LifeCare
LifeCare, a Care.com subsidiary founded in 1984 and based in Shelton, Connecticut, provides employer-sponsored work-life and caregiving benefits (child care, senior care, backup care, EAP, and caregiver marketplace access) to 60+ private employers and federal agencies serving 1M+ federal employees via GSA MAS contract.
- Company typePrivate
- Founded1985
- HeadquartersShelton, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What LifeCare does
LifeCare, Inc. is a Shelton, Connecticut-based provider of employer-sponsored work-life and caregiving benefits, founded in 1984 and operating as a wholly owned subsidiary of Care.com. The company sells comprehensive care benefit packages to private-sector employers of all sizes and to federal government agencies, with federal sales facilitated through a GSA Multiple Award Schedule (MAS) contract under which LifeCare manages the nation's largest federal work-life and backup care program covering more than one million federal employees. Its client base includes 60+ employer organizations across industries.
LifeCare's core platform is a web-based member portal (LifeCare.com) with iOS/Android mobile applications that deliver six primary products: Care Specialists (concierge-style 1:1 expert guidance), Integrated EAP with the Access Plus digital therapy component, LifeMart (employee discounts and perks), Backup Care (in-home and in-center care plus reimbursement), Care.com Membership (marketplace access to vetted caregivers), and service categories spanning child care, senior care, and everyday well-being. Add-on modules include Breastfeeding Support with MilkShip, On-Demand Tutoring, College Advisor, and Care Talks webinars. The platform integrates directly with Care.com's marketplace infrastructure to provide employer clients with access to background-checked caregivers, 24/7 safety monitoring, and a hotline.
The revenue model is subscription-based recurring revenue, with employers paying annual fees whose pricing varies by team size, selected benefits, configuration of co-pays, and covered days. The go-to-market motion is sales-led enterprise field sales to HR/benefits decision-makers, supplemented by GSA MAS procurement for federal agencies. Employees of sponsoring organizations access benefits through the web portal and mobile apps; LifeCare does not sell directly to individuals. The company is privately held with no disclosed funding rounds post-2000, no public revenue figures, and an employee base of 251-500.
LifeCare firmographics
Firmographics- Name
- LifeCare
- Legal name
- LifeCare, Inc.
- Website
- https://lifecare.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LifeCare, a Care.com subsidiary founded in 1984 and based in Shelton, Connecticut, provides employer-sponsored work-life and caregiving benefits (child care, senior care, backup care, EAP, and caregiver marketplace access) to 60+ private employers and federal agencies serving 1M+ federal employees via GSA MAS contract.
- Ownership category
- akta.pro rank
LifeCare industry classification
Industry- Product category
- Employee Assistance Programs and Workforce Care Benefits
- NAICS
- Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Child Care Services (6244), Individual and Family Services (6241)
- SIC
- Services-Home Health Care Services (8082), Services-Child Day Care Services (8351), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Live-In Caregiver Placement & Matching (HSABAMAD)
- akta.pro secondary industries
- Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), Live-In Household Support Bundles (Childcare + Light Housekeeping) (HSAAAEAK), Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)
Keywords
Where LifeCare is headquartered
LocationHeadquarters
- HQ city
- Shelton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LifeCare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Employer-sponsored subscription benefits: LifeCare generates revenue by selling comprehensive care benefit packages to employers and federal government agencies. Employers subsidize (partially or fully) employee access to LifeCare's suite of services including Care Specialists, Backup Care, Care.com Membership, Integrated EAP, LifeMart, and additional products. Pricing varies based on team size, selected benefits, and plan customization. The model is subscription-based and recurring, with employers paying on behalf of their workforce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Care.com Membership benefit — pricing varies by employer size and selected benefits |
| Subscription | Annual | Backup Care — configurable days and co-pay amounts per employer plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
LifeCare product offering
Product offeringCore offering
LifeCare provides employer-sponsored work-life and caregiving benefit packages sold to private-sector employers and federal government agencies. The core offering bundles Care Specialist concierge guidance, Backup Care for children/adults/pets, Integrated EAP clinical counseling, a LifeMart employee discounts platform, and Care.com caregiver marketplace membership, with optional add-ons such as Breastfeeding Support, On-Demand Tutoring, College Advisor, and Care Talks webinars. Pricing is annual subscription, customized by team size and benefit selection.
