Name

Roboworm

Legal name

Good Sportsman Marketing, LLC

Website

https://roboworm.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Fishing Lures

akta.pro primary industry

General Fishing Tackle & Bait Retail (CRAMALAA)

akta.pro secondary industry

Bait, Chum & Livewell Supply Retail (CRAMALAK)

Keywords

• Soft plastic lures
• Fishing worms
• Finesse fishing
• Fishing tackle
• Fishing bait

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Soft Plastic Lure Sales: Direct e-commerce sales of soft plastic fishing worms and Rebarb hooks to recreational and professional anglers through roboworm.com. One-time product purchases at various price points based on product type and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Roboworm manufactures premium hand-poured style soft plastic fishing lures using a proprietary robotic hand-pour process combined with the Salt Release System and triple color pours. The product line centers on finesse worms (Straight Tail, Fat, NED, Sculpin, Zipper Grub, Zipper Worm, Alive Shad, Curly Tail, Robo Minnow) paired with Rebarb rigging hooks built on Gamakatsu components, sold direct-to-consumer via roboworm.com.

Product overview

Roboworm is a manufacturer of premium soft plastic fishing lures acquired by GSM Outdoors in 2024. The product portfolio centers on the core plastic worms line (Straight Tail Worm, Fat Worms, NED Worms, Sculpin Worms, Zipper Grub, Zipper Worm, Alive Shad, Curly Tail Worm, and Robo Minnow) and complementary Rebarb Hooks (Aberdeen, Light Wire, and Medium Wire variants). The company distinguishes itself through proprietary technology including the Salt Release System and robotic hand-pour manufacturing process that produces triple color pours. The products are American-made and targeted at both recreational and professional anglers, particularly for finesse fishing techniques.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GSM OutdoorscoreChannel Partner/ Reseller/ Distributor · 1 January 2024In 2024, GSM Outdoors acquired Roboworm as part of its portfolio of angler-driven fishing brands with the vision of taking it to the next level of distribution and innovation. Roboworm continues to be run by passionate anglers while benefiting from GSM Outdoors' broader distribution and operational resources.
• GamakatsucoreTechnology or IntegrationAll Roboworm Rebarb Hooks are made with high quality Gamakatsu Hooks. Gamakatsu supplies the premium hook components that Roboworm pairs with their proprietary molded plastic Rebarb design.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Strike King Lures: Major manufacturer of fishing lures including soft plastics, hard baits, and terminal tackle with strong professional tournament presence. Direct competitor across multiple lure categories including soft plastics.
• Big Bite Baits: Manufacturer of soft plastic baits (creature baits, worms, swimbaits) under the GSM Outdoors portfolio. Direct competitor with overlapping target market of bass anglers and similar product categories.
• Gary Yamamoto Custom Baits: Pioneer of the senko-style soft plastic worm and one of the most copied lure designs in bass fishing. Direct competitor in premium soft plastic worms with strong pro-circuit credibility.
• Zoom Bait: One of the largest independent soft plastic lure manufacturers in the U.S., producing worms, creature baits, and finesse baits. Direct competitor with similar product positioning targeting bass anglers.
• Yamamoto Baits: Premium soft plastic bait manufacturer specializing in senko-style worms; also a GSM Outdoors portfolio brand. Direct competitor in soft plastic finesse baits with overlapping customer base of professional and recreational bass anglers.

Broad incumbents

• Phenix Rods: Fishing rod manufacturer under GSM Outdoors portfolio. Comparable as GSM sibling brand serving the same professional and recreational angler market, enabling cross-promotion.
• Northland Fishing Tackle: Broad fishing tackle manufacturer (jigs, spinners, terminal tackle) under GSM Outdoors portfolio. Comparable as GSM sibling brand with overlapping customer base and shared distribution channels.
• Bagley Bait: Manufacturer of hard baits and fishing lures under GSM Outdoors portfolio. Comparable as GSM sibling brand serving similar bass angler market across complementary lure categories.
• Bill Lewis (Rat-L-Trap): Iconic manufacturer of lipless crankbaits and hard baits under GSM Outdoors portfolio. Comparable as GSM sibling brand sharing distribution channels and target customer base.
• Dobyns Rods: Premium fishing rod manufacturer under GSM Outdoors portfolio known for tournament-grade rods. Comparable as GSM sibling brand with shared customer demographic of competitive bass anglers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roboworm