Peplows
Peplows is a Devon-based chartered accountancy and tax advisory firm serving SMEs, owner-managed businesses, and individuals across the South West of England, with sector specialisms in property, food and drink, and agriculture. The firm merged with Wilson Partners in December 2025, joining a 360+ staff group with £40 million in revenues.
- Company typePrivate
- Founded1995
- HeadquartersExeter, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Peplows does
Peplows is a chartered accountancy and tax advisory firm headquartered in Newton Abbot, Devon, with a second office in Exeter. The firm provides a full suite of professional services to owner-managed businesses, SMEs, and private individuals across the South West of England, including statutory accounts and audit, corporate and personal tax planning and compliance, payroll and auto-enrolment, bookkeeping, cloud accounting, tax investigation defence, and transactional advisory (business valuations, due diligence, succession planning). Service delivery is built on third-party cloud accounting platforms — Xero, Sage Business Cloud, and QuickBooks — supplemented by Peplows' proprietary mobile Tax App (iOS and Android) for client self-service, and a dedicated Peplows Property sub-brand for the landlord and property investor vertical.
The firm is regulated by the ICAEW for investment business activities, with audit work carried out through ICAEW-registered entities (Peplows Audit Limited and WP Audit Limited). Sector specialisations span Agriculture, Charities, Contractors and Freelancers, Family Business, Food/Drink/Leisure, Healthcare, and Property, supported by a leadership team of Chartered Accountants and Chartered Tax Advisers with 30+ years of experience each. Peplows operates a consultative, sales-led go-to-market model: no public pricing, free initial consultations, direct client relationships, and demand generation via website content, social media, monthly newsletters, and regional events including Budget Party seminars at Exeter and Newton Abbot racecourses.
In December 2025, Peplows merged with Wilson Partners, an accounting, tax, and corporate finance business operating across the South of England. The combined group employs over 360 staff across 10 offices with group revenues of approximately £40 million. Peplows is transitioning to the Wilson Partners name and brand over time, while day-to-day client experience and the local Devon team remain unchanged. Prior to the merger, Peplows operated with approximately 100 staff across its Exeter and Newton Abbot offices.
Peplows firmographics
Firmographics- Name
- Peplows
- Legal name
- Peplows Limited
- Website
- https://peplows.co.uk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Peplows is a Devon-based chartered accountancy and tax advisory firm serving SMEs, owner-managed businesses, and individuals across the South West of England, with sector specialisms in property, food and drink, and agriculture. The firm merged with Wilson Partners in December 2025, joining a 360+ staff group with £40 million in revenues.
- Ownership category
- akta.pro rank
Where Peplows is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Peplows business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Accounting Services: Fee-based professional services including accounts preparation, statutory audits, management accounts, company secretarial services, and tax returns for businesses and individuals
- Tax Consultancy Services: Tax planning and advisory services for business tax, personal tax, inheritance tax planning, estate planning, trusts, and HMRC negotiations
- Advisory Services: Business start-up advice, growth consulting, buying/selling businesses, due diligence, business valuations, and succession planning
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free initial consultation offered |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Peplows product offering
Product offeringCore offering
Peplows is a chartered accountancy firm delivering accounting, tax, audit, bookkeeping, payroll, and business advisory services to owner-managed businesses, SMEs, and private clients across the South West of England. The firm divides its services into three core areas: business advisory (start-up, growth, buying/selling), tax minimisation (business tax and personal tax), and real-time compliance (accounts & audit, cloud accounting, payroll, bookkeeping). It also operates a specialist property sub-brand (Peplows Property) and supports clients with a proprietary mobile tax app.
Product overview
Peplows is a chartered accountancy firm offering a comprehensive suite of accounting, tax, and advisory services. The core service portfolio comprises nine main offerings: Business Start Up, Managing & Growing Your Business, Buying and Selling Businesses, Accounts & Audit, Business Tax, Personal Tax, Cloud Accounting, Bookkeeping, and Payroll and Auto Enrolment, supplemented by a Tax Investigation Service. The firm also provides sector-specific expertise across Agriculture, Charities, Contractors/Freelancers, Family Business, Food/Drink/Leisure, Healthcare, and Property. As an add-on resource, the firm offers the Peplows Tax App for mobile access to financial tools and tax resources. A separate sub-brand, Peplows Property Services, handles specialist property tax and accounting for landlords and property investors. The firm joined Wilson Partners in December 2025 as part of a strategic acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- Peplows Property: A dedicated property services website offering accounting and tax services for landlords and property investors, packed with useful information and tax saving tips.
