Daich Coatings
Daich Coatings manufactures proprietary real stone decorative coatings, epoxy floor systems, and waterproofing products for DIY homeowners, professional contractors, and commercial properties across North America, distributed through 1,000+ retail stores and direct e-commerce.
- Company typePrivate
- Founded1990
- HeadquartersHamilton, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Daich Coatings does
Daich Coatings is a privately held Canadian manufacturer of decorative real stone coatings, epoxy floor systems, waterproofing membranes, and architectural maintenance products, headquartered in Hamilton, Ontario, with a secondary manufacturing facility in Tonawanda, New York. The company was founded in the early 1990s and has built a portfolio of proprietary polymer coatings formulated with real stone, including flagship lines SpreadStone, SpreadRock, RollerRock, LuxROCK, and DaiHard, all of which are water-based, low-VOC, and designed for application 10–20 times thicker than conventional paint. Its technology is rooted in decades of internal formulation chemistry rather than patented disclosed inventions, and products are sold as complete kits targeting surfaces such as countertops, floors, walls, garages, patios, and pool decks.
The company serves three primary customer segments: DIY homeowners seeking weekend renovation projects at a fraction of traditional stone-slab cost, professional decorative concrete and remodeling contractors, and—following the 2026 SpreadRock Wall launch—commercial properties such as offices, restaurants, hospitals, and senior living facilities. Go-to-market is dual-channel: a direct-to-consumer e-commerce site (daichcoatings.com) plus broad retail distribution through more than 1,000 North American stores operated by Home Depot, Lowe's, Rona, Home Hardware, Canadian Tire, and Benjamin Moore. Revenue is generated through one-time kit purchases, retail wholesale, and a custom-manufacturing/private-label offering for brands wishing to sell stone-finish products under their own label; pricing per kit ranges from roughly $30 to $500 depending on product, coverage area, and size. The business is founder-led (Peter Daich), has 11–50 employees, no disclosed institutional ownership, and no public financial reporting.
Daich Coatings firmographics
Firmographics- Name
- Daich Coatings
- Legal name
- Daich Coatings
- Website
- https://daichcoatings.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Daich Coatings manufactures proprietary real stone decorative coatings, epoxy floor systems, and waterproofing products for DIY homeowners, professional contractors, and commercial properties across North America, distributed through 1,000+ retail stores and direct e-commerce.
- Ownership category
- akta.pro rank
Daich Coatings industry classification
Industry- Product category
- Decorative Stone Coatings
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Coatings (IMAEAGAA)
- akta.pro secondary industries
- Industrial & Protective Coatings (IMAEAGAB), Concrete & Masonry Coatings (IMADAKAE), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ)
Keywords
Where Daich Coatings is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Daich Coatings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for decorative stone coatings, epoxy floor systems, sealers, and accessories sold directly to consumers and contractors through e-commerce (daichcoatings.com) and retail partners.
- Retail Distribution: Products sold through major North American retailers including Lowe's, Home Depot, Rona, Home Hardware, Canadian Tire, and Benjamin Moore. Company supplies products to retail partners who resell to end customers.
