What AIDS Concern does

AIDS Concern Foundation Limited, operating as AIDS Concern (關懷愛滋), is a Hong Kong-registered charity founded in 1990 as the city's first NGO dedicated to HIV/AIDS care and consultation. The organization delivers HIV prevention, testing, and psychosocial support services targeting high-risk populations, particularly men who have sex with men (MSM), people living with HIV (PLHIV), young people under 25, heterosexual men, ethnic minorities, and the general public seeking sexual health services. Its service portfolio centers on free HIV and syphilis rapid testing at the Health Service Centre in Jordan, home-delivered self-test kits (Chembio SURE CHECK finger-prick and OraQuick oral fluid), the MY PLACE social enterprise (PrEP check-up, STI screening, counselling, sex education workshops, and a products shop), the "Shall We Talk" self-test support counselling line, and the "Easy Asks" emotional wellbeing consultation service delivered across hotline, WhatsApp, Telegram, in-person, and sex therapy modalities.

The technology stack combines branded, regulated diagnostic kits (WHO pre-qualified OraQuick with 100% sensitivity / 99.87% specificity and CE-marked Chembio SURE CHECK with 99% sensitivity / specificity, both with 90-day window periods) with a proprietary online ordering and risk assessment platform, integrated payment rails (credit cards, PayMe, HSBC and Bank of East Asia direct transfers, PPS), SF Express logistics for plain-packaged delivery, and an experimental web-based AI chatbot (HIVST-Chatbot) under randomized controlled trial evaluation. Distribution spans the AIDS Concern website (aidsconcern.org.hk), the MY PLACE storefront (myplace.org.hk), physical service centres in Chai Wan (headquarters) and Jordan (Kowloon), and venue-based community outreach at gay bars, saunas, construction sites, and online platforms.

The revenue model is a hybrid charity: approximately 50% of income comes from public donations (tax-deductible for Hong Kong residents) and 50% from the Hong Kong Government AIDS Trust Fund, supplemented by one-off corporate sponsorships (AbbVie, Dah Sing, Durex, Bloomberg, Citi, Goldman Sachs, J.P. Morgan, Standard Chartered, Langham), HKEX Foundation grants for Easy Asks, Community Chest-allocated funding, unit-priced self-test kit and syphilis test sales (HK$228-300), subsidized MY PLACE services, and venue rental from the AIDS Concern Community Space. Individual donors access tiered monthly giving (HKD 50-500), one-off Project 365 donations (HKD 365 target), Triple Zero Allies monthly subscriptions, and legacy giving via ForeverGift.hk and LifeCare Movement partnerships.

Name

AIDS Concern

Legal name

AIDS Concern Foundation Limited

Website

https://aidsconcern.org.hk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

AIDS Concern Foundation Limited (關懷愛滋) is a Hong Kong registered charity founded in 1990 providing HIV/AIDS testing, prevention (including PrEP), counselling, and sexual health services. It serves men who have sex with men, people living with HIV, youth, ethnic minorities, and the general public via its Health Service Centre, MY PLACE social enterprise, and Easy Asks emotional wellbeing platform.

Ownership category

akta.pro rank

Product category

HIV/AIDS Prevention and Sexual Health Services

NAICS

Individual and Family Services (6241), Human Rights Organizations (813311), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

HIV/AIDS Medicine (HLAKAGAB)

akta.pro secondary industries

Sexual Health & STI/HIV Prevention Health Departments (HLAJAAAL), LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE), Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• HIV testing services
• Sexual health screening
• PrEP consultation
• STI counselling
• AIDS prevention NGO

Headquarters

HQ city

Chai Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Public Donations: Approximately half of income comes from public donations. AIDS Concern is a registered charity in Hong Kong; donations of HK$100 or above are tax-deductible for Hong Kong residents.
2. Government AIDS Trust Fund: Government funding from Hong Kong's AIDS Trust Fund constitutes approximately half of total income.
3. Corporate Sponsorships: Corporate sponsorships and donations, mostly one-off funding for specific projects in designated periods.
4. HIV Self-Test Kit Sales: Sales of HIV self-test kits (finger-prick blood test HK$290, oral fluid test HK$300) and syphilis test kits (HK$228) with delivery charges. Self-test support service priced at HK$200.
5. MY PLACE Social Enterprise Services: Revenue from MY PrEP (subsidized medical check-up and prescription), MY CHECK UP (STI screening packages), MY PLEASURE (sexual health product shop), and MY LIFE SKILLS (sex education workshops).
6. Community Space Venue Rental: Rental income from AIDS Concern Community Space at Flat A, 3/F, Fu Lee Commercial Building, Jordan. Venue bookings for counselling, meetings, events, seminars, workshops, and training. Discounted rates for registered non-profit organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

AIDS Concern is a Hong Kong registered charity that delivers HIV and syphilis testing (free at its Health Service Centre and via WHO/CE-marked self-test kits distributed online and on-site), PrEP check-ups and STI screening through its MY PLACE social enterprise, and HIV prevention education, counselling, and emotional wellbeing services for people living with HIV, MSM, youth under 25, and ethnic minorities. It also runs workshops, workplace anti-stigma training, community venue rental, and fundraising events to support its Triple Zero mission.

