, commercial, and employee benefits coverage through multiple offices across the Midwest. Closely comparable as a multi-line independent agency competing in the same Ohio and surrounding state markets.

TypeRegional player
Description

Ohio-based regional insurance group providing personal and commercial coverage. Comparable geographic identity and broad-line offering sold through independent agents.

TypeBroad incumbent
Description

National insurance brokerage providing personal, commercial, and benefits solutions. Comparable business model as an independent multi-line agency, though far larger and publicly traded.

TypeDirect peer
Description

Independent Ohio insurance agency providing home, auto, life, and business coverage. Comparable in scale, multi-line offering, and regional Ohio footprint.

TypeRegional player
Description

Mutual insurance group headquartered in Van Wert, Ohio, selling personal and commercial lines through independent agents in the Midwest. Comparable in regional Ohio identity and multi-line distribution model, though it operates as a carrier.

TypeRegional player
Description

Mutual insurance company headquartered in Columbus, Ohio, writing personal, commercial, and life coverage. Comparable as an Ohio-based multi-line carrier with a strong independent-agent distribution model.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Whitaker-Myers Group

Insurance Agency / Brokerage (Multi-line Personal and Commercial)whitaker-myers.com

Whitaker-Myers Group is a Wooster, Ohio-based independent insurance agency offering home, auto, health, life, and business insurance to personal and commercial clients. Founded in 1869, the privately held firm operates with 11-50 employees under Chairman and CEO Scott Allen.

What Whitaker-Myers Group does

Whitaker-Myers Group is an independent insurance agency headquartered in Wooster, Ohio, providing personal lines (home, auto, health, life) and commercial (business) insurance products. Founded in 1869, the firm operates as a private, for-profit company with a small team of 11-50 employees and is led by Scott Allen, Chairman and CEO. The business model is a traditional agency model: Whitaker-Myers places coverage on behalf of clients with carrier partners and earns commission-and-fee revenue on the premiums it writes, with the multi-line book providing cross-sell and bundling opportunities across household and small-business customers in its local market.

The firm's underlying technology stack, carrier appointments, and operational systems could not be verified because the corporate website (whitaker-myers.com) returned only a loading/verification page during data collection, and no products, integrations, certifications, or management team entries beyond the Chairman/CEO role were extractable. There is no evidence of proprietary technology, digital distribution, or AI/ML capability in the available data; the agency appears to operate primarily through relationship-based distribution in Wayne County and adjacent northeast Ohio markets. There are no documented funding rounds, M&A activity, partnerships, awards, or regulatory actions in the source material.

Strategic posture is consistent with a long-tenured, mature local agency: the 155+ year operating history and small, stable headcount suggest a steady-state book of business rather than an expansion-stage franchise. Key diligence gaps include revenue scale, carrier concentration, customer retention metrics, ownership/control structure, and any succession or M&A intent — all of which would need to be sourced from direct management dialogue or third-party agency-database lookups (e.g., carrier production reports) before any transaction or investment decision.

Whitaker-Myers Group firmographics

Firmographics
Name
Whitaker-Myers Group
Website
https://whitaker-myers.com
Company type
Private
Founded year
1869
Headcount range
11–50 employees
Short description
Whitaker-Myers Group is a Wooster, Ohio-based independent insurance agency offering home, auto, health, life, and business insurance to personal and commercial clients. Founded in 1869, the privately held firm operates with 11-50 employees under Chairman and CEO Scott Allen.
Ownership category
akta.pro rank

Whitaker-Myers Group industry classification

Industry
Product category
Insurance Agency / Brokerage (Multi-line Personal and Commercial)
NAICS
Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
SIC
Insurance Agents, Brokers & Service (6411)
akta.pro primary industry
Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
akta.pro secondary industries
Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

  • Insurance agency services
  • Home insurance
  • Auto insurance
  • Business insurance
  • Life and health insurance

Where Whitaker-Myers Group is headquartered

Location

Headquarters

HQ city
Wooster
HQ country
United States
HQ region
North America

Markets served

Whitaker-Myers Group business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Whitaker-Myers Group product offering

Product offering

Core offering

Whitaker-Myers Group is an independent insurance agency that places personal lines (home, auto, life, health) and commercial lines (business) insurance for individual consumers and business owners. The agency earns commissions from carrier partners by matching clients to carrier products and servicing those policies locally in Wooster, Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

  • Home Insurance Placement of homeowners insurance policies for households, placed through carrier partners and serviced locally by the agency.
  • Auto Insurance Placement of personal automobile insurance policies for drivers and households via carrier partners.
  • Health Insurance Placement of health insurance coverage for individuals and families via carrier partners.
  • Life Insurance Placement of life insurance policies for individuals and households via carrier partners.
  • Business Insurance Placement of commercial insurance policies for small business owners via carrier partners.