Quantifiable outcome
- Client saved over £11,000 in first year through proper tax planning and HMRC negotiations
- +1 more outcomes
Companies that use Peplows
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles3 records
Peplows technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Peplows partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wilson PartnerscorePeplows merged with Wilson Partners in December 2025. Wilson Partners is an accounting, tax, and corporate finance business established in 2008, operating across the south of England with 350+ people. The merger strengthens Wilson Partners' South West presence and enhances capabilities in accounting, tax, and advisory services. Peplows will transition to the Wilson Partners name and brand over time.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Peplows competitors and assessment
Company assessmentRegional players
- Forrester Sylvester Mackintosh (FSM): South West and Wales-focused chartered accountancy firm serving SMEs and private clients. Comparable in regional footprint and SME/private-client focus, providing local competitive context for Peplows in the South West.
Direct peers
- Haines Watts: UK chartered accountancy group focused on owner-managed businesses, SMEs, and private clients with multiple regional offices. Comparable target customer profile, service mix, and acquisition-led growth model.
- Thomas Westcott: Devon-based chartered accountancy firm with multiple South West offices serving SMEs and private clients. Comparable on geography, target segments, and accounting/tax service mix.
- Bishop Fleming: Top-30 UK chartered accountancy firm headquartered in the South West with offices across the region. Closely comparable to Peplows in geography, SME/owner-managed client mix, and full-service accounting, tax, and advisory offering.
- PKF Francis Clark: South West-based chartered accountancy and advisory firm serving owner-managed businesses, private clients, and agricultural clients. Directly comparable in regional focus, sector verticals (agriculture in particular), and service breadth to Peplows.
- Azets: UK and Ireland chartered accountancy group formed through consolidations of regional practices. Comparable as a roll-up peer with similar SME accounting, tax, and advisory focus and a regional-plus-national footprint.
Broad incumbents
- MHA (MacIntyre Hudson): Top-20 UK chartered accountancy and advisory network with regional member firms. Comparable as a larger, established alternative offering overlapping accounting, tax, audit, and advisory services to SME clients.
- RSM UK: Mid-tier UK accounting and advisory firm with strong regional presence and owner-managed business practice. Comparable as a national-scale incumbent competing for the same SME and private client mandates.
- BDO UK: Top-10 UK accounting, tax, and advisory firm with regional offices and SME/mid-market focus. Comparable as a national incumbent whose SME and owner-managed business practice competes for the same owner-managed clients as Peplows.
- Crowe UK: Major UK accounting and advisory firm serving SMEs, private clients, and corporates with audit, tax, and consulting. Comparable as a broader incumbent with overlapping SME accounting, tax planning, and advisory capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peplows social profiles
Digital presencePeplows financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peplows leadership team
Management profileNumber of profiles
Profiles10 records
Peplows funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peplows M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peplows
What does Peplows do?
Peplows is a chartered accountancy firm delivering accounting, tax, audit, bookkeeping, payroll, and business advisory services to owner-managed businesses, SMEs, and private clients across the South West of England. The firm divides its services into three core areas: business advisory (start-up, growth, buying/selling), tax minimisation (business tax and personal tax), and real-time compliance (accounts & audit, cloud accounting, payroll, bookkeeping). It also operates a specialist property sub-brand (Peplows Property) and supports clients with a proprietary mobile tax app.
Is Peplows a public or private company?
Peplows is a private company. It is classified as corporate owned and is currently acquired.
When was Peplows founded?
Peplows was founded in 1995. It employs 11 to 50 people.
Where is Peplows based?
Peplows is headquartered in Exeter, United Kingdom, in the Europe region.
How does Peplows make money?
Three revenue lines are on record. Professional Accounting Services are the primary driver. The others are tax Consultancy Services and advisory Services.
Who are Peplows's main competitors?
Forrester Sylvester Mackintosh (FSM) is listed as a regional player. Direct peers are Haines Watts, Thomas Westcott, Bishop Fleming, PKF Francis Clark and Azets. Broad incumbents are MHA (MacIntyre Hudson), RSM UK, BDO UK and Crowe UK.
Does Peplows have an API?
No public API is recorded for Peplows.