Product overview
LifeCare operates as a comprehensive employer-sponsored work-life and caregiving benefits platform that integrates multiple services into a unified member experience. The core platform offers six primary products: Care Specialists (concierge support), Integrated EAP (clinical counseling), LifeMart (discounts platform), Backup Care (emergency care), Care.com Membership (caregiver marketplace), and service categories for child care, senior care, and everyday well-being. Additional add-on modules include Breastfeeding Support, Care Talks webinars, On-Demand Tutoring, and College Advisor. The platform is offered to employers as a benefits package and serves both private sector and federal government clients, with LifeCare functioning as a wholly owned subsidiary of Care.com.
Differentiator
Problem solved
Functional benefit
Brands
- LifeMart: Discounts platform offering employees savings on travel, entertainment, car buying, electronics, child, senior and pet care, home goods, health and wellness, food and dining, insurance, and local deals.
- Integrated EAP
- Care Specialists
- Backup Care
- Care.com Membership
- Breastfeeding Support
- On-Demand Tutoring
- College Advisor
Products and services
- Care Specialists Concierge-style support service providing personalized 1:1 expert guidance to employees navigating caregiving challenges including parenting, senior care, emotional wellness, legal and financial help, and house care. Sold as part of an employer-sponsored benefits package to private-sector employers and federal agencies.
- Integrated EAP (Access Plus) Employee Assistance Program combining clinical counseling, supervisory consultations, and 24/7 critical incident support, with flexible access to in-person or virtual care via the Access Plus provider search platform. Sold to employers and federal agencies as a workforce benefit.
- LifeMart Employee discount and perks platform providing free access to savings on travel, entertainment, car services, electronics, child and senior care, home goods, health and wellness, food, insurance, and local deals, with employer engagement reporting and customization. Sold to employers as part of the LifeCare benefits package.
- Backup Care Subsidized backup care service for children, adults, and pets when regular care arrangements fall through, with flexible options including in-home caregivers, centers, camps, or reimbursement for preferred caregivers. Configurable per employer plan (covered days, co-pays, eligible employee groups).
- Care.com Membership Employer-sponsored premium marketplace subscription providing employees unlimited access to Care.com's background-checked caregivers for kids, seniors, pets, houses, and more, with search, job posting, direct messaging, always-on safety monitoring, and a 24/7 safety hotline.
- Breastfeeding Support 24/7 guidance from board-certified lactation consultants combined with MilkShip, a secure milk-shipping service for traveling working mothers. Sold as an add-on module within employer-sponsored LifeCare benefits packages.
- On-Demand Tutoring 24/7 access to thousands of professional tutors covering K-12 and college subjects, including homework help and SAT prep. Sold as an add-on module within employer-sponsored LifeCare benefits packages.
- College Advisor One-on-one advisor access plus planning tools for navigating college admissions, majors, and academic planning. Sold as an add-on module within employer-sponsored LifeCare benefits packages.
- Care Talks Expert-led webinar series providing guidance on work, life, and wellbeing topics, delivered live and available on demand. Sold as an add-on module within employer-sponsored LifeCare benefits packages.
Quantifiable outcome
- 425% ROI companies can achieve with caregiving benefits
- +11 more outcomes
Companies that use LifeCare
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
LifeCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LifeCare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Care.comcoreLifeCare is a wholly owned subsidiary of Care.com. This parent-subsidiary relationship provides LifeCare with access to Care.com's marketplace of background-checked caregivers, safety monitoring infrastructure, brand recognition, and operational resources. LifeCare integrates Care.com Membership into its employee benefit offerings, enabling employer clients to provide employees with access to Care.com's premium caregiver marketplace as part of LifeCare's care benefit suite.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
LifeCare competitors and assessment
Company assessmentDirect peers
- ComPsych: Largest independent EAP provider, offering clinical counseling, work-life, and concierge services to employers worldwide. ComPsych competes with LifeCare's Integrated EAP and Care Specialists products for the same HR benefits buyer.