Product overview

AIDS Concern is a Hong Kong-based NGO established in 1990, focused on HIV/AIDS prevention, care, and support. Its primary offerings include free and subsidized HIV and STI testing services (conducted at health service centers and via self-test kits), and the MY PLACE social enterprise platform — a suite of integrated sexual health services for the LGBT+ community and general public. MY PLACE encompasses MY PrEP HK (PrEP medical check-up and prescription), MY CHECK UP (STI screening and consultation), MY SELF-TEST HK (HIV self-testing kits), MY COACH HK (counseling), MY LIFE SKILLS HK (sex education workshops), and MY PLEASURE HK (sexual health products shop). Supporting services include the 'Shall We Talk' self-test support counseling (phone/online), the 'Easy Asks' emotional wellbeing platform (hotline, WhatsApp, Telegram, in-person), and a Community Space venue booking service. The organization also offers free HIV rapid testing at its Health Service Centre in Jordan, and a community-based PrEP check-up service at subsidized pricing.

Differentiator

Problem solved

Functional benefit

Brands

• MY PLACE: A social enterprise project providing quality and affordable LGBT+ sexual health services including MY PrEP (PrEP medical check-up and prescription), MY CHECK UP (STI screening), MY COACH (counselling services), MY LIFE SKILLS (sex education workshops), MY SELF-TEST (HIV self-testing kits), and MY PLEASURE (sexual health and pleasure products).

Products and services

• HIV Self-Test Kits Rapid HIV self-testing kits (finger-prick blood test and oral fluid test) plus a syphilis self-test, available for online purchase with S.F. Express delivery across Hong Kong and on-site purchase at the AIDS Concern Health Service Centre; targeted at individuals seeking confidential, at-home HIV screening.
• MY PrEP HK Community-based PrEP medical check-up and prescription service covering HIV testing, STI check-up, liver and kidney function testing, and doctor consultation; subsidised pricing via charity funds; for individuals seeking PrEP medication.
• MY CHECK UP Sexual health screening for all genders covering Syphilis, Gonorrhea, Herpes, Genital Warts, Chlamydia, and HIV/AIDS, including doctor consultation and report interpretation; offered as a MY PLACE social enterprise service.
• Easy Asks Emotional Wellbeing Consultation Service Multi-channel emotional wellbeing consultation for issues related to sex and sexually transmitted diseases; delivered via hotline (2394 6617), WhatsApp (5122 7312), Telegram, in-person counselling, sex therapy and psychiatric specialist referrals; funded by HKEX Foundation and monitored by CHEST.
• Shall We Talk HIV Self-Test Support Service Private pre- and post-test counselling delivered by a qualified counsellor via phone or online call; bundled with self-test kit purchase (HK$200 within 1 month of purchase) to guide users through the testing process, interpret results, and provide emotional support.
• MY PLACE Social Enterprise Social enterprise platform under AIDS Concern offering an integrated suite of LGBT+-friendly sexual health services: MY PrEP (check-up and medication), MY CHECK UP (STI screening), MY SELF-TEST (HIV self-testing), MY COACH (counselling), MY LIFE SKILLS (sex education workshops), and MY PLEASURE (online sexual health products shop); operated at myplace.org.hk and physically at Flat A, 3/F Fu Lee Commercial Building, Jordan.
• MY LIFE SKILLS HK Professional workshops and supporting materials on sexuality education, delivered as part of the MY PLACE social enterprise ecosystem for individuals, schools, and community groups.
• MY COACH HK Sexual health and intimate relationship counselling services for individuals and couples, delivered through the MY PLACE social enterprise ecosystem.
• MY PLEASURE HK Online shop (myplace.org.hk/shop) offering products related to sexual health and pleasure, operated as part of the MY PLACE social enterprise ecosystem.
• AIDS Concern Community Space Venue Booking Multi-purpose meeting and activity space at Flat A, 3/F Fu Lee Commercial Building, Jordan, with three rooms (Room 6 capacity 6, Room 9 capacity 30, Room 10 capacity 25, or combined capacity 55) available for booking for counselling, meetings, events, seminars, workshops, and training; discounted rates for registered non-profits.
• HIVST-Chatbot (AI-Powered HIV Self-Testing Counselling) Web-based AI chatbot that provides real-time text-based counselling and guidance on HIV self-testing procedures and sexual health information, integrated into the HIV self-testing flow to support users through testing and result interpretation.

