Dementia Alliance of North Carolina

What Dementia Alliance of North Carolina does

Dementia Alliance of North Carolina (DANC) is a private 501(c)(3) non-profit organization headquartered at 9131 Anson Way, Suite 206, Raleigh, North Carolina, providing dementia navigation, education, and direct caregiver support across all 100 North Carolina counties. Its service portfolio is organized around direct caregiver support (Dementia Navigation, Support Groups, Caregiver Assistance Fund, My Music NC), educational programs (Community Workshops, the Accepting the Challenge online course and sub-brand, Understanding Dementia curriculum), research infrastructure (Registry for Brain Health, Lina Mae Edwards Young Investigator Research Grant, Research Advisory Panel), and signature events (Walk to Defeat Dementia regional series, Annual Gala, Candlelight Reflections ceremony held each November). The organization serves four primary segments: family caregivers and care partners, healthcare professionals seeking patient education materials, individuals living with dementia, and community members supporting awareness efforts.

The organization's underlying "technology" stack is light: a content website (dementianc.org), a separate sub-brand site for Accepting the Challenge (acceptingthechallenge.org), a donor-support portal, social channels (Facebook, LinkedIn, Instagram, YouTube, X), and an email newsletter. Operational delivery is built on human facilitation (support group leaders, ambassadors, conference speakers including Melanie Bunn and Teepa Snow) rather than software platforms. No AI/ML capabilities, APIs, SDKs, or patents are present in the source material.

Revenue mechanics are entirely donation- and event-driven with negligible programmatic fees. Streams include individual donations (one-time, CARE Club monthly giving, workplace/matching, planned giving, gifts of stock), event fundraising (e.g., the 2025 Annual Gala raising more than $91,000), corporate sponsorships (notably Eisai's sponsorship of the Ambassador program), and small conference registration fees ($25 family / $50 professional standard, $15/$75 for Duke co-branded events). Most programs are free to families. The go-to-market mix relies on healthcare provider referrals, community events, organic and social content, and a volunteer Ambassador network for grassroots awareness. Leadership includes Executive Director Heather Hooper and Director of Family Services and Support Dee Dee Harris.

Name

Dementia Alliance of North Carolina

Legal name

Dementia Alliance of North Carolina

Website

https://dementianc.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dementia Alliance of North Carolina is a Raleigh-based non-profit providing free dementia navigation, caregiver education, support groups, and research programs to families and healthcare professionals across all 100 North Carolina counties.

Ownership category

akta.pro rank

Product category

Dementia Caregiver Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Dementia Care Coordination & Care Planning (HSABAEAJ)

akta.pro secondary industries

Family Caregiver Training & Dementia Coaching (HSABAEAI), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Dementia caregiver support
• Caregiver education programs
• Dementia navigation services
• Community dementia workshops
• Nonprofit dementia advocacy

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual donations through online portal, monthly giving (CARE Club), workplace giving, planned giving, and gifts of stock
2. Event Fundraising: Revenue from walks, galas, and other fundraising events. The 2025 Gala raised more than $91,000.
3. Corporate Sponsorships: Corporate sponsorships for events and programs including the Ambassador program sponsored by Eisai
4. Conference Registration Fees: Registration fees for caregiver education conferences - Family Care Partner typically $25, Professional registration $50

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Dementia Alliance of North Carolina is a 501(c)(3) non-profit that provides personalized, individualized support to families and individuals affected by dementia across all 100 counties of North Carolina. Its core offerings include one-on-one Dementia Navigation, facilitated caregiver Support Groups, the Caregiver Assistance Fund (respite grants), My Music NC (music-based engagement), and a calendar of Community Workshops and regional Caregiver Conferences. All programming is funded through donations, sponsorships, and event proceeds and delivered free of charge to families.

Product overview

Dementia Alliance of North Carolina is a non-profit organization providing a comprehensive suite of caregiver support, education, and awareness services across North Carolina. The organization operates through multiple service lines including direct caregiver support (Dementia Navigation, Support Groups, Caregiver Assistance Fund, My Music NC), educational programs (Community Workshops, Accepting the Challenge, Understanding Dementia curriculum), community awareness events (Walk to Defeat Dementia, Annual Gala, Candlelight Reflections), research initiatives (Registry for Brain Health, research grants), and volunteer leadership (Ambassador Program). The organization serves as the state's primary resource for families, caregivers, and individuals affected by dementia, providing support through a network of regional events, training programs, and educational conferences.

Differentiator

Problem solved

Functional benefit

Brands

• Accepting the Challenge: A program and website providing dementia education and resources for families and caregivers.