- Custom Manufacturing: Daich custom manufactures coatings on behalf of numerous clients. If there is a product from their line that clients wish to market with their own brand, they can contact Daich to discuss private label arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SpreadStone Mineral Select Countertop Finishing Kit - Single kit covers up to 40 sq. ft. |
| Unit Pricing | Pay-as-you-go | SpreadStone Mineral Select OPTIMA Series Countertop Kit |
| Unit Pricing | Pay-as-you-go | LuxROCK ULTRA Solid Surface Granite Countertop Kit - 20 or 40 sq. ft. coverage |
| Unit Pricing | Pay-as-you-go | SpreadRock Granite Stone Coating - 8 color options |
| Unit Pricing | Pay-as-you-go | SpreadRock WALL Granite Coating for walls - 9 color options |
| Unit Pricing | Pay-as-you-go | RollerRock Rollable Stone Coating - 15 color options |
| Unit Pricing | Pay-as-you-go | RollerRock OPTIMA - Enhanced rollable stone coating - 6 color options |
| Unit Pricing | Pay-as-you-go | DaiHard MAX Industrial Strength Epoxy Floor Kit - 3 colors |
| Unit Pricing | Pay-as-you-go | ElastoLock Waterproof Rubber Membrane |
| Unit Pricing | Pay-as-you-go | Rock Patch Filler, Leveler and Resurfacer |
| Unit Pricing | Pay-as-you-go | SpreadStone OPTIMA Concrete Resurfacing Kit - 5 colors, 2 sizes |
| Unit Pricing | Pay-as-you-go | Terrazzo Decorative Granite Resurfacer - 7 color options |
| Unit Pricing | Pay-as-you-go | TracSafe Ultra Duty Anti-Slip Color Coat - 5 colors |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Daich Coatings product offering
Product offeringCore offering
Daich Coatings manufactures and sells DIY-friendly decorative real stone coatings, epoxy floor systems, waterproofing membranes, sealers, and concrete resurfacing kits for countertops, floors, walls, and exterior concrete. Products are sold as complete application kits through North American home improvement retailers (Home Depot, Lowe's, Rona, Home Hardware, Canadian Tire, Benjamin Moore) and direct-to-consumer via the company's e-commerce site.
Product overview
Daich Coatings is a manufacturer of decorative real stone coatings for residential and commercial surfaces. The product portfolio consists of multiple product lines organized by application surface: countertop coatings (LuxROCK ULTRA, SpreadStone Mineral Select in standard and Optima Series, Marble Dream), floor and wall stone coatings (RollerRock in standard and OPTIMA, SpreadRock for concrete surfaces, SpreadRock WALL for walls, SpreadStone Original and OPTIMA, Terrazzo), epoxy coatings (DaiHard MAX), waterproofing products (ElastoLock membrane and crack filler), repair products (Rock Patch), and sealers (Garage & Driveway Sealer, Hi-Build Ultra, TracSafe Anti-Slip Sealer). Products are sold as DIY kits with accessories and tools. The company sells through major US and Canadian retailers including Home Depot, Lowes, Canadian Tire, Rona, and Home Hardware.
Differentiator
Problem solved
Functional benefit
Brands
- LuxROCK: Premium solid surface granite countertop kit with polished finish and authentic granite appearance
- SpreadStone
- RollerRock
- DaiHard
- ElastoLock
- TracSafe
- Terrazzo
- SpreadRock
- Rock Patch
Products and services
- SpreadStone Mineral Select Countertop Finishing Kit A three-step roller-on real stone countertop coating system for laminates, MDF, plywood, concrete and tile. Covers 30-40 sq ft per kit, is heat resistant, water repellent, and food safe, available in 10 color options.
- SpreadStone Mineral Select Countertop Finishing Kit Optima Series A sleek, sparkling version of the Mineral Select countertop kit with an organic satin stone finish. Eight new colors provide a soft polished look, completed in three days.
- LuxROCK ULTRA Solid Surface Granite Countertop Kit Premium solid surface granite kit using a real stone blend with marble-stone composition and the highest proportion of mineral ingredients. Available in 5 colors (Basalt, Carrara, Crystal Quartz, Galaxy Black, Platinum White), it requires a 6-step process over 3 days with a semi-gloss polished finish.
- Marble Dream Countertop Resurfacing Kit Countertop refinishing kit featuring a swirl effect application for a marble-like finish. Available in Cosmos Black with iridescent metallic pearl veins, non-toxic and fast to apply, with durability exceeding epoxy.
- SpreadRock Granite Stone Coating An actual layer of rock coating applied with a scraper, trowel, or squeegee for concrete, masonry, drywall, columns and statuary. High durability, slip-resistant, 3-step system (primer, two granite coats, sealer), available in 8 color options.
- SpreadRock WALL Granite Coating Real speckled granite stone coating for interior and exterior walls including concrete block, drywall, and brick. 3-step system with primer, granite coat, and sealer for columns, mud rooms, kitchen backsplashes, basement walls, retaining walls, and shower enclosures, available in nine color options.
- RollerRock Rollable Stone Coating Self-priming textured concrete coating made from real stone. Resists water, stains, impact and abrasion, available in 15 color options for porches, steps, patios, walkways, pool decks and garage floors.