Quantifiable outcome

• 365 new HIV cases in Hong Kong (historic low)
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor, moderate and core.

• Cuson Lo (怪叔叔の散歩道)minorStrategic or Co-development PartnerIllustrator Cuson Lo, founder of Facebook page '怪叔叔の散步道' with over 190,000 followers, designed a souvenir handbag for the Triple Zero Allies monthly donation program. The illustration contains 'U=U' (Undetectable = Untransmittable) messaging to raise public awareness and eliminate stigma.
• ForeverGift.hkminorStrategic or Co-development PartnerLegacy giving platform partnered with AIDS Concern to offer free Will-writing service. Individuals can donate HKD 10,000 or more (HKD 2,000 now + HKD 8,000 in Will) to access free legal Will services.
• LifeCare MovementminorStrategic or Co-development PartnerLifeCare Movement's Policy Donation Program allows donors to assign whole life insurance policies or certain percentages to AIDS Concern as charitable beneficiary.
• AbbVie, Dah Sing Insurance, Dah Sing Life, Durex, Plukka, The LanghammoderateGTM or Marketing PartnerCorporate sponsors for events including annual Gala Dinner, Charity Running Competition, and movie premieres. Provide financial support for HIV/AIDS response activities.
• Bloomberg, Citi, Goldman Sachs, J.P. Morgan, Standard CharteredmoderateGTM or Marketing PartnerCorporate partners that have committed to eliminating stigma against HIV/AIDS. Have conducted tailor-made workshops and sharing sessions for staff, and recruited employees as volunteers. Support AIDS Concern events and campaigns.
• Chembio Diagnostic Systems Inc.coreTechnology or IntegrationManufacturer of Chembio SURE CHECK HIV Self Test (CE-marked), which AIDS Concern distributes as its finger-prick blood self-test option.
• OraSure Technologies, Inc.coreTechnology or IntegrationManufacturer of OraQuick ADVANCE Rapid HIV-1/2 Antibody Test (WHO pre-qualified), which AIDS Concern offers as its oral fluid self-test option.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• St. John's Cathedral HIV Education Centre: Hong Kong-based HIV education and testing service operated under St. John's Cathedral. Directly comparable as a Hong Kong HIV testing and education provider serving overlapping at-risk populations.
• Hong Kong AIDS Foundation (HKAF): Hong Kong-based HIV/AIDS NGO providing testing, prevention, and support services. Directly comparable as a peer Hong Kong charity serving overlapping MSM, PLHIV, and general public populations with similar free/subsidized testing and education offerings.
• CHOICE (Community Health Organisation for Intervention, Care and Empowerment): Hong Kong-based NGO focused on sexual health and LGBT+ community services. Comparable as a peer organization delivering HIV/STI testing, PrEP information, and community outreach to MSM and other key populations in Hong Kong.
• Big Love Alliance: Hong Kong-based LGBT+ advocacy and health organization. Comparable as a local peer addressing LGBT+ health, stigma reduction, and community support—adjacent to AIDS Concern's MY PLACE and anti-stigma programs.

Regional players

• ACON: Australia-based HIV prevention, health, and LGBT+ rights organization. Comparable as an Asia-Pacific peer NGO delivering HIV testing, PrEP access, sexual health services, and LGBT+ community programs with a similar multi-channel model.
• Naz Foundation International: International HIV/AIDS and sexual health NGO with roots in South Asia. Comparable as an Asia-Pacific peer organization focused on MSM and marginalized communities, with overlapping HIV prevention and education mandates.

Broad incumbents

• AIDS United: US-based national HIV/AIDS organization focused on grantmaking, policy, and capacity-building. Comparable as a peer NGO working at the intersection of HIV services, anti-stigma advocacy, and corporate/foundation funding.
• Terrence Higgins Trust: UK's largest HIV/AIDS charity providing testing, support, and advocacy. Comparable as a large, established peer charity operating a multi-service platform (testing, counselling, PrEP, advocacy) similar in structure to AIDS Concern's MY PLACE ecosystem.
• San Francisco AIDS Foundation (SFAF): US-based HIV/AIDS services and advocacy organization. Comparable as a mature peer NGO combining free HIV/STI testing, PrEP navigation, counselling, and policy advocacy—closely mirroring AIDS Concern's integrated service model.

Others

• APCASO (Asia Pacific Coalition of AIDS Service Organizations): Regional coalition supporting community-led HIV/AIDS responses across Asia-Pacific. Comparable as an ecosystem peer in HIV/AIDS civil society, with overlapping advocacy, capacity-building, and community-led service delivery themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aidsconcern
• Facebookfacebook.com/AIDSConcern
• Instagraminstagram.com/aids_concern
• LinkedInlinkedin.com/company/aids-concern

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIDS Concern