- Kinside: Employer-sponsored child care benefit platform providing back-up care, tutoring, and parenting support. Kinside is a direct competitor to LifeCare's Backup Care and On-Demand Tutoring products for HR buyers in the child care benefits category.
- Care.com: Parent company and operator of the largest US caregiver marketplace. Care.com's consumer marketplace and Premium Membership overlap directly with LifeCare's Care.com Membership benefit and Backup Care network, and Care.com competes indirectly for the same employer-paid caregiver demand.
- Cleo: Family benefits platform offering parental leave, return-to-work, and ongoing family support to employers. Cleo overlaps with LifeCare's child care support, Care Specialists guidance, and breastfeeding support modules as a competitor for employer benefits budget.
- Wellthy: Tech-enabled care concierge and backup care platform sold to employers and health plans. Wellthy competes directly with LifeCare's Care Specialists and senior care concierge offerings for the same HR buyer and the same working-family caregiving pain points.
- Sittercity: Online marketplace for babysitters, nannies, and pet sitters, including employer-paid backup care offerings. Sittercity competes with LifeCare's Care.com Membership and Backup Care products in the caregiver marketplace category.
- Bright Horizons (including Back-Up Care Advantage): Large-scale child care and employer-sponsored backup care provider operating centers and in-home networks. Bright Horizons is the most direct competitor in employer-sponsored Backup Care for children and adults, including the GSA-eligible Back-Up Care Advantage program that overlaps with LifeCare's federal offering.
Emerging players
- Lyra Health: Mental health and EAP-focused benefits platform sold to employers. Lyra competes with LifeCare's Integrated EAP and emotional wellness components of Everyday Care, increasingly winning the mental health line item in HR budgets.
- Maven Clinic: Virtual care platform focused on family-forming, maternity, and parenting benefits sold to employers. Maven competes with LifeCare's Breastfeeding Support and broader parenting/caregiving modules for the family benefits budget.
Broad incumbents
- WEX (Health & Benefits, including Benefits Navigation): Large benefits administration and health account platform serving employers and federal programs. WEX overlaps with LifeCare in HR/benefits distribution channels and competes for employer HR technology wallet share, though without LifeCare's caregiving focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
LifeCare social profiles
Digital presenceLifeCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifeCare leadership team
Management profileNumber of profiles
Profiles1 record
LifeCare funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifeCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifeCare
What does LifeCare do?
LifeCare provides employer-sponsored work-life and caregiving benefit packages sold to private-sector employers and federal government agencies. The core offering bundles Care Specialist concierge guidance, Backup Care for children/adults/pets, Integrated EAP clinical counseling, a LifeMart employee discounts platform, and Care.com caregiver marketplace membership, with optional add-ons such as Breastfeeding Support, On-Demand Tutoring, College Advisor, and Care Talks webinars. Pricing is annual subscription, customized by team size and benefit selection.
Is LifeCare a public or private company?
LifeCare is a private company. It is classified as corporate owned and is currently operating.
When was LifeCare founded?
LifeCare was founded in 1985. It employs 251 to 500 people.
Where is LifeCare based?
LifeCare is headquartered in Shelton, United States, in the North America region.
How does LifeCare make money?
One revenue line is on record: employer-sponsored subscription benefits.
Who are LifeCare's main competitors?
Direct peers on record are ComPsych, Kinside, Care.com, Cleo, Wellthy, Sittercity and Bright Horizons (including Back-Up Care Advantage). Emerging players are Lyra Health and Maven Clinic. WEX (Health & Benefits, including Benefits Navigation) is listed as a broad incumbent.
Does LifeCare have an API?
No public API is recorded for LifeCare.
What industry is LifeCare in?
LifeCare's product category is Employee Assistance Programs and Workforce Care Benefits. Its primary akta.pro industry code is HSABAMAD, Live-In Caregiver Placement & Matching, with a secondary code of HSABAHAB, Live-In Care (Single Caregiver, 24-Hour Presence). Its NAICS code is 6216 and its SIC code is 8082.