Companies that use Whitaker-Myers Group

Customer profile

Ideal customer profiles1 record

Whitaker-Myers Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Whitaker-Myers Group partnerships and signals

Strategic signal

Recent moves2 records

Whitaker-Myers Group competitors and assessment

Company assessment

Broad incumbents

  • Erie Insurance: Large regional P&C insurer selling personal and commercial lines through exclusive agents across the Midwest, Mid-Atlantic, and Southeast. Comparable in multi-line offering and personal-lines focus, though it operates as a carrier with a much larger footprint.
  • HUB International: Large North American insurance brokerage offering personal, commercial, and employee benefits. Comparable as a multi-line brokerage, but at substantially greater scale and geographic reach.
  • Brown & Brown Insurance: National insurance brokerage providing personal, commercial, and benefits solutions. Comparable business model as an independent multi-line agency, though far larger and publicly traded.

Regional players

  • Westfield Insurance: Ohio-based mutual insurance group writing personal, commercial, and agribusiness lines through independent agents. Comparable as an Ohio-rooted multi-line insurer/agency relationship operating in the same regional market.
  • Hastings Mutual Insurance: Regional mutual insurer writing personal and commercial lines across the Midwest through independent agents. Comparable as an Ohio/Midwest-rooted multi-line insurance brand serving similar customer segments.
  • Motorists Insurance Group: Ohio-based regional insurance group providing personal and commercial coverage. Comparable geographic identity and broad-line offering sold through independent agents.
  • Central Insurance: Mutual insurance group headquartered in Van Wert, Ohio, selling personal and commercial lines through independent agents in the Midwest. Comparable in regional Ohio identity and multi-line distribution model, though it operates as a carrier.
  • Grange Insurance: Mutual insurance company headquartered in Columbus, Ohio, writing personal, commercial, and life coverage. Comparable as an Ohio-based multi-line carrier with a strong independent-agent distribution model.

Direct peers

  • Hylant Group: Ohio-based insurance brokerage offering personal, commercial, and employee benefits coverage through multiple offices across the Midwest. Closely comparable as a multi-line independent agency competing in the same Ohio and surrounding state markets.
  • Hauser Group Insurance: Independent Ohio insurance agency providing home, auto, life, and business coverage. Comparable in scale, multi-line offering, and regional Ohio footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Whitaker-Myers Group social profiles

Digital presence

Whitaker-Myers Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Whitaker-Myers Group leadership team

Management profile

Number of profiles

Profiles1 record

Whitaker-Myers Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Whitaker-Myers Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitaker-Myers Group

What does Whitaker-Myers Group do?

Whitaker-Myers Group is an independent insurance agency that places personal lines (home, auto, life, health) and commercial lines (business) insurance for individual consumers and business owners. The agency earns commissions from carrier partners by matching clients to carrier products and servicing those policies locally in Wooster, Ohio.

Is Whitaker-Myers Group a public or private company?

Whitaker-Myers Group is a private company. It is classified as unknown.

When was Whitaker-Myers Group founded?

Whitaker-Myers Group was founded in 1869. It employs 11 to 50 people.

Where is Whitaker-Myers Group based?

Whitaker-Myers Group is headquartered in Wooster, United States, in the North America region.

Who are Whitaker-Myers Group's main competitors?

Broad incumbents on record are Erie Insurance, HUB International and Brown & Brown Insurance. Regional players are Westfield Insurance, Hastings Mutual Insurance, Motorists Insurance Group, Central Insurance and Grange Insurance. Direct peers are Hylant Group and Hauser Group Insurance.

Does Whitaker-Myers Group have an API?

No public API is recorded for Whitaker-Myers Group.

What industry is Whitaker-Myers Group in?

Whitaker-Myers Group's product category is Insurance Agency / Brokerage (Multi-line Personal and Commercial). Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 52421 and its SIC code is 6411.

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