- RollerRock OPTIMA Rollable Stone Coating Ultra-duty self-priming rollable stone coating with optimized performance and enhanced speckled granite character. Two rolled coats plus two sealer coats, slip-resistant texture, designed for UV, foot traffic, and weather, available in 6 colors.
- DaiHard MAX Epoxy Floor Kit Industrial strength 100% solids epoxy coating for residential, commercial and industrial floors. Zero VOC, low odor, up to 60 minute pot-life, covers up to 500 sq.ft., resistant to hot tires, chemicals and daily wear, available in Clear, Gray, and Tan.
- ElastoLock Waterproof Rubber Membrane Damp-proof rubber membrane for waterproofing protection. Zero VOC, mold and mildew resistant, chemically resistant, rolls on in two coats, covers up to 200 sq.ft. per coat, and adheres to concrete, wood, plastic, and metal.
- ElastoLock Waterproof Crack Filler Multipurpose waterproof rubber filler and leveler for filling cracks and holes in concrete, wood, and most man-made surfaces. Low odor, water-based, flexible surface patch material with excellent bonding power.
- Rock Patch Filler, Leveler and Resurfacer Pre-mixed stone compound for filling shallow cracks, holes, and pitting in concrete surfaces. Cement-free, freeze/thaw resistant, hot tire resistant, covers 20-50 sq.ft. per gallon per coat.
- SpreadStone Original Versatile pre-mixed stone coating for interior and exterior surfaces. Prevents hot tire pickup, chemical damage, mold and mildew, UV resistant, breathable allowing water vapor escape, applied by roll or squeegee.
- SpreadStone OPTIMA Concrete Resurfacing Kit 100% roll-on decorative concrete resurfacing kit creating natural stone character that mimics flagstone, premium stone tile, or slate looks. Available in two kit sizes (100 sq.ft. and 400 sq.ft.) with grout line tape included.
- Terrazzo Decorative Granite Resurfacer Flexible resinous all-season concrete finish fortified with stone. Self-priming with two thin coats, creates a clean refined appearance for interior concrete floors, available in 7 color options including Cafe, Glacier, Iceberg, and Moonscape.
- Textured Primer High-performance multi-purpose primer for concrete, masonry, and drywall. Required for SpreadRock applications, it creates a bonding base for stone coatings, is breathable and flexible, and covers up to 200 sq.ft. per coat.
- TracSafe Anti-Slip Color Coat Ultra Duty All-in-one formula combining colored stone coating with anti-slip sealer. Real stone formula, flexible, breathable, low VOC, water resistant, anti-mold and mildew, covers up to 160 sq.ft. per coat, available in 5 colors.
- Garage and Driveway Sealer One-component protective coating for garage floors and driveways. Clear barrier resistant to water, salt, abrasion, impact, chemicals, and hot tire pickup; low VOC, water-based, covers up to 500 sq.ft. per gallon.
- Hi-Build Ultra Clear Sealer Multi-purpose clear sealer with 35% solids acrylic/urethane hybrid coating. Non-yellowing barrier for concrete, masonry, and all Daich stone floor finishes, resisting abrasion, impact, stains, and chemicals.
Quantifiable outcome
- Save thousands compared to traditional stone slab installation costing $3000-$5000
- +4 more outcomes
Companies that use Daich Coatings
Customer profileSegments3 records
Ideal customer profiles3 records
Daich Coatings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Daich Coatings partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Lowe'scoreMajor US and Canadian retail partner distributing Daich Coatings products through Lowe's stores and Lowes.com/Lowes.ca. Products available in-store and online through Lowe's retail locations.
- Home DepotcorePrimary US and Canadian retail partner distributing Daich Coatings products through Home Depot stores and HomeDepot.com/HomeDepot.ca. Major home improvement retail chain with extensive geographic coverage.
- RonacoreCanadian retail partner (Rona.ca) distributing Daich Coatings products to Canadian consumers through physical stores and online platform.
- Home HardwarecoreCanadian retail partner (HomeHardware.ca) distributing Daich Coatings products to Canadian consumers through Home Hardware stores.
- Canadian TirecoreMajor Canadian retail partner (CanadianTire.ca) distributing Daich Coatings products through Canadian Tire stores and online platform.
