What Leggari Products does

Leggari Products is a US-based, direct-to-consumer manufacturer of epoxy and polyaspartic coating systems, founded in 2015 and headquartered in Pasco, Washington. The company sells pre-packaged kits across four primary surfaces — floors (metallic epoxy, flake, hardwood overlay, texture deck), countertops (standard epoxy, Stone, Exotics, concrete overlay), repair (asphalt and concrete resurfacing), and shower/wall resurfacing — alongside single-item consumables, professional surface-preparation equipment, and the proprietary Leggari Effects pigment. Underlying technology centers on proprietary formulations such as a polymer-loaded, crushed-marble asphalt resurfacer, the 'Dirty Pour' thicker-application stone countertop technique, and a polyaspartic-based shower resurfacing system. Products are made in the USA and sold with a lifetime warranty against delamination or wear-off.

The company operates a hybrid go-to-market selling primarily through its leggari.com e-commerce storefront and phone sales, complemented by a nationwide certified installer network and a contractor account program offering 11-21% product discounts and 20% shipping discounts. Two principal customer segments are addressed: DIY homeowners seeking accessible, tutorial-supported installations, and contractors/flooring professionals who buy at wholesale pricing, often after training through Leggari Academy, a dedicated expert-led training platform covering over 10 coating systems. Revenue is largely transactional (one-time kit and equipment purchases ranging from roughly $19 accessories to $12,922 equipment packages), with a modest recurring element from the contractor discount program and equipment financing offerings. Strategic emphasis has shifted in recent years toward expanding into professional equipment, training, and adjacent repair categories.

Name

Leggari Products

Legal name

Leggari Products

Website

https://leggari.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Leggari Products is a US-based manufacturer and direct-to-consumer seller of DIY and contractor epoxy coating kits for floors, countertops, showers, walls, and asphalt/concrete repair, supported by tutorials, a certified installer network, and the Leggari Academy training platform.

Ownership category

akta.pro rank

Product category

Decorative Epoxy & Surface Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

akta.pro secondary industries

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Industrial Protective Coatings (IMADAKAB), Industrial & Protective Coatings (IMAEAGAB), Concrete, Epoxy & Specialty Coatings Flooring Retail (CRAIAGAH)

Keywords

• Epoxy floor coatings
• Countertop resurfacing kits
• Concrete repair systems
• Asphalt resurfacing products
• Decorative surface coatings

Headquarters

HQ city

Pasco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Epoxy Floor Kits: Pre-packaged and custom metallic epoxy floor coating kits sold directly to consumers and contractors. Includes all materials needed for installation along with tutorial access.
2. Countertop Kits: Standard, Stone, Exotic, and Concrete Overlay countertop kits. Inventors of the original Metallic Epoxy Countertop Kit. Sold as complete packages with tutorial videos.
3. Asphalt and Concrete Repair Kits: Industrial-grade repair kits for resurfacing asphalt driveways and concrete surfaces. Includes all products needed including sealer.
4. Shower and Wall Kits: Complete shower resurfacing systems and concrete wall kits for interior and exterior applications.
5. Single Items and Accessories: Individual epoxy products, pigments, primers, sealers, tools, and equipment sold separately for repairs and supplements.
6. Professional Equipment: Shot blasters, grinders, and tool packages sold to contractors with financing options and on-site training included.
7. Contractor Account Program: Recurring revenue from contractor accounts offering 11-21% product discounts and 20% shipping discounts on all purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Leggari Products manufactures and sells pre-packaged epoxy and polyaspartic coating kits for floors (metallic, flake, hardwood overlay, texture deck), countertops (standard, stone, exotic, concrete overlay), showers and walls, and asphalt/concrete repair applications. Each kit ships with all materials required for installation and is paired with step-by-step video tutorials to enable DIY consumers and professional contractors to apply industrial-grade coatings without specialized training.

Product overview

Leggari Products is a direct-to-consumer manufacturer of premium epoxy coating systems and concrete repair solutions, operating on a kit-based model with comprehensive installation support. The product portfolio centers on four main categories: Floor Kits (Metallic Epoxy, Flake Floor, Hardwood Overlay, and Texture Deck systems), Countertop Kits (Standard Epoxy, Stone, Exotics, and Concrete Overlay), Repair Kits (Asphalt and Concrete repair), and Shower/Wall Kits. The company differentiates through bundled offerings that include step-by-step tutorials, proprietary formulations with industrial-grade durability, and a Lifetime Warranty. Supporting products include single-item epoxy supplies, professional equipment (shot blasters, grinders, tools), and Leggari Academy training certification. The company sells direct to both DIY consumers and contractors, offering contractor discount programs and certified installer networks.

Differentiator

Problem solved

Functional benefit

Brands

• Leggari Academy: Expert-led training platform offering courses on over 10 coating systems, available anytime and anywhere.
• Leggari Effects

Products and services

• Metallic Epoxy Floor Kits

Quantifiable outcome

• Tested and proved on millions of square feet of surfaces
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SureCrete Design Products: Manufactures specialty coatings, sealers, and overlays for concrete, including epoxy and decorative systems sold through contractor and DIY channels. Comparable product breadth and customer base.
• Epoxy-Coat: Sells DIY epoxy floor coating kits aimed at garage and basement floors. Direct overlap with Leggari's metallic and flake floor kit categories.
• Daich Coatings: Manufactures decorative concrete, countertop, and floor coating kits for DIY and contractor channels. Competes head-to-head across Leggari's metallic, flake, and concrete overlay product lines.
• Countertop Epoxy: Specialist supplier of epoxy resins and countertop coating kits marketed to DIY homeowners and contractors. Overlaps directly with Leggari's countertop and surface coating kits.
• Stone Coat Countertops: Direct DIY epoxy countertop kit competitor offering metallic and stone-look epoxy systems with tutorial-driven content. Closely mirrors Leggari's countertop kit business model.

Broad incumbents

• Rust-Oleum: Largest specialty coatings manufacturer in North America, offering DIY floor paints, epoxies, and concrete coatings through retail and e-commerce. Major incumbent competing with Leggari on shelf space and brand recognition.
• Quikrete: Dominant manufacturer of concrete repair and resurfacing products sold through home improvement retail. Directly overlaps with Leggari's Concrete Repair Kit offering and broader DIY repair category.
• Henry Company: Established manufacturer of coatings, sealants, and waterproofing systems for residential and commercial applications. Comparable in surface-prep and protective coatings adjacency.

Emerging players

• Garage Living: Specializes in garage floor coatings and storage solutions, offering epoxy and polyaspartic floor systems through a franchise/installer model. Comparable in targeting the residential garage floor segment with epoxy systems.
• Encore Coatings: Niche decorative concrete and epoxy coatings supplier for contractors and homeowners, with comparable kit-based and custom-color offerings to Leggari's floor and counter portfolios.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/leggari
• YouTubeyoutube.com/user/Leggari
• Facebookfacebook.com/leggari
• Instagraminstagram.com/Leggari
• Pinterestpinterest.com/leggari
• LinkedInlinkedin.com/company/leggari-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leggari Products