Products and services

• Dementia Navigation Personalized, one-on-one guidance service providing individualized support to families navigating dementia care, helping them access resources and create care plans. Aimed at North Carolina families affected by dementia.
• Community Workshops Educational workshops delivered across North Carolina communities covering dementia awareness, caregiving skills, and practical strategies for families and caregivers.
• Support Groups Facilitated peer support groups for caregivers and families affected by dementia, providing emotional support and shared learning opportunities.
• Caregiver Assistance Fund Financial assistance program providing respite grants to help caregivers manage the costs associated with dementia care.
• My Music NC Music-based therapeutic program designed to improve quality of life and provide meaningful engagement for individuals living with dementia.
• Accepting the Challenge Comprehensive online course and resource designed to help caregivers develop skills and strategies for caring for someone with dementia.
• Caregiver Conferences Regional educational conferences providing caregivers with practical skills, expert guidance, and resources for dementia care, held in cities across North Carolina (e.g., Sanford, Raleigh, Wilmington, Henderson, Brunswick). Family registration $25, Professional registration $50.
• Support Group Facilitator Training Virtual and in-person training programs equipping individuals to lead dementia caregiver support groups in their communities.
• Registry for Brain Health Research initiative connecting North Carolinians with dementia research opportunities and clinical trials.
• Lina Mae Edwards Young Investigator Research Grant Research grant program funding young investigators conducting dementia research in North Carolina.
• Walk to Defeat Dementia North Carolina's largest community awareness event series raising funds and support for families impacted by dementia, including Triangle Walk and regional walks.
• Annual Gala Signature annual fundraising event bringing together supporters for an evening of celebration, fundraising, and community building; the 2025 Gala raised more than $91,000.
• Candlelight Reflections Annual candle lighting ceremony held each November during National Alzheimer's Awareness Month to honor those living with dementia and remember those who have passed; tradition since 1983.
• Ambassador Program Volunteer leadership program training advocates to engage communities and promote dementia awareness across North Carolina; sponsored by Eisai.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Lee County Senior ServicescoreStrategic or Co-development PartnerHost partnership for Sanford Dementia Caregiver Conference expected to welcome up to 200 attendees from across the region. Conference features respected dementia care leaders including Melanie Bunn and Dr. Karen Sullivan.
• Kerr-Tar Regional Council of GovernmentscoreStrategic or Co-development PartnerCo-host for Henderson Dementia Caregiver Conference focusing on practical skills for engaging and supporting those with dementia.
• Cape Fear Area Agency on AgingcoreStrategic or Co-development PartnerPartnership for Wilmington Caregiver Conference and Brunswick Caregiver Conference, providing caregiver education and resources.
• New Hanover County Senior Resources, Inc.coreStrategic or Co-development PartnerPartner for Wilmington Caregiver Conference providing resources and expertise on dementia care.
• Brunswick Senior Resources, Inc.coreStrategic or Co-development PartnerPartner for Brunswick Caregiver Conference focusing on dementia education, early detection, caregiver self-care, and music therapy.
• Eastern Carolina CouncilminorStrategic or Co-development PartnerPartner for Community Workshop for Caregivers in Snow Hill, NC covering emergency preparedness and dementia education.
• Greene County Senior Center and ServicesminorStrategic or Co-development PartnerHost for Community Workshop for Caregivers featuring interactive wellness activities and laughter yoga.
• Mid-Carolina Area Agency on AgingminorStrategic or Co-development PartnerPartner for Fayetteville Community Dementia Seminar focusing on how dementia affects the brain and effective response to challenging behaviors.
• Duke HealthcoreStrategic or Co-development PartnerPartner for Duke Caregiver Community Event offering insights from experts and connection to services and support systems.
• Guardian Angel Thrift StoreminorStrategic or Co-development PartnerCo-host of annual Candlelight Reflections Ceremony in Fuquay-Varina, honoring those living with dementia and remembering those who have passed.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Family Caregiver Alliance: National nonprofit providing education, peer support, care navigation, and respite assistance to family caregivers — including those caring for people with dementia. Closely comparable mission, services, and caregiver-navigation model to DANC.
• Dementia Society of America: National nonprofit offering dementia education, caregiver resources, support programs, and advocacy. Closely mirrors DANC's multi-program service model including awareness events and caregiver assistance.
• Caregiver Action Network: National nonprofit providing education, peer support, and resources to family caregivers across all conditions, including dementia. Closely comparable caregiver-support and education mission to DANC.

Broad incumbents

• Alzheimer's Association: National nonprofit providing dementia caregiver support, education, advocacy, and research funding. DANC operates as a state-level complement within the same caregiver-education and support mission, but at much smaller scale and within a single state.
• Alzheimer's Foundation of America: National organization offering caregiver support, educational resources, and a helpline for families affected by dementia. Directly comparable to DANC's caregiver education and support group services, but at national scale.

Emerging players

• UsAgainstAlzheimer's: Advocacy and policy-focused nonprofit mobilizing against Alzheimer's/dementia. Comparable mission and dementia-policy positioning, though more advocacy-focused than DANC's direct caregiver services.
• Lewy Body Dementia Association: National nonprofit providing education, support groups, and resources specifically for families affected by Lewy body dementia — a subtype DANC explicitly covers under its 'Common Dementias' curriculum.
• Association for Frontotemporal Degeneration: National nonprofit supporting families affected by frontotemporal degeneration, another dementia subtype featured in DANC's education curriculum. Comparable disease-specific support and education model.
• BrightFocus Foundation: Nonprofit funding dementia (and other disease) research and providing public education. Comparable research-grant program (DANC's Lina Mae Edwards grant) and disease-education focus.

Others

• Eldercare Locator / USAging: National resource connecting older adults and caregivers to local aging services, including Area Agencies on Aging. DANC partners with several Area Agencies on Aging (Cape Fear, Mid-Carolina, Kerr-Tar), making this ecosystem player a direct upstream/downstream collaborator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/i/flow/login?redirect_after_login=%2Fdementiaallianc
• YouTubeyoutube.com/@DementiaAllianceofNC/playlists
• Facebookfacebook.com/DementiaNC
• LinkedInlinkedin.com/company/dementia-alliance-of-north-carolina
• Instagraminstagram.com/dementianc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dementia Alliance of North Carolina