- Benjamin MooreminorUS retailer partnership for distribution of Daich Coatings products alongside Benjamin Moore paint products.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Daich Coatings competitors and assessment
Company assessmentDirect peers
- Quikrete: Quikrete manufactures concrete repair, resurfacing, and decorative coating products sold through the same big-box retailers as Daich. Comparable in concrete resurfacing kits, decorative overlays, and DIY-friendly application methods.
- Rust-Oleum: Rust-Oleum is a leading DIY and contractor coatings manufacturer offering epoxy floor coatings, concrete resurfacing products, and specialty stone-look finishes. Directly comparable to Daich's epoxy and stone coatings portfolio serving the same retail DIY channels.
- Drylok: Drylok (United Gilsonite Laboratories) makes masonry waterproofing, concrete coatings, and basement sealers sold through home improvement retailers. Comparable specialty coatings portfolio addressing similar waterproofing and concrete protection use cases.
- Henry Company: Henry Company produces concrete sealers, coatings, and waterproofing products for residential and commercial applications. Comparable in concrete and masonry coating chemistries sold through building materials distribution.
- Ames Research Laboratories: Ames makes elastomeric and specialty coatings for masonry, roofing, and waterproofing sold through retail and contractor channels. Comparable in elastomeric coatings (ElastoLock analog) and DIY-friendly waterproofing systems.
- United Gilsonite Laboratories (UGL): UGL manufactures specialty coatings including DRYLOK waterproofing, ZAR wood finishes, and concrete/masonry coatings. Comparable specialty chemistry focus and DIY retail distribution model.
- KILZ (Masterchem Industries): KILZ, a Masterchem brand owned by Masco, makes specialty primers, concrete coatings, and masonry paints sold through major home improvement retailers. Comparable DIY specialty coatings positioning with big-box distribution overlap.
Broad incumbents
- Benjamin Moore: Benjamin Moore is a premium architectural paint manufacturer and retailer that also distributes Daich products. Comparable premium architectural coatings positioning, though its portfolio does not include Daich's stone-finish specialty line.
- Sherwin-Williams: Sherwin-Williams is the largest North American paint and coatings company with broad DIY and contractor distribution. Comparable as a broad incumbent in decorative and protective coatings, though Daich occupies a more specialized stone-finish niche.
- Behr Paint: Behr is a major architectural paint and coatings brand sold exclusively through The Home Depot, offering specialty concrete coatings and stains. Comparable DIY architectural coatings sold through Daich's largest retail partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Daich Coatings social profiles
Digital presenceDaich Coatings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daich Coatings leadership team
Management profileNumber of profiles
Profiles1 record
Daich Coatings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daich Coatings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daich Coatings
What does Daich Coatings do?
Daich Coatings manufactures and sells DIY-friendly decorative real stone coatings, epoxy floor systems, waterproofing membranes, sealers, and concrete resurfacing kits for countertops, floors, walls, and exterior concrete. Products are sold as complete application kits through North American home improvement retailers (Home Depot, Lowe's, Rona, Home Hardware, Canadian Tire, Benjamin Moore) and direct-to-consumer via the company's e-commerce site.
Is Daich Coatings a public or private company?
Daich Coatings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Daich Coatings founded?
Daich Coatings was founded in 1990. It employs 11 to 50 people.
Where is Daich Coatings based?
Daich Coatings is headquartered in Hamilton, Canada, in the North America region.
How does Daich Coatings make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution and custom Manufacturing.
Who are Daich Coatings's main competitors?
Direct peers on record are Quikrete, Rust-Oleum, Drylok, Henry Company, Ames Research Laboratories, United Gilsonite Laboratories (UGL) and KILZ (Masterchem Industries). Broad incumbents are Benjamin Moore, Sherwin-Williams and Behr Paint.
Does Daich Coatings have an API?
No public API is recorded for Daich Coatings.
What industry is Daich Coatings in?
Daich Coatings's product category is Decorative Stone Coatings. Its primary akta.pro industry code is IMAEAGAA, Architectural & Decorative Coatings, with a secondary code of IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 32551 and its SIC code is 2851.