New Valley Bank & Trust

Name

New Valley Bank & Trust

Legal name

New Valley Bank & Trust

Website

https://banknewvalley.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: Primary revenue from interest earned on commercial and consumer loan portfolios including commercial real estate loans, SBA loans, equipment financing, and general business loans
2. Deposit Account Fees: Monthly maintenance fees, overdraft fees, wire transfer fees, and other service charges associated with checking, savings, and money market accounts
3. Cash Management Services: Fees for business cash management services including Positive Pay, ACH origination, remote deposit capture, and wire transfers
4. Interest on Deposits: Interest earned on customer deposits held in checking, savings, money market, and certificate of deposit accounts used for lending activities

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

New Valley Bank & Trust is an FDIC-insured community bank that provides personal and business deposit accounts, a broad commercial and consumer lending portfolio (including SBA 7(a) and CDC/504 loans), and cash management services to individuals, small and mid-sized businesses, nonprofits, and municipalities in Western Massachusetts. Distribution combines three physical branches in Springfield and West Springfield with a mobile banking app, online banking platform, and Zelle-based person-to-person payments. All credit and banking decisions are made locally in Western Massachusetts.

Product overview

New Valley Bank & Trust is a community bank offering a comprehensive suite of banking products organized into Personal Banking and Business Banking divisions. The Personal Banking portfolio includes tiered-rate checking accounts (Monarch Checking, Direct Checking, Signature Checking, True Checking, 18/65 True Checking, Rise Checking), money market accounts (APEX Money Market, Money Market), savings accounts (Benchmark Savings, 18/65 Benchmark Savings, IRA Savings), and Certificates of Deposit ranging from 3-month to 60-month terms. Business Banking encompasses checking (Flex Checking, Capital Checking, Platinum Checking, Not For Profit Checking, IOLTA Checking), money markets (Business APEX Money Market, Commercial Money Market, Municipal Money Market), and business savings products. The bank provides specialized lending for commercial real estate, professional services, manufacturing, nonprofits, healthcare, transportation, craft food & beverage, education, and opportunity zones, plus SBA 7(a) and CDC/504 loans. Cash management services include Cash Management Sweep, Zero Balance Accounts, ACH Origination, Online Wire Services, Remote Deposit Capture, and Positive Pay fraud protection. Digital banking is delivered through mobile apps (iOS/Android) and online banking with QuickBooks/Quicken integration. The products share a unified architecture centered on local decision-making and high-touch customer service, with the business and personal divisions offering complementary account types and the lending portfolio supporting diverse industry needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Monarch Checking Premium tiered-rate personal checking account earning up to 2.25% APY on balances up to $50,000 and 0.01% APY on excess, with digital wallet services and premium banking perks for individual consumers.
• Direct Checking
• Signature Checking
• True Checking
• 18/65 True Checking
• Rise Checking
• APEX Money Market
• Money Market
• Benchmark Savings
• 18/65 Benchmark Savings
• IRA Savings
• Certificates of Deposit
• Flex Business Checking
• Capital Business Checking
• Platinum Business Checking
• Not For Profit Checking
• IOLTA Checking
• Business APEX Money Market
• Commercial Money Market
• Municipal Money Market
• Business Savings
• Not For Profit Savings
• Commercial Real Estate Loans
• Industry-Specialized Business Loans
• Equipment Loans
• SBA 7(a) Loans
• CDC/504 Loans
• Business Cash Management Services
• Platinum Credit Card

Quantifiable outcome

• Local decision-making enables faster loan approvals
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• MassDevelopmentcoreStrategic or Co-development PartnerMassDevelopment is the state's business financing partner in Massachusetts. New Valley Bank has a strong relationship with MassDevelopment and its Small Business Credit Initiatives, providing additional lending options for small businesses in the region.
• Zelle (Early Warning Services)coreTechnology or IntegrationNew Valley Bank partners with Zelle to provide fast, secure person-to-person payment capabilities directly from customer bank accounts. Zelle enables customers to send and receive money using email or mobile number.
• TCM Bank, N.A.supportingChannel Partner/ Reseller/ DistributorTCM Bank, N.A. issues Platinum credit cards for New Valley Bank customers, providing hometown convenience with worldwide acceptance and benefits.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Salem Five: Massachusetts-headquartered community bank operating a comparable relationship-based commercial/consumer model, though focused north and west of Boston rather than western MA.
• Reading Cooperative Bank: Cooperative community bank in greater Boston area; offers analogous consumer/SMB banking products, providing an out-of-region template for community-bank product strategy.
• Cape Cod 5: Massachusetts mutual savings bank with strong consumer/SMB product mix; similar community-bank DNA but operates on the Cape and southeastern MA rather than western MA.

Broad incumbents

• Rockland Trust (Independent Bank Corp): Massachusetts-headquartered community bank with a much larger branch network across southern New England; broad incumbent competing for the same SMB and consumer segments.
• Berkshire Hills Bancorp (Berkshire Bank): Larger Massachusetts-based regional bank operating across MA, CT, NY, and VT; offers overlapping commercial and consumer banking at greater scale.

Direct peers

• Country Bank: Massachusetts community bank with deposit and SMB lending presence in central/western MA; offers comparable checking, savings, and small-business products.
• Florence Bank: Northampton, MA-based community bank serving the same Pioneer Valley region; comparable consumer/SMB product set and local decision-making positioning.
• Easthampton Savings Bank: Mutual community bank headquartered in Easthampton, MA — directly adjacent to New Valley's Springfield/West Springfield footprint; offers consumer/SMB banking and competes head-to-head for Pioneer Valley customers.
• Greenfield Cooperative Bank: Franklin County (western MA) community bank with overlapping regional reach into Pioneer Valley; competes for similar SMB and consumer deposits.

Others

• TCM Bank, N.A. Issuer-bank partner that provides the Platinum credit card New Valley offers its customers; comparable as a banking infrastructure/affiliate rather than direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/banknewvalley
• Facebookfacebook.com/banknewvalley
• LinkedInlinkedin.com/company/new-valley-bank-trust-springfield

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Valley Bank & Trust